---
title: "shovel — Niche Verdict: Worth a look (63/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/patio-lawn-garden/shovel"
last_updated: "2026-07-10T02:42:43.526Z"
locale: en
meta:
  description: "shovel shows low returns (1.0%), but a small market ($943K/yr) keeps it on the watch list."
  "og:description": "shovel shows low returns (1.0%), but a small market ($943K/yr) keeps it on the watch list."
  "og:title": "shovel — Niche Verdict: Worth a look (63/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **shovel**

**Worth a look****63/100 **

shovel shows low returns (1.0%), but a small market ($943K/yr) keeps it on the watch list.

**Market/yr**

**$943K**

**Growth (1y)**

**+195.8%**

**Products**

**64**

**Brands**

**38**

was 37 a year ago

**Sellers**

**76**

**Price range**

**$3.72–$63.19**

**Returns**

**1.0%**

**Rating**

**4.5★**

**Worth a look**

Scores 63/100 — above our 62-point bar, but a launch gate (market size, growth, or returns) failed.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**32**

 ×0.30

Growth

**76**

 ×0.30

Competition

**89**

 ×0.20

Quality gap

**37**

 ×0.10

Returns

**92**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +195.8% year over year.

357K178KPrime Day '24Spike '24Spike '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jan, Feb · busiest ÷ quietest = 4.2×

## **Competition**

- VNIMTI18% - Fiskars12% - KOLEIYA9% - HANTOP7% - Root Slayer5% - Dikuyeel5% - Other (32 brands)44%

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen. 38 brands and 76 sellers compete here.

**Brands**

**38 **▲rising

was 37 a year ago

**Sellers**

**76**

**Top 5 brand share**

**51%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![VNIMTI Heavy Duty Gardening Shovel 56 Inch Round Blade with Fiberglass Handle (Orange)](https://m.media-amazon.com/images/I/21onghJwONL.jpg) [**VNIMTI Heavy Duty Gardening Shovel 56 Inch Round Blade with Fiberglass Handle (Orange)**](https://www.amazon.com/dp/B0BG26DD9X)

VNIMTI$32.384.4★6797%▲rising

2
![Fiskars Trowel Heavy Duty Gardening Hand Tool with Hang Hole For Digging and Planting Rust Resistant Cast Aluminum Ergonomic Handle and Comfort Grip Gardening Tools for Yard](https://m.media-amazon.com/images/I/41noU0LrByL.jpg) [**Fiskars Trowel Heavy Duty Gardening Hand Tool with Hang Hole For Digging and Planting Rust Resistant Cast Aluminum Ergonomic Handle and Comfort Grip Gardening Tools for Yard**](https://www.amazon.com/dp/B004S0PGPM)

Fiskars$8.654.8★8,2775%▲rising

3
![Shovel for Digging Round Shovel Garden Tool with D-Handle 41 Inches in Overall Length Wooden Handel Garden Shovel Beach Shovel Car Snow Shovel](https://m.media-amazon.com/images/I/216bXvMCVyS.jpg) [**Shovel for Digging Round Shovel Garden Tool with D-Handle 41 Inches in Overall Length Wooden Handel Garden Shovel Beach Shovel Car Snow Shovel**](https://www.amazon.com/dp/B095NW51B9)

VNIMTI$29.804.6★6845%▲rising

4
![Root Slayer 22011 Garden Shovel with Serrated Blade for Digging and Root Cutting Heavy Duty Steel Spade Red](https://m.media-amazon.com/images/I/21KGofFgeuS.jpg) [**Root Slayer 22011 Garden Shovel with Serrated Blade for Digging and Root Cutting Heavy Duty Steel Spade Red**](https://www.amazon.com/dp/B01M1CCIWH)

