--- title: "cat blanket — Niche Verdict: Worth a look (61/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/cat-blanket" last_updated: "2026-07-10T01:33:01.838Z" locale: en meta: description: "cat blanket shows low returns (2.0%), but a small market ($602K/yr) keeps it on the watch list." "og:description": "cat blanket shows low returns (2.0%), but a small market ($602K/yr) keeps it on the watch list." "og:title": "cat blanket — Niche Verdict: Worth a look (61/100) | Amazon United States - Flapen" --- Back to Flapen home # **cat blanket** **Worth a look****61/100 ** cat blanket shows low returns (2.0%), but a small market ($602K/yr) keeps it on the watch list. **Market/yr** **$602K** **Growth (1y)** **+212.7%** **Products** **57** **Brands** **41** was 33 a year ago **Sellers** **46** **Price range** **$5.73–$32.66** **Returns** **2.0%** **Rating** **4.5★** **Worth a look** Scored 61/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **27** ×0.30 Growth **78** ×0.30 Competition **83** ×0.20 Quality gap **40** ×0.10 Returns **84** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +212.7% year over year. 73K37KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Aug, Nov, Dec · busiest ÷ quietest = 4.2× ## **Competition** - Luciphia32% - Bedsure9% - CADONO8% - LINENLUX6% - Qeils6% - Tierecare6% - Other (35 brands)32% Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen. 41 brands and 46 sellers compete here. **Brands** **41 **▲rising was 33 a year ago **Sellers** **46** **Top 5 brand share** **62%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![1 Pack 3 Blankets Super Soft Fluffy Premium Fleece Pet Blanket Flannel Paw Printed Throw for Dog Puppy Cat (Small 23x16 Brown Pink White)](https://m.media-amazon.com/images/I/41R-rlmbeQL.jpg) [**1 Pack 3 Blankets Super Soft Fluffy Premium Fleece Pet Blanket Flannel Paw Printed Throw for Dog Puppy Cat (Small 23x16 Brown Pink White)**](https://www.amazon.com/dp/B0D1DMPVRN) CADONO$7.594.2★2,3578%▼falling 2 ![Luciphia 1 Pack 3 Blankets Super Soft Fluffy Premium Fleece Pet Blanket Flannel Throw for Dog Puppy Cat Paw Brown/Pink/White Small(23x16 inch)](https://m.media-amazon.com/images/I/51M+rqZTQaL.jpg) [**Luciphia 1 Pack 3 Blankets Super Soft Fluffy Premium Fleece Pet Blanket Flannel Throw for Dog Puppy Cat Paw Brown/Pink/White Small(23x16 inch)**](https://www.amazon.com/dp/B07DF6DDNM) Luciphia$9.714.4★10,6727%▼falling 3 ![Qeils Pet Blankets for Cats - Waterproof Cat Blanket Washable - Sherpa Fleece Puppy Blanket Soft Plush Reversible Throw Protector for Bed Couch Car Sofa 25X30 Grey](https://m.media-amazon.com/images/I/51P4qe0PAsL.jpg) [**Qeils Pet Blankets for Cats - Waterproof Cat Blanket Washable - Sherpa Fleece Puppy Blanket Soft Plush Reversible Throw Protector for Bed Couch Car Sofa 25X30 Grey**](https://www.amazon.com/dp/B0C1NG2QQ8) Qeils$9.594.6★1,8396%▼falling 4 ![Tierecare 2 Pack Cat Blanket for Indoor Cats Ultra Soft and Warm Calming Cat Bed Fleece Pet Mat for Anxiety and Stress Washable Kitten Blanket](https://m.media-amazon.com/images/I/41uA2efHJSL.jpg) [**Tierecare 2 Pack Cat Blanket for Indoor Cats Ultra Soft