---
title: "bird seed — Niche Verdict: Launch it (75/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/patio-lawn-garden/bird-seed"
last_updated: "2026-07-10T05:28:10.140Z"
locale: en
meta:
  description: "bird seed clears our launch bar: a $19.9M/yr market growing +168.0% with returns at 0.0%."
  "og:description": "bird seed clears our launch bar: a $19.9M/yr market growing +168.0% with returns at 0.0%."
  "og:title": "bird seed — Niche Verdict: Launch it (75/100) | Amazon United States - Flapen"
---

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# **bird seed**

**Launch it****75/100 **

bird seed clears our launch bar: a $19.9M/yr market growing +168.0% with returns at 0.0%.

**Market/yr**

**$19.9M**

**Growth (1y)**

**+168.0%**

**Products**

**23**

**Brands**

**7**

was 4 a year ago

**Sellers**

**22**

**Price range**

**$3.92–$27.51**

**Returns**

**0.0%**

**Rating**

**4.6★**

**Launch it**

Scored 75/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**92**

 ×0.30

Growth

**73**

 ×0.30

Competition

**59**

 ×0.20

Quality gap

**33**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +168.0% year over year.

286K143KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: May, Jun · busiest ÷ quietest = 2.6×

## **Competition**

- Kaytee46% - Wagner's34% - Audubon Park9% - Nature Anywhere4% - COOL BIRDS2% - Pennington2% - Other (1 brands)1%

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them. 7 brands and 22 sellers compete here.

**Brands**

**7 **▲rising

was 4 a year ago

**Sellers**

**22**

**Top 5 brand share**

**97%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Wagners 53002 Farmers Delight Wild Bird Food with Cherry Flavor 10-Pound Bag](https://m.media-amazon.com/images/I/51nTA+igo9L.jpg) [**Wagners 53002 Farmers Delight Wild Bird Food with Cherry Flavor 10-Pound Bag**](https://www.amazon.com/dp/B00LHE5OSQ)

Wagner's$12.464.5★20,91221%▼falling

2
![Kaytee Nut & Fruit Wild Bird Seed 5 lb](https://m.media-amazon.com/images/I/51Y7Q7uhofL.jpg) [**Kaytee Nut & Fruit Wild Bird Seed 5 lb**](https://www.amazon.com/dp/B0055INY1Y)

Kaytee$13.034.7★17,21113%▲rising

3
![Kaytee All American Wild Bird Food Seed Blend for Cardinals Blue Jays Finches & Other Outdoor Wild Birds 5 Pounds](https://m.media-amazon.com/images/I/51N0SdIrrVL.jpg) [**Kaytee All American Wild Bird Food Seed Blend for Cardinals Blue Jays Finches & Other Outdoor Wild Birds 5 Pounds**](https://www.amazon.com/dp/B01B9KPVRQ)

Kaytee$6.004.6★5,1906%▼falling

4
![Kaytee Ultimate Birders Blend Food Wild Bird Seed for Outside Feeders Grosbeaks Cardinals Nuthatches Woodpeckers & More 10 Pounds](https://m.media-amazon.com/images/I/51cm5TEaalL.jpg) [**Kaytee Ultimate Birders Blend Food Wild Bird Seed for Outside Feeders Grosbeaks Cardinals Nuthatches Woodpeckers & More 10 Pounds**](https://www.amazon.com/dp/B07QYCJ1VV)

Kaytee$18.814.5★5,0245%▼falling

5
![Kaytee Songbird Wild Bird Seed Food Blended for Grosbeaks Chickadees Titmice Cardinals Nuthatches & More 7 Pounds](https://m.media-amazon.com/images/I/51pZkCzYFWL.jpg) [**Kaytee Songbird Wild Bird Seed Food Blended for Grosbeaks Chickadees Titmice Cardinals Nuthatches & More 7 Pounds**](https://www.amazon.com/dp/B003URCM9W)

Kaytee$13.044.7★5,0395%▲rising

6
![Kaytee Wild Bird (No Mess or Waste Free) Food Seed Blend For Blue Jays Woodpeckers Juncos Cardinals Grosbeaks Sparrows and Finches 10 Pound (Packaging May Vary)](https://m.media-amazon.com/images/I/51YoGuETuvL.jpg) [**Kaytee Wild Bird (No Mess or Waste Free) Food Seed Blend For Blue Jays Woodpeckers Juncos Cardinals Grosbeaks Sparrows and Finches 10 Pound (Packaging May Vary)**](https://www.amazon.com/dp/B0002DK91A)

