--- title: "wellness journal — Niche Verdict: Skip it (51/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/office-products/wellness-journal" last_updated: "2026-07-09T23:48:23.062Z" locale: en meta: description: "a small market ($71K/yr) — wellness journal doesn't clear our bar today." "og:description": "a small market ($71K/yr) — wellness journal doesn't clear our bar today." "og:title": "wellness journal — Niche Verdict: Skip it (51/100) | Amazon United States - Flapen" --- Back to Flapen home # **wellness journal** **Skip it****51/100 ** a small market ($71K/yr) — wellness journal doesn't clear our bar today. **Market/yr** **$71K** **Growth (1y)** **+210.7%** **Products** **43** **Brands** **20** was 27 a year ago **Sellers** **99** **Price range** **$6.53–$38.39** **Returns** **2.4%** **Rating** **4.5★** **Skip it** Scored 51/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **4** ×0.30 Growth **78** ×0.30 Competition **76** ×0.20 Quality gap **35** ×0.10 Returns **81** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +210.7% year over year. 28K14KSpike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jan, Dec · busiest ÷ quietest = 2.9× ## **Competition** - &And Per Se17% - Clever Fox14% - Life & Apples12% - 5 MINUTES A DAY11% - Templatables9% - Legend Planner6% - Other (14 brands)31% Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen. 20 brands and 99 sellers compete here. **Brands** **20 **▼falling was 27 a year ago **Sellers** **99** **Top 5 brand share** **63%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![And Per Se Wellness Journal Self Care & Daily Journal for Women Mental Health Planner with Habit Tracker Diet & Goals Undated Gift-Ready (Original Beige)](https://m.media-amazon.com/images/I/31+VCWWfoNL.jpg) [**And Per Se Wellness Journal Self Care & Daily Journal for Women Mental Health Planner with Habit Tracker Diet & Goals Undated Gift-Ready (Original Beige)**](https://www.amazon.com/dp/B0CSD46PW9) &And Per Se$15.154.6★32813%▼falling 2 ![Wellness Journal - 90 Day Health Fitness Gratitude Mindfullness Wellbeing Habit Goals Diet & Food Tracker - A5 (Pastel Rainbow)](https://m.media-amazon.com/images/I/51h2a9I+RIL.jpg) [**Wellness Journal - 90 Day Health Fitness Gratitude Mindfullness Wellbeing Habit Goals Diet & Food Tracker - A5 (Pastel Rainbow)**](https://www.amazon.com/dp/B0C9N2S6X8) Templatables$14.773.8★1919%—flat 3 ![Wellness Journal Planner- Gratitude & Mindset Mental Health Journal Track Goals Sleep & Lifestyle Daily Self Reflection Self Care Journal Daily Positive Mindfulness Diary size A5 pink.](https://m.media-amazon.com/images/I/31z9XILTFTL.jpg) [**Wellness Journal Planner- Gratitude & Mindset Mental Health Journal Track Goals Sleep & Lifestyle Daily Self Reflection Self Care Journal Daily Positive Mindfulness Diary size A5 pink.**](https://www.amazon.com/dp/B0FN7KFGTJ) 5 MINUTES A DAY$10.774.3★306%—flat 4 ![5 MINUTES A DAY Self-Care Journal Wellness & Daily Reflection Notebook Mental Health & Anxiety Guided Journal for Women Self Care Planner ADHD Planner with Mood Tracker (Beige)](https://m.media-amazon.com/images/I/41Sa5Jo18bL.jpg) [**5 MINUTES A DAY Self-Care Journal Wellness & Daily Reflection Notebook Mental Health & Anxiety Guided Journal for Women Self Care Planner ADHD Planner with Mood Tracker (Beige)**](https://www.amazon.com/dp/B0CYLSDVQY) 5 MINUTES A DAY$10.754.7★2715%▼falling 5 ![Life & Apples Wellness Journal for Women and Men Undated Daily Journal Food Log Meal Planner Fitness Tracker Habit Tracker Gratitude Diary and Health Goals Notebook - A5 Planner