and Warm Calming Cat Bed Fleece Pet Mat for Anxiety and Stress Washable Kitten Blanket**](https://www.amazon.com/dp/B0CRRQ2YW7) Tierecare$10.404.6★2865%▲rising 5 ![1 Pack 3 Blankets Super Soft Cute Dot Pattern Pet Blanket Flannel Throw for Dog Puppy Cat Beige/Brown/Pink Small](https://m.media-amazon.com/images/I/413vAdvBe4L.jpg) [**1 Pack 3 Blankets Super Soft Cute Dot Pattern Pet Blanket Flannel Throw for Dog Puppy Cat Beige/Brown/Pink Small**](https://www.amazon.com/dp/B07RVMPK9H) Luciphia$9.844.5★6,2355%—flat 6 ![LINENLUX 1 Pack 3 Blankets Super Soft Fluffy Premium Fleece Dog Blankets for Puppy Cat Pet Blanket Flannel Throw Warm Sleep Dog Paw-3pcs 23x16 inch](https://m.media-amazon.com/images/I/41AfAk11MjL.jpg) [**LINENLUX 1 Pack 3 Blankets Super Soft Fluffy Premium Fleece Dog Blankets for Puppy Cat Pet Blanket Flannel Throw Warm Sleep Dog Paw-3pcs 23x16 inch**](https://www.amazon.com/dp/B0G1BK6N4P) LINENLUX$6.854.0★4895%▲rising 7 ![1 Pack 3 Calming Blankets Fluffy Premium Fleece Pet Blanket Soft Sherpa Throw for Dog Puppy Cat Beige Small (23 x16)](https://m.media-amazon.com/images/I/41F10Js0nrL.jpg) [**1 Pack 3 Calming Blankets Fluffy Premium Fleece Pet Blanket Soft Sherpa Throw for Dog Puppy Cat Beige Small (23 x16)**](https://www.amazon.com/dp/B07BLQJYGV) Luciphia$16.484.4★6,3665%▼falling 8 ![Luciphia 3 Pack Cat Blankets Soft Fluffy Fleece Blanket with Cute Cat Print Cozy Small Pet Throw Blanket for Cat Bed Carrier Couch Travel Machine Washable Purple/Grey/Khaki 23x16](https://m.media-amazon.com/images/I/41juAFb2sqL.jpg) [**Luciphia 3 Pack Cat Blankets Soft Fluffy Fleece Blanket with Cute Cat Print Cozy Small Pet Throw Blanket for Cat Bed Carrier Couch Travel Machine Washable Purple/Grey/Khaki 23x16**](https://www.amazon.com/dp/B0G9189LRR) Luciphia$9.994.6★1435%▲rising 9 ![1 Pack 3 Blankets Fluffy Premium Fleece Soft Pet Blanket Flannel Throw for Cat Dog Puppy (Small 23x16 Paw-White/Pink/Brown)](https://m.media-amazon.com/images/I/51NLvZLWFzL.jpg) [**1 Pack 3 Blankets Fluffy Premium Fleece Soft Pet Blanket Flannel Throw for Cat Dog Puppy (Small 23x16 Paw-White/Pink/Brown)**](https://www.amazon.com/dp/B0F59TXH16) Yintrest$6.303.9★6554%▲rising 10 ![Bedsure Waterproof Dog Blankets for Small Dogs - Small Cat Blanket Washable for Couch Protection Sherpa Fleece Puppy Blanket Soft Plush Reversible Throw Furniture Protector 25X35 Grey](https://m.media-amazon.com/images/I/41-ml9AJwVL.jpg) [**Bedsure Waterproof Dog Blankets for Small Dogs - Small Cat Blanket Washable for Couch Protection Sherpa Fleece Puppy Blanket Soft Plush Reversible Throw Furniture Protector 25X35 Grey**](https://www.amazon.com/dp/B08CX74328) Bedsure$12.054.5★8,9264%▲rising 11 ![Bedsure Dog Blankets for Small Dogs Washable - Fluffy Fuzzy Cat Puppy Blanket with Premium 300GSM Coral Fleece Soft for Pet Kitten Doggy White 25x35IN](https://m.media-amazon.com/images/I/41zcQWsaUKL.jpg) [**Bedsure Dog Blankets for Small Dogs Washable - Fluffy Fuzzy Cat Puppy Blanket with Premium 300GSM Coral Fleece Soft for Pet Kitten Doggy White 25x35IN**](https://www.amazon.com/dp/B0CPDQQGSP) Bedsure$9.414.4★1,5563%—flat 12 ![1 Pack 