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title: "burpee seed starting tray — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
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last_updated: "2026-07-10T00:56:50.024Z"
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  description: "a small market ($102K/yr) — burpee seed starting tray doesn't clear our bar today."
  "og:description": "a small market ($102K/yr) — burpee seed starting tray doesn't clear our bar today."
  "og:title": "burpee seed starting tray — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
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# **burpee seed starting tray**

**Skip it****35/100 **

a small market ($102K/yr) — burpee seed starting tray doesn't clear our bar today.

**Market/yr**

**$102K**

**Growth (1y)**

**+76.4%**

**Products**

**13**

**Brands**

**6**

was 6 a year ago

**Sellers**

**27**

**Price range**

**$8.70–$37.39**

**Returns**

**0.8%**

**Rating**

**4.5★**

**Skip it**

Scored 35/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**5**

 ×0.30

Growth

**58**

 ×0.30

Competition

**12**

 ×0.20

Quality gap

**45**

 ×0.10

Returns

**94**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +76.4% year over year.

5K3KHoliday '24Spike '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 9.5×

## **Competition**

- Burpee88% - Sondiko4% - Ryscam3% - Kiicii2% - ZSYWODFO2% - MIXC2%

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack. 6 brands and 27 sellers compete here.

**Brands**

**6 **—flat

was 6 a year ago

**Sellers**

**27**

**Top 5 brand share**

**98%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Burpee SuperSeed Seed Starting Tray | 36 Cell Reusable Seed Starter Tray | for Starting Vegetable Flower & Herb Seeds | Indoor Grow Kit for Plant Seedlings | for Germination Success](https://m.media-amazon.com/images/I/51eFJ8Uv1xL.jpg) [**Burpee SuperSeed Seed Starting Tray | 36 Cell Reusable Seed Starter Tray | for Starting Vegetable Flower & Herb Seeds | Indoor Grow Kit for Plant Seedlings | for Germination Success**](https://www.amazon.com/dp/B09S7YL4QV)

Burpee$11.384.5★5,98035%▲rising

2
![Burpee SuperSeed Starting Tray | 16 XL Cell | Reusable & Dishwasher Safe | for Vegetable Flower & Herb Seeds | Indoor Grow Kit for Deep-Rooted Seedlings Green](https://m.media-amazon.com/images/I/51+umzCPjYL.jpg) [**Burpee SuperSeed Starting Tray | 16 XL Cell | Reusable & Dishwasher Safe | for Vegetable Flower & Herb Seeds | Indoor Grow Kit for Deep-Rooted Seedlings Green**](https://www.amazon.com/dp/B09S7HCZ69)

Burpee$10.854.5★5,98025%▼falling

3
![Burpee SuperSeed Windowsill Seed Starting Tray| 8 XL Cell| Reusable & Dishwasher Safe| for Vegetable Flower & Herb Seeds| Window Garden Seed Starter Kit| Green](https://m.media-amazon.com/images/I/41ArsW8-G0L.jpg) [**Burpee SuperSeed Windowsill Seed Starting Tray| 8 XL Cell| Reusable & Dishwasher Safe| for Vegetable Flower & Herb Seeds| Window Garden Seed Starter Kit| Green**](https://www.amazon.com/dp/B09S7Q7L2S)

Burpee$8.704.5★5,98012%▲rising

4
![Burpee Self-Watering Seed Starter Tray 72 Cells](https://m.media-amazon.com/images/I/414RRFgmLwL.jpg) [**Burpee Self-Watering Seed Starter Tray 72 Cells**](https://www.amazon.com/dp/B00SNLOTUK)

Burpee$19.194.3★3,4677%—flat

5
![Sondiko Seed Starter Tray with Soft Silicone Cells 80 Cells Seedling Trays Seed Startering Kit 4 Pack Plant Starter Trays with Humidity Dome Base Mini Greenhouse Germination Kit](https://m.media-amazon.com/images/I/51HMa9KLhhL.jpg) [**Sondiko Seed Starter Tray with Soft Silicone Cells 80 Cells Seedling Trays Seed Startering Kit 4 Pack Plant Starter Trays with Humidity Dome Base Mini Greenhouse Germination Kit**](https://www.amazon.com/dp/B0CYG25DQS)

Sondiko$25.824.3★2004%—flat

6
![Burpee Greenhouse Indoor Starting Herbs Flowers and Vegetables | Includes Dome Watering Seed Starter Tray Coir Pellets | 10 W x 20 L x 5 H One Size 1 Kit (72 Cells)](https://m.media-amazon.com/images/I/41hGbj892mL.jpg) [**Burpee Greenhouse Indoor Starting Herbs Flowers and Vegetables | Includes Dome Watering Seed Starter Tray Coir Pellets | 10 W x 20 L x 5 H One Size 1 Kit (72 Cells)**](https://www.amazon.com/dp/B008WYIE2C)