Lavender](https://m.media-amazon.com/images/I/51d0yllOrDL.jpg) [**Life & Apples Wellness Journal for Women and Men Undated Daily Journal Food Log Meal Planner Fitness Tracker Habit Tracker Gratitude Diary and Health Goals Notebook - A5 Planner Lavender**](https://www.amazon.com/dp/B09GVQW7VS) Life & Apples$24.894.5★2,0394%▼falling 6 ![Better Health - Exercise Nutrition & Wellness Journal - Stay healthy with our handy simple tracking charts - A5 size with 104 undated pages - For A Happier Healthier Life (Beige)](https://m.media-amazon.com/images/I/31A-ps9rzzL.jpg) [**Better Health - Exercise Nutrition & Wellness Journal - Stay healthy with our handy simple tracking charts - A5 size with 104 undated pages - For A Happier Healthier Life (Beige)**](https://www.amazon.com/dp/B0CZS7N77M) Lifestyle Planners$12.444.6★224%▲rising 7 ![Clever Fox Personal Health Record Keeper Medical Care Planner Wellness & Medication Tracker Journal for Patients Organizer Notebook Daily Tracking Log Book & Appointment Diary (Forest Green)](https://m.media-amazon.com/images/I/511aH6MDBJL.jpg) [**Clever Fox Personal Health Record Keeper Medical Care Planner Wellness & Medication Tracker Journal for Patients Organizer Notebook Daily Tracking Log Book & Appointment Diary (Forest Green)**](https://www.amazon.com/dp/B0F1FZLJWH) Clever Fox$13.024.6★1574%▲rising 8 ![Clever Fox Personal Health Record Keeper Medical Care Planner Wellness & Medication Tracker Journal for Patients Organizer Notebook Daily Tracking Log Book & Appointment Diary (Aquamarine)](https://m.media-amazon.com/images/I/51BfFjaG07L.jpg) [**Clever Fox Personal Health Record Keeper Medical Care Planner Wellness & Medication Tracker Journal for Patients Organizer Notebook Daily Tracking Log Book & Appointment Diary (Aquamarine)**](https://www.amazon.com/dp/B0F1FWWH1T) Clever Fox$13.094.6★1574%▲rising 9 ![Life & Apples Wellness Journal and Planner Food Journal Fitness Journal Daily Weight Loss Journal for Diet Tracking Food Log and Health Goals Undated Size A5 Rose Gold](https://m.media-amazon.com/images/I/51k3+W8gP8L.jpg) [**Life & Apples Wellness Journal and Planner Food Journal Fitness Journal Daily Weight Loss Journal for Diet Tracking Food Log and Health Goals Undated Size A5 Rose Gold**](https://www.amazon.com/dp/B085DJ16TZ) Life & Apples$24.864.5★2,0394%—flat 10 ![Papier Daily Wellness Journal Diary - Beige 8.46L x 6.02W | Hardback Cover Wellbeing Gratitude & Mindset Diary for Personal Growth Mindfulness & Reflection | Track Goals Sleep & Lifestyle Habits](https://m.media-amazon.com/images/I/31NLydH69BL.jpg) [**Papier Daily Wellness Journal Diary - Beige 8.46L x 6.02W | Hardback Cover Wellbeing Gratitude & Mindset Diary for Personal Growth Mindfulness & Reflection | Track Goals Sleep & Lifestyle Habits**](https://www.amazon.com/dp/B0CHF52V4W) Papier$28.894.5★1503%▼falling 11 ![Undated Weekly Planner - Weekly Goals Notebook with To Do List Habit Tracker Daily Schedule Journal with Spiral Binding 5.7 x 8.0 inches Productivity Organizer Notebook for Work School Home Pink](https://m.media-amazon.com/images/I/41vdnHY+VxL.jpg) [**Undated Weekly Planner - Weekly Goals Notebook with To Do List Habit Tracker Daily Schedule Journal with Spiral Binding 5.7 x 8.0 inches Productivity Organizer Notebook for Work School Home Pink**](https://www.amazon.com/dp/B091GWWRL8) KAICN$6.544.6★4,7413%▼falling 12 ![&And Per Se Wellness Journal Self Care & Daily Journal for Women Mental Health Planner with Habit Tracker Diet & Goals Undated Gift-Ready (Forest Green)](https://m.media-amazon.com/images/I/31nxlVbm8oL.jpg) [**&And Per Se Wellness