3 Blankets Super Soft Fluffy Premium Cute Cat Pattern Pet Blanket Flannel Throw for Dog Puppy Kitten Blue/Cyan/Grey Small(23x16 inch)](https://m.media-amazon.com/images/I/41LB81HAGEL.jpg) [**1 Pack 3 Blankets Super Soft Fluffy Premium Cute Cat Pattern Pet Blanket Flannel Throw for Dog Puppy Kitten Blue/Cyan/Grey Small(23x16 inch)**](https://www.amazon.com/dp/B0F4D81F56) Luciphia$11.714.5★7,7273%▲rising 13 ![1 Pack 3 Blankets Super Soft Fluffy Premium Cute Elephant Pattern Pet Blanket Flannel Throw for Dog Puppy Cat Blue/Pink/Yellow Small(23x16 inch)](https://m.media-amazon.com/images/I/41uwvWblfGL.jpg) [**1 Pack 3 Blankets Super Soft Fluffy Premium Cute Elephant Pattern Pet Blanket Flannel Throw for Dog Puppy Cat Blue/Pink/Yellow Small(23x16 inch)**](https://www.amazon.com/dp/B07BGWTSX6) Luciphia$9.634.5★7,7272%▼falling 14 ![Stuffed Premium Soft Dog Blanket Washable 40x32 Cat Blanket for Indoor Cats Large Medium Small Dog Puppy Essentials (Grey)](https://m.media-amazon.com/images/I/51yf4j6FJ1L.jpg) [**Stuffed Premium Soft Dog Blanket Washable 40x32 Cat Blanket for Indoor Cats Large Medium Small Dog Puppy Essentials (Grey)**](https://www.amazon.com/dp/B086PJ7YM3) Stuffed$12.014.6★4,7072%▼falling 15 ![MIWOPET 3 Pack Cat and Dog Blanket Soft & Warm Fleece Flannel Sleep Mat Great Pet Throw for Puppy Kitten Cats Small Dogs (Small 23 x 15)](https://m.media-amazon.com/images/I/416tiwGFFaL.jpg) [**MIWOPET 3 Pack Cat and Dog Blanket Soft & Warm Fleece Flannel Sleep Mat Great Pet Throw for Puppy Kitten Cats Small Dogs (Small 23 x 15)**](https://www.amazon.com/dp/B095RY9P5S) MIWOPET$11.294.6★3,0072%▲rising **~~Showing 15 of 57 — show all ~~** ## **Product shelf** All 57 tracked products in this niche. Top sellersNewestTrending [![1 Pack 3 Blankets Super Soft Fluffy Premium Fleece Pet Blanket Flannel Paw Printed Throw for Dog Puppy Cat (Small 23x16 Brown Pink White)](https://m.media-amazon.com/images/I/41R-rlmbeQL.jpg)**1 Pack 3 Blankets Super Soft Fluffy Premium Fleece Pet Blanket Flannel Paw Printed Throw for Dog Puppy Cat (Small 23x16 Brown Pink White)** CADONO**$7.59**4.2★2,357 reviews](https://www.amazon.com/dp/B0D1DMPVRN) [![Luciphia 1 Pack 3 Blankets Super Soft Fluffy Premium Fleece Pet Blanket Flannel Throw for Dog Puppy Cat Paw Brown/Pink/White Small(23x16 inch)](https://m.media-amazon.com/images/I/51M+rqZTQaL.jpg)**Luciphia 1 Pack 3 Blankets Super Soft Fluffy Premium Fleece Pet Blanket Flannel Throw for Dog Puppy Cat Paw Brown/Pink/White Small(23x16 inch)** Luciphia**$9.71**4.4★10,672 reviews](https://www.amazon.com/dp/B07DF6DDNM) [![Qeils Pet Blankets for Cats - Waterproof Cat Blanket Washable - Sherpa Fleece Puppy Blanket Soft Plush Reversible Throw Protector for Bed Couch Car Sofa 25X30 Grey](https://m.media-amazon.com/images/I/51P4qe0PAsL.jpg)**Qeils Pet Blankets for Cats - Waterproof Cat Blanket Washable - Sherpa Fleece Puppy Blanket Soft Plush Reversible Throw Protector for Bed Couch Car Sofa 25X30 Grey** Qeils**$9.59**4.6★1,839 reviews](https://www.amazon.com/dp/B0C1NG2QQ8) [![Tierecare 2 Pack Cat Blanket for Indoor Cats Ultra Soft and Warm Calming Cat Bed Fleece Pet Mat