---
title: "peanuts in the shell — Niche Verdict: Launch it (62/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/patio-lawn-garden/peanuts-in-the-shell"
last_updated: "2026-07-10T02:03:45.389Z"
locale: en
meta:
  description: "peanuts in the shell clears our launch bar: a $2.6M/yr market growing +110.8% with returns at 0.0%."
  "og:description": "peanuts in the shell clears our launch bar: a $2.6M/yr market growing +110.8% with returns at 0.0%."
  "og:title": "peanuts in the shell — Niche Verdict: Launch it (62/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **peanuts in the shell**

**Launch it****62/100 **

peanuts in the shell clears our launch bar: a $2.6M/yr market growing +110.8% with returns at 0.0%.

**Market/yr**

**$2.6M**

**Growth (1y)**

**+110.8%**

**Products**

**33**

**Brands**

**19**

was 20 a year ago

**Sellers**

**39**

**Price range**

**$6.88–$59.41**

**Returns**

**0.0%**

**Rating**

**4.5★**

**Launch it**

Scored 62/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**53**

 ×0.30

Growth

**66**

 ×0.30

Competition

**64**

 ×0.20

Quality gap

**38**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +110.8% year over year.

27K14KSpike '24Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Competition**

- Kaytee27% - TRAILMARK NATURALS15% - Pennington14% - Naturalee6% - Old Potters5% - Office Roast4% - Other (13 brands)29%

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them. 19 brands and 39 sellers compete here.

**Brands**

**19 **▼falling

was 20 a year ago

**Sellers**

**39**

**Top 5 brand share**

**67%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Kaytee Shelled Peanuts for Cardinals Blue Jays Woodpeckers and Other Outside Wild Birds 11 Pounds](https://m.media-amazon.com/images/I/51qQanNKC3L.jpg) [**Kaytee Shelled Peanuts for Cardinals Blue Jays Woodpeckers and Other Outside Wild Birds 11 Pounds**](https://www.amazon.com/dp/B0DSCQDP2W)

Kaytee$19.614.5★6,08014%▼falling

2
![Kaytee Whole Peanuts in Shell for Cardinals Blue Jays Woodpeckers and Other Outside Wild Birds Two 5 Pound Bags](https://m.media-amazon.com/images/I/51cp7w0dLoL.jpg) [**Kaytee Whole Peanuts in Shell for Cardinals Blue Jays Woodpeckers and Other Outside Wild Birds Two 5 Pound Bags**](https://www.amazon.com/dp/B0DDMGXCDP)

Kaytee$29.354.7★1,18612%▼falling

3
![Pennington Classic in Shell Peanuts 5 pounds](https://m.media-amazon.com/images/I/51bfxlp0szL.jpg) [**Pennington Classic in Shell Peanuts 5 pounds**](https://www.amazon.com/dp/B0CG9N76FG)

Pennington$13.894.6★22110%▲rising

4
![Naturalee Peanuts Plain In Shell 2 lbs - Raw Unsalted - Natural Healthy Snack Squirrel or Wildlife Feed](https://m.media-amazon.com/images/I/511JYYCfBiL.jpg) [**Naturalee Peanuts Plain In Shell 2 lbs - Raw Unsalted - Natural Healthy Snack Squirrel or Wildlife Feed**](https://www.amazon.com/dp/B0BPMY7TDX)

Naturalee$14.014.5★1,7456%▼falling

5
![TRAILMARK NATURALS - 11 LB - Raw Shelled Peanuts for Squirrels Out of Shell Peanuts for Birds and Wildlife- Squirrel Food Wild Bird Seed - Grown in The USA](https://m.media-amazon.com/images/I/414F0TxMGpL.jpg) [**TRAILMARK NATURALS - 11 LB - Raw Shelled Peanuts for Squirrels Out of Shell Peanuts for Birds and Wildlife- Squirrel Food Wild Bird Seed - Grown in The USA**](https://www.amazon.com/dp/B0FLPQ1CLW)

TRAILMARK NATURALS$20.754.3★5775%—flat

6
![TRAILMARK NATURALS - 2 Pack of 5 Lb Bags (10 Pounds Total) - Raw Peanuts for Squirrels Raw in Shell Peanuts for Birds and Wildlife- Squirrel Food Wild Bird Seed - Grown in The USA](https://m.media-amazon.com/images/I/41SPB8huJwL.jpg) [**TRAILMARK NATURALS - 2 Pack of 5 Lb Bags (10 Pounds Total) - Raw Peanuts for Squirrels Raw in Shell Peanuts for Birds and Wildlife- Squirrel Food Wild Bird Seed - Grown in The USA**](https://www.amazon.com/dp/B0FLP2GM6P)

TRAILMARK NATURALS$30.144.6★3575%▲rising

7
![Pennington Classic Shelled Peanuts 5 pounds](https://m.media-amazon.com/images/I/51VgUUDstDL.jpg) [**Pennington Classic Shelled Peanuts 5 pounds**](https://www.amazon.com/dp/B0CG9NDTBH)

