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title: "hults bruk — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
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# **hults bruk**

**Skip it****43/100 **

a small market ($36K/yr) — hults bruk doesn't clear our bar today.

**Market/yr**

**$36K**

**Growth (1y)**

**+142.3%**

**Products**

**19**

**Brands**

**5**

was 5 a year ago

**Sellers**

**31**

**Price range**

**$26.75–$235.76**

**Returns**

**3.4%**

**Rating**

**4.5★**

**Skip it**

Scored 43/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**2**

 ×0.30

Growth

**70**

 ×0.30

Competition

**53**

 ×0.20

Quality gap

**39**

 ×0.10

Returns

**73**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +142.3% year over year.

1K628.5Prime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

## **Competition**

- Hults Bruk82% - Hultafors11% - Husqvarna4% - 1844 Helko Werk Germany2% - Gränsfors Bruks2% - Other0%

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them. 5 brands and 31 sellers compete here.

**Brands**

**5 **—flat

was 5 a year ago

**Sellers**

**31**

**Top 5 brand share**

**100%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Hults Bruk Akka Foresters Premium Outdoor Axe](https://m.media-amazon.com/images/I/31JFVPmcYcL.jpg) [**Hults Bruk Akka Foresters Premium Outdoor Axe**](https://www.amazon.com/dp/B01FOZ8O80)

Hults Bruk$187.154.6★17120%▲rising

2
![Hults Bruk 840712 Ekelund Hatchet - 2 lb Head 20 Handle](https://m.media-amazon.com/images/I/21w8Wnx4SaL.jpg) [**Hults Bruk 840712 Ekelund Hatchet - 2 lb Head 20 Handle**](https://www.amazon.com/dp/B011ZY1HS8)

Hults Bruk$188.794.6★1559%—flat

3
![Hults Bruk 840511 Arvika 5 Star Racing Axe - 4.5 lb Head 32 Handle](https://m.media-amazon.com/images/I/21GlTQ6zCpL.jpg) [**Hults Bruk 840511 Arvika 5 Star Racing Axe - 4.5 lb Head 32 Handle**](https://www.amazon.com/dp/B0777TXL2T)

Hults Bruk$235.764.3★679%▲rising

4
![Hults Bruk 840702 Hultan Hatchet - 1 lb Head 16 Handle](https://m.media-amazon.com/images/I/31dOeZtAnbL.jpg) [**Hults Bruk 840702 Hultan Hatchet - 1 lb Head 16 Handle**](https://www.amazon.com/dp/B011ZY1HH4)

Hults Bruk$173.754.7★1799%▼falling

5
![Hults Bruk 840722 Qvarfot Felling Axe - 2 lb Head 26 Handle](https://m.media-amazon.com/images/I/21J+nQa-7iL.jpg) [**Hults Bruk 840722 Qvarfot Felling Axe - 2 lb Head 26 Handle**](https://www.amazon.com/dp/B011ZRLFPK)

Hults Bruk$180.284.6★1468%—flat

6
![Hults Bruk 840771 Dvardala Hunting & Forest Axe - 1.5 lb Head 17.5 Handle](https://m.media-amazon.com/images/I/311OltgqZJL.jpg) [**Hults Bruk 840771 Dvardala Hunting & Forest Axe - 1.5 lb Head 17.5 Handle**](https://www.amazon.com/dp/B0DNQYS9Y6)

Hults Bruk$193.284.9★137%▼falling

7
![Hultafors 840086 H 009 SV Hatchet - Made in Hults Bruk Sweden](https://m.media-amazon.com/images/I/31B+TbY8NxL.jpg) [**Hultafors 840086 H 009 SV Hatchet - Made in Hults Bruk Sweden**](https://www.amazon.com/dp/B008AI9O06)