Kaytee$13.884.4★6,2635%—flat

7
![Nature Anywhere Bird Seed Bird Banquet Bird Seed for Outside Feeders Wild Bird Seed Bird Food No Fillers Made in USA Wild Bird Food Blend](https://m.media-amazon.com/images/I/51j-r41SY5L.jpg) [**Nature Anywhere Bird Seed Bird Banquet Bird Seed for Outside Feeders Wild Bird Seed Bird Food No Fillers Made in USA Wild Bird Food Blend**](https://www.amazon.com/dp/B0CN87YJD8)

Nature Anywhere$24.684.6★6104%▲rising

8
![Wagners 53003 Farmers Delight Wild Bird Food with Cherry Flavor 20-Pound Bag](https://m.media-amazon.com/images/I/41C6ruz0fJL.jpg) [**Wagners 53003 Farmers Delight Wild Bird Food with Cherry Flavor 20-Pound Bag**](https://www.amazon.com/dp/B005KOJ86I)

Wagner's$19.804.5★15,4764%▼falling

9
![Kaytee Wild Bird Food Basic Seed Blend 5 lb](https://m.media-amazon.com/images/I/51Df9pYvKTL.jpg) [**Kaytee Wild Bird Food Basic Seed Blend 5 lb**](https://www.amazon.com/dp/B0002DK9D8)

Kaytee$10.334.6★5,4684%▲rising

10

![Audubon Park Songbird Blend Wild Bird Food Bird Food for Outside Feeders 14-Pound Bag](https://m.media-amazon.com/images/I/51Q9IHSnjzL.jpg) [**Audubon Park Songbird Blend Wild Bird Food Bird Food for Outside Feeders 14-Pound Bag**](https://www.amazon.com/dp/B00BJEQ3Y8)

Audubon Park$17.244.6★2,8894%▲rising

11

![Kaytee Wild Bird Ultimate No Mess Wild Bird Food Seed For Cardinals Finches Chickadees Nuthatches Woodpeckers Grosbeaks Juncos and Other Colorful Songbirds 9.75 Pound](https://m.media-amazon.com/images/I/51aGfpuGVcL.jpg) [**Kaytee Wild Bird Ultimate No Mess Wild Bird Food Seed For Cardinals Finches Chickadees Nuthatches Woodpeckers Grosbeaks Juncos and Other Colorful Songbirds 9.75 Pound**](https://www.amazon.com/dp/B07R1NCF3B)

Kaytee$20.404.4★7,3694%—flat

12

![Audubon Park Cardinal Blend Wild Bird Food Cardinal Bird Seed for Outside Feeders 4-Pound Bag](https://m.media-amazon.com/images/I/41Nc0H2uIPL.jpg) [**Audubon Park Cardinal Blend Wild Bird Food Cardinal Bird Seed for Outside Feeders 4-Pound Bag**](https://www.amazon.com/dp/B0037UZZYQ)

Audubon Park$8.144.7★7,6073%—flat

13

![Audubon Park Extreme Variety Wild Bird Seed for Outside Feeders 15-lb. Bag](https://m.media-amazon.com/images/I/51sQcLAxicL.jpg) [**Audubon Park Extreme Variety Wild Bird Seed for Outside Feeders 15-lb. Bag**](https://www.amazon.com/dp/B0DJMZN9SB)

Audubon Park$19.974.7★1,2913%—flat

14

![Kaytee Bird & Balcony Wild Bird Food No Mess Seed Blend for City Dwelling Birds Like Finches Sparrows Mourning Doves and More 5 lb](https://m.media-amazon.com/images/I/516Y2-aFk8L.jpg) [**Kaytee Bird & Balcony Wild Bird Food No Mess Seed Blend for City Dwelling Birds Like Finches Sparrows Mourning Doves and More 5 lb**](https://www.amazon.com/dp/B0C74W6BJC)

Kaytee$13.244.5★1,1813%▲rising

15

![Wagners 62004 Eastern Regional Wild Bird Food 20-Pound Bag](https://m.media-amazon.com/images/I/51IKOcm3OyL.jpg) [**Wagners 62004 Eastern Regional Wild Bird Food 20-Pound Bag**](https://www.amazon.com/dp/B0079GRXS0)

Wagner's$24.184.6★16,2302%▼falling

**~~Showing 15 of 23 — show all ~~**

## **Product shelf**

All 23 tracked products in this niche.

