--- title: "scented bookmarks — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/office-products/scented-bookmarks" last_updated: "2026-07-10T00:51:37.911Z" locale: en meta: description: "a small market ($20K/yr) — scented bookmarks doesn't clear our bar today." "og:description": "a small market ($20K/yr) — scented bookmarks doesn't clear our bar today." "og:title": "scented bookmarks — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen" --- Back to Flapen home # **scented bookmarks** **Skip it****43/100 ** a small market ($20K/yr) — scented bookmarks doesn't clear our bar today. **Market/yr** **$20K** **Growth (1y)** **+157.5%** **Products** **21** **Brands** **9** was 9 a year ago **Sellers** **11** **Price range** **$6.32–$26.00** **Returns** **0.6%** **Rating** **4.6★** **Skip it** Scored 43/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **1** ×0.30 Growth **72** ×0.30 Competition **41** ×0.20 Quality gap **34** ×0.10 Returns **95** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +157.5% year over year. 2K852.5Prime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Aug, Sep · busiest ÷ quietest = 2.2× ## **Competition** - Eersida33% - Fainne31% - Warpest8% - Gersoniel8% - Lincia7% - Geyee5% - Other (3 brands)8% The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them. 9 brands and 11 sellers compete here. **Brands** **9 **—flat was 9 a year ago **Sellers** **11** **Top 5 brand share** **88%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Eersida 30 Pieces Scratch and Sniff Scented Bookmarks Kids Fruit Food Theme Sayings Bookmarks Sayings Assorted Cute Scented Gifts for Students Teens Food Lovers 10 Styles](https://m.media-amazon.com/images/I/61i-AdrtOwL.jpg) [**Eersida 30 Pieces Scratch and Sniff Scented Bookmarks Kids Fruit Food Theme Sayings Bookmarks Sayings Assorted Cute Scented Gifts for Students Teens Food Lovers 10 Styles**](https://www.amazon.com/dp/B09QQCVJM5) Eersida$6.504.7★1,36527%▼falling 2 ![Fainne 120 Pieces Scented Bookmarks Cute Fruit and Sniff Bookmarks for Kids for Educational Office School Students Reader Supplies 15 Scents](https://m.media-amazon.com/images/I/612VA7t1axL.jpg) [**Fainne 120 Pieces Scented Bookmarks Cute Fruit and Sniff Bookmarks for Kids for Educational Office School Students Reader Supplies 15 Scents**](https://www.amazon.com/dp/B0B7JKXC5R) Fainne$15.264.7★11313%▲rising 3 ![48PCS Scented Bookmarks Scratch and Sniff Bookmark Bulk Paper Bookmarks for Kids Adults Women Students Readers Book Lovers Gifts 48 Styles Fun Cute Bookmark Inspirational Book Marks with Pun Quotes](https://m.media-amazon.com/images/I/61QZ+uNTWYL.jpg) [**48PCS Scented Bookmarks Scratch and Sniff Bookmark Bulk Paper Bookmarks for Kids Adults Women Students Readers Book Lovers Gifts 48 Styles Fun Cute Bookmark Inspirational Book Marks with Pun Quotes**](https://www.amazon.com/dp/B0GF1R6T6L) Warpest$6.964.7★288%▲rising 4 ![Gersoniel 36 Pcs Scratch and Sniff Bookmarks for Kids Fruit Scented Bookmarks Bulk Back to School Reading Sayings Smelly Bookmark