--- title: "cat calming diffuser — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/cat-calming-diffuser" last_updated: "2026-07-09T22:47:11.709Z" locale: en meta: description: "cat calming diffuser shows low returns (0.5%), but a concentrated shelf (top 5 take 70% of clicks) keeps it on the watch list." "og:description": "cat calming diffuser shows low returns (0.5%), but a concentrated shelf (top 5 take 70% of clicks) keeps it on the watch list." "og:title": "cat calming diffuser — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen" --- Back to Flapen home # **cat calming diffuser** **Worth a look****59/100 ** cat calming diffuser shows low returns (0.5%), but a concentrated shelf (top 5 take 70% of clicks) keeps it on the watch list. **Market/yr** **$3.9M** **Growth (1y)** **+117.4%** **Products** **16** **Brands** **6** was 6 a year ago **Sellers** **32** **Price range** **$19.66–$94.82** **Returns** **0.5%** **Rating** **4.3★** **Worth a look** Scored 59/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **58** ×0.30 Growth **67** ×0.30 Competition **30** ×0.20 Quality gap **58** ×0.10 Returns **96** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +117.4% year over year. 82K41KSpike '24Prime Day '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jul, Aug, Sep · busiest ÷ quietest = 4.8× ## **Competition** - FELIWAY83% - Comfort Zone9% - TTLXRL2% - Pet Zephyr2% - MAZHAOX2% - TopSum2% - Other0% The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them. 6 brands and 32 sellers compete here. **Brands** **6 **—flat was 6 a year ago **Sellers** **32** **Top 5 brand share** **98%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![FELIWAY Optimum Cat Calming Diffuser Refill (3 Pack 90 Day Supply) Cat Pheromone Diffuser Refill for Advanced Support to Reduce Stress Spraying Scratching Fighting and Hiding](https://m.media-amazon.com/images/I/51LB9V4OvuL.jpg) [**FELIWAY Optimum Cat Calming Diffuser Refill (3 Pack 90 Day Supply) Cat Pheromone Diffuser Refill for Advanced Support to Reduce Stress Spraying Scratching Fighting and Hiding**](https://www.amazon.com/dp/B09V9VSY53) FELIWAY$58.554.4★13,64326%▲rising 2 ![FELIWAY MultiCat Cat Calming Diffuser Refill (3 Pack 90 Day Supply ) Helps Reduce Fighting Tension & Aggression Between Cats Cat Pheromone Diffuser Refill for MultiCat Homes](https://m.media-amazon.com/images/I/51179WJwVQL.jpg) [**FELIWAY MultiCat Cat Calming Diffuser Refill (3 Pack 90 Day Supply ) Helps Reduce Fighting Tension & Aggression Between Cats Cat Pheromone Diffuser Refill for MultiCat Homes**](https://www.amazon.com/dp/B072PCLQDK) FELIWAY$50.054.4★26,36921%—flat 3 ![FELIWAY Optimum Cat Calming Diffuser Refill (1 Pack 30 Day Supply) Cat Pheromone Diffuser Refill for Advanced Support to Reduce Stress Spraying Scratching Fighting and Hiding](https://m.media-amazon.com/images/I/51+7A3Y+oOL.jpg) [**FELIWAY Optimum Cat Calming Diffuser Refill (1 Pack 30 Day Supply) Cat Pheromone Diffuser Refill for Advanced Support to Reduce Stress Spraying Scratching Fighting and Hiding**](https://www.amazon.com/dp/B09885JMHL) FELIWAY$22.804.4★13,64310%▼falling 4 ![FELIWAY MultiCat Cat Calming Diffuser Refill (1 Pack 30 Day Supply ) Helps Reduce Fighting Tension & Aggression Between Cats Cat Pheromone Diffuser Refill for MultiCat Homes](https://m.media-amazon.com/images/I/51k8u61wT4L.jpg) [**FELIWAY MultiCat Cat Calming Diffuser Refill (1 Pack 30 Day Supply ) Helps Reduce Fighting Tension & Aggression Between