---
title: "squirrel nuts — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/patio-lawn-garden/squirrel-nuts"
last_updated: "2026-07-10T01:37:06.300Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 84% of clicks) — squirrel nuts doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 84% of clicks) — squirrel nuts doesn't clear our bar today."
  "og:title": "squirrel nuts — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **squirrel nuts**

**Skip it****45/100 **

a concentrated shelf (top 5 take 84% of clicks) — squirrel nuts doesn't clear our bar today.

**Market/yr**

**$464K**

**Growth (1y)**

**+180.1%**

**Products**

**11**

**Brands**

**7**

was 7 a year ago

**Sellers**

**17**

**Price range**

**$6.88–$37.75**

**Returns**

**0.0%**

**Rating**

**4.5★**

**Skip it**

Scored 45/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**23**

 ×0.30

Growth

**74**

 ×0.30

Competition

**9**

 ×0.20

Quality gap

**38**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +180.1% year over year.

16K8KSpike '24Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jan, Dec · busiest ÷ quietest = 2.3×

## **Competition**

- Kaytee49% - Audubon Park22% - Pennington13% - Wagner's5% - Exotic Nutrition5% - Lyric4% - Other (1 brands)2%

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack. 7 brands and 17 sellers compete here.

**Brands**

**7 **—flat

was 7 a year ago

**Sellers**

**17**

**Top 5 brand share**

**94%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Kaytee Backyard Wildlife Food Blend For Wild Squirrels Chipmunks Rabbits and Other Backyard Wildlife 5 Pound](https://m.media-amazon.com/images/I/516ljdhT34L.jpg) [**Kaytee Backyard Wildlife Food Blend For Wild Squirrels Chipmunks Rabbits and Other Backyard Wildlife 5 Pound**](https://www.amazon.com/dp/B0002AQO9Y)

Kaytee$6.884.6★11,31542%▲rising

2
![Audubon Park Squirrel & Critter Food 15-lb. Bag](https://m.media-amazon.com/images/I/51XfUNxDLDL.jpg) [**Audubon Park Squirrel & Critter Food 15-lb. Bag**](https://www.amazon.com/dp/B0DJN1QCTZ)

Audubon Park$17.974.5★1,09122%▲rising

3
![Kaytee Corn On The Cob 6.5 lb](https://m.media-amazon.com/images/I/51nfFL1rAYL.jpg) [**Kaytee Corn On The Cob 6.5 lb**](https://www.amazon.com/dp/B0002DGNQK)

Kaytee$12.724.5★11,0217%▼falling

4
![Pennington Pride Squirrel & Critter](https://m.media-amazon.com/images/I/515l0G47LGL.jpg) [**Pennington Pride Squirrel & Critter**](https://www.amazon.com/dp/B07ML4N5D7)

Pennington$17.164.4★1,8187%▼falling

5
![Wagners 62046 Backyard Wildlife Food 8-Pound Bag](https://m.media-amazon.com/images/I/51Fsd57T1yL.jpg) [**Wagners 62046 Backyard Wildlife Food 8-Pound Bag**](https://www.amazon.com/dp/B004477AMQ)

Wagner's$12.704.6★5,7815%▼falling

6
![Lyric Wildlife Critter Food for Deer Squirrels Turkeys & Rabbits Wild Bird Seed for Outside Feeders 10 lb Bag](https://m.media-amazon.com/images/I/51EbEz-Fc4L.jpg) [**Lyric Wildlife Critter Food for Deer Squirrels Turkeys & Rabbits Wild Bird Seed for Outside Feeders 10 lb Bag**](https://www.amazon.com/dp/B01ASVMCAQ)

Lyric$18.764.7★6574%▼falling

7
![Pennington Ultra Double Nut Nut & Fruit Blend 10lbs](https://m.media-amazon.com/images/I/51PxRw4AykL.jpg) [**Pennington Ultra Double Nut Nut & Fruit Blend 10lbs**](https://www.amazon.com/dp/B0DPGNV121)

Pennington$21.584.7★6973%—flat

8
![Exotic Nutrition Squirrel Beneficial Blocks - Healthy & Unique Supplemental Food with Nuts & Seeds 10 oz](https://m.media-amazon.com/images/I/511kyty2t2L.jpg) [**Exotic Nutrition Squirrel Beneficial Blocks - Healthy & Unique Supplemental Food with Nuts & Seeds 10 oz**](https://www.amazon.com/dp/B0D6GYS3TQ)

Exotic Nutrition$19.744.3★3003%—flat

9
![Pennington Seed Squirrel and Critter Food Blend 10-Pound](https://m.media-amazon.com/images/I/51v1WFchhrL.jpg) [**Pennington Seed Squirrel and Critter Food Blend 10-Pound**](https://www.amazon.com/dp/B00KCJGR7E)

Pennington$11.184.7★743%▲rising

10

![Exotic Nutrition Squirrel Complete (4 lb.) - Healthy Natural Food for Squirrels - Ground Grey and Flying Squirrels](https://m.media-amazon.com/images/I/510y22bdObL.jpg) [**Exotic Nutrition Squirrel Complete (4 lb.) - Healthy Natural Food for Squirrels - Ground Grey and Flying Squirrels**](https://www.amazon.com/dp/B0BHXFB7L9)

Exotic Nutrition$37.754.4★1,5462%—flat

11

![TRAILMARK NATURALS - 11 LB - Raw Shelled Peanuts for Squirrels Out of Shell Peanuts for Birds and Wildlife- Squirrel Food Wild Bird Seed - Grown in The USA](https://m.media-amazon.com/images/I/414F0TxMGpL.jpg) [**TRAILMARK NATURALS - 11 LB - Raw Shelled Peanuts for Squirrels Out of Shell Peanuts for Birds and Wildlife- Squirrel Food Wild Bird Seed - Grown in The USA**](https://www.amazon.com/dp/B0FLPQ1CLW)

TRAILMARK NATURALS$20.754.3★5772%—flat

## **Product shelf**

All 11 tracked products in this niche.