Root Slayer$58.924.8★11,7195%▲rising

5
![Shovel Garden Shovel for Digging 31 inch Small Shovels Heavy Duty Portable Mini Spade with Curved D-Handle for Gardening Digging Camping Car Kids Sand Beach Shovels](https://m.media-amazon.com/images/I/51K3W00WT0L.jpg) [**Shovel Garden Shovel for Digging 31 inch Small Shovels Heavy Duty Portable Mini Spade with Curved D-Handle for Gardening Digging Camping Car Kids Sand Beach Shovels**](https://www.amazon.com/dp/B0CW321HY4)

DIOVPLX$19.724.3★3954%▼falling

6
![Garden Shovel Garden Hand Trowel Heavy Duty Hand Shovel with Ergonomic Handle Small Gardening Tools for Digging Rust Resistant Gardening Spade Trowel Tools Orange](https://m.media-amazon.com/images/I/31gNbRdqRjL.jpg) [**Garden Shovel Garden Hand Trowel Heavy Duty Hand Shovel with Ergonomic Handle Small Gardening Tools for Digging Rust Resistant Gardening Spade Trowel Tools Orange**](https://www.amazon.com/dp/B0CGD955DW)

MECHEER$6.064.6★1,2484%▲rising

7
![Dikuyeel Shovel for Digging Heavy Duty Metal Shovel with Fiberglass Handle 56 Inches](https://m.media-amazon.com/images/I/213-AkrznpL.jpg) [**Dikuyeel Shovel for Digging Heavy Duty Metal Shovel with Fiberglass Handle 56 Inches**](https://www.amazon.com/dp/B0CD7F7JS5)

Dikuyeel$32.554.4★2563%▼falling

8
![HANTOP Small Round Garden Shovel 28 inches for Digging and Gardening](https://m.media-amazon.com/images/I/31CZ+RRXp+L.jpg) [**HANTOP Small Round Garden Shovel 28 inches for Digging and Gardening**](https://www.amazon.com/dp/B0C1GKDK28)

HANTOP$24.124.6★2313%—flat

9
![HANTOP Sharp Blade Spade Shovel Garden Flat Spades for Gardening and Edging](https://m.media-amazon.com/images/I/31NQPxWTS5L.jpg) [**HANTOP Sharp Blade Spade Shovel Garden Flat Spades for Gardening and Edging**](https://www.amazon.com/dp/B0C1GLV2ZW)

HANTOP$36.924.7★1733%▲rising

10

![PLACHIDAY Digging Shovel 18.5 Lightweight Camping Shovel Portable High Carbon Steel Folding Mini Trowels for Outdoor Camping Backpacking Hiking Car Emergency Home Garden](https://m.media-amazon.com/images/I/41PZZpEkwXL.jpg) [**PLACHIDAY Digging Shovel 18.5 Lightweight Camping Shovel Portable High Carbon Steel Folding Mini Trowels for Outdoor Camping Backpacking Hiking Car Emergency Home Garden**](https://www.amazon.com/dp/B0C5SKJ54Q)

PLACHIDAY$11.324.4★7893%▼falling

11

![Garden Shovels for Digging 31 Inch Small Shovel Heavy Duty Metal Digging Shovel with D-Handle Grip Short Kids Shovels for Digging Mini Spade Shovel for Gardening Camping Beach Car Snow Removal](https://m.media-amazon.com/images/I/41qS0pKAwOL.jpg) [**Garden Shovels for Digging 31 Inch Small Shovel Heavy Duty Metal Digging Shovel with D-Handle Grip Short Kids Shovels for Digging Mini Spade Shovel for Gardening Camping Beach Car Snow Removal**](https://www.amazon.com/dp/B0G7V9JWWF)

UIABOPZ$19.074.3★762%▲rising

12

![KOLEIYA Shovel Shovels for Digging Heavy Duty with Fiberglass Handle Spade Shovel for Gardening Trenching Planting Transferring 57 inches Blue](https://m.media-amazon.com/images/I/21T3t12vKHL.jpg) [**KOLEIYA Shovel Shovels for Digging Heavy Duty with Fiberglass Handle Spade Shovel for Gardening Trenching Planting Transferring 57 inches Blue**](https://www.amazon.com/dp/B0CQQ5V9HC)

