---
title: "chicken feed — Niche Verdict: Launch it (66/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/patio-lawn-garden/chicken-feed"
last_updated: "2026-07-10T02:38:50.880Z"
locale: en
meta:
  description: "chicken feed clears our launch bar: a $2.7M/yr market growing +150.9% with returns at 0.0%."
  "og:description": "chicken feed clears our launch bar: a $2.7M/yr market growing +150.9% with returns at 0.0%."
  "og:title": "chicken feed — Niche Verdict: Launch it (66/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **chicken feed**

**Launch it****66/100 **

chicken feed clears our launch bar: a $2.7M/yr market growing +150.9% with returns at 0.0%.

**Market/yr**

**$2.7M**

**Growth (1y)**

**+150.9%**

**Products**

**47**

**Brands**

**17**

was 20 a year ago

**Sellers**

**40**

**Price range**

**$6.02–$84.96**

**Returns**

**0.0%**

**Rating**

**4.6★**

**Launch it**

Scored 66/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**53**

 ×0.30

Growth

**71**

 ×0.30

Competition

**79**

 ×0.20

Quality gap

**32**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +150.9% year over year.

34K17KSpike '25Prime Day '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Competition**

- Manna Pro47% - Purina18% - New Country Organics7% - Wholesome Harvest5% - Love My Girls4% - Buff Clucks4% - Other (11 brands)15%

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen. 17 brands and 40 sellers compete here.

**Brands**

**17 **▼falling

was 20 a year ago

**Sellers**

**40**

**Top 5 brand share**

**81%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Manna Pro All Flock Crumbles Crafted with Probiotics for Gut Health & Digestion 16% Protein for Mixed Flocks with No Artificial Colors or Flavors Crumbled for Easy Feeding 8 lbs](https://m.media-amazon.com/images/I/51l0fKRYZvL.jpg) [**Manna Pro All Flock Crumbles Crafted with Probiotics for Gut Health & Digestion 16% Protein for Mixed Flocks with No Artificial Colors or Flavors Crumbled for Easy Feeding 8 lbs**](https://www.amazon.com/dp/B01N4KD9MY)

Manna Pro$13.754.5★3,2069%▼falling

2
![Purina Layena Crumbles Chicken Feed for Laying Hens 50 lbs](https://m.media-amazon.com/images/I/41fQoAuC+zL.jpg) [**Purina Layena Crumbles Chicken Feed for Laying Hens 50 lbs**](https://www.amazon.com/dp/B0186LDJM0)

Purina$46.034.6★5277%▲rising

3
![Manna Pro 7-Grain Ultimate Chicken Scratch Non-GMO Scratch Grain Treat for Chickens Hens and Other Birds Natural Multigrain Blend for Poultry and Backyard Flocks 10 lb Bag](https://m.media-amazon.com/images/I/41zuaW5RkzL.jpg) [**Manna Pro 7-Grain Ultimate Chicken Scratch Non-GMO Scratch Grain Treat for Chickens Hens and Other Birds Natural Multigrain Blend for Poultry and Backyard Flocks 10 lb Bag**](https://www.amazon.com/dp/B01MRZIEHC)

Manna Pro$14.944.7★4,9627%▼falling

4
![Manna Pro Medicated Chick Starter Grower Feed Dried High Protein Chicken Food Crumbles with Amprolium for Coccidiosis Prevention Complete Chicken Feed for Baby Chicks 5 lb Bag](https://m.media-amazon.com/images/I/416eUNyj82L.jpg) [**Manna Pro Medicated Chick Starter Grower Feed Dried High Protein Chicken Food Crumbles with Amprolium for Coccidiosis Prevention Complete Chicken Feed for Baby Chicks 5 lb Bag**](https://www.amazon.com/dp/B007TA5Y00)

Manna Pro$6.964.7★7,5647%▲rising

5
![Manna Pro All Flock Crumbles 16% Protein Complete Poultry Feed with Probiotics for Digestion Crumbled Chicken & Game Bird Feed for All Flock Types No Artificial Colors or Flavors 25 lb](https://m.media-amazon.com/images/I/41XYxF-MFeL.jpg) [**Manna Pro All Flock Crumbles 16% Protein Complete Poultry Feed with Probiotics for Digestion Crumbled Chicken & Game Bird Feed for All Flock Types No Artificial Colors or Flavors 25 lb**](https://www.amazon.com/dp/B092GGMGH9)

