---
title: "small calendar 2024 — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/office-products/small-calendar-2024"
last_updated: "2026-07-11T21:26:40.785Z"
locale: en
meta:
  description: "small calendar 2024 shows no brand lock-in (top 5 brands take 43% of clicks), but soft demand (-27.7% this quarter) keeps it on the watch list."
  "og:description": "small calendar 2024 shows no brand lock-in (top 5 brands take 43% of clicks), but soft demand (-27.7% this quarter) keeps it on the watch list."
  "og:title": "small calendar 2024 — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **small calendar 2024**

**Worth a look**

Shows no brand lock-in (top 5 brands take 43% of clicks), but soft demand (-27.7% this quarter) keeps it on the watch list.

Market size 26Growth 11Conversion 56Competition 83Returns 87Price range 16Avg price 21Brand share 92Review moat 71Quality gap 33

**Brand share**

**Great****43%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.4%**

return rate — above 6% kills the launch gate

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Review moat**

**Good****648.49**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$110K**

$110K/yr · 308K searches

**Avg price**

**Bad****$7.57**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****$2.37–$17.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-27.7%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

**Brands**

**34 **▼falling

**Sellers**

**40**

**Top-5 brand share**

**43%**

**Open market**

**52%**

- Stiamvd15% - Taja11% - Cabbrix6% - ZICOTO6% - Gannyfer5% - TF Publishing5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$3K6%$7K9%$10K12%$13K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 57 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Pocket Calendar 2026-2028 for Purse 2 Year Monthly Planner Pocket Size with Clear Protective Cover Jul 2026-Jun 2028 Small Monthly Planner 6.5 x 3.5 - Wildflowers](https://m.media-amazon.com/images/I/51KuWPXPDDL.jpg)**Pocket Calendar 2026-2028 for Purse 2 Year Monthly Planner Pocket Size with Clear Protective Cover Jul 2026-Jun 2028 Small Monthly Planner 6.5 x 3.5 - Wildflowers**Taja**$5.44**4.7★829 rev](https://www.amazon.com/dp/B0FHKRT23Q) [2![Mini Desk Calendar 2026-2027 - January 2026 until June 2027 Small Desktop Calendar Mini Daily Schedule 250gsm Thick Paper Twin-Wire Binding with Stickers for Home Office School (Mini white)](https://m.media-amazon.com/images/I/41dcgmgBNJL.jpg)**Mini Desk Calendar 2026-2027 - January 2026 until June 2027 Small Desktop Calendar Mini Daily Schedule 250gsm Thick Paper Twin-Wire Binding with Stickers for Home Office School (Mini white)**Stiamvd**$6.73**4.4★1,364 rev](https://www.amazon.com/dp/B09YHBHVCP) [3![Gannyfer Desk Calendar 2026-2027 Small Standing Flip Desk Calendar Use from January 2026 to Dec 2027 24-Month Mini Desktop Calendar for Home School Office (6.89 x 3.54 Black)](https://m.media-amazon.com/images/I/41-jVsr3YUL.jpg)**Gannyfer Desk Calendar 2026-2027 Small Standing Flip Desk Calendar Use from January 2026 to Dec 2027 24-Month Mini Desktop Calendar for Home School Office (6.89 x 3.54 Black)**Gannyfer**$5.43**4.5★297 rev](https://www.amazon.com/dp/B0DZSSPWT9) [4![Aesthetic Desk Calendar 2026 - Runs until December 2026 - Beautiful Small Flip Desktop Calendar for Easy Organizing](https://m.media-amazon.com/images/I/41QoSkMTjgL.jpg)**Aesthetic Desk Calendar 2026 - Runs until December 2026 - Beautiful Small Flip Desktop Calendar for Easy Organizing**ZICOTO**$5.34**4.7★282 rev](https://www.amazon.com/dp/B0DQDY8CDP) [5![Forvencer Pocket Planner 2026-2027 Weekly Monthly Planners for Purse 3.5 x 6 July 2026-June 2027 Cute Small Daily Academic Calendar Elastic Band Hardcover Agenda for Women Teacher](https://m.media-amazon.com/images/I/41e-5xnoflL.jpg)**Forvencer Pocket Planner 2026-2027 Weekly Monthly Planners for Purse 3.5 x 6 July 2026-June 2027 Cute Small Daily Academic Calendar Elastic Band Hardcover Agenda for Women Teacher**Forvencer**$6.22**4.6★1,072 rev](https://www.amazon.com/dp/B0DHX7XY7X)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![SKYDUE Pocket Calendar 2026-2028 Pocket Monthly Planner Jul 2026 - Dec 2028 for Purse 6.7 X 3.7 30-Month Small Planner Academic Year Calendar Compact Design with Plastic Sleeve](https://m.media-amazon.com/images/I/51tAbjucW3L.jpg)**SKYDUE Pocket Calendar 2026-2028 Pocket Monthly Planner Jul 2026 - Dec 2028 for Purse 6.7 X 3.7 30-Month Small