---
title: "bird vitamins — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/bird-vitamins"
last_updated: "2026-07-10T03:20:52.575Z"
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  description: "a small market ($60K/yr) — bird vitamins doesn't clear our bar today."
  "og:description": "a small market ($60K/yr) — bird vitamins doesn't clear our bar today."
  "og:title": "bird vitamins — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **bird vitamins**

**Skip it****46/100 **

a small market ($60K/yr) — bird vitamins doesn't clear our bar today.

**Market/yr**

**$60K**

**Growth (1y)**

**+220.7%**

**Products**

**16**

**Brands**

**12**

was 17 a year ago

**Sellers**

**26**

**Price range**

**$2.44–$32.95**

**Returns**

**0.1%**

**Rating**

**4.5★**

**Skip it**

Scored 46/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**3**

 ×0.30

Growth

**79**

 ×0.30

Competition

**40**

 ×0.20

Quality gap

**36**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 50 weeks — +220.7% year over year.

1K583.5Spike '25Spike '26Jul '25Sep '25Nov '25Jan '26Mar '26May '26

## **Competition**

- Kordon40% - Lafeber's11% - UnRuffledRx8% - HARI7% - The Missing Link7% - Nekton6% - Other (6 brands)21%

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them. 12 brands and 26 sellers compete here.

**Brands**

**12 **▼falling

was 17 a year ago

**Sellers**

**26**

**Top 5 brand share**

**72%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![OASIS #80257 Vita Drops for Small Birds 2- ounce liquid multivitamin](https://m.media-amazon.com/images/I/516MTX7AuKL.jpg) [**OASIS #80257 Vita Drops for Small Birds 2- ounce liquid multivitamin**](https://www.amazon.com/dp/B004QDAC28)

Kordon$9.474.7★3,13133%▲rising

2
![Lafebers Avi-Era Powdered Bird Vitamin 1.25 oz](https://m.media-amazon.com/images/I/51x4Eih37WL.jpg) [**Lafebers Avi-Era Powdered Bird Vitamin 1.25 oz**](https://www.amazon.com/dp/B00025YUZO)

Lafeber's$17.024.6★70311%▼falling

3
![OASIS #80058 Vita Drops for Big Birds 2 oz.](https://m.media-amazon.com/images/I/41Pe0-uji8L.jpg) [**OASIS #80058 Vita Drops for Big Birds 2 oz.**](https://www.amazon.com/dp/B004QD47KG)

Kordon$14.454.5★6797%—flat

4
![The Missing Link Avian Color & Shine Superfood Supplement Powder for Captive Birds - Flaxseed Yucca Kelp Phytonutrients & Protein - Supports Energy Plumage Digestive & Immune Health - 3.5oz](https://m.media-amazon.com/images/I/41tZqEcOebL.jpg) [**The Missing Link Avian Color & Shine Superfood Supplement Powder for Captive Birds - Flaxseed Yucca Kelp Phytonutrients & Protein - Supports Energy Plumage Digestive & Immune Health - 3.5oz**](https://www.amazon.com/dp/B001QEAWS4)

The Missing Link$12.194.6★1,5397%▲rising

5
![VITOFARMA Multi-Vitamin for Birds High-Potency Vitamin & Mineral Supplement for Pet Birds 2.0 Ounce](https://m.media-amazon.com/images/I/41q3TbwZzeL.jpg) [**VITOFARMA Multi-Vitamin for Birds High-Potency Vitamin & Mineral Supplement for Pet Birds 2.0 Ounce**](https://www.amazon.com/dp/B0CY7NH6MZ)

VITOFARMA$17.544.5★1186%▼falling

6
![Hari Hagen Prime Parrot Vitamin Mineral and Amino Acid Supplement for Seed Eating Birds 1.1 oz](https://m.media-amazon.com/images/I/41bAQi+Z0IL.jpg) [**Hari Hagen Prime Parrot Vitamin Mineral and Amino Acid Supplement for Seed Eating Birds 1.1 oz**](https://www.amazon.com/dp/B07YYFP7NY)

HARI$14.814.5★8955%▲rising

7
![Morning Bird Calcium Plus Liquid for Birds Calcium Supplement with Vitamins and Minerals for Strong Eggshells Healthy Bones - Support Growth Breeding and Wellness for All Birds 2 Fl Oz](https://m.media-amazon.com/images/I/41mjHnXE1NL.jpg) [**Morning Bird Calcium Plus Liquid for Birds Calcium Supplement with Vitamins and Minerals for Strong Eggshells Healthy Bones - Support Growth Breeding and Wellness for All Birds 2 Fl Oz**](https://www.amazon.com/dp/B01BE1K594)

