---
title: "small address book — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/office-products/small-address-book"
last_updated: "2026-07-10T03:17:43.448Z"
locale: en
meta:
  description: "small address book shows low returns (1.3%), but a small market ($72K/yr) keeps it on the watch list."
  "og:description": "small address book shows low returns (1.3%), but a small market ($72K/yr) keeps it on the watch list."
  "og:title": "small address book — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **small address book**

**Worth a look****54/100 **

small address book shows low returns (1.3%), but a small market ($72K/yr) keeps it on the watch list.

**Market/yr**

**$72K**

**Growth (1y)**

**+274.5%**

**Products**

**42**

**Brands**

**26**

was 34 a year ago

**Sellers**

**74**

**Price range**

**$4.94–$21.91**

**Returns**

**1.3%**

**Rating**

**4.5★**

**Worth a look**

Scored 54/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**4**

 ×0.30

Growth

**83**

 ×0.30

Competition

**77**

 ×0.20

Quality gap

**38**

 ×0.10

Returns

**90**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 10 weeks — +274.5% year over year.

4K2KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

## **Competition**

- Blugool15% - PETER PAUPER PRESS13% - Heveboik10% - AISBUGUR7% - Taja7% - Mead6% - Other (20 brands)41%

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen. 26 brands and 74 sellers compete here.

**Brands**

**26 **▼falling

was 34 a year ago

**Sellers**

**74**

**Top 5 brand share**

**52%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Address Book with Alphabetical Tabs Hardcover Password Book Small Address Organizer Keep Track of Phone Numbers Special Days Birthdays Anniversaries and Notes(4.8x 5.8 Purple)](https://m.media-amazon.com/images/I/51iuY9y2BRL.jpg) [**Address Book with Alphabetical Tabs Hardcover Password Book Small Address Organizer Keep Track of Phone Numbers Special Days Birthdays Anniversaries and Notes(4.8x 5.8 Purple)**](https://www.amazon.com/dp/B0CBYKRD9V)

Blugool$7.284.7★3,85010%▼falling

2
![Little Black Book of Addresses](https://m.media-amazon.com/images/I/41QUvGvV+wL.jpg) [**Little Black Book of Addresses**](https://www.amazon.com/dp/1593593899)

PETER PAUPER PRESS$8.924.6★2,8987%▲rising

3
![AISBUGUR Pocket Notebook Small Notebook 2-Pack Total 320 Pages 3.7 x 5.7 Pocket Notebook (2 Pack Black1)](https://m.media-amazon.com/images/I/41gE1IhSROL.jpg) [**AISBUGUR Pocket Notebook Small Notebook 2-Pack Total 320 Pages 3.7 x 5.7 Pocket Notebook (2 Pack Black1)**](https://www.amazon.com/dp/B0878Y5TVR)

AISBUGUR$8.214.7★6,6647%▲rising

4
![Address Book with Alphabetical Tabs - Small Address Book Spiral with Address Contacts Special Date Phone Birthday & Internet Login Password for Home and Office 4.3 x 6.2 Rose Leaf](https://m.media-amazon.com/images/I/41cZNc3C5LL.jpg) [**Address Book with Alphabetical Tabs - Small Address Book Spiral with Address Contacts Special Date Phone Birthday & Internet Login Password for Home and Office 4.3 x 6.2 Rose Leaf**](https://www.amazon.com/dp/B0C34CX4JQ)

Heveboik$7.564.6★1,2426%▲rising

5
![AppleTofu Magnetic Address Book - Tiny Pocket Phone Number Book - Wallet Size 21 Pages 9 Lines - Keep Contact Info Handy All Time Set of 2](https://m.media-amazon.com/images/I/31EuQAx+t5L.jpg) [**AppleTofu Magnetic Address Book - Tiny Pocket Phone Number Book - Wallet Size 21 Pages 9 Lines - Keep Contact Info Handy All Time Set of 2**](https://www.amazon.com/dp/B08BX37NYC)

AppleTofu$11.874.5★6816%▲rising

6
![Mead Telephone & Address Book 3 x 4 384 Entries Color Will Vary (67142)](https://m.media-amazon.com/images/I/4187KVPXtRL.jpg) [**Mead Telephone & Address Book 3 x 4 384 Entries Color Will Vary (67142)**](https://www.amazon.com/dp/B001JT1LRW)

Mead$5.564.3★2,9545%▼falling

7
![Taja Address Book with Alphabetical Tabs Hardcover Address Book Large Print for Record Contacts Small Address Book to Store All Your Important Informations in One Place - Aquamarine](https://m.media-amazon.com/images/I/41Dyrr7ZMBL.jpg) [**Taja Address Book with Alphabetical Tabs Hardcover Address Book Large Print for Record Contacts Small Address Book to Store All Your Important Informations in One Place - Aquamarine**](https://www.amazon.com/dp/B0BYJSRPCL)