Cute Gifts for Classroom Prizes Students Teens Food Lovers 12 Styles](https://m.media-amazon.com/images/I/61KY14vzy3L.jpg) [**Gersoniel 36 Pcs Scratch and Sniff Bookmarks for Kids Fruit Scented Bookmarks Bulk Back to School Reading Sayings Smelly Bookmark Cute Gifts for Classroom Prizes Students Teens Food Lovers 12 Styles**](https://www.amazon.com/dp/B09Q8LQ324) Gersoniel$6.324.8★6248%▲rising 5 ![Fainne 60 Pieces Fruit Scented Bookmarks Kids Bulk Scratch and Sniff Classroom Valentines Day Back to School Bookmarks Gift Stuff for Students Christmas End of Year Graduation Birthday Favor](https://m.media-amazon.com/images/I/61FS+d6bg7L.jpg) [**Fainne 60 Pieces Fruit Scented Bookmarks Kids Bulk Scratch and Sniff Classroom Valentines Day Back to School Bookmarks Gift Stuff for Students Christmas End of Year Graduation Birthday Favor**](https://www.amazon.com/dp/B09TW4DP8Z) Fainne$9.034.5★4527%▼falling 6 ![Tinlade 90 Pieces Scratch and Sniff Scented Bookmarks for Kids Bulk 9 Fruit Scented Designs Classroom Rewards for Students Back to School Teacher Supplies Cute Reading Incentives Prizes](https://m.media-amazon.com/images/I/6168t3hwsjL.jpg) [**Tinlade 90 Pieces Scratch and Sniff Scented Bookmarks for Kids Bulk 9 Fruit Scented Designs Classroom Rewards for Students Back to School Teacher Supplies Cute Reading Incentives Prizes**](https://www.amazon.com/dp/B09S365G53) Tinlade$8.914.4★2144%▼falling 7 ![Fainne 72 Pieces Scented Scratch and Sniff Bookmarks for Kids Snack Fruit Scented Bookmarks Funny Classroom Smelly Bookmark for Students Teenager School Office Home 12 Style](https://m.media-amazon.com/images/I/61WajUFuj-L.jpg) [**Fainne 72 Pieces Scented Scratch and Sniff Bookmarks for Kids Snack Fruit Scented Bookmarks Funny Classroom Smelly Bookmark for Students Teenager School Office Home 12 Style**](https://www.amazon.com/dp/B0B4SPJYCW) Fainne$7.954.2★1953%—flat 8 ![Fainne 36 Pieces Scented Scratch and Sniff Bookmarks for Kids Snack Fruit Scented Bookmarks Funny Classroom Smelly Bookmark for Students Teenager School Office Home 12 Style](https://m.media-amazon.com/images/I/615tNhsrjGL.jpg) [**Fainne 36 Pieces Scented Scratch and Sniff Bookmarks for Kids Snack Fruit Scented Bookmarks Funny Classroom Smelly Bookmark for Students Teenager School Office Home 12 Style**](https://www.amazon.com/dp/B09TKS6J1D) Fainne$6.384.4★5323%▼falling 9 ![Geyee 216 Pcs Fruit Scented Bookmarks Scratch and Sniff Bookmarks Fun Classroom Smelly Bulk for Kids Students Teens School 24 Styles](https://m.media-amazon.com/images/I/61HVGuTMToL.jpg) [**Geyee 216 Pcs Fruit Scented Bookmarks Scratch and Sniff Bookmarks Fun Classroom Smelly Bulk for Kids Students Teens School 24 Styles**](https://www.amazon.com/dp/B0BKZTD7V1) Geyee$23.334.6★1543%▼falling 10 ![Lincia 120 Pcs Scratch and Sniff Scented Bookmarks Bulk Assorted Fruit Food Theme Smelly Bookmarks Gift for Fruit Lover 20 Styles](https://m.media-amazon.com/images/I/61gLuCRAByL.jpg) [**Lincia 120 Pcs Scratch and Sniff Scented Bookmarks Bulk Assorted Fruit Food Theme