Journal Self Care & Daily Journal for Women Mental Health Planner with Habit Tracker Diet & Goals Undated Gift-Ready (Forest Green)**](https://www.amazon.com/dp/B0DKF32GTB) &And Per Se$15.434.6★3283%▲rising 13 ![Fitness & Food Journal for Women Undated 150-day Workout & Wellness Planner with Measuring Tape Pink Weight Loss Journal for Setting Goals Tracking Exercise Training Diet Progress (9.5*7)](https://m.media-amazon.com/images/I/41SH4a0LUIL.jpg) [**Fitness & Food Journal for Women Undated 150-day Workout & Wellness Planner with Measuring Tape Pink Weight Loss Journal for Setting Goals Tracking Exercise Training Diet Progress (9.5*7)**](https://www.amazon.com/dp/B0DRBHRX8M) Dapsang$11.534.6★1173%▲rising 14 ![Taja Undated Weekly Planner Weekly To Do List Notebook with Goal & Habit Tracker Organizer A5 Weekly Planner Notebook with Spiral Binding 6.1 x 8.2 - Green](https://m.media-amazon.com/images/I/41kvBRNMHSL.jpg) [**Taja Undated Weekly Planner Weekly To Do List Notebook with Goal & Habit Tracker Organizer A5 Weekly Planner Notebook with Spiral Binding 6.1 x 8.2 - Green**](https://www.amazon.com/dp/B0CK2PPLTJ) Taja$6.534.6★2,2992%—flat 15 ![INSIDE THEN OUT Better Every Day Journal - Guided Daily Journal with 365 Pre-Dated Prompts for Self Love Reflection Growth Gratitude Wellness and Healing - Self Care Routine Gift for Women Men](https://m.media-amazon.com/images/I/41hqdLANtwL.jpg) [**INSIDE THEN OUT Better Every Day Journal - Guided Daily Journal with 365 Pre-Dated Prompts for Self Love Reflection Growth Gratitude Wellness and Healing - Self Care Routine Gift for Women Men**](https://www.amazon.com/dp/B0C5P9PJL3) INSIDE THEN OUT$38.394.7★5142%▲rising **~~Showing 15 of 43 — show all ~~** ## **Product shelf** All 43 tracked products in this niche. Top sellersNewestTrending [![And Per Se Wellness Journal Self Care & Daily Journal for Women Mental Health Planner with Habit Tracker Diet & Goals Undated Gift-Ready (Original Beige)](https://m.media-amazon.com/images/I/31+VCWWfoNL.jpg)**And Per Se Wellness Journal Self Care & Daily Journal for Women Mental Health Planner with Habit Tracker Diet & Goals Undated Gift-Ready (Original Beige)** &And Per Se**$15.15**4.6★328 reviews](https://www.amazon.com/dp/B0CSD46PW9) [![Wellness Journal - 90 Day Health Fitness Gratitude Mindfullness Wellbeing Habit Goals Diet & Food Tracker - A5 (Pastel Rainbow)](https://m.media-amazon.com/images/I/51h2a9I+RIL.jpg)**Wellness Journal - 90 Day Health Fitness Gratitude Mindfullness Wellbeing Habit Goals Diet & Food Tracker - A5 (Pastel Rainbow)** Templatables**$14.77**3.8★191 reviews](https://www.amazon.com/dp/B0C9N2S6X8) [![Wellness Journal Planner- Gratitude & Mindset Mental Health Journal Track Goals Sleep & Lifestyle Daily Self Reflection Self Care Journal Daily Positive Mindfulness Diary size A5 pink.](https://m.media-amazon.com/images/I/31z9XILTFTL.jpg)**Wellness Journal Planner- Gratitude & Mindset Mental Health Journal Track Goals Sleep & Lifestyle Daily Self Reflection Self Care Journal Daily Positive Mindfulness Diary size A5 pink.