Morning Bird$11.544.6★8725%▼falling

8
![UnRuffledRx FeatherUp! Bird Molting Support & Feather Growth Supplement - for Plucking Regrowth & Molt - Multivitamin & Amino Acids for All Birds - 90g (240 Servings)](https://m.media-amazon.com/images/I/41UJOBxSIlL.jpg) [**UnRuffledRx FeatherUp! Bird Molting Support & Feather Growth Supplement - for Plucking Regrowth & Molt - Multivitamin & Amino Acids for All Birds - 90g (240 Servings)**](https://www.amazon.com/dp/B07PDV135V)

UnRuffledRx$28.804.3★1,4194%—flat

9
![UnRuffledRx Bird Calcium Plus with Magnesium and D3 Dissolves Clear and Tasteless in Water Supports Bone Muscle Feather and Egg Health 45 Servings Made in FDA-Registered USA Facility](https://m.media-amazon.com/images/I/41WRma-GYnL.jpg) [**UnRuffledRx Bird Calcium Plus with Magnesium and D3 Dissolves Clear and Tasteless in Water Supports Bone Muscle Feather and Egg Health 45 Servings Made in FDA-Registered USA Facility**](https://www.amazon.com/dp/B07TQK3J2N)

UnRuffledRx$23.624.5★7924%▼falling

10

![Nekton-S Multi-Vitamin for Birds 35gm (1.23 ounce)](https://m.media-amazon.com/images/I/41tJaFl+WgL.jpg) [**Nekton-S Multi-Vitamin for Birds 35gm (1.23 ounce)**](https://www.amazon.com/dp/B0002DILSI)

Nekton$16.794.6★4,4214%▼falling

11

![Zoo Med Fruit Bird Banquet Block Small](https://m.media-amazon.com/images/I/51KsJjcCnML.jpg) [**Zoo Med Fruit Bird Banquet Block Small**](https://www.amazon.com/dp/B005734DTE)

Zoo Med$2.444.3★1,9443%▼falling

12

![Wild Harvest Healthy Benefits Molting Supplement 7.5 Oz. for All Birds](https://m.media-amazon.com/images/I/41cEYTEOfyL.jpg) [**Wild Harvest Healthy Benefits Molting Supplement 7.5 Oz. for All Birds**](https://www.amazon.com/dp/B08R7VJK17)

Wild Harvest$2.764.7★9403%▲rising

13

![Nekton-S Multi-Vitamin for Birds 150gm](https://m.media-amazon.com/images/I/41APhi3C2pL.jpg) [**Nekton-S Multi-Vitamin for Birds 150gm**](https://www.amazon.com/dp/B0002DILTM)

Nekton$32.954.6★4,4213%—flat

14

![Vitakraft VitaSmart Egg Food for Birds - Daily Supplement for Parrots Parakeets Cockatiels and Canaries - Bird Calcium Supplement 1.1 Pound (Pack of 1)](https://m.media-amazon.com/images/I/41baG1lxaZL.jpg) [**Vitakraft VitaSmart Egg Food for Birds - Daily Supplement for Parrots Parakeets Cockatiels and Canaries - Bird Calcium Supplement 1.1 Pound (Pack of 1)**](https://www.amazon.com/dp/B01BLGAKTW)

Vitakraft$11.754.6★3,1583%▼falling

15

![Quiko Multivitamin Daily Balance Vitamin & Mineral Supplement for All Pet Birds 1.0 Ounce](https://m.media-amazon.com/images/I/41F-Co3XikL.jpg) [**Quiko Multivitamin Daily Balance Vitamin & Mineral Supplement for All Pet Birds 1.0 Ounce**](https://www.amazon.com/dp/B0002DHI8W)

Quiko$10.394.6★5322%▼falling

**~~Showing 15 of 16 — show all ~~**

## **Product shelf**

All 16 tracked products in this niche.

