---
title: "tul — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/office-products/tul"
last_updated: "2026-07-09T22:45:06.890Z"
locale: en
meta:
  description: "a small market ($202K/yr) — tul doesn't clear our bar today."
  "og:description": "a small market ($202K/yr) — tul doesn't clear our bar today."
  "og:title": "tul — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **tul**

**Skip it****36/100 **

a small market ($202K/yr) — tul doesn't clear our bar today.

**Market/yr**

**$202K**

**Growth (1y)**

**-13.8%**

**Products**

**48**

**Brands**

**14**

was 15 a year ago

**Sellers**

**81**

**Price range**

**$6.97–$36.18**

**Returns**

**1.1%**

**Rating**

**4.7★**

**Skip it**

Scored 36/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**10**

 ×0.30

Growth

**16**

 ×0.30

Competition

**85**

 ×0.20

Quality gap

**20**

 ×0.10

Returns

**91**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 92 weeks — -13.8% year over year.

121K60KPrime Day '25Spike '25Oct '24Jan '25May '25Aug '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.5×

## **Competition**

- TUL68% - Getvow10% - Yaridar7% - FeroniArt5% - Cheericome3% - LYAZLYAZLY2% - Other (8 brands)6%

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen. 14 brands and 81 sellers compete here.

**Brands**

**14 **▼falling

was 15 a year ago

**Sellers**

**81**

**Top 5 brand share**

**92%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![WHJJK TUL Retractable Gel Pens Bullet Point 0.7 mm Gray Barrel Assorted Standard and Bright Ink Colors Pack of 14 SG_B01NBW93N6_US](https://m.media-amazon.com/images/I/41kkmCDOPtL.jpg) [**WHJJK TUL Retractable Gel Pens Bullet Point 0.7 mm Gray Barrel Assorted Standard and Bright Ink Colors Pack of 14 SG_B01NBW93N6_US**](https://www.amazon.com/dp/B01NBW93N6)

TUL$21.514.9★7,84910%▼falling

2
![TUL Gel Pens Retractable Medium Point 0.7 mm Gray Barrel Black Ink Pack Of 12](https://m.media-amazon.com/images/I/41mIOFvN8eL.jpg) [**TUL Gel Pens Retractable Medium Point 0.7 mm Gray Barrel Black Ink Pack Of 12**](https://www.amazon.com/dp/B002VLH7AW)

TUL$18.234.8★6,0256%▲rising

3
![TUL Custom Note-Taking System Discbound Tab Dividers 8 1/2 x 11 Letter Size Assorted Colors](https://m.media-amazon.com/images/I/21hjSFaeGdL.jpg) [**TUL Custom Note-Taking System Discbound Tab Dividers 8 1/2 x 11 Letter Size Assorted Colors**](https://www.amazon.com/dp/B01M6YW8K4)

TUL$7.534.8★1,2515%▼falling

4
![TUL GL Series Retractable Gel Pens Medium Point 0.8 mm Assorted Barrel Colors Assorted Metallic Inks Pack Of 8 Pens](https://m.media-amazon.com/images/I/4185KNw4KAL.jpg) [**TUL GL Series Retractable Gel Pens Medium Point 0.8 mm Assorted Barrel Colors Assorted Metallic Inks Pack Of 8 Pens**](https://www.amazon.com/dp/B0B76RVZV8)

TUL$17.574.6★5985%▲rising

5
![TUL Retractable Gel Pens Bullet Point 0.5 mm Gray Barrel Assorted Bright Ink Colors Pack Of 8](https://m.media-amazon.com/images/I/41N6YN1AgaL.jpg) [**TUL Retractable Gel Pens Bullet Point 0.5 mm Gray Barrel Assorted Bright Ink Colors Pack Of 8**](https://www.amazon.com/dp/B01N24M3U7)

TUL$15.164.8★2,4174%▲rising

6
![Weekly Planner Undated Refills - Letter Size 53 Sheets/106 Pages Colorful Weekly Planner for 11-Disc Discbound TUL 100 gsm White Paper Lasts 1 Year Undated 8.5 x 11](https://m.media-amazon.com/images/I/41UWUdgt60L.jpg) [**Weekly Planner Undated Refills - Letter Size 53 Sheets/106 Pages Colorful Weekly Planner for 11-Disc Discbound TUL 100 gsm White Paper Lasts 1 Year Undated 8.5 x 11**](https://www.amazon.com/dp/B0DJ35Y67V)

Yaridar$12.764.6★2184%▼falling

7
![TUL Retractable Gel Pens Fine Point 0.5 mm Gray Barrel Black Ink Pack Of 12 Pens](https://m.media-amazon.com/images/I/41bpy3B3+cL.jpg) [**TUL Retractable Gel Pens Fine Point 0.5 mm Gray Barrel Black Ink Pack Of 12 Pens**](https://www.amazon.com/dp/B002VL7IA6)