Cats Cat Pheromone Diffuser Refill for MultiCat Homes**](https://www.amazon.com/dp/B01AVI1I06) FELIWAY$19.714.4★26,3698%▼falling 5 ![FELIWAY Classic Cat Calming Diffuser Refill (3 Pack 90 Day) Cat Pheromone Diffuser Refill Reduces StressRelated Behaviors Like Spraying Scratching Hiding](https://m.media-amazon.com/images/I/51DoUUOZrmL.jpg) [**FELIWAY Classic Cat Calming Diffuser Refill (3 Pack 90 Day) Cat Pheromone Diffuser Refill Reduces StressRelated Behaviors Like Spraying Scratching Hiding**](https://www.amazon.com/dp/B0069Z7B66) FELIWAY$55.224.5★19,9696%▲rising 6 ![FELIWAY Optimum Cat Calming Diffuser Refill (6 Pack 180 Day Supply) Cat Pheromone Diffuser Refill for Advanced Support to Reduce Stress Spraying Scratching Fighting and Hiding](https://m.media-amazon.com/images/I/518khoqB5pL.jpg) [**FELIWAY Optimum Cat Calming Diffuser Refill (6 Pack 180 Day Supply) Cat Pheromone Diffuser Refill for Advanced Support to Reduce Stress Spraying Scratching Fighting and Hiding**](https://www.amazon.com/dp/B09V9WC1S1) FELIWAY$94.824.4★13,6435%▲rising 7 ![FELIWAY MultiCat Cat Calming Diffuser Refill (6 Pack 180 Day Supply ) Helps Reduce Fighting Tension & Aggression Between Cats Pheromone Diffuser Refill for MultiCat Homes](https://m.media-amazon.com/images/I/51FFKbJZMfL.jpg) [**FELIWAY MultiCat Cat Calming Diffuser Refill (6 Pack 180 Day Supply ) Helps Reduce Fighting Tension & Aggression Between Cats Pheromone Diffuser Refill for MultiCat Homes**](https://www.amazon.com/dp/B08935Z51S) FELIWAY$85.834.4★26,3694%—flat 8 ![FELIWAY Classic Cat Calming Diffuser Refill (1 Pack 30 Day) Cat Pheromone Diffuser Refill Reduces StressRelated Behaviors Like Spraying Scratching Hiding](https://m.media-amazon.com/images/I/51oy1OEZP+L.jpg) [**FELIWAY Classic Cat Calming Diffuser Refill (1 Pack 30 Day) Cat Pheromone Diffuser Refill Reduces StressRelated Behaviors Like Spraying Scratching Hiding**](https://www.amazon.com/dp/B01AVIPGM2) FELIWAY$19.714.5★19,9694%▼falling 9 ![COMFORT ZONE Multi Cat Calming Diffuser Refill 6 Pack Cat Calming Pheromone Refills Help Reduce Anxiety Stress Scratching Urine Marking Multi-Cat Aggression (30-Day Refills 180-Day Supply)](https://m.media-amazon.com/images/I/51e7OpIO5PL.jpg) [**COMFORT ZONE Multi Cat Calming Diffuser Refill 6 Pack Cat Calming Pheromone Refills Help Reduce Anxiety Stress Scratching Urine Marking Multi-Cat Aggression (30-Day Refills 180-Day Supply)**](https://www.amazon.com/dp/B07MW3DG5M) Comfort Zone$46.944.5★10,6164%—flat 10 ![Cat Pheromones Calming Diffuser Refill 6 Pack Multicat Pheromone Diffusers Refills Relieve Anxiety Stress Reduce Spraying Fighting and Scratching for Cats Calm 48ml Fit All Common Diffusers Plug In](https://m.media-amazon.com/images/I/51E1mKr9ZjL.jpg) [**Cat Pheromones Calming Diffuser Refill 6 Pack Multicat Pheromone Diffusers Refills Relieve Anxiety Stress Reduce Spraying Fighting and Scratching for Cats Calm 48ml Fit All Common Diffusers Plug In**](https://www.amazon.com/dp/B0CTK6CQTK) TTLXRL$24.324.2★1,1402%▼falling 11 ![Comfort Zone Multicat Savings Kit: 2 Diffusers & 2 Refills](https://m.media-amazon.com/images/I/51kClaXI+aL.jpg) [**Comfort Zone Multicat Savings Kit: 2 Diffusers & 2 Refills**](https://www.amazon.com/dp/B086RLFJ3W) Comfort Zone$35.184.0★15,4672%—flat 12 ![Pet Zephyr (Compatible with All Common Diffuser Heads) Cat Pheromone Diffuser Refill - 4 Pack Pheromones Refills - 4 Months Supply - Only Refills No Diffuser Head Included](https://m.media-amazon.com/images/I/411HBE-9UeL.jpg) [**Pet