Manna Pro$43.714.5★3,2065%▲rising

6
![Wholesome Harvest Non-GMO Soy and Corn Free Whole Grain Layer Blend 16% - Chicken Feed for Laying Hens and Ducks - Includes Essential Oils Herbs Oyster Shells Vital Minerals and Omega 3 10 lb](https://m.media-amazon.com/images/I/51vAzIQbWsL.jpg) [**Wholesome Harvest Non-GMO Soy and Corn Free Whole Grain Layer Blend 16% - Chicken Feed for Laying Hens and Ducks - Includes Essential Oils Herbs Oyster Shells Vital Minerals and Omega 3 10 lb**](https://www.amazon.com/dp/B0DQYPY8VJ)

Wholesome Harvest$29.964.2★1234%▲rising

7
![Manna Pro Harvest Delight Poultry Treat Whole Grain & Seed Mix with Fruits & Vegetables 14% Protein Snack for Chickens Ducks & Mixed Flocks 2.25 lb](https://m.media-amazon.com/images/I/41Btx94KBwL.jpg) [**Manna Pro Harvest Delight Poultry Treat Whole Grain & Seed Mix with Fruits & Vegetables 14% Protein Snack for Chickens Ducks & Mixed Flocks 2.25 lb**](https://www.amazon.com/dp/B0068MYE5Q)

Manna Pro$11.214.7★3,2684%—flat

8
![Manna Pro Chicken Feed 16% Protein Layer Crumbles with Probiotics for Digestive Health Complete Feed for Laying Hens to Support Egg Production Nutrient-Rich Chicken Food Made in USA 8 lb Bag](https://m.media-amazon.com/images/I/41iHW5DaaRL.jpg) [**Manna Pro Chicken Feed 16% Protein Layer Crumbles with Probiotics for Digestive Health Complete Feed for Laying Hens to Support Egg Production Nutrient-Rich Chicken Food Made in USA 8 lb Bag**](https://www.amazon.com/dp/B01N0SZ5UJ)

Manna Pro$15.504.6★7854%—flat

9
![New Country Organics | Corn-Free Classic Layer Chicken Feed for Laying Hens | Corn-Free and Soy-Free | 17% Protein | Certified Organic and Non-GMO Chicken Food | 25lbs Bag](https://m.media-amazon.com/images/I/51GqvBUd7bL.jpg) [**New Country Organics | Corn-Free Classic Layer Chicken Feed for Laying Hens | Corn-Free and Soy-Free | 17% Protein | Certified Organic and Non-GMO Chicken Food | 25lbs Bag**](https://www.amazon.com/dp/B06XY9Z6K7)

New Country Organics$46.704.2★6624%▼falling

10

![Buff Clucks Herb Supplement for Backyard Chickens - Natural Chicken Treats Poultry Feed Botanical Mix Plant-Based Coop Snacks for Daily Wellness Feather Quality Egg Production USA (12 oz)](https://m.media-amazon.com/images/I/510T-mDNbfL.jpg) [**Buff Clucks Herb Supplement for Backyard Chickens - Natural Chicken Treats Poultry Feed Botanical Mix Plant-Based Coop Snacks for Daily Wellness Feather Quality Egg Production USA (12 oz)**](https://www.amazon.com/dp/B0D76YHLYH)

Buff Clucks$29.344.7★1,1414%▲rising

11

![Manna Pro Ultimate Chicken Scratch Feed Nutrient-Rich Scratch Grain Treat for Chickens and Poultry Natural Multigrain Blend for Backyard Flocks and Laying Hens Made in USA 10 lb Bag](https://m.media-amazon.com/images/I/41mPkif7qxL.jpg) [**Manna Pro Ultimate Chicken Scratch Feed Nutrient-Rich Scratch Grain Treat for Chickens and Poultry Natural Multigrain Blend for Backyard Flocks and Laying Hens Made in USA 10 lb Bag**](https://www.amazon.com/dp/B00AQ4BULI)

Manna Pro$14.374.6★2,3813%▲rising

12

![Purina Layena Pellets Chicken Feed for Laying Hens 50 lbs](https://m.media-amazon.com/images/I/41XWlAMHYTL.jpg) [**Purina Layena Pellets Chicken Feed for Laying Hens 50 lbs**](https://www.amazon.com/dp/B01MDSRO1B)