TUL$18.184.8★5,0594%▲rising

8
![TUL Retractable Gel Pens Needle Point 0.5 mm Gray Barrel Assorted Bright Ink Colors Pack Of 8](https://m.media-amazon.com/images/I/41IeT2kb-sL.jpg) [**TUL Retractable Gel Pens Needle Point 0.5 mm Gray Barrel Assorted Bright Ink Colors Pack Of 8**](https://www.amazon.com/dp/B01NBWOPVU)

TUL$14.994.7★3,6343%▲rising

9
![Junior Size TUL Discbound Lined Refill Paper 8-Disc Disbound Insert 5 Colors(20 Sheets/Color) Total 100Sheets / 200Pages 110gsm Thicker Paper 5.8 x 8.2](https://m.media-amazon.com/images/I/414iuOpwcgL.jpg) [**Junior Size TUL Discbound Lined Refill Paper 8-Disc Disbound Insert 5 Colors(20 Sheets/Color) Total 100Sheets / 200Pages 110gsm Thicker Paper 5.8 x 8.2**](https://www.amazon.com/dp/B0C6XTBLK3)

Getvow$8.844.5★5523%▲rising

10

![TUL Custom Note-Taking System Discbound Notebook Junior Size Leather Cover Black](https://m.media-amazon.com/images/I/41RB7m5iteL.jpg) [**TUL Custom Note-Taking System Discbound Notebook Junior Size Leather Cover Black**](https://www.amazon.com/dp/B01GQRYZLK)

TUL$24.314.8★4013%▲rising

11

![Refillable Discbound Notebook Foldover Vegan PU Leather Planner Black Letter Size (8.5 x 11) 75 Narrow Ruled Sheets By FeroniArt](https://m.media-amazon.com/images/I/51m8sAgaTkL.jpg) [**Refillable Discbound Notebook Foldover Vegan PU Leather Planner Black Letter Size (8.5 x 11) 75 Narrow Ruled Sheets By FeroniArt**](https://www.amazon.com/dp/B0CJ71QKML)

FeroniArt$32.974.5★1453%▲rising

12

![TUL Custom Note-Taking System Discbound Refill Pages 5.5 x 8.5 Junior Size Narrow Ruled 100 Pages (50 Sheets) White](https://m.media-amazon.com/images/I/21nKA6YqzNL.jpg) [**TUL Custom Note-Taking System Discbound Refill Pages 5.5 x 8.5 Junior Size Narrow Ruled 100 Pages (50 Sheets) White**](https://www.amazon.com/dp/B01KJV1IGE)

TUL$6.974.8★9343%▼falling

13

![(2-Pack) Letter Size TUL Discbound To Do List Refills 11 Disc Daily Planner Insert 200Sheets / 400Pages To Do Paper 100gsm White Paper 8.5 x 11](https://m.media-amazon.com/images/I/31Ax08fsyjL.jpg) [**(2-Pack) Letter Size TUL Discbound To Do List Refills 11 Disc Daily Planner Insert 200Sheets / 400Pages To Do Paper 100gsm White Paper 8.5 x 11**](https://www.amazon.com/dp/B0DJ2TLTV8)

Getvow$20.814.6★1553%▲rising

14

![Letter Size Refills Paper A4 Tul Paper for TUL Note-Taking System Discbound Notebook Planner Inserts 5 Colors(20 Sheets/C) Total 100 Sheets/200 Pages College ruled Tul Paper Refills 8.5 x 11 In](https://m.media-amazon.com/images/I/41lQZFfGIRL.jpg) [**Letter Size Refills Paper A4 Tul Paper for TUL Note-Taking System Discbound Notebook Planner Inserts 5 Colors(20 Sheets/C) Total 100 Sheets/200 Pages College ruled Tul Paper Refills 8.5 x 11 In**](https://www.amazon.com/dp/B0BZQ8JZMS)

Cheericome$13.984.7★2453%▲rising

15

![TUL Gel Pens Retractable Medium Point 0.7 mm Gray Barrel Blue Ink Pack Of 12](https://m.media-amazon.com/images/I/41OXvYA5sRL.jpg) [**TUL Gel Pens Retractable Medium Point 0.7 mm Gray Barrel Blue Ink Pack Of 12**](https://www.amazon.com/dp/B002VLH6NU)

TUL$18.434.9★4,1813%▼falling

**~~Showing 15 of 48 — show all ~~**

## **Product shelf**

All 48 tracked products in this niche.