Smelly Bookmarks Gift for Fruit Lover 20 Styles**](https://www.amazon.com/dp/B0BPY57LCN) Lincia$15.404.5★1442%▼falling 11 ![Lincia 210 Pcs Cute Scratch and Sniff Bookmarks - Assorted Fruit & Food Scents 30 Styles for Kids Students & Food Lovers](https://m.media-amazon.com/images/I/613Z5kC73mL.jpg) [**Lincia 210 Pcs Cute Scratch and Sniff Bookmarks - Assorted Fruit & Food Scents 30 Styles for Kids Students & Food Lovers**](https://www.amazon.com/dp/B0CX4TRT1G) Lincia$22.464.2★272%▲rising 12 ![Fainne 250 Pcs Scented Bookmarks Kids Bulk Scratch and Sniff Bookmarks Fun Fruit Food Assorted Educational Bookmark for Students Teens Reader 25 Styles 25 Scents](https://m.media-amazon.com/images/I/61SLC93QLcL.jpg) [**Fainne 250 Pcs Scented Bookmarks Kids Bulk Scratch and Sniff Bookmarks Fun Fruit Food Assorted Educational Bookmark for Students Teens Reader 25 Styles 25 Scents**](https://www.amazon.com/dp/B0C2VDF4XK) Fainne$26.004.5★222%▲rising 13 ![Eersida 60 Pieces Scratch and Sniff Scented Bookmarks Kids Fruit Food Theme Sayings Bookmarks Sayings Assorted Cute Scented Gifts for Students Teens Food Lovers 10 Styles](https://m.media-amazon.com/images/I/61kELYJmoZL.jpg) [**Eersida 60 Pieces Scratch and Sniff Scented Bookmarks Kids Fruit Food Theme Sayings Bookmarks Sayings Assorted Cute Scented Gifts for Students Teens Food Lovers 10 Styles**](https://www.amazon.com/dp/B09SKXHVY2) Eersida$8.944.7★1,3652%▲rising 14 ![Eersida 90 Pieces Scratch and Sniff Scented Bookmarks Fruit Food Theme Sayings Bookmarks Sayings Assorted Cute Scented Gifts for Learning Reading Rewards Food Lovers 10 Styles(Classic)](https://m.media-amazon.com/images/I/61Wg-xlu5fL.jpg) [**Eersida 90 Pieces Scratch and Sniff Scented Bookmarks Fruit Food Theme Sayings Bookmarks Sayings Assorted Cute Scented Gifts for Learning Reading Rewards Food Lovers 10 Styles(Classic)**](https://www.amazon.com/dp/B0B1LVKC3D) Eersida$11.594.8★812%—flat 15 ![Eersida 120 Pieces Scratch and Sniff Scented Bookmarks Kids Fruit Food Theme Sayings Bookmarks Sayings Assorted Cute Scented Gifts for Students Teens Food Lovers 10 Styles](https://m.media-amazon.com/images/I/61tCX+DFi6L.jpg) [**Eersida 120 Pieces Scratch and Sniff Scented Bookmarks Kids Fruit Food Theme Sayings Bookmarks Sayings Assorted Cute Scented Gifts for Students Teens Food Lovers 10 Styles**](https://www.amazon.com/dp/B0BD4YZF1S) Eersida$13.454.7★1,3652%—flat **~~Showing 15 of 21 — show all ~~** ## **Product shelf** All 21 tracked products in this niche. Top sellersNewestTrending [![Eersida 30 Pieces Scratch and Sniff Scented Bookmarks Kids Fruit Food Theme Sayings Bookmarks Sayings Assorted Cute Scented Gifts for Students Teens Food Lovers 10 Styles](https://m.media-amazon.com/images/I/61i-AdrtOwL.jpg)**Eersida 30 Pieces Scratch and Sniff Scented Bookmarks Kids Fruit Food Theme Sayings Bookmarks Sayings Assorted Cute Scented Gifts for Students Teens Food Lovers 10 Styles** Eersida**$6.50**4.7★1,365 reviews](https://www.amazon.com/dp/B09QQCVJM5) [![Fainne 120 Pieces Scented Bookmarks