Purina$45.654.6★7343%▲rising

13

![Manna Pro Layer Pellets Chicken Feed 16% Protein Complete Feed for Laying Hens with Probiotics for Digestive Health Nutrient-Rich Chicken Food Pellets for Egg Production Made in USA 8 lb Bag](https://m.media-amazon.com/images/I/41za1axyX+L.jpg) [**Manna Pro Layer Pellets Chicken Feed 16% Protein Complete Feed for Laying Hens with Probiotics for Digestive Health Nutrient-Rich Chicken Food Pellets for Egg Production Made in USA 8 lb Bag**](https://www.amazon.com/dp/B01N7OKO5S)

Manna Pro$16.944.6★6333%—flat

14

![Mile Four Organic Chicken Feed Layer Whole Grain Non-GMO USA Grown 16% Protein Corn-Free Soy-Free Non-Medicated Feed for Chickens 2 lb Sample](https://m.media-amazon.com/images/I/51M-1SkfE7L.jpg) [**Mile Four Organic Chicken Feed Layer Whole Grain Non-GMO USA Grown 16% Protein Corn-Free Soy-Free Non-Medicated Feed for Chickens 2 lb Sample**](https://www.amazon.com/dp/B083P5DFRN)

Mile Four$19.954.2★5202%▲rising

15

![Love My Girls: Chicken Snacks - Veggies & Worms - 5lb Bag - Global Harvest Gourmet Multi-Grain Treats Corn-Free Nutritious & Protein Rich Mealworms](https://m.media-amazon.com/images/I/51D6Xf9FoPL.jpg) [**Love My Girls: Chicken Snacks - Veggies & Worms - 5lb Bag - Global Harvest Gourmet Multi-Grain Treats Corn-Free Nutritious & Protein Rich Mealworms**](https://www.amazon.com/dp/B0DD4F3MWY)

Love My Girls$12.094.8★3762%▲rising

**~~Showing 15 of 47 — show all ~~**

## **Product shelf**

All 47 tracked products in this niche.

