---
title: "small planner — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/office-products/small-planner"
last_updated: "2026-07-09T22:44:43.161Z"
locale: en
meta:
  description: "small planner shows demand growing +481.8%, but a small market ($101K/yr) keeps it on the watch list."
  "og:description": "small planner shows demand growing +481.8%, but a small market ($101K/yr) keeps it on the watch list."
  "og:title": "small planner — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **small planner**

**Worth a look****54/100 **

small planner shows demand growing +481.8%, but a small market ($101K/yr) keeps it on the watch list.

**Market/yr**

**$101K**

**Growth (1y)**

**+481.8%**

**Products**

**28**

**Brands**

**18**

was 36 a year ago

**Sellers**

**20**

**Price range**

**$4.31–$21.88**

**Returns**

**1.5%**

**Rating**

**4.6★**

**Worth a look**

Scored 54/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**5**

 ×0.30

Growth

**99**

 ×0.30

Competition

**57**

 ×0.20

Quality gap

**27**

 ×0.10

Returns

**88**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +481.8% year over year.

13K6KSpike '24Spike '25Prime Day '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jan, Aug · busiest ÷ quietest = 2.2×

## **Competition**

- Forvencer24% - Taja19% - SUNEE15% - ZOTIA7% - BookFactory4% - EMSHOI4% - Other (12 brands)27%

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them. 18 brands and 20 sellers compete here.

**Brands**

**18 **▼falling

was 36 a year ago

**Sellers**

**20**

**Top 5 brand share**

**69%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Forvencer Pocket Planner 2026-2027 Weekly Monthly Planners for Purse 3.5 x 6 July 2026-June 2027 Cute Small Daily Academic Calendar Elastic Band Hardcover Agenda for Women Teacher](https://m.media-amazon.com/images/I/41e-5xnoflL.jpg) [**Forvencer Pocket Planner 2026-2027 Weekly Monthly Planners for Purse 3.5 x 6 July 2026-June 2027 Cute Small Daily Academic Calendar Elastic Band Hardcover Agenda for Women Teacher**](https://www.amazon.com/dp/B0DHX7XY7X)

Forvencer$6.224.6★1,07221%▼falling

2
![SUNEE 2026-2027 Pocket Weekly Planner for Purse 3.5 x 6 - 12 Month (July 2026 - June 2027) Academic Year Calendar Pocket Size Planner Hardcover Note 100 GSM Paper Sage Green](https://m.media-amazon.com/images/I/31V-H0-yt2L.jpg) [**SUNEE 2026-2027 Pocket Weekly Planner for Purse 3.5 x 6 - 12 Month (July 2026 - June 2027) Academic Year Calendar Pocket Size Planner Hardcover Note 100 GSM Paper Sage Green**](https://www.amazon.com/dp/B0DHRHQ1RY)

SUNEE$7.244.6★1,05715%▲rising

3
![Taja Undated Weekly Planner Weekly To Do List Notebook with Goal & Habit Tracker Organizer A5 Weekly Planner Notebook with Spiral Binding 6.1 x 8.2 - Green](https://m.media-amazon.com/images/I/41kvBRNMHSL.jpg) [**Taja Undated Weekly Planner Weekly To Do List Notebook with Goal & Habit Tracker Organizer A5 Weekly Planner Notebook with Spiral Binding 6.1 x 8.2 - Green**](https://www.amazon.com/dp/B0CK2PPLTJ)

Taja$6.534.6★2,2997%▼falling

4
![Pocket Calendar 2026-2027 for Purse Two Year Monthly Planner Pocket Size 6.5 x 3.5 Jan 2026 - Dec 2027 Monthly Planner Small Calendar for School Work and Home - Garden](https://m.media-amazon.com/images/I/51Fm5LLXt0L.jpg) [**Pocket Calendar 2026-2027 for Purse Two Year Monthly Planner Pocket Size 6.5 x 3.5 Jan 2026 - Dec 2027 Monthly Planner Small Calendar for School Work and Home - Garden**](https://www.amazon.com/dp/B0FHWK4731)

ZOTIA$4.594.6★5545%▲rising

5
![Pocket Calendar 2026-2028 for Purse 2 Year Monthly Planner Pocket Size with Clear Protective Cover Jul 2026-Jun 2028 Small Monthly Planner 6.5 x 3.5 - Wildflowers](https://m.media-amazon.com/images/I/51KuWPXPDDL.jpg) [**Pocket Calendar 2026-2028 for Purse 2 Year Monthly Planner Pocket Size with Clear Protective Cover Jul 2026-Jun 2028 Small Monthly Planner 6.5 x 3.5 - Wildflowers**](https://www.amazon.com/dp/B0FHKRT23Q)