Taja$6.804.7★2,3635%▼falling

8
![Forvencer Password Book with Individual Alphabetical Tabs 4 x 5.5 Small Password Notebook Spiral Password Keeper Internet Address and Password Manager Password Logbook for Home Office Black](https://m.media-amazon.com/images/I/41LA2WYT+UL.jpg) [**Forvencer Password Book with Individual Alphabetical Tabs 4 x 5.5 Small Password Notebook Spiral Password Keeper Internet Address and Password Manager Password Logbook for Home Office Black**](https://www.amazon.com/dp/B0C6G2M1RQ)

Forvencer$6.724.7★3024%▼falling

9
![Kamset Address Telephone Book Small 3.25 x 4 Black](https://m.media-amazon.com/images/I/41ech6x30IL.jpg) [**Kamset Address Telephone Book Small 3.25 x 4 Black**](https://www.amazon.com/dp/B008YFJ5NG)

AllTopBargains$8.564.2★1,1404%▼falling

10

![Address Book with Alphabetical Tabs Hardcover Password Book Small Address Organizer Keep Track of Phone Numbers Special Days Birthdays Anniversaries and Notes(4.8x 5.8 Black)](https://m.media-amazon.com/images/I/51w+AtIs4HL.jpg) [**Address Book with Alphabetical Tabs Hardcover Password Book Small Address Organizer Keep Track of Phone Numbers Special Days Birthdays Anniversaries and Notes(4.8x 5.8 Black)**](https://www.amazon.com/dp/B0CBYJNG9N)

Blugool$8.354.7★3,8503%▲rising

11

![Skyline Address Book Mini Telephone Contact Book with Password Log for Purse Small Phone Number Book for Women & Men Pocket Size 3.5x6.2 Hardcover (Black)](https://m.media-amazon.com/images/I/51kLiaPxvhL.jpg) [**Skyline Address Book Mini Telephone Contact Book with Password Log for Purse Small Phone Number Book for Women & Men Pocket Size 3.5x6.2 Hardcover (Black)**](https://www.amazon.com/dp/B08X19SGLH)

Skyline$14.864.4★2703%▲rising

12

![Animusphere 2Pack Pocket Notebook Small Notebook Journal Notebook 4 inches x 5.7 inches 200 Pages Leather Cover With Pen Holder Page Marker Ribbons(Black)](https://m.media-amazon.com/images/I/31H6qNojFaL.jpg) [**Animusphere 2Pack Pocket Notebook Small Notebook Journal Notebook 4 inches x 5.7 inches 200 Pages Leather Cover With Pen Holder Page Marker Ribbons(Black)**](https://www.amazon.com/dp/B09YCYV8C1)

Animusphere$5.944.6★2,7323%▲rising

13

![Address Book with Alphabetical Tabs - Telephone & Address Book with Address Contacts Special Date Phone Birthday & Internet Login Password for Home and Office 4.3 x 6.2 Black](https://m.media-amazon.com/images/I/41sB1QEgaLL.jpg) [**Address Book with Alphabetical Tabs - Telephone & Address Book with Address Contacts Special Date Phone Birthday & Internet Login Password for Home and Office 4.3 x 6.2 Black**](https://www.amazon.com/dp/B0DXNYGPDW)

Heveboik$7.214.6★2613%▲rising

14

![Fuchsia Blooms Address Book](https://m.media-amazon.com/images/I/51X+NrOD3eL.jpg) [**Fuchsia Blooms Address Book**](https://www.amazon.com/dp/1441315616)

PETER PAUPER PRESS$9.104.4★4,7573%▼falling

15

![MOSA BEAR Password Keeper Book with Alphabetical Tabs4.3x5.7 Small Password Books for Seniors Password Notebook for Internet Website Address Log in DetailDark Blue](https://m.media-amazon.com/images/I/41RV22C-Z5L.jpg) [**MOSA BEAR Password Keeper Book with Alphabetical Tabs4.3x5.7 Small Password Books for Seniors Password Notebook for Internet Website Address Log in DetailDark Blue**](https://www.amazon.com/dp/B0FQV1NPZT)

MOSA BEAR$4.944.7★1,1972%▲rising

**~~Showing 15 of 42 — show all ~~**

## **Product shelf**

All 42 tracked products in this niche.

