--- title: "mealworms — Niche Verdict: Launch it (67/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/patio-lawn-garden/mealworms" last_updated: "2026-07-10T01:43:47.258Z" locale: en meta: description: "mealworms clears our launch bar: a $7.0M/yr market growing +116.7% with returns at 0.0%." "og:description": "mealworms clears our launch bar: a $7.0M/yr market growing +116.7% with returns at 0.0%." "og:title": "mealworms — Niche Verdict: Launch it (67/100) | Amazon United States - Flapen" --- Back to Flapen home # **mealworms** **Launch it****67/100 ** mealworms clears our launch bar: a $7.0M/yr market growing +116.7% with returns at 0.0%. **Market/yr** **$7.0M** **Growth (1y)** **+116.7%** **Products** **42** **Brands** **24** was 22 a year ago **Sellers** **58** **Price range** **$3.98–$59.81** **Returns** **0.0%** **Rating** **4.7★** **Launch it** Scored 67/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **72** ×0.30 Growth **67** ×0.30 Competition **67** ×0.20 Quality gap **20** ×0.10 Returns **100** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +116.7% year over year. 53K26KHoliday '24Spike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Apr, May, Jun · busiest ÷ quietest = 2.2× ## **Competition** - Kaytee26% - WORMSKING11% - Fluker's7% - Hatortempt6% - RANZ6% - I LOVE WORMS5% - Other (18 brands)39% The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them. 24 brands and 58 sellers compete here. **Brands** **24 **▲rising was 22 a year ago **Sellers** **58** **Top 5 brand share** **56%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Kaytee Wild Bird Food Mealworms For Bluebirds Wrens Robins Chickadees Woodpeckers Cardinals & Chickens 3.5 Ounce](https://m.media-amazon.com/images/I/51FyqZI4n5L.jpg) [**Kaytee Wild Bird Food Mealworms For Bluebirds Wrens Robins Chickadees Woodpeckers Cardinals & Chickens 3.5 Ounce**](https://www.amazon.com/dp/B004X77L2Q) Kaytee$7.554.6★12,37014%▲rising 2 ![Kaytee Wild Bird Food Mealworms For Bluebirds Wrens Robins Chickadees Woodpeckers Cardinals & Chickens 17.6 Ounce](https://m.media-amazon.com/images/I/51lU5Jj+skL.jpg) [**Kaytee Wild Bird Food Mealworms For Bluebirds Wrens Robins Chickadees Woodpeckers Cardinals & Chickens 17.6 Ounce**](https://www.amazon.com/dp/B004X7BXYI) Kaytee$17.284.6★12,37011%▲rising 3 ![WORMSKING Dried Mealworms for Wild Birds and Chicken 2LB](https://m.media-amazon.com/images/I/415-Ox9zKnL.jpg) [**WORMSKING Dried Mealworms for Wild Birds and Chicken 2LB**](https://www.amazon.com/dp/B08KXP6FX2) WORMSKING$19.984.8★2,5279%▲rising 4 ![RANZ 2LBS Non-GMO Dried Mealworms for Chickens High Protein Meal Worms Premium Chicken Feed Whole Large Mealworms for Blue Birds Ducks Fish](https://m.media-amazon.com/images/I/41nCUHD1RSL.jpg) [**RANZ 2LBS Non-GMO Dried Mealworms for Chickens High Protein Meal Worms Premium Chicken Feed Whole Large Mealworms for Blue Birds Ducks Fish**](https://www.amazon.com/dp/B097PDMK47) RANZ$18.324.7★3,1486%▲rising 5 ![Hatortempt