Taja$5.444.7★8295%▲rising

6
![BookFactory 2026 Weekly Pocket Calendar 2026 Weekly Calendar 2026 Planner Agenda Organizer with Notepad (CAL-2026-POCKET(Organizer))](https://m.media-amazon.com/images/I/21bJeyGYb-L.jpg) [**BookFactory 2026 Weekly Pocket Calendar 2026 Weekly Calendar 2026 Planner Agenda Organizer with Notepad (CAL-2026-POCKET(Organizer))**](https://www.amazon.com/dp/B0F9R9GGK9)

BookFactory$10.214.7★6,3174%▲rising

7
![EMSHOI Pocket Calendar 2026-2027 Small Mini Academic Planner Weekly and Monthly July 2026-June 2027 School Student Teacher Agenda Leather Hardcover 100GSM Paper Tabs A6 4.3x6 Light Green](https://m.media-amazon.com/images/I/41+fupSdzbL.jpg) [**EMSHOI Pocket Calendar 2026-2027 Small Mini Academic Planner Weekly and Monthly July 2026-June 2027 School Student Teacher Agenda Leather Hardcover 100GSM Paper Tabs A6 4.3x6 Light Green**](https://www.amazon.com/dp/B0GFD4KNNT)

EMSHOI$7.514.1★564%▲rising

8
![Planner 2026-2027 Academic Year Monthly and Weekly Calendar Planner Jul 2026 - Jun 2027 Hardcover Teacher Student Planning Agenda book with Tabs Perfect for School Office Supplies 6.3 x 8.5 - Wildflowers](https://m.media-amazon.com/images/I/51rI1eu7NDL.jpg) [**Planner 2026-2027 Academic Year Monthly and Weekly Calendar Planner Jul 2026 - Jun 2027 Hardcover Teacher Student Planning Agenda book with Tabs Perfect for School Office Supplies 6.3 x 8.5 - Wildflowers**](https://www.amazon.com/dp/B0FG7QLGF5)

Taja$7.484.7★1,5954%—flat

9
![AHGXG Pocket Calendar 2026-2027 July 2026 - June 2027 Academic Planner Weekly and Monthly Small Size for Purse Hardcover 12-Month Tabs for Women School 3.9X 6.7 (Sage Green)](https://m.media-amazon.com/images/I/414Sc2XtD5L.jpg) [**AHGXG Pocket Calendar 2026-2027 July 2026 - June 2027 Academic Planner Weekly and Monthly Small Size for Purse Hardcover 12-Month Tabs for Women School 3.9X 6.7 (Sage Green)**](https://www.amazon.com/dp/B0GDFYG83Q)

AHGXG$5.724.4★833%▲rising

10

![BEZEND Pocket Planner 2026-2027 Weekly and Monthly (3.5 x 6) 18 Months Small Academic Calendar (Jul 26-Dec 27) Ideal for Students Work & Home Storage Pocket PU Leather Hardcover -Black](https://m.media-amazon.com/images/I/31JKYaVUfVL.jpg) [**BEZEND Pocket Planner 2026-2027 Weekly and Monthly (3.5 x 6) 18 Months Small Academic Calendar (Jul 26-Dec 27) Ideal for Students Work & Home Storage Pocket PU Leather Hardcover -Black**](https://www.amazon.com/dp/B0FRS3QSXC)

BEZEND$10.034.7★1,1503%▲rising

11

![2026 Pocket Planner/Calendar - January 2026 - December 2026 A6 Weekly & Monthly Organizer Notebook & Journal to Track Goals Easy to Organize Your Daily Life 3.75 x 6.75 Pink](https://m.media-amazon.com/images/I/31acx5AyyLL.jpg) [**2026 Pocket Planner/Calendar - January 2026 - December 2026 A6 Weekly & Monthly Organizer Notebook & Journal to Track Goals Easy to Organize Your Daily Life 3.75 x 6.75 Pink**](https://www.amazon.com/dp/B0FN7JZYD3)

Getvow$4.314.6★2302%▲rising

12

![Planner 2026-2027 for Women & Men Academic Monthly and Weekly Calendar Planner Jul 2026 - Jun 2027 A5 (6.3 x 8.5) Teacher Student Planning Book with Tabs Ideal for Office School Supplies - Pink](https://m.media-amazon.com/images/I/41TGCtuwUKL.jpg) [**Planner 2026-2027 for Women & Men Academic Monthly and Weekly Calendar Planner Jul 2026 - Jun 2027 A5 (6.3 x 8.5) Teacher Student Planning Book with Tabs Ideal for Office School Supplies - Pink**](https://www.amazon.com/dp/B0FB2FCSSP)

