--- title: "chicken crumbles — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/patio-lawn-garden/chicken-crumbles" last_updated: "2026-07-10T03:44:30.443Z" locale: en meta: description: "a small market ($53K/yr) — chicken crumbles doesn't clear our bar today." "og:description": "a small market ($53K/yr) — chicken crumbles doesn't clear our bar today." "og:title": "chicken crumbles — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen" --- Back to Flapen home # **chicken crumbles** **Skip it****46/100 ** a small market ($53K/yr) — chicken crumbles doesn't clear our bar today. **Market/yr** **$53K** **Growth (1y)** **+184.2%** **Products** **23** **Brands** **7** was 7 a year ago **Sellers** **554** **Price range** **$5.79–$50.75** **Returns** **0.0%** **Rating** **4.5★** **Skip it** Scored 46/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **3** ×0.30 Growth **75** ×0.30 Competition **45** ×0.20 Quality gap **35** ×0.10 Returns **100** ×0.10 ## **Demand** Weekly Amazon search volume, last 14 weeks — +184.2% year over year. 745372.5Apr '26Apr '26May '26May '26May '26Jun '26Jun '26 ## **Competition** - Manna Pro57% - Purina22% - Amylu15% - Scratch and Peck Feeds2% - Abbot's2% - CountryMax1% - Other (1 brands)1% The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them. 7 brands and 554 sellers compete here. **Brands** **7 **—flat was 7 a year ago **Sellers** **554** **Top 5 brand share** **98%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Manna Pro All Flock Crumbles Crafted with Probiotics for Gut Health & Digestion 16% Protein for Mixed Flocks with No Artificial Colors or Flavors Crumbled for Easy Feeding 8 lbs](https://m.media-amazon.com/images/I/51l0fKRYZvL.jpg) [**Manna Pro All Flock Crumbles Crafted with Probiotics for Gut Health & Digestion 16% Protein for Mixed Flocks with No Artificial Colors or Flavors Crumbled for Easy Feeding 8 lbs**](https://www.amazon.com/dp/B01N4KD9MY) Manna Pro$13.754.5★3,20618%▼falling 2 ![Manna Pro Chicken Feed 16% Protein Layer Crumbles with Probiotics for Digestive Health Complete Feed for Laying Hens to Support Egg Production Nutrient-Rich Chicken Food Made in USA 8 lb Bag](https://m.media-amazon.com/images/I/41iHW5DaaRL.jpg) [**Manna Pro Chicken Feed 16% Protein Layer Crumbles with Probiotics for Digestive Health Complete Feed for Laying Hens to Support Egg Production Nutrient-Rich Chicken Food Made in USA 8 lb Bag**](https://www.amazon.com/dp/B01N0SZ5UJ) Manna Pro$15.504.6★78517%▲rising 3 ![Manna Pro All Flock Crumbles 16% Protein Complete Poultry Feed with Probiotics for Digestion Crumbled Chicken & Game Bird Feed for All Flock Types No Artificial Colors or Flavors 25 lb](https://m.media-amazon.com/images/I/41XYxF-MFeL.jpg) [**Manna Pro All Flock Crumbles 16% Protein Complete Poultry Feed with Probiotics for Digestion Crumbled Chicken & Game Bird Feed for All Flock Types No Artificial Colors or Flavors 25 lb**](https://www.amazon.com/dp/B092GGMGH9) Manna Pro$43.714.5★3,2069%▲rising 4 ![Amylu Foods Korean BBQ Style Chicken Crumbles Natural Ingredients 13g of Protein GAP Certified Chicken Raised with No Antibiotics Fully Cooked Gluten-Free Pork-Free No Nitrates or Nitrites 12 