Burpee$17.814.3★2,9204%▼falling

7
![Ryscam 6pcs Reusable Seed Starter Kit 72 Cells Seed Starter Trays Silicone Seedling Starter Trays for Starting Plant Seeds with Flexible pop-Out Cells Indoor Gardening Plant Germination Trays](https://m.media-amazon.com/images/I/41SeSPJ7WSL.jpg) [**Ryscam 6pcs Reusable Seed Starter Kit 72 Cells Seed Starter Trays Silicone Seedling Starter Trays for Starting Plant Seeds with Flexible pop-Out Cells Indoor Gardening Plant Germination Trays**](https://www.amazon.com/dp/B0BLYG33X2)

Ryscam$15.074.6★4873%▼falling

8
![Kiicii Silicone Seed Starter Tray - 16-Pack Seedling Starter Trays with Flexible Pop-Out Cells for Seed Starting Indoor Gardening Reusable Plant Germination Trays BPA-Free & Dishwasher Safe](https://m.media-amazon.com/images/I/41Gfglr2srL.jpg) [**Kiicii Silicone Seed Starter Tray - 16-Pack Seedling Starter Trays with Flexible Pop-Out Cells for Seed Starting Indoor Gardening Reusable Plant Germination Trays BPA-Free & Dishwasher Safe**](https://www.amazon.com/dp/B0DRX12HRK)

Kiicii$37.394.6★872%—flat

9
![Burpee Organic Coconut Coir Concentrated Seed Starting Mix 16 Quart](https://m.media-amazon.com/images/I/41jujHHs45L.jpg) [**Burpee Organic Coconut Coir Concentrated Seed Starting Mix 16 Quart**](https://www.amazon.com/dp/B078PQLHX4)

Burpee$12.344.6★5,9852%—flat

10

![ZSYWODFO Seed Starter Tray 5-Pack Reusable Silicone Seed Starter Tray with 5 Base Trays Foldable Design for Easy Transplanting Indoor Gardening Supplies for Vegetables Flowers & Herbs 60 Cells Total](https://m.media-amazon.com/images/I/51vjyLqfafL.jpg) [**ZSYWODFO Seed Starter Tray 5-Pack Reusable Silicone Seed Starter Tray with 5 Base Trays Foldable Design for Easy Transplanting Indoor Gardening Supplies for Vegetables Flowers & Herbs 60 Cells Total**](https://www.amazon.com/dp/B0F8KDPNQ4)

ZSYWODFO$15.494.6★682%▼falling

11

![Burpee XL Self-Watering Growing System Indoor Seed Starting 10 W x 20 L x 5 H 1 Kit (32 Cells)](https://m.media-amazon.com/images/I/410RszsaOjL.jpg) [**Burpee XL Self-Watering Growing System Indoor Seed Starting 10 W x 20 L x 5 H 1 Kit (32 Cells)**](https://www.amazon.com/dp/B00SNLPJHM)

Burpee$21.364.3★3,4672%▼falling

12

![Burpee Wildflower 25 000 Bulk 1 Bag | 18 Varieties of Non-GMO Flower Seeds Pollinator Garden Perennial Mix](https://m.media-amazon.com/images/I/41qlgT5OjsL.jpg) [**Burpee Wildflower 25 000 Bulk 1 Bag | 18 Varieties of Non-GMO Flower Seeds Pollinator Garden Perennial Mix**](https://www.amazon.com/dp/B077X9Q9WR)

Burpee$8.944.0★8,4402%▲rising

13

![MIXC Thickened Clear Nursery Pots with Silicone Base for Easy Transplant 30 Packs 4 Inch Transparent Plant Pot Reusable Seedling Pots for Vegetable Propagation Root Cutting Seed Starting Green](https://m.media-amazon.com/images/I/41B4FxazdbL.jpg) [**MIXC Thickened Clear Nursery Pots with Silicone Base for Easy Transplant 30 Packs 4 Inch Transparent Plant Pot Reusable Seedling Pots for Vegetable Propagation Root Cutting Seed Starting Green**](https://www.amazon.com/dp/B0C1G9WW9N)

MIXC$21.244.8★1,0812%▼falling

## **Product shelf**

All 13 tracked products in this niche.