Planner Academic Year Calendar Compact Design with Plastic Sleeve**SKYDUE**$6.74**1,439 rev2mo ago](https://www.amazon.com/dp/B0GVSH2GWG) [![AHGXG Pocket Calendar 2026-2027 July 2026 - June 2027 Academic Planner Weekly and Monthly Small Size for Purse Hardcover 12-Month Tabs for Women School 3.9X 6.7 (Sage Green)](https://m.media-amazon.com/images/I/414Sc2XtD5L.jpg)**AHGXG Pocket Calendar 2026-2027 July 2026 - June 2027 Academic Planner Weekly and Monthly Small Size for Purse Hardcover 12-Month Tabs for Women School 3.9X 6.7 (Sage Green)**AHGXG**$5.72**83 rev5mo ago](https://www.amazon.com/dp/B0GDFYG83Q) [![Mini Desk Calendar 2026 Small Standing Flip Calendar with Twin-Wire Binding 15-Month Thick Paper Desktop Calendar for Home Office & School (White)](https://m.media-amazon.com/images/I/41XkAv3PwDL.jpg)**Mini Desk Calendar 2026 Small Standing Flip Calendar with Twin-Wire Binding 15-Month Thick Paper Desktop Calendar for Home Office & School (White)**Gorsbark**$5.42**96 rev8mo ago](https://www.amazon.com/dp/B0FMDDY1W5) [![2026 Mini Calendars 12-Pack - Small Peel and Stick Adhesive Monthly Calendars for Car Dashboard Fridge Wall Laptop Office | 3.35 x 4.45 | Jan-Dec 2026](https://m.media-amazon.com/images/I/51ipsBkPkFL.jpg)**2026 Mini Calendars 12-Pack - Small Peel and Stick Adhesive Monthly Calendars for Car Dashboard Fridge Wall Laptop Office | 3.35 x 4.45 | Jan-Dec 2026**FabrixEther**$10.15**27 rev8mo ago](https://www.amazon.com/dp/B0FYG5KL64) [![Jotsome Desk Calendar 2026-2027 Small Standing Flip Desktop Calendar From July 2026 to December 2027 for Home and Office Easy Organizing (Green Small)](https://m.media-amazon.com/images/I/41w-WLPoD-L.jpg)**Jotsome Desk Calendar 2026-2027 Small Standing Flip Desktop Calendar From July 2026 to December 2027 for Home and Office Easy Organizing (Green Small)**Jotsome**$15.54**91 rev9mo ago](https://www.amazon.com/dp/B0FVF8ZN5G)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![SKYDUE Pocket Calendar 2026-2028 Pocket Monthly Planner Jul 2026 - Dec 2028 for Purse 6.7 X 3.7 30-Month Small Planner Academic Year Calendar Compact Design with Plastic Sleeve](https://m.media-amazon.com/images/I/51tAbjucW3L.jpg)**SKYDUE Pocket Calendar 2026-2028 Pocket Monthly Planner Jul 2026 - Dec 2028 for Purse 6.7 X 3.7 30-Month Small Planner Academic Year Calendar Compact Design with Plastic Sleeve**SKYDUE**$6.74**4.7★**▲ 241%**](https://www.amazon.com/dp/B0GVSH2GWG) [![CRANBURY Small Calendar 2026-2027 5.5x8.5 July 2026 to Dec 2027 Mini Pocket Calendar with Stickers Academic Year Vertical Notepad Planner for Wall Desk Bulletin Board](https://m.media-amazon.com/images/I/51j5+1GP2OL.jpg)**CRANBURY Small Calendar 2026-2027 5.5x8.5 July 2026 to Dec 2027 Mini Pocket Calendar with Stickers Academic Year Vertical Notepad Planner for Wall Desk Bulletin Board**CRANBURY**$6.96**4.7★**▲ 238%**](https://www.amazon.com/dp/B09LYLM2SV) [![CRANBURY Wall Calendar 2026-2027 8x6 18 Months Jul. 2026 to Dec. 2027 Thick Paper Premium Quality Small Desk & Wall Planner for Office School Mini Monthly Hanging Calendar with Stickers](https://m.media-amazon.com/images/I/51ElECCBfQL.jpg)**CRANBURY Wall Calendar 2026-2027 8x6 18 Months Jul. 2026 to Dec. 2027 Thick Paper Premium Quality Small Desk & Wall Planner for Office School Mini Monthly Hanging Calendar with Stickers**CRANBURY**$7.22**4.7★**▲ 233%**](https://www.amazon.com/dp/B09LYMBFN3) [![CRANBURY Wall Calendar 2026-2027 8x6 18 Months Jul. 2026 to Dec. 2027 Thick Paper Small Desk & Wall Planner for Office School Mini Monthly Hanging Calendar with Stickers Floral](https://m.media-amazon.com/images/I/51tgSqDNv4L.jpg)**CRANBURY Wall Calendar 2026-2027 8x6 18 Months Jul. 2026 to Dec. 2027 Thick Paper Small Desk & Wall Planner for Office School Mini Monthly Hanging Calendar with Stickers Floral**CRANBURY**$7.23**4.7★**▲ 231%**](https://www.amazon.com/dp/B09LYNPPQ3) [![CRANBURY Small Desk Calendar 2026-2027 Standing Flip July 2026 to Dec 2027 8x6 Desktop Calendar with Stickers 18 Months Desk Planner for School & Office Spiral Bound Floral Design](https://m.media-amazon.com/images/I/511WxqTyOIL.jpg)**CRANBURY Small Desk Calendar 2026-2027 Standing Flip July 2026 to Dec 2027 8x6 Desktop Calendar with Stickers 18 Months Desk Planner for School & Office Spiral Bound Floral Design**CRANBURY**$9.29**4.7★**▲ 229%**](https://www.amazon.com/dp/B09LYM5CZR)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -27.7% search growth over the last 90 days.