Top sellersNewestTrending

[![Wagners 53002 Farmers Delight Wild Bird Food with Cherry Flavor 10-Pound Bag](https://m.media-amazon.com/images/I/51nTA+igo9L.jpg)**Wagners 53002 Farmers Delight Wild Bird Food with Cherry Flavor 10-Pound Bag** Wagner's**$12.46**4.5★20,912 reviews](https://www.amazon.com/dp/B00LHE5OSQ) [![Kaytee Nut & Fruit Wild Bird Seed 5 lb](https://m.media-amazon.com/images/I/51Y7Q7uhofL.jpg)**Kaytee Nut & Fruit Wild Bird Seed 5 lb** Kaytee**$13.03**4.7★17,211 reviews](https://www.amazon.com/dp/B0055INY1Y) [![Kaytee All American Wild Bird Food Seed Blend for Cardinals Blue Jays Finches & Other Outdoor Wild Birds 5 Pounds](https://m.media-amazon.com/images/I/51N0SdIrrVL.jpg)**Kaytee All American Wild Bird Food Seed Blend for Cardinals Blue Jays Finches & Other Outdoor Wild Birds 5 Pounds** Kaytee**$6.00**4.6★5,190 reviews](https://www.amazon.com/dp/B01B9KPVRQ) [![Kaytee Ultimate Birders Blend Food Wild Bird Seed for Outside Feeders Grosbeaks Cardinals Nuthatches Woodpeckers & More 10 Pounds](https://m.media-amazon.com/images/I/51cm5TEaalL.jpg)**Kaytee Ultimate Birders Blend Food Wild Bird Seed for Outside Feeders Grosbeaks Cardinals Nuthatches Woodpeckers & More 10 Pounds** Kaytee**$18.81**4.5★5,024 reviews](https://www.amazon.com/dp/B07QYCJ1VV) [![Kaytee Songbird Wild Bird Seed Food Blended for Grosbeaks Chickadees Titmice Cardinals Nuthatches & More 7 Pounds](https://m.media-amazon.com/images/I/51pZkCzYFWL.jpg)**Kaytee Songbird Wild Bird Seed Food Blended for Grosbeaks Chickadees Titmice Cardinals Nuthatches & More 7 Pounds** Kaytee**$13.04**4.7★5,039 reviews](https://www.amazon.com/dp/B003URCM9W) [![Kaytee Wild Bird (No Mess or Waste Free) Food Seed Blend For Blue Jays Woodpeckers Juncos Cardinals Grosbeaks Sparrows and Finches 10 Pound (Packaging May Vary)](https://m.media-amazon.com/images/I/51YoGuETuvL.jpg)**Kaytee Wild Bird (No Mess or Waste Free) Food Seed Blend For Blue Jays Woodpeckers Juncos Cardinals Grosbeaks Sparrows and Finches 10 Pound (Packaging May Vary)** Kaytee**$13.88**4.4★6,263 reviews](https://www.amazon.com/dp/B0002DK91A) [![Nature Anywhere Bird Seed Bird Banquet Bird Seed for Outside Feeders Wild Bird Seed Bird Food No Fillers Made in USA Wild Bird Food Blend](https://m.media-amazon.com/images/I/51j-r41SY5L.jpg)**Nature Anywhere Bird Seed Bird Banquet Bird Seed for Outside Feeders Wild Bird Seed Bird Food No Fillers Made in USA Wild Bird Food Blend** Nature Anywhere**$24.68**4.6★610 reviews](https://www.amazon.com/dp/B0CN87YJD8) [![Wagners 53003 Farmers Delight Wild Bird Food with Cherry Flavor 20-Pound Bag](https://m.media-amazon.com/images/I/41C6ruz0fJL.jpg)**Wagners 53003 Farmers Delight Wild Bird Food with Cherry Flavor 20-Pound Bag** Wagner's**$19.80**4.5★15,476 reviews](https://www.amazon.com/dp/B005KOJ86I)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**33%

*“Excellent value”*

**Quality-Overall**32%

*“Excellent product”*

**Pet Friendly**5%

*“My birds love it”*

**Size-Overall**5%

*“Good Size”*

**Advertised Vs Actual Product**4%

*“As advertised”*

**Plant Growth**3%

*“suitable for any planter”*

**Ease Of Cleaning**2%

*“clean-up is so much easier for me”*

**Ease Of Use**2%

*“easy to handle”*

**Smell**1%

*“This has a fresh smell to it and looks good”*

**Pest/Insect Control**1%

*“was good at attracting birds”*

### **What buyers complain about **

**Value For Money**20%

*“This is not cheap”*

**Quality-Overall**13%

*“Not a great quality”*

**Advertised Vs Actual Product**9%

*“Bad advertising”*

**Contamination**7%

*“There were bugs in the bag”*

**Pest/Insect Control**7%

*“Bug infestation”*

**Size-Overall**6%

*“much smaller”*

**Ease Of Cleaning**5%

*“Big mess”*

**Natural Resource Wastage**5%

*“Waste of money”*

**Durability**3%

*“Bag fell apart when I used it”*

**Smell**2%

*“makes the whole room smell like whatever is on the bag”*

#### **Top return reasons**- Value For Money24% - Size-Overall20% - Advertised Vs Actual Product13% - Leak-Proof6% - Quality-Overall5% - Ease Of Cleaning5% - Functionality-Overall4% - Pest/Insect Control3% - Smell2% - Contamination2%