Taja$6.224.7★1,0312%▼falling

13

![SKYDUE Pocket Calendar 2026-2028 Pocket Monthly Planner Jul 2026 - Dec 2028 for Purse 6.7 X 3.7 30-Month Small Planner Academic Year Calendar Compact Design with Plastic Sleeve](https://m.media-amazon.com/images/I/51tAbjucW3L.jpg) [**SKYDUE Pocket Calendar 2026-2028 Pocket Monthly Planner Jul 2026 - Dec 2028 for Purse 6.7 X 3.7 30-Month Small Planner Academic Year Calendar Compact Design with Plastic Sleeve**](https://www.amazon.com/dp/B0GVSH2GWG)

SKYDUE$6.744.7★1,4392%▲rising

14

![Aug 2026 - Dec 2027 Planner Forvencer 17 Month Academic Planner 2026-2027 6.3 x 8.4 Calendar Planner Weekly and Monthly Daily Agenda Book College School Supplie for Student Teacher A5 Purple](https://m.media-amazon.com/images/I/414lxtEs62L.jpg) [**Aug 2026 - Dec 2027 Planner Forvencer 17 Month Academic Planner 2026-2027 6.3 x 8.4 Calendar Planner Weekly and Monthly Daily Agenda Book College School Supplie for Student Teacher A5 Purple**](https://www.amazon.com/dp/B0FGXYXKWZ)

Forvencer$7.124.8★6242%▲rising

15

![Undated Weekly Planner for 2026 Forvencer Simplified Weekly & Monthly Calendar Planner Cute Daily Organizer Notebook Agenda Journal to Track Goals & Tasks Start Anytime A5 Size Olive Green](https://m.media-amazon.com/images/I/41-P5761knL.jpg) [**Undated Weekly Planner for 2026 Forvencer Simplified Weekly & Monthly Calendar Planner Cute Daily Organizer Notebook Agenda Journal to Track Goals & Tasks Start Anytime A5 Size Olive Green**](https://www.amazon.com/dp/B0C852VVWT)

Forvencer$7.804.6★1,0792%▼falling

**~~Showing 15 of 28 — show all ~~**

## **Product shelf**

All 28 tracked products in this niche.