Top sellersNewestTrending

[![WHJJK TUL Retractable Gel Pens Bullet Point 0.7 mm Gray Barrel Assorted Standard and Bright Ink Colors Pack of 14 SG_B01NBW93N6_US](https://m.media-amazon.com/images/I/41kkmCDOPtL.jpg)**WHJJK TUL Retractable Gel Pens Bullet Point 0.7 mm Gray Barrel Assorted Standard and Bright Ink Colors Pack of 14 SG_B01NBW93N6_US** TUL**$21.51**4.9★7,849 reviews](https://www.amazon.com/dp/B01NBW93N6) [![TUL Gel Pens Retractable Medium Point 0.7 mm Gray Barrel Black Ink Pack Of 12](https://m.media-amazon.com/images/I/41mIOFvN8eL.jpg)**TUL Gel Pens Retractable Medium Point 0.7 mm Gray Barrel Black Ink Pack Of 12** TUL**$18.23**4.8★6,025 reviews](https://www.amazon.com/dp/B002VLH7AW) [![TUL Custom Note-Taking System Discbound Tab Dividers 8 1/2 x 11 Letter Size Assorted Colors](https://m.media-amazon.com/images/I/21hjSFaeGdL.jpg)**TUL Custom Note-Taking System Discbound Tab Dividers 8 1/2 x 11 Letter Size Assorted Colors** TUL**$7.53**4.8★1,251 reviews](https://www.amazon.com/dp/B01M6YW8K4) [![TUL GL Series Retractable Gel Pens Medium Point 0.8 mm Assorted Barrel Colors Assorted Metallic Inks Pack Of 8 Pens](https://m.media-amazon.com/images/I/4185KNw4KAL.jpg)**TUL GL Series Retractable Gel Pens Medium Point 0.8 mm Assorted Barrel Colors Assorted Metallic Inks Pack Of 8 Pens** TUL**$17.57**4.6★598 reviews](https://www.amazon.com/dp/B0B76RVZV8) [![TUL Retractable Gel Pens Bullet Point 0.5 mm Gray Barrel Assorted Bright Ink Colors Pack Of 8](https://m.media-amazon.com/images/I/41N6YN1AgaL.jpg)**TUL Retractable Gel Pens Bullet Point 0.5 mm Gray Barrel Assorted Bright Ink Colors Pack Of 8** TUL**$15.16**4.8★2,417 reviews](https://www.amazon.com/dp/B01N24M3U7) [![Weekly Planner Undated Refills - Letter Size 53 Sheets/106 Pages Colorful Weekly Planner for 11-Disc Discbound TUL 100 gsm White Paper Lasts 1 Year Undated 8.5 x 11](https://m.media-amazon.com/images/I/41UWUdgt60L.jpg)**Weekly Planner Undated Refills - Letter Size 53 Sheets/106 Pages Colorful Weekly Planner for 11-Disc Discbound TUL 100 gsm White Paper Lasts 1 Year Undated 8.5 x 11** Yaridar**$12.76**4.6★218 reviews](https://www.amazon.com/dp/B0DJ35Y67V) [![TUL Retractable Gel Pens Fine Point 0.5 mm Gray Barrel Black Ink Pack Of 12 Pens](https://m.media-amazon.com/images/I/41bpy3B3+cL.jpg)**TUL Retractable Gel Pens Fine Point 0.5 mm Gray Barrel Black Ink Pack Of 12 Pens** TUL**$18.18**4.8★5,059 reviews](https://www.amazon.com/dp/B002VL7IA6) [![TUL Retractable Gel Pens Needle Point 0.5 mm Gray Barrel Assorted Bright Ink Colors Pack Of 8](https://m.media-amazon.com/images/I/41IeT2kb-sL.jpg)**TUL Retractable Gel Pens Needle Point 0.5 mm Gray Barrel Assorted Bright Ink Colors Pack Of 8** TUL**$14.99**4.7★3,634 reviews](https://www.amazon.com/dp/B01NBWOPVU)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Writing Experience**27%

*“Smooth writing”*

**Quality-Overall**11%

*“These are well made”*

**Color**7%

*“Colors are bright”*

**Pen/Pencil Quality**6%

*“Good pens”*

**Value For Money**4%

*“Great Price”*

**Advertised Vs Actual Product**4%

*“As advertised”*

**Smudge Resistance**3%

*“they dont smear”*

**Ease Of Use**3%

*“Ease of use”*

**Grip**3%

*“Comfortable grip”*

**Soft Feel**3%

*“Smoothness”*

### **What buyers complain about **

**Ink Leakage**9%

*“Ink tapers off while writing”*

**Paper Quality**9%

*“Paper quality is not great”*

**Writing Experience**8%

*“they just wouldn't write”*

**Quality-Overall**6%

*“Poor quality,”*

**Value For Money**5%

*“could be a bit cheaper”*

**Durability**5%

*“They break easily”*

**Dry/Empty Ink**3%

*“half dried out”*

**Size-Overall**3%

*“very poor fit”*

**Thickness**2%

*“Feels like thick plastic to be honest”*

**Leak-Proof**2%

*“They leak ink”*

#### **Top return reasons**- Size-Overall34% - Advertised Vs Actual Product9% - Ink Refill7% - Color7% - Material Quality5% - Value For Money4% - Thin4% - Paper Quality4% - Functionality-Overall4% - Writing Experience3%