Top sellersNewestTrending

[![Manna Pro All Flock Crumbles Crafted with Probiotics for Gut Health & Digestion 16% Protein for Mixed Flocks with No Artificial Colors or Flavors Crumbled for Easy Feeding 8 lbs](https://m.media-amazon.com/images/I/51l0fKRYZvL.jpg)**Manna Pro All Flock Crumbles Crafted with Probiotics for Gut Health & Digestion 16% Protein for Mixed Flocks with No Artificial Colors or Flavors Crumbled for Easy Feeding 8 lbs** Manna Pro**$13.75**4.5★3,206 reviews](https://www.amazon.com/dp/B01N4KD9MY) [![Purina Layena Crumbles Chicken Feed for Laying Hens 50 lbs](https://m.media-amazon.com/images/I/41fQoAuC+zL.jpg)**Purina Layena Crumbles Chicken Feed for Laying Hens 50 lbs** Purina**$46.03**4.6★527 reviews](https://www.amazon.com/dp/B0186LDJM0) [![Manna Pro 7-Grain Ultimate Chicken Scratch Non-GMO Scratch Grain Treat for Chickens Hens and Other Birds Natural Multigrain Blend for Poultry and Backyard Flocks 10 lb Bag](https://m.media-amazon.com/images/I/41zuaW5RkzL.jpg)**Manna Pro 7-Grain Ultimate Chicken Scratch Non-GMO Scratch Grain Treat for Chickens Hens and Other Birds Natural Multigrain Blend for Poultry and Backyard Flocks 10 lb Bag** Manna Pro**$14.94**4.7★4,962 reviews](https://www.amazon.com/dp/B01MRZIEHC) [![Manna Pro Medicated Chick Starter Grower Feed Dried High Protein Chicken Food Crumbles with Amprolium for Coccidiosis Prevention Complete Chicken Feed for Baby Chicks 5 lb Bag](https://m.media-amazon.com/images/I/416eUNyj82L.jpg)**Manna Pro Medicated Chick Starter Grower Feed Dried High Protein Chicken Food Crumbles with Amprolium for Coccidiosis Prevention Complete Chicken Feed for Baby Chicks 5 lb Bag** Manna Pro**$6.96**4.7★7,564 reviews](https://www.amazon.com/dp/B007TA5Y00) [![Manna Pro All Flock Crumbles 16% Protein Complete Poultry Feed with Probiotics for Digestion Crumbled Chicken & Game Bird Feed for All Flock Types No Artificial Colors or Flavors 25 lb](https://m.media-amazon.com/images/I/41XYxF-MFeL.jpg)**Manna Pro All Flock Crumbles 16% Protein Complete Poultry Feed with Probiotics for Digestion Crumbled Chicken & Game Bird Feed for All Flock Types No Artificial Colors or Flavors 25 lb** Manna Pro**$43.71**4.5★3,206 reviews](https://www.amazon.com/dp/B092GGMGH9) [![Wholesome Harvest Non-GMO Soy and Corn Free Whole Grain Layer Blend 16% - Chicken Feed for Laying Hens and Ducks - Includes Essential Oils Herbs Oyster Shells Vital Minerals and Omega 3 10 lb](https://m.media-amazon.com/images/I/51vAzIQbWsL.jpg)**Wholesome Harvest Non-GMO Soy and Corn Free Whole Grain Layer Blend 16% - Chicken Feed for Laying Hens and Ducks - Includes Essential Oils Herbs Oyster Shells Vital Minerals and Omega 3 10 lb** Wholesome Harvest**$29.96**4.2★123 reviews](https://www.amazon.com/dp/B0DQYPY8VJ) [![Manna Pro Harvest Delight Poultry Treat Whole Grain & Seed Mix with Fruits & Vegetables 14% Protein Snack for Chickens Ducks & Mixed Flocks 2.25 lb](https://m.media-amazon.com/images/I/41Btx94KBwL.jpg)**Manna Pro Harvest Delight Poultry Treat Whole Grain & Seed Mix with Fruits & Vegetables 14% Protein Snack for Chickens Ducks & Mixed Flocks 2.25 lb** Manna Pro**$11.21**4.7★3,268 reviews](https://www.amazon.com/dp/B0068MYE5Q) [![Manna Pro Chicken Feed 16% Protein Layer Crumbles with Probiotics for Digestive Health Complete Feed for Laying Hens to Support Egg Production Nutrient-Rich Chicken Food Made in USA 8 lb Bag](https://m.media-amazon.com/images/I/41iHW5DaaRL.jpg)**Manna Pro Chicken Feed 16% Protein Layer Crumbles with Probiotics for Digestive Health Complete Feed for Laying Hens to Support Egg Production Nutrient-Rich Chicken Food Made in USA 8 lb Bag** Manna Pro**$15.50**4.6★785 reviews](https://www.amazon.com/dp/B01N0SZ5UJ)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**26%

*“Good variety”*

**Value For Money**21%

*“Cost effective”*

**Pet Friendly**11%

*“My chickens love this”*

**Taste-Overall**11%

*“Perfect snack”*

**Smell**5%

*“Fresh smell”*

**Advertised Vs Actual Product**3%

*“Exactly what I needed”*

**Freshness**3%

*“Always fresh”*

**Size-Overall**2%

*“good size i think”*

**Ingredients-Overall**2%

*“Awesome ingredients”*

**Ease Of Use**2%

*“Easy to use”*

### **What buyers complain about **

**Value For Money**21%

*“Too expensive”*

**Size-Overall**13%

*“Bag is small”*

**Quality-Overall**7%

*“Returning for such poor quality”*

**Contamination**5%

*“Worms in bag”*

**Smell**5%

*“It doesnt smell good at all”*

**Ease Of Chewing/Swallowing**4%

*“How horrible would it be to have a quail swallow that”*

**Advertised Vs Actual Product**3%

*“Deceptive advertising - beware of this product”*

**Ingredients-Overall**3%

*“There have been all sorts of foreign materials in this box including pieces of broken GLASS”*

**Natural Resource Wastage**3%

*“leading to a regrettable expenditure on my part”*

**Stale/Rotten/Spoiled**2%

*“Too Dusty and birds avoided it”*

#### **Top return reasons**- Value For Money31% - Size-Overall20% - Leak-Proof11% - Smell10% - Advertised Vs Actual Product9% - Quality-Overall7% - Compatibility-Overall2% - Stale/Rotten/Spoiled2% - Ingredients-Overall2% - Certifications2%