Top sellersNewestTrending

[![OASIS #80257 Vita Drops for Small Birds 2- ounce liquid multivitamin](https://m.media-amazon.com/images/I/516MTX7AuKL.jpg)**OASIS #80257 Vita Drops for Small Birds 2- ounce liquid multivitamin** Kordon**$9.47**4.7★3,131 reviews](https://www.amazon.com/dp/B004QDAC28) [![Lafebers Avi-Era Powdered Bird Vitamin 1.25 oz](https://m.media-amazon.com/images/I/51x4Eih37WL.jpg)**Lafebers Avi-Era Powdered Bird Vitamin 1.25 oz** Lafeber's**$17.02**4.6★703 reviews](https://www.amazon.com/dp/B00025YUZO) [![OASIS #80058 Vita Drops for Big Birds 2 oz.](https://m.media-amazon.com/images/I/41Pe0-uji8L.jpg)**OASIS #80058 Vita Drops for Big Birds 2 oz.** Kordon**$14.45**4.5★679 reviews](https://www.amazon.com/dp/B004QD47KG) [![The Missing Link Avian Color & Shine Superfood Supplement Powder for Captive Birds - Flaxseed Yucca Kelp Phytonutrients & Protein - Supports Energy Plumage Digestive & Immune Health - 3.5oz](https://m.media-amazon.com/images/I/41tZqEcOebL.jpg)**The Missing Link Avian Color & Shine Superfood Supplement Powder for Captive Birds - Flaxseed Yucca Kelp Phytonutrients & Protein - Supports Energy Plumage Digestive & Immune Health - 3.5oz** The Missing Link**$12.19**4.6★1,539 reviews](https://www.amazon.com/dp/B001QEAWS4) [![VITOFARMA Multi-Vitamin for Birds High-Potency Vitamin & Mineral Supplement for Pet Birds 2.0 Ounce](https://m.media-amazon.com/images/I/41q3TbwZzeL.jpg)**VITOFARMA Multi-Vitamin for Birds High-Potency Vitamin & Mineral Supplement for Pet Birds 2.0 Ounce** VITOFARMA**$17.54**4.5★118 reviews](https://www.amazon.com/dp/B0CY7NH6MZ) [![Hari Hagen Prime Parrot Vitamin Mineral and Amino Acid Supplement for Seed Eating Birds 1.1 oz](https://m.media-amazon.com/images/I/41bAQi+Z0IL.jpg)**Hari Hagen Prime Parrot Vitamin Mineral and Amino Acid Supplement for Seed Eating Birds 1.1 oz** HARI**$14.81**4.5★895 reviews](https://www.amazon.com/dp/B07YYFP7NY) [![Morning Bird Calcium Plus Liquid for Birds Calcium Supplement with Vitamins and Minerals for Strong Eggshells Healthy Bones - Support Growth Breeding and Wellness for All Birds 2 Fl Oz](https://m.media-amazon.com/images/I/41mjHnXE1NL.jpg)**Morning Bird Calcium Plus Liquid for Birds Calcium Supplement with Vitamins and Minerals for Strong Eggshells Healthy Bones - Support Growth Breeding and Wellness for All Birds 2 Fl Oz** Morning Bird**$11.54**4.6★872 reviews](https://www.amazon.com/dp/B01BE1K594) [![UnRuffledRx FeatherUp! Bird Molting Support & Feather Growth Supplement - for Plucking Regrowth & Molt - Multivitamin & Amino Acids for All Birds - 90g (240 Servings)](https://m.media-amazon.com/images/I/41UJOBxSIlL.jpg)**UnRuffledRx FeatherUp! Bird Molting Support & Feather Growth Supplement - for Plucking Regrowth & Molt - Multivitamin & Amino Acids for All Birds - 90g (240 Servings)** UnRuffledRx**$28.80**4.3★1,419 reviews](https://www.amazon.com/dp/B07PDV135V)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**25%

*“Good quality”*

**Pet Friendly**21%

*“Birds love it”*

**Taste-Overall**8%

*“Good treat mixture”*

**Advertised Vs Actual Product**8%

*“As advertised”*

**Value For Money**8%

*“Price is excellent”*

**Brightness/Shine/Glow**5%

*“their eyes brighter”*

**Ease Of Use**4%

*“Easy to use”*

**Smell**4%

*“This treat is very fresh, smells ok, & comes in a convenient ziplock packaged bag”*

**Durability**3%

*“its durable”*

**Flavor**3%

*“Good flavor evidently”*

### **What buyers complain about **

**Value For Money**17%

*“Not worth the price”*

**Size-Overall**15%

*“Small”*

**Color**12%

*“this was also cloudy yellow”*

**Smell**10%

*“It had bad smell with blk specks in it”*

**Ingredients-Overall**5%

*“The silicic acid is another horrible additive this brand added which leads to bacterial growth in water”*

**Stale/Rotten/Spoiled**3%

*“Luckily, there was a little bit of their old food left”*

**Taste-Overall**3%

*“he wont even look at it or taste it”*

**Ease Of Use**3%

*“It is limited in its use”*

**Ease Of Chewing/Swallowing**3%

*“They need to chew on thing”*

**Advertised Vs Actual Product**3%

*“What I received looked nothing like the picture shown in the listing”*

#### **Top return reasons**- Smell50% - Ingredients-Overall17% - Product Condition17% - Texture/Consistency-Overall17%