Zephyr (Compatible with All Common Diffuser Heads) Cat Pheromone Diffuser Refill - 4 Pack Pheromones Refills - 4 Months Supply - Only Refills No Diffuser Head Included**](https://www.amazon.com/dp/B0CH3S7NZM) Pet Zephyr$21.224.2★2522%—flat 13 ![Cat Calming Diffuser Refill 6 Pack Cat Calming Pheromone Diffuser Refill Cat Plug in Pheromones Cat Stress Diffuser Cat Pheromones Calming for Cats Anxiety and Stress 48ml Vial-180 Days Fits All Cats](https://m.media-amazon.com/images/I/51VgxXdDWPL.jpg) [**Cat Calming Diffuser Refill 6 Pack Cat Calming Pheromone Diffuser Refill Cat Plug in Pheromones Cat Stress Diffuser Cat Pheromones Calming for Cats Anxiety and Stress 48ml Vial-180 Days Fits All Cats**](https://www.amazon.com/dp/B0FKH61PLF) MAZHAOX$19.664.1★3542%▲rising 14 ![TopSum Cat Calming Pheromone Diffuser: Feline Pheromones Plug in for Stress Alone At Home Spraying Fighting Scratching Aggression & Excessive Meowing (Purple 6 Refills)](https://m.media-amazon.com/images/I/51T2YHVB2fL.jpg) [**TopSum Cat Calming Pheromone Diffuser: Feline Pheromones Plug in for Stress Alone At Home Spraying Fighting Scratching Aggression & Excessive Meowing (Purple 6 Refills)**](https://www.amazon.com/dp/B0DZ8NB3DV) TopSum$26.514.2★1,2032%▼falling 15 ![COMFORT ZONE Multi Cat Calming Diffuser Refill 2 Pack Cat Calming Pheromone Refills Help Reduce Anxiety Stress Scratching Urine Marking Multi-Cat Aggression (30-Day Refills 60-Day Supply)](https://m.media-amazon.com/images/I/41pPBxbeIsL.jpg) [**COMFORT ZONE Multi Cat Calming Diffuser Refill 2 Pack Cat Calming Pheromone Refills Help Reduce Anxiety Stress Scratching Urine Marking Multi-Cat Aggression (30-Day Refills 60-Day Supply)**](https://www.amazon.com/dp/B0002DHR1K) Comfort Zone$23.234.5★10,6162%▲rising **~~Showing 15 of 16 — show all ~~** ## **Product shelf** All 16 tracked products in this niche. Top sellersNewestTrending [![FELIWAY Optimum Cat Calming Diffuser Refill (3 Pack 90 Day Supply) Cat Pheromone Diffuser Refill for Advanced Support to Reduce Stress Spraying Scratching Fighting and Hiding](https://m.media-amazon.com/images/I/51LB9V4OvuL.jpg)**FELIWAY Optimum Cat Calming Diffuser Refill (3 Pack 90 Day Supply) Cat Pheromone Diffuser Refill for Advanced Support to Reduce Stress Spraying Scratching Fighting and Hiding** FELIWAY**$58.55**4.4★13,643 reviews](https://www.amazon.com/dp/B09V9VSY53) [![FELIWAY MultiCat Cat Calming Diffuser Refill (3 Pack 90 Day Supply ) Helps Reduce Fighting Tension & Aggression Between Cats Cat Pheromone Diffuser Refill for MultiCat Homes](https://m.media-amazon.com/images/I/51179WJwVQL.jpg)**FELIWAY MultiCat Cat Calming Diffuser Refill (3 Pack 90 Day Supply ) Helps Reduce Fighting Tension & Aggression Between Cats Cat Pheromone Diffuser Refill for MultiCat Homes** FELIWAY**$50.05**4.4★26,369 reviews](https://www.amazon.com/dp/B072PCLQDK) [![FELIWAY Optimum Cat Calming Diffuser Refill (1 Pack 30 Day Supply) Cat Pheromone Diffuser Refill for Advanced Support to Reduce Stress Spraying Scratching Fighting and Hiding](https://m.media-amazon.com/images/I/51+7A3Y+oOL.jpg)**FELIWAY Optimum Cat Calming Diffuser Refill (1 Pack 30 Day Supply) Cat Pheromone Diffuser Refill for Advanced Support to Reduce Stress Spraying Scratching Fighting and Hiding** FELIWAY**$22.80**4.4★13,643 reviews](https://www.amazon.com/dp/B09885JMHL) [![FELIWAY MultiCat Cat Calming Diffuser Refill (1 Pack 30 Day Supply ) Helps Reduce Fighting Tension & Aggression