Pennington$10.974.6★1935%▲rising

8
![Old Potters Wildlife in-Shell Peanuts for Birds Squirrels and Wildlife. USA Grown Non-GMO Raw in-Shell Peanuts (in-Shell 8 lbs)](https://m.media-amazon.com/images/I/41BZb6AjW0L.jpg) [**Old Potters Wildlife in-Shell Peanuts for Birds Squirrels and Wildlife. USA Grown Non-GMO Raw in-Shell Peanuts (in-Shell 8 lbs)**](https://www.amazon.com/dp/B0BX77T7B1)

Old Potters$31.034.7★2,5724%▼falling

9
![Happy Wings Shelled Peanuts Seeds Wild Bird Food - 5 Pounds I No Grow Seed I Bird Seed for Wild Birds](https://m.media-amazon.com/images/I/510VPg6SkvL.jpg) [**Happy Wings Shelled Peanuts Seeds Wild Bird Food - 5 Pounds I No Grow Seed I Bird Seed for Wild Birds**](https://www.amazon.com/dp/B0D4YWDX5W)

Happy Wings$20.584.6★3743%▲rising

10

![Red River Commodities 347 Peanuts In A Shell 3lbs.](https://m.media-amazon.com/images/I/51vanilb1cL.jpg) [**Red River Commodities 347 Peanuts In A Shell 3lbs.**](https://www.amazon.com/dp/B0015R1YYI)

Valley Splendor$12.294.6★4693%▲rising

11

![Peanuts In Shell Roasted and Salted 2 Pound Bag The Hampton Popcorn & Candy Company](https://m.media-amazon.com/images/I/51AoFsi+oAL.jpg) [**Peanuts In Shell Roasted and Salted 2 Pound Bag The Hampton Popcorn & Candy Company**](https://www.amazon.com/dp/B0FDH52X96)

Hampton Distribution$15.043.8★2183%▲rising

12

![Wildlife Elements Peanut Party Unprocessed Raw in-Shell Peanuts Wildlife Animal Food 25lb - Rich in Protein Healthy Fats and Essential Nutrients for Birds Squirrels and Waterfowl](https://m.media-amazon.com/images/I/51F9hENbjOL.jpg) [**Wildlife Elements Peanut Party Unprocessed Raw in-Shell Peanuts Wildlife Animal Food 25lb - Rich in Protein Healthy Fats and Essential Nutrients for Birds Squirrels and Waterfowl**](https://www.amazon.com/dp/B0B239RTL2)

Wildlife Elements$59.414.6★1,4033%▼falling

13

![CountryMax in-Shell Raw Peanuts - Bulk Unprocessed for Wildlife Animal Food Squirrels Chipmunks Raccoons Deer Waterfowl 25 Pounds](https://m.media-amazon.com/images/I/51IyFxK6BFL.jpg) [**CountryMax in-Shell Raw Peanuts - Bulk Unprocessed for Wildlife Animal Food Squirrels Chipmunks Raccoons Deer Waterfowl 25 Pounds**](https://www.amazon.com/dp/B0BBSJPWHC)

CountryMax$54.084.7★1,9383%▼falling

14

![Forest Haven Premium Raw Peanuts for Squirrels 10LB Bulk Squirrel Food Unsalted Peanuts in Shell for Birds Deer & Wildlife Bonus Binoculars Included - USA Grown](https://m.media-amazon.com/images/I/51zD521qAyL.jpg) [**Forest Haven Premium Raw Peanuts for Squirrels 10LB Bulk Squirrel Food Unsalted Peanuts in Shell for Birds Deer & Wildlife Bonus Binoculars Included - USA Grown**](https://www.amazon.com/dp/B0GS3HLGXB)

Forest Haven$31.354.8★1362%▲rising

15

![Wagners 57055 Shelled Peanut Pieces for Wild Birds 10 Pound Bag](https://m.media-amazon.com/images/I/51-D0tb3stL.jpg) [**Wagners 57055 Shelled Peanut Pieces for Wild Birds 10 Pound Bag**](https://www.amazon.com/dp/B0FJNK7ZS9)

Wagner's$18.654.4★2062%▼falling

**~~Showing 15 of 33 — show all ~~**

## **Product shelf**

All 33 tracked products in this niche.