Hultafors$119.494.7★1425%▲rising

8
![Hults Bruk 840084 Agdor Felling Axe 26 Yankee - 2 lb Head 26 Handle](https://m.media-amazon.com/images/I/21ccP724B4S.jpg) [**Hults Bruk 840084 Agdor Felling Axe 26 Yankee - 2 lb Head 26 Handle**](https://www.amazon.com/dp/B094YRY2W8)

Hults Bruk$123.804.8★154%▲rising

9
![Hultafors / Hults Bruk Qvarfot Felling Axe - Made in Sweden.](https://m.media-amazon.com/images/I/41vuhHwHqfL.jpg) [**Hultafors / Hults Bruk Qvarfot Felling Axe - Made in Sweden.**](https://www.amazon.com/dp/B07BY4NDX7)

Hultafors$184.414.4★904%—flat

10

![Hults Bruk 840762 Agelsjon Hatchet - 1 lb Head 9.4 Handle](https://m.media-amazon.com/images/I/310qLutoqGL.jpg) [**Hults Bruk 840762 Agelsjon Hatchet - 1 lb Head 9.4 Handle**](https://www.amazon.com/dp/B011ZY1M4W)

Hults Bruk$161.374.7★1424%—flat

11

![Husqvarna 596271201 20 in. Wooden Curved Carpenter Axe Orange/Gray](https://m.media-amazon.com/images/I/21UCvRaha9L.jpg) [**Husqvarna 596271201 20 in. Wooden Curved Carpenter Axe Orange/Gray**](https://www.amazon.com/dp/B07NPJ13RB)

Husqvarna$86.874.7★7744%—flat

12

![Hults Bruk 840363 Agdor Felling Axe 28 Montreal - 2.5 lb Head 28 Handle](https://m.media-amazon.com/images/I/21PiKR6h3LL.jpg) [**Hults Bruk 840363 Agdor Felling Axe 28 Montreal - 2.5 lb Head 28 Handle**](https://www.amazon.com/dp/B094YP13DH)

Hults Bruk$156.723.7★63%▲rising

13

![Hults Bruk 840740 Sarek Splitting Axe - 3.5 lb Head 30 Handle](https://m.media-amazon.com/images/I/21MHwkUfWDL.jpg) [**Hults Bruk 840740 Sarek Splitting Axe - 3.5 lb Head 30 Handle**](https://www.amazon.com/dp/B07KRHJJMM)

Hults Bruk$208.754.3★153%▲rising

14

![Hults Bruk 840793 Spika Overstrike Guard - 4.75](https://m.media-amazon.com/images/I/41EImsJ1+wL.jpg) [**Hults Bruk 840793 Spika Overstrike Guard - 4.75**](https://www.amazon.com/dp/B0D8TQHHPQ)

Hults Bruk$26.754.4★532%—flat

15

![Hultafors/Hults Bruk - Dvardala Hunting & Forest Axe - Scandinavian Style Hand Forged brown](https://m.media-amazon.com/images/I/31IUwrhiXJL.jpg) [**Hultafors/Hults Bruk - Dvardala Hunting & Forest Axe - Scandinavian Style Hand Forged brown**](https://www.amazon.com/dp/B0D8TXGXX9)

Hultafors$164.554.4★132%▼falling

**~~Showing 15 of 19 — show all ~~**

## **Product shelf**

All 19 tracked products in this niche.