Top sellersNewestTrending

[![Address Book with Alphabetical Tabs Hardcover Password Book Small Address Organizer Keep Track of Phone Numbers Special Days Birthdays Anniversaries and Notes(4.8x 5.8 Purple)](https://m.media-amazon.com/images/I/51iuY9y2BRL.jpg)**Address Book with Alphabetical Tabs Hardcover Password Book Small Address Organizer Keep Track of Phone Numbers Special Days Birthdays Anniversaries and Notes(4.8x 5.8 Purple)** Blugool**$7.28**4.7★3,850 reviews](https://www.amazon.com/dp/B0CBYKRD9V) [![Little Black Book of Addresses](https://m.media-amazon.com/images/I/41QUvGvV+wL.jpg)**Little Black Book of Addresses** PETER PAUPER PRESS**$8.92**4.6★2,898 reviews](https://www.amazon.com/dp/1593593899) [![AISBUGUR Pocket Notebook Small Notebook 2-Pack Total 320 Pages 3.7 x 5.7 Pocket Notebook (2 Pack Black1)](https://m.media-amazon.com/images/I/41gE1IhSROL.jpg)**AISBUGUR Pocket Notebook Small Notebook 2-Pack Total 320 Pages 3.7 x 5.7 Pocket Notebook (2 Pack Black1)** AISBUGUR**$8.21**4.7★6,664 reviews](https://www.amazon.com/dp/B0878Y5TVR) [![Address Book with Alphabetical Tabs - Small Address Book Spiral with Address Contacts Special Date Phone Birthday & Internet Login Password for Home and Office 4.3 x 6.2 Rose Leaf](https://m.media-amazon.com/images/I/41cZNc3C5LL.jpg)**Address Book with Alphabetical Tabs - Small Address Book Spiral with Address Contacts Special Date Phone Birthday & Internet Login Password for Home and Office 4.3 x 6.2 Rose Leaf** Heveboik**$7.56**4.6★1,242 reviews](https://www.amazon.com/dp/B0C34CX4JQ) [![AppleTofu Magnetic Address Book - Tiny Pocket Phone Number Book - Wallet Size 21 Pages 9 Lines - Keep Contact Info Handy All Time Set of 2](https://m.media-amazon.com/images/I/31EuQAx+t5L.jpg)**AppleTofu Magnetic Address Book - Tiny Pocket Phone Number Book - Wallet Size 21 Pages 9 Lines - Keep Contact Info Handy All Time Set of 2** AppleTofu**$11.87**4.5★681 reviews](https://www.amazon.com/dp/B08BX37NYC) [![Mead Telephone & Address Book 3 x 4 384 Entries Color Will Vary (67142)](https://m.media-amazon.com/images/I/4187KVPXtRL.jpg)**Mead Telephone & Address Book 3 x 4 384 Entries Color Will Vary (67142)** Mead**$5.56**4.3★2,954 reviews](https://www.amazon.com/dp/B001JT1LRW) [![Taja Address Book with Alphabetical Tabs Hardcover Address Book Large Print for Record Contacts Small Address Book to Store All Your Important Informations in One Place - Aquamarine](https://m.media-amazon.com/images/I/41Dyrr7ZMBL.jpg)**Taja Address Book with Alphabetical Tabs Hardcover Address Book Large Print for Record Contacts Small Address Book to Store All Your Important Informations in One Place - Aquamarine** Taja**$6.80**4.7★2,363 reviews](https://www.amazon.com/dp/B0BYJSRPCL) [![Forvencer Password Book with Individual Alphabetical Tabs 4 x 5.5 Small Password Notebook Spiral Password Keeper Internet Address and Password Manager Password Logbook for Home Office Black](https://m.media-amazon.com/images/I/41LA2WYT+UL.jpg)**Forvencer Password Book with Individual Alphabetical Tabs 4 x 5.5 Small Password Notebook Spiral Password Keeper Internet Address and Password Manager Password Logbook for Home Office Black** Forvencer**$6.72**4.7★302 reviews](https://www.amazon.com/dp/B0C6G2M1RQ)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**19%

*“The paper quality is really good”*

**Size-Overall**18%

*“Fit well”*

**Advertised Vs Actual Product**12%

*“Exactly as pictured”*

**Value For Money**7%

*“Excellent Value”*

**Ease Of Use**6%

*“Easy to use”*

**Document Organizing/Classification**4%

*“Organize”*

**Paper Quality**3%

*“Decent paper quality for the price”*

**Pockets/Compartments**3%

*“Great, pocket sized, and cute”*

**Compactness**2%

*“Holds a lot of info in a compact space”*

**Color**2%

*“Beautiful color”*

### **What buyers complain about **

**Size-Overall**40%

*“Its a small book”*

**Paper Quality**6%

*“thin paper”*

**Advertised Vs Actual Product**5%

*“Not as described at all”*

**Value For Money**4%

*“too much money”*

**Durability**4%

*“band snapped within 2days”*

**Color**4%

*“I didnt get the color I ordered”*

**Quality-Overall**3%

*“Buy a better quality book”*

**Ease Of Use**2%

*“Opens and shuts awkwardly”*

**Thickness**2%

*“Pages seem to be thicker than normal”*

**Print Quality**1%

*“This item and print way to small for elderly peoplr”*

#### **Top return reasons**- Size-Overall76% - Advertised Vs Actual Product7% - Value For Money2% - Quality-Overall2% - Paper Quality2% - Color1% - Print Quality1% - Cover Quality1% - Thickness1% - Weight Heavy1%