Top sellersNewestTrending

[![Forvencer Pocket Planner 2026-2027 Weekly Monthly Planners for Purse 3.5 x 6 July 2026-June 2027 Cute Small Daily Academic Calendar Elastic Band Hardcover Agenda for Women Teacher](https://m.media-amazon.com/images/I/41e-5xnoflL.jpg)**Forvencer Pocket Planner 2026-2027 Weekly Monthly Planners for Purse 3.5 x 6 July 2026-June 2027 Cute Small Daily Academic Calendar Elastic Band Hardcover Agenda for Women Teacher** Forvencer**$6.22**4.6★1,072 reviews](https://www.amazon.com/dp/B0DHX7XY7X) [![SUNEE 2026-2027 Pocket Weekly Planner for Purse 3.5 x 6 - 12 Month (July 2026 - June 2027) Academic Year Calendar Pocket Size Planner Hardcover Note 100 GSM Paper Sage Green](https://m.media-amazon.com/images/I/31V-H0-yt2L.jpg)**SUNEE 2026-2027 Pocket Weekly Planner for Purse 3.5 x 6 - 12 Month (July 2026 - June 2027) Academic Year Calendar Pocket Size Planner Hardcover Note 100 GSM Paper Sage Green** SUNEE**$7.24**4.6★1,057 reviews](https://www.amazon.com/dp/B0DHRHQ1RY) [![Taja Undated Weekly Planner Weekly To Do List Notebook with Goal & Habit Tracker Organizer A5 Weekly Planner Notebook with Spiral Binding 6.1 x 8.2 - Green](https://m.media-amazon.com/images/I/41kvBRNMHSL.jpg)**Taja Undated Weekly Planner Weekly To Do List Notebook with Goal & Habit Tracker Organizer A5 Weekly Planner Notebook with Spiral Binding 6.1 x 8.2 - Green** Taja**$6.53**4.6★2,299 reviews](https://www.amazon.com/dp/B0CK2PPLTJ) [![Pocket Calendar 2026-2027 for Purse Two Year Monthly Planner Pocket Size 6.5 x 3.5 Jan 2026 - Dec 2027 Monthly Planner Small Calendar for School Work and Home - Garden](https://m.media-amazon.com/images/I/51Fm5LLXt0L.jpg)**Pocket Calendar 2026-2027 for Purse Two Year Monthly Planner Pocket Size 6.5 x 3.5 Jan 2026 - Dec 2027 Monthly Planner Small Calendar for School Work and Home - Garden** ZOTIA**$4.59**4.6★554 reviews](https://www.amazon.com/dp/B0FHWK4731) [![Pocket Calendar 2026-2028 for Purse 2 Year Monthly Planner Pocket Size with Clear Protective Cover Jul 2026-Jun 2028 Small Monthly Planner 6.5 x 3.5 - Wildflowers](https://m.media-amazon.com/images/I/51KuWPXPDDL.jpg)**Pocket Calendar 2026-2028 for Purse 2 Year Monthly Planner Pocket Size with Clear Protective Cover Jul 2026-Jun 2028 Small Monthly Planner 6.5 x 3.5 - Wildflowers** Taja**$5.44**4.7★829 reviews](https://www.amazon.com/dp/B0FHKRT23Q) [![BookFactory 2026 Weekly Pocket Calendar 2026 Weekly Calendar 2026 Planner Agenda Organizer with Notepad (CAL-2026-POCKET(Organizer))](https://m.media-amazon.com/images/I/21bJeyGYb-L.jpg)**BookFactory 2026 Weekly Pocket Calendar 2026 Weekly Calendar 2026 Planner Agenda Organizer with Notepad (CAL-2026-POCKET(Organizer))** BookFactory**$10.21**4.7★6,317 reviews](https://www.amazon.com/dp/B0F9R9GGK9) [![EMSHOI Pocket Calendar 2026-2027 Small Mini Academic Planner Weekly and Monthly July 2026-June 2027 School Student Teacher Agenda Leather Hardcover 100GSM Paper Tabs A6 4.3x6 Light Green](https://m.media-amazon.com/images/I/41+fupSdzbL.jpg)**EMSHOI Pocket Calendar 2026-2027 Small Mini Academic Planner Weekly and Monthly July 2026-June 2027 School Student Teacher Agenda Leather Hardcover 100GSM Paper Tabs A6 4.3x6 Light Green** EMSHOI**$7.51**4.1★56 reviews](https://www.amazon.com/dp/B0GFD4KNNT) [![Planner 2026-2027 Academic Year Monthly and Weekly Calendar Planner Jul 2026 - Jun 2027 Hardcover Teacher Student Planning Agenda book with Tabs Perfect for School Office Supplies 6.3 x 8.5 - Wildflowers](https://m.media-amazon.com/images/I/51rI1eu7NDL.jpg)**Planner 2026-2027 Academic Year Monthly and Weekly Calendar Planner Jul 2026 - Jun 2027 Hardcover Teacher Student Planning Agenda book with Tabs Perfect for School Office Supplies 6.3 x 8.5 - Wildflowers** Taja**$7.48**4.7★1,595 reviews](https://www.amazon.com/dp/B0FG7QLGF5)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Document Organizing/Classification**22%

*“Nicely organized”*

**Size-Overall**17%

*“Love the size”*

**Quality-Overall**9%

*“Excellent Product”*

**Value For Money**7%

*“Excellent value”*

**Advertised Vs Actual Product**6%

*“Exactly as pictured”*

**Design-Overall**6%

*“Very thoughtful design”*

**Ease Of Use**6%

*“Easy to handle”*

**Color**4%

*“Color is so cute”*

**Writing Experience**3%

*“large enough for me to write”*

**Durability**3%

*“Its durable design”*

### **What buyers complain about **

**Size-Overall**16%

*“and this is a big but”*

**Paper Quality**9%

*“The paper quality feels pretty cheap tbh”*

**Quality-Overall**7%

*“Cheaply made”*

**Advertised Vs Actual Product**4%

*“it is deceiving”*

**Document Organizing/Classification**4%

*“This planner is now useless to me for another month”*

**Durability**4%

*“Arrived bent twice”*

**Thickness**4%

*“The paper could be slightly thicker”*

**Product Condition**3%

*“I received a used one”*

**Writing Experience**2%

*“just don't really know what to write”*

**Color**2%

*“Color Wrong”*

#### **Top return reasons**- Size-Overall59% - Advertised Vs Actual Product12% - Value For Money5% - Design-Overall4% - Quality-Overall3% - Functionality-Overall3% - Paper Quality3% - Color3% - Writing Experience1% - Weight Heavy1%