Top sellersNewestTrending

[![Hults Bruk Akka Foresters Premium Outdoor Axe](https://m.media-amazon.com/images/I/31JFVPmcYcL.jpg)**Hults Bruk Akka Foresters Premium Outdoor Axe** Hults Bruk**$187.15**4.6★171 reviews](https://www.amazon.com/dp/B01FOZ8O80) [![Hults Bruk 840712 Ekelund Hatchet - 2 lb Head 20 Handle](https://m.media-amazon.com/images/I/21w8Wnx4SaL.jpg)**Hults Bruk 840712 Ekelund Hatchet - 2 lb Head 20 Handle** Hults Bruk**$188.79**4.6★155 reviews](https://www.amazon.com/dp/B011ZY1HS8) [![Hults Bruk 840511 Arvika 5 Star Racing Axe - 4.5 lb Head 32 Handle](https://m.media-amazon.com/images/I/21GlTQ6zCpL.jpg)**Hults Bruk 840511 Arvika 5 Star Racing Axe - 4.5 lb Head 32 Handle** Hults Bruk**$235.76**4.3★67 reviews](https://www.amazon.com/dp/B0777TXL2T) [![Hults Bruk 840702 Hultan Hatchet - 1 lb Head 16 Handle](https://m.media-amazon.com/images/I/31dOeZtAnbL.jpg)**Hults Bruk 840702 Hultan Hatchet - 1 lb Head 16 Handle** Hults Bruk**$173.75**4.7★179 reviews](https://www.amazon.com/dp/B011ZY1HH4) [![Hults Bruk 840722 Qvarfot Felling Axe - 2 lb Head 26 Handle](https://m.media-amazon.com/images/I/21J+nQa-7iL.jpg)**Hults Bruk 840722 Qvarfot Felling Axe - 2 lb Head 26 Handle** Hults Bruk**$180.28**4.6★146 reviews](https://www.amazon.com/dp/B011ZRLFPK) [![Hults Bruk 840771 Dvardala Hunting & Forest Axe - 1.5 lb Head 17.5 Handle](https://m.media-amazon.com/images/I/311OltgqZJL.jpg)**Hults Bruk 840771 Dvardala Hunting & Forest Axe - 1.5 lb Head 17.5 Handle** Hults Bruk**$193.28**4.9★13 reviews](https://www.amazon.com/dp/B0DNQYS9Y6) [![Hultafors 840086 H 009 SV Hatchet - Made in Hults Bruk Sweden](https://m.media-amazon.com/images/I/31B+TbY8NxL.jpg)**Hultafors 840086 H 009 SV Hatchet - Made in Hults Bruk Sweden** Hultafors**$119.49**4.7★142 reviews](https://www.amazon.com/dp/B008AI9O06) [![Hults Bruk 840084 Agdor Felling Axe 26 Yankee - 2 lb Head 26 Handle](https://m.media-amazon.com/images/I/21ccP724B4S.jpg)**Hults Bruk 840084 Agdor Felling Axe 26 Yankee - 2 lb Head 26 Handle** Hults Bruk**$123.80**4.8★15 reviews](https://www.amazon.com/dp/B094YRY2W8)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**18%

*“Its significantly better quality than the cheap hardware store axe I was using before”*

**Sharpness**18%

*“Very well made, super sharp, Very sturdy”*

**Value For Money**13%

*“Best hatchet ever- worth the cost”*

**Durability**9%

*“Very durable and good quality”*

**Strength**7%

*“Very sturdy, great feel in hand”*

**Design-Overall**6%

*“Aesthetically pleasing”*

**Certifications**6%

*“Meets IATF big axe standards”*

**Size-Overall**6%

*“Perfect size and wight”*

**Ease Of Use**6%

*“its an absolute joy to use”*

**Assembly/Installation**3%

*“Easy install and durable”*

### **What buyers complain about **

**Rusts/Corrodes**17%

*“Extremely disappointed to receive my axe with deep rust on blade edge”*

**Value For Money**17%

*“Its definitely more expensive”*

**Color**8%

*“its not a consistent color”*

**Shape/Style**8%

*“The blade, I would have preferred to be rounded, not straight”*

**Hard Feel**7%

*“handle was rough to the touch”*

**Metal Quality**7%

*“The steel is very hard”*

#### **Top return reasons**- Size-Overall48% - Value For Money9% - Advertised Vs Actual Product6% - Weight Heavy6% - Defective Material/Parts5% - Rusts/Corrodes3% - Quality-Overall3% - Sharpness3% - Handle Quality3% - Durability2%