KOLEIYA$31.664.4★2242%—flat

13

![KOLEIYA 41 Inch Round Point Shovel for Digging Heavy Duty Garden Shovel with D-Handle Wooden Handle Ideal for Gardening Landscaping Beach and Snow Removal](https://m.media-amazon.com/images/I/21zKIlalnPL.jpg) [**KOLEIYA 41 Inch Round Point Shovel for Digging Heavy Duty Garden Shovel with D-Handle Wooden Handle Ideal for Gardening Landscaping Beach and Snow Removal**](https://www.amazon.com/dp/B09NNKLLRD)

KOLEIYA$28.784.7★3152%—flat

14

![Ashman Heavy-Duty Digging Shovel (1 Pack) 41-Inch with Trenching Blade and Comfortable Handle - Ideal for Garden Landscaping Construction and Masonry - Perfect for Digging Soil Dirt and Gravel.](https://m.media-amazon.com/images/I/31bgmZaQ4AL.jpg) [**Ashman Heavy-Duty Digging Shovel (1 Pack) 41-Inch with Trenching Blade and Comfortable Handle - Ideal for Garden Landscaping Construction and Masonry - Perfect for Digging Soil Dirt and Gravel.**](https://www.amazon.com/dp/B082LTHMGN)

AshmanOnline$32.894.5★8902%▼falling

15

![Shovel Shovels for Digging 33 Garden Shovel Heavy Duty with Ergonomic D-Grip Small Spade Shovel for Camping Edging Off-Road Metal Portable Mini Shovel with Fiberglass Shaft Lightweight](https://m.media-amazon.com/images/I/31Ed8aMRMyL.jpg) [**Shovel Shovels for Digging 33 Garden Shovel Heavy Duty with Ergonomic D-Grip Small Spade Shovel for Camping Edging Off-Road Metal Portable Mini Shovel with Fiberglass Shaft Lightweight**](https://www.amazon.com/dp/B0FSJF4117)

GSBLUNIE$19.484.4★2952%—flat

**~~Showing 15 of 64 — show all ~~**

## **Product shelf**

All 64 tracked products in this niche.