Top sellersNewestTrending

[![Burpee SuperSeed Seed Starting Tray | 36 Cell Reusable Seed Starter Tray | for Starting Vegetable Flower & Herb Seeds | Indoor Grow Kit for Plant Seedlings | for Germination Success](https://m.media-amazon.com/images/I/51eFJ8Uv1xL.jpg)**Burpee SuperSeed Seed Starting Tray | 36 Cell Reusable Seed Starter Tray | for Starting Vegetable Flower & Herb Seeds | Indoor Grow Kit for Plant Seedlings | for Germination Success** Burpee**$11.38**4.5★5,980 reviews](https://www.amazon.com/dp/B09S7YL4QV) [![Burpee SuperSeed Starting Tray | 16 XL Cell | Reusable & Dishwasher Safe | for Vegetable Flower & Herb Seeds | Indoor Grow Kit for Deep-Rooted Seedlings Green](https://m.media-amazon.com/images/I/51+umzCPjYL.jpg)**Burpee SuperSeed Starting Tray | 16 XL Cell | Reusable & Dishwasher Safe | for Vegetable Flower & Herb Seeds | Indoor Grow Kit for Deep-Rooted Seedlings Green** Burpee**$10.85**4.5★5,980 reviews](https://www.amazon.com/dp/B09S7HCZ69) [![Burpee SuperSeed Windowsill Seed Starting Tray| 8 XL Cell| Reusable & Dishwasher Safe| for Vegetable Flower & Herb Seeds| Window Garden Seed Starter Kit| Green](https://m.media-amazon.com/images/I/41ArsW8-G0L.jpg)**Burpee SuperSeed Windowsill Seed Starting Tray| 8 XL Cell| Reusable & Dishwasher Safe| for Vegetable Flower & Herb Seeds| Window Garden Seed Starter Kit| Green** Burpee**$8.70**4.5★5,980 reviews](https://www.amazon.com/dp/B09S7Q7L2S) [![Burpee Self-Watering Seed Starter Tray 72 Cells](https://m.media-amazon.com/images/I/414RRFgmLwL.jpg)**Burpee Self-Watering Seed Starter Tray 72 Cells** Burpee**$19.19**4.3★3,467 reviews](https://www.amazon.com/dp/B00SNLOTUK) [![Sondiko Seed Starter Tray with Soft Silicone Cells 80 Cells Seedling Trays Seed Startering Kit 4 Pack Plant Starter Trays with Humidity Dome Base Mini Greenhouse Germination Kit](https://m.media-amazon.com/images/I/51HMa9KLhhL.jpg)**Sondiko Seed Starter Tray with Soft Silicone Cells 80 Cells Seedling Trays Seed Startering Kit 4 Pack Plant Starter Trays with Humidity Dome Base Mini Greenhouse Germination Kit** Sondiko**$25.82**4.3★200 reviews](https://www.amazon.com/dp/B0CYG25DQS) [![Burpee Greenhouse Indoor Starting Herbs Flowers and Vegetables | Includes Dome Watering Seed Starter Tray Coir Pellets | 10 W x 20 L x 5 H One Size 1 Kit (72 Cells)](https://m.media-amazon.com/images/I/41hGbj892mL.jpg)**Burpee Greenhouse Indoor Starting Herbs Flowers and Vegetables | Includes Dome Watering Seed Starter Tray Coir Pellets | 10 W x 20 L x 5 H One Size 1 Kit (72 Cells)** Burpee**$17.81**4.3★2,920 reviews](https://www.amazon.com/dp/B008WYIE2C) [![Ryscam 6pcs Reusable Seed Starter Kit 72 Cells Seed Starter Trays Silicone Seedling Starter Trays for Starting Plant Seeds with Flexible pop-Out Cells Indoor Gardening Plant Germination Trays](https://m.media-amazon.com/images/I/41SeSPJ7WSL.jpg)**Ryscam 6pcs Reusable Seed Starter Kit 72 Cells Seed Starter Trays Silicone Seedling Starter Trays for Starting Plant Seeds with Flexible pop-Out Cells Indoor Gardening Plant Germination Trays** Ryscam**$15.07**4.6★487 reviews](https://www.amazon.com/dp/B0BLYG33X2) [![Kiicii Silicone Seed Starter Tray - 16-Pack Seedling Starter Trays with Flexible Pop-Out Cells for Seed Starting Indoor Gardening Reusable Plant Germination Trays BPA-Free & Dishwasher Safe](https://m.media-amazon.com/images/I/41Gfglr2srL.jpg)**Kiicii Silicone Seed Starter Tray - 16-Pack Seedling Starter Trays with Flexible Pop-Out Cells for Seed Starting Indoor Gardening Reusable Plant Germination Trays BPA-Free & Dishwasher Safe** Kiicii**$37.39**4.6★87 reviews](https://www.amazon.com/dp/B0DRX12HRK)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Plant Growth**29%

*“Great for germination”*

**Quality-Overall**13%

*“Excellent quality tray”*

**Ease Of Use**10%

*“Easy to Use”*

**Value For Money**5%

*“Good value”*

**Advertised Vs Actual Product**5%

*“Works as advertised”*

**Durability**4%

*“have held up well”*

**Size-Overall**4%

*“Perfect Size”*

**Recycle/Reuse**4%

*“they are reusable”*

**Strength**4%

*“the tray itself feels sturdy enough for multiple uses”*

**Design-Overall**3%

*“Good design”*

### **What buyers complain about **

**Plant Growth**34%

*“Seeds Did not grow”*

**Size-Overall**8%

*“Larger than expected”*

**Value For Money**7%

*“Not worth the money”*

**Durability**6%

*“They break”*

**Material Quality**4%

*“cheap materials”*

**Quality-Overall**3%

*“Quality control not good”*

**Natural Resource Wastage**3%

*“Complete waste of time and money”*

**Advertised Vs Actual Product**2%

*“Product Has Changed”*

**Ease Of Use**2%

*“Its incredibly difficult to pull the plants out”*

**Functionality-Overall**2%

*“Nothing grew”*

#### **Top return reasons**- Size-Overall39% - Value For Money14% - Advertised Vs Actual Product12% - Defective Material/Parts11% - Plant Growth5% - Functionality-Overall4% - Material Quality3% - Strength2% - Quality-Overall2% - Water Resistance1%