for Anxiety and Stress Washable Kitten Blanket](https://m.media-amazon.com/images/I/41uA2efHJSL.jpg)**Tierecare 2 Pack Cat Blanket for Indoor Cats Ultra Soft and Warm Calming Cat Bed Fleece Pet Mat for Anxiety and Stress Washable Kitten Blanket** Tierecare**$10.40**4.6★286 reviews](https://www.amazon.com/dp/B0CRRQ2YW7) [![1 Pack 3 Blankets Super Soft Cute Dot Pattern Pet Blanket Flannel Throw for Dog Puppy Cat Beige/Brown/Pink Small](https://m.media-amazon.com/images/I/413vAdvBe4L.jpg)**1 Pack 3 Blankets Super Soft Cute Dot Pattern Pet Blanket Flannel Throw for Dog Puppy Cat Beige/Brown/Pink Small** Luciphia**$9.84**4.5★6,235 reviews](https://www.amazon.com/dp/B07RVMPK9H) [![LINENLUX 1 Pack 3 Blankets Super Soft Fluffy Premium Fleece Dog Blankets for Puppy Cat Pet Blanket Flannel Throw Warm Sleep Dog Paw-3pcs 23x16 inch](https://m.media-amazon.com/images/I/41AfAk11MjL.jpg)**LINENLUX 1 Pack 3 Blankets Super Soft Fluffy Premium Fleece Dog Blankets for Puppy Cat Pet Blanket Flannel Throw Warm Sleep Dog Paw-3pcs 23x16 inch** LINENLUX**$6.85**4.0★489 reviews](https://www.amazon.com/dp/B0G1BK6N4P) [![1 Pack 3 Calming Blankets Fluffy Premium Fleece Pet Blanket Soft Sherpa Throw for Dog Puppy Cat Beige Small (23 x16)](https://m.media-amazon.com/images/I/41F10Js0nrL.jpg)**1 Pack 3 Calming Blankets Fluffy Premium Fleece Pet Blanket Soft Sherpa Throw for Dog Puppy Cat Beige Small (23 x16)** Luciphia**$16.48**4.4★6,366 reviews](https://www.amazon.com/dp/B07BLQJYGV) [![Luciphia 3 Pack Cat Blankets Soft Fluffy Fleece Blanket with Cute Cat Print Cozy Small Pet Throw Blanket for Cat Bed Carrier Couch Travel Machine Washable Purple/Grey/Khaki 23x16](https://m.media-amazon.com/images/I/41juAFb2sqL.jpg)**Luciphia 3 Pack Cat Blankets Soft Fluffy Fleece Blanket with Cute Cat Print Cozy Small Pet Throw Blanket for Cat Bed Carrier Couch Travel Machine Washable Purple/Grey/Khaki 23x16** Luciphia**$9.99**4.6★143 reviews](https://www.amazon.com/dp/B0G9189LRR) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Soft Feel**37% *“Soft blanket”* **Pet Friendly**11% *“Dog loves it”* **Size-Overall**8% *“super cute and small”* **Quality-Overall**7% *“Extremely well made”* **Value For Money**5% *“Excellent value for money”* **Comfort-Overall**3% *“Love the comfort”* **Color**3% *“The colors are beautiful”* **Advertised Vs Actual Product**2% *“As advertised”* **Durability**2% *“The material is durable, soft, warm,”* **Warmth**2% *“So warm”* ### **What buyers complain about ** **Size-Overall**37% *“Extremely small”* **Thickness**16% *“not very thick”* **Quality-Overall**7% *“Cheap garbage”* **Advertised Vs Actual Product**5% *“False advertisement”* **Thin**5% *“To thin”* **Value For Money**3% *“Price a little much”* **Material Quality**2% *“Very thin material”* **Fluffiness**1% *“when I open it then it started to fluffy out”* **Washability**1% *“Fell apart in first wash”* **Strength**1% *“Very flimsy”* #### **Top return reasons**- Size-Overall64% - Thin10% - Advertised Vs Actual Product5% - Material Quality5% - Quality-Overall4% - Color2% - Thickness2% - Value For Money2% - Soft Feel1% - Defective Material/Parts0%