Top sellersNewestTrending

[![Kaytee Shelled Peanuts for Cardinals Blue Jays Woodpeckers and Other Outside Wild Birds 11 Pounds](https://m.media-amazon.com/images/I/51qQanNKC3L.jpg)**Kaytee Shelled Peanuts for Cardinals Blue Jays Woodpeckers and Other Outside Wild Birds 11 Pounds** Kaytee**$19.61**4.5★6,080 reviews](https://www.amazon.com/dp/B0DSCQDP2W) [![Kaytee Whole Peanuts in Shell for Cardinals Blue Jays Woodpeckers and Other Outside Wild Birds Two 5 Pound Bags](https://m.media-amazon.com/images/I/51cp7w0dLoL.jpg)**Kaytee Whole Peanuts in Shell for Cardinals Blue Jays Woodpeckers and Other Outside Wild Birds Two 5 Pound Bags** Kaytee**$29.35**4.7★1,186 reviews](https://www.amazon.com/dp/B0DDMGXCDP) [![Pennington Classic in Shell Peanuts 5 pounds](https://m.media-amazon.com/images/I/51bfxlp0szL.jpg)**Pennington Classic in Shell Peanuts 5 pounds** Pennington**$13.89**4.6★221 reviews](https://www.amazon.com/dp/B0CG9N76FG) [![Naturalee Peanuts Plain In Shell 2 lbs - Raw Unsalted - Natural Healthy Snack Squirrel or Wildlife Feed](https://m.media-amazon.com/images/I/511JYYCfBiL.jpg)**Naturalee Peanuts Plain In Shell 2 lbs - Raw Unsalted - Natural Healthy Snack Squirrel or Wildlife Feed** Naturalee**$14.01**4.5★1,745 reviews](https://www.amazon.com/dp/B0BPMY7TDX) [![TRAILMARK NATURALS - 11 LB - Raw Shelled Peanuts for Squirrels Out of Shell Peanuts for Birds and Wildlife- Squirrel Food Wild Bird Seed - Grown in The USA](https://m.media-amazon.com/images/I/414F0TxMGpL.jpg)**TRAILMARK NATURALS - 11 LB - Raw Shelled Peanuts for Squirrels Out of Shell Peanuts for Birds and Wildlife- Squirrel Food Wild Bird Seed - Grown in The USA** TRAILMARK NATURALS**$20.75**4.3★577 reviews](https://www.amazon.com/dp/B0FLPQ1CLW) [![TRAILMARK NATURALS - 2 Pack of 5 Lb Bags (10 Pounds Total) - Raw Peanuts for Squirrels Raw in Shell Peanuts for Birds and Wildlife- Squirrel Food Wild Bird Seed - Grown in The USA](https://m.media-amazon.com/images/I/41SPB8huJwL.jpg)**TRAILMARK NATURALS - 2 Pack of 5 Lb Bags (10 Pounds Total) - Raw Peanuts for Squirrels Raw in Shell Peanuts for Birds and Wildlife- Squirrel Food Wild Bird Seed - Grown in The USA** TRAILMARK NATURALS**$30.14**4.6★357 reviews](https://www.amazon.com/dp/B0FLP2GM6P) [![Pennington Classic Shelled Peanuts 5 pounds](https://m.media-amazon.com/images/I/51VgUUDstDL.jpg)**Pennington Classic Shelled Peanuts 5 pounds** Pennington**$10.97**4.6★193 reviews](https://www.amazon.com/dp/B0CG9NDTBH) [![Old Potters Wildlife in-Shell Peanuts for Birds Squirrels and Wildlife. USA Grown Non-GMO Raw in-Shell Peanuts (in-Shell 8 lbs)](https://m.media-amazon.com/images/I/41BZb6AjW0L.jpg)**Old Potters Wildlife in-Shell Peanuts for Birds Squirrels and Wildlife. USA Grown Non-GMO Raw in-Shell Peanuts (in-Shell 8 lbs)** Old Potters**$31.03**4.7★2,572 reviews](https://www.amazon.com/dp/B0BX77T7B1)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**27%

*“Beautiful quality food”*

**Value For Money**24%

*“Best value”*

**Pet Friendly**11%

*“Animals love them”*

**Freshness**7%

*“Arrived fresh”*

**Taste-Overall**6%

*“fresh taste”*

**Advertised Vs Actual Product**4%

*“As described”*

**Size-Overall**3%

*“a nice-sized bag”*

**Ease Of Cleaning**3%

*“They clean them up like a vacuum”*

**Salt Content**3%

*“good salt balance”*

**Smell**2%

*“Wonderful nuts, smell fresh and the squirrels love them”*

### **What buyers complain about **

**Value For Money**14%

*“way over priced”*

**Quality-Overall**13%

*“Minimal quality control”*

**Size-Overall**11%

*“Tiny Peanuts”*

**Stale/Rotten/Spoiled**8%

*“Peanuts were stale”*

**Taste-Overall**6%

*“Taste awful”*

**Salt Content**6%

*“Intentionally NO SALT”*

**Advertised Vs Actual Product**5%

*“Nothing like the Pictures”*

**Smell**3%

*“literally have no smell”*

**Burnt/Roasted/Overbaked**3%

*“A large majority of the peanuts were over roasted”*

**Color**3%

*“The color didnt look right”*

#### **Top return reasons**- Value For Money16% - Advertised Vs Actual Product14% - Stale/Rotten/Spoiled12% - Size-Overall9% - Taste-Overall9% - Quality-Overall6% - Leak-Proof5% - Burnt/Roasted/Overbaked5% - Functionality-Overall5% - Smell5%