oz](https://m.media-amazon.com/images/I/51P8GA5kp-L.jpg) [**Amylu Foods Korean BBQ Style Chicken Crumbles Natural Ingredients 13g of Protein GAP Certified Chicken Raised with No Antibiotics Fully Cooked Gluten-Free Pork-Free No Nitrates or Nitrites 12 oz**](https://www.amazon.com/dp/B0FHBN7KLF) Amylu$5.824.1★848%—flat 5 ![Purina Layena Crumbles Chicken Feed for Laying Hens 50 lbs](https://m.media-amazon.com/images/I/41fQoAuC+zL.jpg) [**Purina Layena Crumbles Chicken Feed for Laying Hens 50 lbs**](https://www.amazon.com/dp/B0186LDJM0) Purina$46.034.6★5278%▲rising 6 ![Amylu Foods Italian Style Chicken Crumbles Natural Ingredients 14g of Protein GAP Certified Chicken Raised with No Antibiotics Fully Cooked Gluten-Free Pork-Free No Nitrates or Nitrites 12 oz](https://m.media-amazon.com/images/I/51CdKyAEF8L.jpg) [**Amylu Foods Italian Style Chicken Crumbles Natural Ingredients 14g of Protein GAP Certified Chicken Raised with No Antibiotics Fully Cooked Gluten-Free Pork-Free No Nitrates or Nitrites 12 oz**](https://www.amazon.com/dp/B0FHBM3QM9) Amylu$5.794.0★1036%▼falling 7 ![Purina Layena | Nutritionally Complete Layer Hen Feed Crumbles - Chicken Feed | 25 Pound (25 lb) Bag](https://m.media-amazon.com/images/I/31VLWIuX2zL.jpg) [**Purina Layena | Nutritionally Complete Layer Hen Feed Crumbles - Chicken Feed | 25 Pound (25 lb) Bag**](https://www.amazon.com/dp/B01M3WDKAZ) Purina$36.334.6★1,4355%▲rising 8 ![Manna Pro Medicated Chick Starter Grower Feed Dried High Protein Chicken Food Crumbles with Amprolium for Coccidiosis Prevention Complete Chicken Feed for Baby Chicks 5 lb Bag](https://m.media-amazon.com/images/I/416eUNyj82L.jpg) [**Manna Pro Medicated Chick Starter Grower Feed Dried High Protein Chicken Food Crumbles with Amprolium for Coccidiosis Prevention Complete Chicken Feed for Baby Chicks 5 lb Bag**](https://www.amazon.com/dp/B007TA5Y00) Manna Pro$6.964.7★7,5645%▲rising 9 ![Purina Layena Crumbles Chicken Food 10 Pound Bag](https://m.media-amazon.com/images/I/416VQYfDo9L.jpg) [**Purina Layena Crumbles Chicken Food 10 Pound Bag**](https://www.amazon.com/dp/B0FHBS5C81) Purina$21.074.5★504%▼falling 10 ![Manna Pro Chick Starter Feed Non-Medicated Chicken Feed with Vitamins & Minerals Complete Nutrition for Baby Chicks 5 lb Bag](https://m.media-amazon.com/images/I/41zQw3v4ARL.jpg) [**Manna Pro Chick Starter Feed Non-Medicated Chicken Feed with Vitamins & Minerals Complete Nutrition for Baby Chicks 5 lb Bag**](https://www.amazon.com/dp/B003AEXOEW) Manna Pro$7.444.7★3,3482%▲rising 11 ![Manna Pro 7-Grain Ultimate Chicken Scratch Non-GMO Scratch Grain Treat for Chickens Hens and Other Birds Natural Multigrain Blend for Poultry and Backyard Flocks 10 lb Bag](https://m.media-amazon.com/images/I/41zuaW5RkzL.jpg) [**Manna Pro 7-Grain Ultimate Chicken Scratch Non-GMO Scratch Grain Treat for Chickens Hens and Other Birds Natural Multigrain Blend for Poultry and Backyard Flocks 10 lb Bag**](https://www.amazon.com/dp/B01MRZIEHC) Manna Pro$14.944.7★4,9622%▼falling 12 ![Purina | Nutritionally Complete Non-GMO Organic Layer Hen Feed Crumbles - Chicken Feed | 35 Pound (35 lb.) Bag](https://m.media-amazon.com/images/I/411SKeCrxxL.jpg) [**Purina | Nutritionally Complete Non-GMO Organic Layer Hen Feed Crumbles - Chicken Feed | 35 Pound (35 lb.) Bag**](https://www.amazon.com/dp/B01M7W2RVG) Purina$50.754.5★2032%—flat 13 ![Scratch and Peck Feeds Whole Grain Layer Crumbles Chicken and Duck Feed - 25 lbs Bag - Corn-Free and Soy-Free - 16% Protein Certified Organic and Non-GMO Project Verified Chicken Food](https://m.media-amazon.com/images/I/41ubCOApU0L.jpg) [**Scratch and Peck Feeds Whole Grain Layer Crumbles Chicken and Duck Feed - 25 lbs Bag - Corn-Free and Soy-Free - 16% Protein Certified Organic and Non-GMO Project Verified Chicken Food**](https://www.amazon.com/dp/B09QZ2NW52) Scratch and Peck Feeds$44.774.5★1122%▼falling 14 ![Abbots Plant-Based Chopped Chickn Vegan Gluten-Free 10oz](https://m.media-amazon.com/images/I/51haS44fNmL.jpg) [**Abbots Plant-Based Chopped Chickn Vegan Gluten-Free 10oz**](https://www.amazon.com/dp/B08VY57MQX) Abbot's$8.274.4★4942%—flat 15 ![Manna Pro Gamebird & Showbird Crumbles Premium Poultry Feed for Chickens Ducks Gamebirds Turkeys & Bantams Fortified with Vitamins & Minerals Healthy Complete Diet 5 lb Bag](https://m.media-amazon.com/images/I/51ICtI6rfiL.jpg) [**Manna Pro Gamebird & Showbird Crumbles Premium Poultry Feed for Chickens Ducks Gamebirds Turkeys & Bantams Fortified with Vitamins & Minerals Healthy Complete Diet 5 lb Bag**](https://www.amazon.com/dp/B000QFP5UY) Manna Pro$10.034.6★2,8222%—flat **~~Showing 15 of 23 — show all ~~** ## **Product shelf** All 23 tracked products in this niche. Top sellersNewestTrending [![Manna Pro All Flock Crumbles Crafted with Probiotics for Gut Health & Digestion 16% Protein for Mixed Flocks with No Artificial Colors or Flavors Crumbled for Easy Feeding 8 lbs](https://m.media-amazon.com/images/I/51l0fKRYZvL.jpg)**Manna Pro All Flock Crumbles Crafted with Probiotics for Gut Health & Digestion 16% Protein for Mixed Flocks with No Artificial Colors or Flavors Crumbled for Easy Feeding 8 lbs** Manna Pro**$13.75**4.5★3,206 reviews](https://www.amazon.com/dp/B01N4KD9MY) [![Manna Pro Chicken Feed 16% Protein Layer Crumbles with Probiotics for Digestive Health Complete Feed for Laying Hens to Support Egg Production Nutrient-Rich Chicken Food Made in USA 8 lb Bag](https://m.media-amazon.com/images/I/41iHW5DaaRL.jpg)**Manna Pro Chicken Feed 16% Protein Layer Crumbles with Probiotics for Digestive Health Complete Feed for Laying Hens to Support Egg Production Nutrient-Rich Chicken Food Made in USA 8 lb Bag** Manna Pro**$15.50**4.6★785 reviews](https://www.amazon.com/dp/B01N0SZ5UJ) [![Manna Pro All Flock Crumbles 16% Protein Complete Poultry Feed with Probiotics for Digestion Crumbled Chicken & Game Bird Feed for All Flock Types No Artificial Colors or Flavors 25 lb](https://m.media-amazon.com/images/I/41XYxF-MFeL.jpg)**Manna Pro All Flock Crumbles 16% Protein Complete Poultry Feed with Probiotics for Digestion Crumbled Chicken & Game Bird Feed for All Flock Types No Artificial Colors or Flavors 25 lb** Manna Pro**$43.71**4.5★3,206 reviews](https://www.amazon.com/dp/B092GGMGH9) [![Amylu Foods Korean BBQ Style Chicken Crumbles Natural Ingredients 13g of Protein GAP Certified Chicken Raised with No Antibiotics Fully Cooked Gluten-Free Pork-Free No Nitrates or Nitrites 12 oz](https://m.media-amazon.com/images/I/51P8GA5kp-L.jpg)**Amylu