Top sellersNewestTrending

[![Kaytee Backyard Wildlife Food Blend For Wild Squirrels Chipmunks Rabbits and Other Backyard Wildlife 5 Pound](https://m.media-amazon.com/images/I/516ljdhT34L.jpg)**Kaytee Backyard Wildlife Food Blend For Wild Squirrels Chipmunks Rabbits and Other Backyard Wildlife 5 Pound** Kaytee**$6.88**4.6★11,315 reviews](https://www.amazon.com/dp/B0002AQO9Y) [![Audubon Park Squirrel & Critter Food 15-lb. Bag](https://m.media-amazon.com/images/I/51XfUNxDLDL.jpg)**Audubon Park Squirrel & Critter Food 15-lb. Bag** Audubon Park**$17.97**4.5★1,091 reviews](https://www.amazon.com/dp/B0DJN1QCTZ) [![Kaytee Corn On The Cob 6.5 lb](https://m.media-amazon.com/images/I/51nfFL1rAYL.jpg)**Kaytee Corn On The Cob 6.5 lb** Kaytee**$12.72**4.5★11,021 reviews](https://www.amazon.com/dp/B0002DGNQK) [![Pennington Pride Squirrel & Critter](https://m.media-amazon.com/images/I/515l0G47LGL.jpg)**Pennington Pride Squirrel & Critter** Pennington**$17.16**4.4★1,818 reviews](https://www.amazon.com/dp/B07ML4N5D7) [![Wagners 62046 Backyard Wildlife Food 8-Pound Bag](https://m.media-amazon.com/images/I/51Fsd57T1yL.jpg)**Wagners 62046 Backyard Wildlife Food 8-Pound Bag** Wagner's**$12.70**4.6★5,781 reviews](https://www.amazon.com/dp/B004477AMQ) [![Lyric Wildlife Critter Food for Deer Squirrels Turkeys & Rabbits Wild Bird Seed for Outside Feeders 10 lb Bag](https://m.media-amazon.com/images/I/51EbEz-Fc4L.jpg)**Lyric Wildlife Critter Food for Deer Squirrels Turkeys & Rabbits Wild Bird Seed for Outside Feeders 10 lb Bag** Lyric**$18.76**4.7★657 reviews](https://www.amazon.com/dp/B01ASVMCAQ) [![Pennington Ultra Double Nut Nut & Fruit Blend 10lbs](https://m.media-amazon.com/images/I/51PxRw4AykL.jpg)**Pennington Ultra Double Nut Nut & Fruit Blend 10lbs** Pennington**$21.58**4.7★697 reviews](https://www.amazon.com/dp/B0DPGNV121) [![Exotic Nutrition Squirrel Beneficial Blocks - Healthy & Unique Supplemental Food with Nuts & Seeds 10 oz](https://m.media-amazon.com/images/I/511kyty2t2L.jpg)**Exotic Nutrition Squirrel Beneficial Blocks - Healthy & Unique Supplemental Food with Nuts & Seeds 10 oz** Exotic Nutrition**$19.74**4.3★300 reviews](https://www.amazon.com/dp/B0D6GYS3TQ)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**31%

*“Worth It”*

**Quality-Overall**29%

*“Great quality food”*

**Pet Friendly**10%

*“Animals love it”*

**Advertised Vs Actual Product**4%

*“As Represented”*

**Taste-Overall**4%

*“They look delicious”*

**Size-Overall**3%

*“its nice little small bag”*

**Ease Of Use**2%

*“They're super easy to use”*

**Ease Of Cleaning**2%

*“Very clean”*

**Durability**2%

*“Reliability”*

**Fun/Entertainment Experience**2%

*“I love watching them”*

### **What buyers complain about **

**Value For Money**23%

*“much more expensive”*

**Quality-Overall**17%

*“Cheap quality”*

**Size-Overall**12%

*“Tiny Peanuts”*

**Contamination**5%

*“Infested with roaches”*

**Advertised Vs Actual Product**5%

*“Not as shown”*

**Moist/Dry**4%

*“They're all dried out. of course.”*

**Smell**4%

*“it had an odd odor about it”*

**Natural Resource Wastage**3%

*“Utter waste and NOT BALANCED WITH NUTS”*

**Ease Of Cleaning**3%

*“because the squirrels are quite messy”*

**Functionality-Overall**2%

*“Didn't work”*

#### **Top return reasons**- Size-Overall25% - Advertised Vs Actual Product15% - Defective Material/Parts10% - Value For Money10% - Hard Feel10% - Contamination5% - Product Condition5% - Leak-Proof5% - Functionality-Overall5% - Stale/Rotten/Spoiled5%