** 5 MINUTES A DAY**$10.77**4.3★30 reviews](https://www.amazon.com/dp/B0FN7KFGTJ) [![5 MINUTES A DAY Self-Care Journal Wellness & Daily Reflection Notebook Mental Health & Anxiety Guided Journal for Women Self Care Planner ADHD Planner with Mood Tracker (Beige)](https://m.media-amazon.com/images/I/41Sa5Jo18bL.jpg)**5 MINUTES A DAY Self-Care Journal Wellness & Daily Reflection Notebook Mental Health & Anxiety Guided Journal for Women Self Care Planner ADHD Planner with Mood Tracker (Beige)** 5 MINUTES A DAY**$10.75**4.7★271 reviews](https://www.amazon.com/dp/B0CYLSDVQY) [![Life & Apples Wellness Journal for Women and Men Undated Daily Journal Food Log Meal Planner Fitness Tracker Habit Tracker Gratitude Diary and Health Goals Notebook - A5 Planner Lavender](https://m.media-amazon.com/images/I/51d0yllOrDL.jpg)**Life & Apples Wellness Journal for Women and Men Undated Daily Journal Food Log Meal Planner Fitness Tracker Habit Tracker Gratitude Diary and Health Goals Notebook - A5 Planner Lavender** Life & Apples**$24.89**4.5★2,039 reviews](https://www.amazon.com/dp/B09GVQW7VS) [![Better Health - Exercise Nutrition & Wellness Journal - Stay healthy with our handy simple tracking charts - A5 size with 104 undated pages - For A Happier Healthier Life (Beige)](https://m.media-amazon.com/images/I/31A-ps9rzzL.jpg)**Better Health - Exercise Nutrition & Wellness Journal - Stay healthy with our handy simple tracking charts - A5 size with 104 undated pages - For A Happier Healthier Life (Beige)** Lifestyle Planners**$12.44**4.6★22 reviews](https://www.amazon.com/dp/B0CZS7N77M) [![Clever Fox Personal Health Record Keeper Medical Care Planner Wellness & Medication Tracker Journal for Patients Organizer Notebook Daily Tracking Log Book & Appointment Diary (Forest Green)](https://m.media-amazon.com/images/I/511aH6MDBJL.jpg)**Clever Fox Personal Health Record Keeper Medical Care Planner Wellness & Medication Tracker Journal for Patients Organizer Notebook Daily Tracking Log Book & Appointment Diary (Forest Green)** Clever Fox**$13.02**4.6★157 reviews](https://www.amazon.com/dp/B0F1FZLJWH) [![Clever Fox Personal Health Record Keeper Medical Care Planner Wellness & Medication Tracker Journal for Patients Organizer Notebook Daily Tracking Log Book & Appointment Diary (Aquamarine)](https://m.media-amazon.com/images/I/51BfFjaG07L.jpg)**Clever Fox Personal Health Record Keeper Medical Care Planner Wellness & Medication Tracker Journal for Patients Organizer Notebook Daily Tracking Log Book & Appointment Diary (Aquamarine)** Clever Fox**$13.09**4.6★157 reviews](https://www.amazon.com/dp/B0F1FWWH1T) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Document Organizing/Classification**13% *“Great for staying organized”* **Design-Overall**11% *“clean design that makes it pleasant to use”* **Quality-Overall**11% *“Good quality”* **Ease Of Use**10% *“Useful, simple, helps you stay on track”* **Paper Quality**7% *“I love the paper”* **Value For Money**7% *“Good deal”* **Size-Overall**5% *“Just The Right Size”* **Color**4% *“It's a nice color”* **Writing Experience**4% *“Very helpful, and beautifully written”* **Durability**2% *“Its durable”* ### **What buyers complain about ** **Value For Money**14% *“It is a little pricey for what it is”* **Size-Overall**12% *“Very small”* **Quality-Overall**12% *“All right there are a lot of flaws with this product”* **Writing Experience**8% *“just don't really know what to write”* **Print Quality**5% *“I wonder if your company also might have a large-print selection for it”* **Paper Quality**5% *“Pages upside down”* **Functionality-Overall**3% *“I don't like that you have to write two pages everyday”* **Fun/Entertainment Experience**3% *“Kinda corny prompts”* **Design-Overall**3% *“I returned it because I didnt like the layout”* **Advertised Vs Actual Product**3% *“False advertising”* #### **Top return reasons**- Size-Overall21% - Advertised Vs Actual Product21% - Value For Money11% - Instructions/User Manual/Troubleshooting8% - Design-Overall5% - Paper Quality5% - Quality-Overall4% - Functionality-Overall4% - Color2% - Writing Experience2%