Bulk Dried Mealworms - 5 Lb Bag - Dried Mealworms for Chickens Ducks & Wild Birds - High-Protein Chicken Feed & Bird Food](https://m.media-amazon.com/images/I/512bE5SNDHL.jpg) [**Hatortempt Bulk Dried Mealworms - 5 Lb Bag - Dried Mealworms for Chickens Ducks & Wild Birds - High-Protein Chicken Feed & Bird Food**](https://www.amazon.com/dp/B01EUP8ZG6) Hatortempt$39.084.8★16,3595%▲rising 6 ![Flukers Culinary Coop Premium Chicken Treats Dried Soldier Worms Packed with Protein and Calcium 100% Natural Rich Grubs for Chicken Backyard Birds and Reptiles 16 oz](https://m.media-amazon.com/images/I/41mjhvVfeML.jpg) [**Flukers Culinary Coop Premium Chicken Treats Dried Soldier Worms Packed with Protein and Calcium 100% Natural Rich Grubs for Chicken Backyard Birds and Reptiles 16 oz**](https://www.amazon.com/dp/B075D1CGJ7) Fluker's$8.744.7★3,4574%▼falling 7 ![I LOVE WORMS Dried Black Soldier Fly Larvae (5lb) 100% Natural Non-GMO Treat for Chickens More Calcium Chicken Feed Than Mealworms](https://m.media-amazon.com/images/I/511DawrpnuL.jpg) [**I LOVE WORMS Dried Black Soldier Fly Larvae (5lb) 100% Natural Non-GMO Treat for Chickens More Calcium Chicken Feed Than Mealworms**](https://www.amazon.com/dp/B0C4P85WQG) I LOVE WORMS$24.044.7★3,0883%▼falling 8 ![WormsFarm 5LB Dried Black Soldier Fly Larvae Treat for Chicken More Calcium Than Mealworms for Laying Hen Wild Birds (5 Pound)](https://m.media-amazon.com/images/I/51qdsodK22L.jpg) [**WormsFarm 5LB Dried Black Soldier Fly Larvae Treat for Chicken More Calcium Than Mealworms for Laying Hen Wild Birds (5 Pound)**](https://www.amazon.com/dp/B0CDC2KP4M) WormsFarm$24.454.7★2,8113%▼falling 9 ![Joyprotyn 5LB Non-GMO Dried Black Soldier Fly Larvae for Chickens 85X More Calcium Grubs Than Mealworms for Strong Eggshells & Healthy Growth - High Protein for Chickens Birds Ducks Geese & Pets](https://m.media-amazon.com/images/I/51GEwqCVQvL.jpg) [**Joyprotyn 5LB Non-GMO Dried Black Soldier Fly Larvae for Chickens 85X More Calcium Grubs Than Mealworms for Strong Eggshells & Healthy Growth - High Protein for Chickens Birds Ducks Geese & Pets**](https://www.amazon.com/dp/B0DHKGCM5W) Joyprotyn$23.354.7★1,9353%▼falling 10 ![Manna Pro Farmhouse Favorites Mealworms Poultry Treat - Protein Treat for Poultry - Chickens Turkeys Ducks Geese and Guinea Fowl - Contains 50% Protein - 100% Natural Poultry Snack - 10oz](https://m.media-amazon.com/images/I/416KF5zTR3L.jpg) [**Manna Pro Farmhouse Favorites Mealworms Poultry Treat - Protein Treat for Poultry - Chickens Turkeys Ducks Geese and Guinea Fowl - Contains 50% Protein - 100% Natural Poultry Snack - 10oz**](https://www.amazon.com/dp/B0DMWQMQQL) Manna Pro$7.534.7★1963%▲rising 11 ![Wild Delight Advanced Formula Bugs N Berries Wild Bird Food 4.5 lbs](https://m.media-amazon.com/images/I/51IPwN8PTZL.jpg) [**Wild Delight Advanced Formula Bugs N Berries Wild Bird Food 4.5 lbs**](https://www.amazon.com/dp/B07GQCPLM2) Wild Delight$15.404.5★1,5922%▲rising 12 ![WORMSKING 5LB Dried Black Soldier Fly Larvae for Chickens](https://m.media-amazon.com/images/I/41nxMwRSKCL.jpg) [**WORMSKING 5LB Dried Black Soldier Fly Larvae for Chickens**](https://www.amazon.com/dp/B08THGBXZP) WORMSKING$27.954.7★4,9772%▼falling 13 ![Flukers Culinary Coop Premium Chicken Treats Mealworms 3.5 oz High Protein Worm Nutritious Treat](https://m.media-amazon.com/images/I/41P8Jl6llrL.jpg) [**Flukers Culinary Coop Premium Chicken Treats Mealworms 3.5 oz High Protein Worm Nutritious Treat**](https://www.amazon.com/dp/B07DQ3DSF3) Fluker's$6.004.8★9752%▲rising 14 ![Larvevo 5LB Non-GMO Dried Black Soldier Fly Larvae for Chickens 45% Protein High Calcium Chicken Feed Alternative to Mealworms Dried BSF Larvae Chicken Treats for Laying Hens Ducks Birds Reptiles](https://m.media-amazon.com/images/I/510EP0plmfL.jpg) [**Larvevo 5LB Non-GMO Dried Black Soldier Fly Larvae for Chickens 45% Protein High Calcium Chicken Feed Alternative to Mealworms Dried BSF Larvae Chicken Treats for Laying Hens Ducks Birds Reptiles**](https://www.amazon.com/dp/B0GGBWWL7W) Larvevo$19.944.7★1772%▲rising 15 ![BUNTIE WORMS Dried Mealworms 5LB 100% Natural Non-GMO Mealworms for Chickens High Protein Chicken Feed Meal Worms for Wild Birds Chickens Ducks and Turtles](https://m.media-amazon.com/images/I/41O4SqESawL.jpg) [**BUNTIE WORMS Dried Mealworms 5LB 100% Natural Non-GMO Mealworms for Chickens High Protein Chicken Feed Meal Worms for Wild Birds Chickens Ducks and Turtles**](https://www.amazon.com/dp/B0CC4Y7P4Y) BUNTIE WORMS$27.254.8★8092%—flat **~~Showing 15 of 42 — show all ~~** ## **Product shelf** All 42 tracked products in this niche. Top sellersNewestTrending [![Kaytee Wild Bird Food Mealworms For Bluebirds Wrens Robins Chickadees Woodpeckers Cardinals & Chickens 3.5 Ounce](https://m.media-amazon.com/images/I/51FyqZI4n5L.jpg)**Kaytee Wild Bird Food Mealworms For Bluebirds Wrens Robins Chickadees Woodpeckers Cardinals & Chickens 3.5 Ounce** Kaytee**$7.55**4.6★12,370 reviews](https://www.amazon.com/dp/B004X77L2Q) [![Kaytee Wild Bird Food Mealworms For Bluebirds Wrens Robins Chickadees Woodpeckers Cardinals & Chickens 17.6 Ounce](https://m.media-amazon.com/images/I/51lU5Jj+skL.jpg)**Kaytee Wild Bird Food Mealworms For Bluebirds Wrens Robins Chickadees Woodpeckers Cardinals & Chickens 17.6 Ounce** Kaytee**$17.28**4.6★12,370 reviews](https://www.amazon.com/dp/B004X7BXYI) [![WORMSKING Dried Mealworms for Wild Birds and Chicken 2LB](https://m.media-amazon.com/images/I/415-Ox9zKnL.jpg)**WORMSKING Dried Mealworms for Wild Birds and Chicken 2LB** WORMSKING**$19.98**4.8★2,527 reviews](https://www.amazon.com/dp/B08KXP6FX2) [![RANZ 2LBS Non-GMO Dried Mealworms for Chickens High Protein Meal Worms Premium Chicken Feed Whole Large Mealworms for Blue Birds Ducks Fish](https://m.media-amazon.com/images/I/41nCUHD1RSL.jpg)**RANZ 2LBS Non-GMO Dried Mealworms for Chickens High Protein Meal Worms Premium Chicken Feed Whole Large Mealworms for Blue Birds Ducks