Foods Korean BBQ Style Chicken Crumbles Natural Ingredients 13g of Protein GAP Certified Chicken Raised with No Antibiotics Fully Cooked Gluten-Free Pork-Free No Nitrates or Nitrites 12 oz** Amylu**$5.82**4.1★84 reviews](https://www.amazon.com/dp/B0FHBN7KLF) [![Purina Layena Crumbles Chicken Feed for Laying Hens 50 lbs](https://m.media-amazon.com/images/I/41fQoAuC+zL.jpg)**Purina Layena Crumbles Chicken Feed for Laying Hens 50 lbs** Purina**$46.03**4.6★527 reviews](https://www.amazon.com/dp/B0186LDJM0) [![Amylu Foods Italian Style Chicken Crumbles Natural Ingredients 14g of Protein GAP Certified Chicken Raised with No Antibiotics Fully Cooked Gluten-Free Pork-Free No Nitrates or Nitrites 12 oz](https://m.media-amazon.com/images/I/51CdKyAEF8L.jpg)**Amylu Foods Italian Style Chicken Crumbles Natural Ingredients 14g of Protein GAP Certified Chicken Raised with No Antibiotics Fully Cooked Gluten-Free Pork-Free No Nitrates or Nitrites 12 oz** Amylu**$5.79**4.0★103 reviews](https://www.amazon.com/dp/B0FHBM3QM9) [![Purina Layena | Nutritionally Complete Layer Hen Feed Crumbles - Chicken Feed | 25 Pound (25 lb) Bag](https://m.media-amazon.com/images/I/31VLWIuX2zL.jpg)**Purina Layena | Nutritionally Complete Layer Hen Feed Crumbles - Chicken Feed | 25 Pound (25 lb) Bag** Purina**$36.33**4.6★1,435 reviews](https://www.amazon.com/dp/B01M3WDKAZ) [![Manna Pro Medicated Chick Starter Grower Feed Dried High Protein Chicken Food Crumbles with Amprolium for Coccidiosis Prevention Complete Chicken Feed for Baby Chicks 5 lb Bag](https://m.media-amazon.com/images/I/416eUNyj82L.jpg)**Manna Pro Medicated Chick Starter Grower Feed Dried High Protein Chicken Food Crumbles with Amprolium for Coccidiosis Prevention Complete Chicken Feed for Baby Chicks 5 lb Bag** Manna Pro**$6.96**4.7★7,564 reviews](https://www.amazon.com/dp/B007TA5Y00) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Taste-Overall**25% *“Taste good, easy to make”* **Quality-Overall**16% *“Overall, this feed seems very high quality and has worked great for my chicks so far”* **Value For Money**8% *“Cost effective”* **Flavor**7% *“Flavorful”* **Pet Friendly**5% *“Chicks love it”* **Ease Of Use**4% *“Easy to use”* **Cooking Instructions**4% *“Great flavor and quick to cook”* **Advertised Vs Actual Product**4% *“exactly as described”* **Ingredients-Overall**3% *“Good clean ingredients”* **Vegan/Organic**2% *“Healthy vegan”* ### **What buyers complain about ** **Size-Overall**18% *“Small bag”* **Value For Money**16% *“over-priced”* **Taste-Overall**6% *“Really did not taste good”* **Contamination**5% *“Had bugs in the bag”* **Quality-Overall**5% *“Poor quality, poor customer service, inedible food, dont waste time or money on this”* **Advertised Vs Actual Product**4% *“False Misleading Advertising”* **Salt Content**4% *“These chicken crumbles are high in salt”* **Smell**3% *“It had a smell”* **Texture/Consistency-Overall**2% *“Very strange texture”* **Ingredients-Overall**2% *“no ingredients listed”* #### **Top return reasons**- Value For Money37% - Size-Overall17% - Leak-Proof14% - Advertised Vs Actual Product14% - Quality-Overall6% - Smell4% - Ingredients-Overall3% - Stale/Rotten/Spoiled3% - Moist/Dry1%