Between Cats Cat Pheromone Diffuser Refill for MultiCat Homes](https://m.media-amazon.com/images/I/51k8u61wT4L.jpg)**FELIWAY MultiCat Cat Calming Diffuser Refill (1 Pack 30 Day Supply ) Helps Reduce Fighting Tension & Aggression Between Cats Cat Pheromone Diffuser Refill for MultiCat Homes** FELIWAY**$19.71**4.4★26,369 reviews](https://www.amazon.com/dp/B01AVI1I06) [![FELIWAY Classic Cat Calming Diffuser Refill (3 Pack 90 Day) Cat Pheromone Diffuser Refill Reduces StressRelated Behaviors Like Spraying Scratching Hiding](https://m.media-amazon.com/images/I/51DoUUOZrmL.jpg)**FELIWAY Classic Cat Calming Diffuser Refill (3 Pack 90 Day) Cat Pheromone Diffuser Refill Reduces StressRelated Behaviors Like Spraying Scratching Hiding** FELIWAY**$55.22**4.5★19,969 reviews](https://www.amazon.com/dp/B0069Z7B66) [![FELIWAY Optimum Cat Calming Diffuser Refill (6 Pack 180 Day Supply) Cat Pheromone Diffuser Refill for Advanced Support to Reduce Stress Spraying Scratching Fighting and Hiding](https://m.media-amazon.com/images/I/518khoqB5pL.jpg)**FELIWAY Optimum Cat Calming Diffuser Refill (6 Pack 180 Day Supply) Cat Pheromone Diffuser Refill for Advanced Support to Reduce Stress Spraying Scratching Fighting and Hiding** FELIWAY**$94.82**4.4★13,643 reviews](https://www.amazon.com/dp/B09V9WC1S1) [![FELIWAY MultiCat Cat Calming Diffuser Refill (6 Pack 180 Day Supply ) Helps Reduce Fighting Tension & Aggression Between Cats Pheromone Diffuser Refill for MultiCat Homes](https://m.media-amazon.com/images/I/51FFKbJZMfL.jpg)**FELIWAY MultiCat Cat Calming Diffuser Refill (6 Pack 180 Day Supply ) Helps Reduce Fighting Tension & Aggression Between Cats Pheromone Diffuser Refill for MultiCat Homes** FELIWAY**$85.83**4.4★26,369 reviews](https://www.amazon.com/dp/B08935Z51S) [![FELIWAY Classic Cat Calming Diffuser Refill (1 Pack 30 Day) Cat Pheromone Diffuser Refill Reduces StressRelated Behaviors Like Spraying Scratching Hiding](https://m.media-amazon.com/images/I/51oy1OEZP+L.jpg)**FELIWAY Classic Cat Calming Diffuser Refill (1 Pack 30 Day) Cat Pheromone Diffuser Refill Reduces StressRelated Behaviors Like Spraying Scratching Hiding** FELIWAY**$19.71**4.5★19,969 reviews](https://www.amazon.com/dp/B01AVIPGM2) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Soothing/Teething**27% *“Calming and soothing for them”* **Value For Money**17% *“Great value”* **Quality-Overall**12% *“Excellent product”* **Pet Friendly**9% *“Definitely pet friendly”* **Smell**5% *“No bad smells”* **Ease Of Use**5% *“Easy to use and replace”* **Advertised Vs Actual Product**4% *“Does what it says”* **Fun/Entertainment Experience**2% *“So far, a game changer”* **Comfort-Overall**2% *“Comfort zone”* **Size-Overall**1% *“Perfect fit”* ### **What buyers complain about ** **Functionality-Overall**33% *“Did not work for my cats”* **Smell**15% *“Horrible smell”* **Value For Money**12% *“They are expensive”* **Leak-Proof**9% *“leaks”* **Durability**4% *“Doesnt last as long as claimed”* **Quality-Overall**3% *“I'm thinking there is a quality control issue”* **Residue**2% *“leaves a residue”* **Advertised Vs Actual Product**2% *“Complete false advertisement”* **Moist/Dry**1% *“Dried out, brittle wicks”* **Natural Resource Wastage**1% *“Waste of money”* #### **Top return reasons**- Functionality-Overall23% - Leak-Proof17% - Smell14% - Value For Money13% - Advertised Vs Actual Product10% - Defective Material/Parts6% - Product Condition3% - Size-Overall2% - Compatibility-Overall2% - Heating1%