18K13KSpike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 4.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**27%

*“LOVE the size”*

**Document Organizing/Classification**12%

*“was organized in a nice”*

**Quality-Overall**9%

*“The overall build quality feels solid”*

**Advertised Vs Actual Product**8%

*“As advertised”*

**Ease Of Use**6%

*“Easy to read”*

**Office Usability**5%

*“Good buy for your home office”*

**Value For Money**5%

*“Good price”*

**Design-Overall**4%

*“Cute design”*

**Color**3%

*“Colour is accurate”*

**Storage Capacity**3%

*“Lots of space”*

### **What buyers complain about **

**Size-Overall**36%

*“larger than I expected”*

**Advertised Vs Actual Product**5%

*“Description not accurate”*

**Value For Money**4%

*“definitely not worth the price”*

**Paper Quality**4%

*“not worth the paper”*

**Quality-Overall**3%

*“Bad Quality”*

**Color**3%

*“it's definitely not the pink I requested”*

**Durability**3%

*“the plastic rings on one side broke though”*

**Print Quality**3%

*“the print of the dates need to be darker”*

**Writing Experience**2%

*“The writing space was a little smaller than expected”*

**Ease Of Use**1%

*“Cant use use”*

### **Top return reasons **

**Size-Overall**70%

**Advertised Vs Actual Product**9%

**Value For Money**4%

**Functionality-Overall**3%

**Paper Quality**2%

**Color**2%

**Quality-Overall**2%

**Print Quality**1%

**Design-Overall**1%

**Defective Material/Parts**1%