Fish** RANZ**$18.32**4.7★3,148 reviews](https://www.amazon.com/dp/B097PDMK47) [![Hatortempt Bulk Dried Mealworms - 5 Lb Bag - Dried Mealworms for Chickens Ducks & Wild Birds - High-Protein Chicken Feed & Bird Food](https://m.media-amazon.com/images/I/512bE5SNDHL.jpg)**Hatortempt Bulk Dried Mealworms - 5 Lb Bag - Dried Mealworms for Chickens Ducks & Wild Birds - High-Protein Chicken Feed & Bird Food** Hatortempt**$39.08**4.8★16,359 reviews](https://www.amazon.com/dp/B01EUP8ZG6) [![Flukers Culinary Coop Premium Chicken Treats Dried Soldier Worms Packed with Protein and Calcium 100% Natural Rich Grubs for Chicken Backyard Birds and Reptiles 16 oz](https://m.media-amazon.com/images/I/41mjhvVfeML.jpg)**Flukers Culinary Coop Premium Chicken Treats Dried Soldier Worms Packed with Protein and Calcium 100% Natural Rich Grubs for Chicken Backyard Birds and Reptiles 16 oz** Fluker's**$8.74**4.7★3,457 reviews](https://www.amazon.com/dp/B075D1CGJ7) [![I LOVE WORMS Dried Black Soldier Fly Larvae (5lb) 100% Natural Non-GMO Treat for Chickens More Calcium Chicken Feed Than Mealworms](https://m.media-amazon.com/images/I/511DawrpnuL.jpg)**I LOVE WORMS Dried Black Soldier Fly Larvae (5lb) 100% Natural Non-GMO Treat for Chickens More Calcium Chicken Feed Than Mealworms** I LOVE WORMS**$24.04**4.7★3,088 reviews](https://www.amazon.com/dp/B0C4P85WQG) [![WormsFarm 5LB Dried Black Soldier Fly Larvae Treat for Chicken More Calcium Than Mealworms for Laying Hen Wild Birds (5 Pound)](https://m.media-amazon.com/images/I/51qdsodK22L.jpg)**WormsFarm 5LB Dried Black Soldier Fly Larvae Treat for Chicken More Calcium Than Mealworms for Laying Hen Wild Birds (5 Pound)** WormsFarm**$24.45**4.7★2,811 reviews](https://www.amazon.com/dp/B0CDC2KP4M) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Value For Money**32% *“Great deal”* **Quality-Overall**22% *“the product is top notch”* **Pet Friendly**18% *“Pet approved”* **Taste-Overall**7% *“Great food”* **Advertised Vs Actual Product**4% *“Exactly as advertised”* **Freshness**3% *“Product arrived fresh and quick”* **Size-Overall**2% *“Bag is a good size”* **Smell**2% *“Clean smell”* **Fun/Entertainment Experience**1% *“So much fun”* **Ease Of Use**1% *“easy to use”* ### **What buyers complain about ** **Value For Money**18% *“Got too expensive”* **Smell**13% *“Smells like dead animals”* **Size-Overall**11% *“it is small”* **Quality-Overall**9% *“Returning for such poor quality”* **Moist/Dry**6% *“They arent dried”* **Durability**4% *“Died on first mission”* **Advertised Vs Actual Product**4% *“She calls false advertising”* **Contamination**3% *“Maggots and mold”* **Stale/Rotten/Spoiled**2% *“They look old”* **Ease Of Chewing/Swallowing**2% *“How horrible would it be to have a quail swallow that”* #### **Top return reasons**- Smell22% - Size-Overall15% - Value For Money13% - Contamination12% - Advertised Vs Actual Product8% - Moist/Dry6% - Functionality-Overall3% - Color2% - Quality-Overall2% - Stale/Rotten/Spoiled2%