Top sellersNewestTrending

[![VNIMTI Heavy Duty Gardening Shovel 56 Inch Round Blade with Fiberglass Handle (Orange)](https://m.media-amazon.com/images/I/21onghJwONL.jpg)**VNIMTI Heavy Duty Gardening Shovel 56 Inch Round Blade with Fiberglass Handle (Orange)** VNIMTI**$32.38**4.4★679 reviews](https://www.amazon.com/dp/B0BG26DD9X) [![Fiskars Trowel Heavy Duty Gardening Hand Tool with Hang Hole For Digging and Planting Rust Resistant Cast Aluminum Ergonomic Handle and Comfort Grip Gardening Tools for Yard](https://m.media-amazon.com/images/I/41noU0LrByL.jpg)**Fiskars Trowel Heavy Duty Gardening Hand Tool with Hang Hole For Digging and Planting Rust Resistant Cast Aluminum Ergonomic Handle and Comfort Grip Gardening Tools for Yard** Fiskars**$8.65**4.8★8,277 reviews](https://www.amazon.com/dp/B004S0PGPM) [![Shovel for Digging Round Shovel Garden Tool with D-Handle 41 Inches in Overall Length Wooden Handel Garden Shovel Beach Shovel Car Snow Shovel](https://m.media-amazon.com/images/I/216bXvMCVyS.jpg)**Shovel for Digging Round Shovel Garden Tool with D-Handle 41 Inches in Overall Length Wooden Handel Garden Shovel Beach Shovel Car Snow Shovel** VNIMTI**$29.80**4.6★684 reviews](https://www.amazon.com/dp/B095NW51B9) [![Root Slayer 22011 Garden Shovel with Serrated Blade for Digging and Root Cutting Heavy Duty Steel Spade Red](https://m.media-amazon.com/images/I/21KGofFgeuS.jpg)**Root Slayer 22011 Garden Shovel with Serrated Blade for Digging and Root Cutting Heavy Duty Steel Spade Red** Root Slayer**$58.92**4.8★11,719 reviews](https://www.amazon.com/dp/B01M1CCIWH) [![Shovel Garden Shovel for Digging 31 inch Small Shovels Heavy Duty Portable Mini Spade with Curved D-Handle for Gardening Digging Camping Car Kids Sand Beach Shovels](https://m.media-amazon.com/images/I/51K3W00WT0L.jpg)**Shovel Garden Shovel for Digging 31 inch Small Shovels Heavy Duty Portable Mini Spade with Curved D-Handle for Gardening Digging Camping Car Kids Sand Beach Shovels** DIOVPLX**$19.72**4.3★395 reviews](https://www.amazon.com/dp/B0CW321HY4) [![Garden Shovel Garden Hand Trowel Heavy Duty Hand Shovel with Ergonomic Handle Small Gardening Tools for Digging Rust Resistant Gardening Spade Trowel Tools Orange](https://m.media-amazon.com/images/I/31gNbRdqRjL.jpg)**Garden Shovel Garden Hand Trowel Heavy Duty Hand Shovel with Ergonomic Handle Small Gardening Tools for Digging Rust Resistant Gardening Spade Trowel Tools Orange** MECHEER**$6.06**4.6★1,248 reviews](https://www.amazon.com/dp/B0CGD955DW) [![Dikuyeel Shovel for Digging Heavy Duty Metal Shovel with Fiberglass Handle 56 Inches](https://m.media-amazon.com/images/I/213-AkrznpL.jpg)**Dikuyeel Shovel for Digging Heavy Duty Metal Shovel with Fiberglass Handle 56 Inches** Dikuyeel**$32.55**4.4★256 reviews](https://www.amazon.com/dp/B0CD7F7JS5) [![HANTOP Small Round Garden Shovel 28 inches for Digging and Gardening](https://m.media-amazon.com/images/I/31CZ+RRXp+L.jpg)**HANTOP Small Round Garden Shovel 28 inches for Digging and Gardening** HANTOP**$24.12**4.6★231 reviews](https://www.amazon.com/dp/B0C1GKDK28)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**19%

*“Its solid quality”*

**Strength**15%

*“Heavy duty”*

**Value For Money**8%

*“fair price”*

**Ease Of Use**7%

*“Easy to handle”*

**Durability**6%

*“Materials are durable”*

**Size-Overall**5%

*“Love the size”*

**Advertised Vs Actual Product**4%

*“As advertised”*

**Weight Heavy**4%

*“Nice heavy”*

**Grip**3%

*“Good grip”*

**Plant Growth**3%

*“it makes planting”*

### **What buyers complain about **

**Durability**17%

*“Falls apart”*

**Size-Overall**13%

*“Bigger”*

**Quality-Overall**9%

*“Not great quality”*

**Strength**6%

*“Not sturdy at all”*

**Weight Heavy**6%

*“Quite heavy”*

**Assembly/Installation**2%

*“hard to assemble”*

**Value For Money**2%

*“A little pricey”*

**Ease Of Use**2%

*“Not user friendly”*

**Advertised Vs Actual Product**2%

*“The product image is misleading”*

**Material Quality**2%

*“poor quality materials”*

#### **Top return reasons**- Size-Overall47% - Weight Heavy8% - Advertised Vs Actual Product7% - Value For Money6% - Strength4% - Quality-Overall4% - Durability3% - Defective Material/Parts3% - Functionality-Overall3% - Material Quality2%