Cute Fruit and Sniff Bookmarks for Kids for Educational Office School Students Reader Supplies 15 Scents](https://m.media-amazon.com/images/I/612VA7t1axL.jpg)**Fainne 120 Pieces Scented Bookmarks Cute Fruit and Sniff Bookmarks for Kids for Educational Office School Students Reader Supplies 15 Scents** Fainne**$15.26**4.7★113 reviews](https://www.amazon.com/dp/B0B7JKXC5R) [![48PCS Scented Bookmarks Scratch and Sniff Bookmark Bulk Paper Bookmarks for Kids Adults Women Students Readers Book Lovers Gifts 48 Styles Fun Cute Bookmark Inspirational Book Marks with Pun Quotes](https://m.media-amazon.com/images/I/61QZ+uNTWYL.jpg)**48PCS Scented Bookmarks Scratch and Sniff Bookmark Bulk Paper Bookmarks for Kids Adults Women Students Readers Book Lovers Gifts 48 Styles Fun Cute Bookmark Inspirational Book Marks with Pun Quotes** Warpest**$6.96**4.7★28 reviews](https://www.amazon.com/dp/B0GF1R6T6L) [![Gersoniel 36 Pcs Scratch and Sniff Bookmarks for Kids Fruit Scented Bookmarks Bulk Back to School Reading Sayings Smelly Bookmark Cute Gifts for Classroom Prizes Students Teens Food Lovers 12 Styles](https://m.media-amazon.com/images/I/61KY14vzy3L.jpg)**Gersoniel 36 Pcs Scratch and Sniff Bookmarks for Kids Fruit Scented Bookmarks Bulk Back to School Reading Sayings Smelly Bookmark Cute Gifts for Classroom Prizes Students Teens Food Lovers 12 Styles** Gersoniel**$6.32**4.8★624 reviews](https://www.amazon.com/dp/B09Q8LQ324) [![Fainne 60 Pieces Fruit Scented Bookmarks Kids Bulk Scratch and Sniff Classroom Valentines Day Back to School Bookmarks Gift Stuff for Students Christmas End of Year Graduation Birthday Favor](https://m.media-amazon.com/images/I/61FS+d6bg7L.jpg)**Fainne 60 Pieces Fruit Scented Bookmarks Kids Bulk Scratch and Sniff Classroom Valentines Day Back to School Bookmarks Gift Stuff for Students Christmas End of Year Graduation Birthday Favor** Fainne**$9.03**4.5★452 reviews](https://www.amazon.com/dp/B09TW4DP8Z) [![Tinlade 90 Pieces Scratch and Sniff Scented Bookmarks for Kids Bulk 9 Fruit Scented Designs Classroom Rewards for Students Back to School Teacher Supplies Cute Reading Incentives Prizes](https://m.media-amazon.com/images/I/6168t3hwsjL.jpg)**Tinlade 90 Pieces Scratch and Sniff Scented Bookmarks for Kids Bulk 9 Fruit Scented Designs Classroom Rewards for Students Back to School Teacher Supplies Cute Reading Incentives Prizes** Tinlade**$8.91**4.4★214 reviews](https://www.amazon.com/dp/B09S365G53) [![Fainne 72 Pieces Scented Scratch and Sniff Bookmarks for Kids Snack Fruit Scented Bookmarks Funny Classroom Smelly Bookmark for Students Teenager School Office Home 12 Style](https://m.media-amazon.com/images/I/61WajUFuj-L.jpg)**Fainne 72 Pieces Scented Scratch and Sniff Bookmarks for Kids Snack Fruit Scented Bookmarks Funny Classroom Smelly Bookmark for Students Teenager School Office Home 12 Style** Fainne**$7.95**4.2★195 reviews](https://www.amazon.com/dp/B0B4SPJYCW) [![Fainne 36 Pieces Scented Scratch and Sniff Bookmarks for Kids Snack Fruit Scented Bookmarks Funny Classroom Smelly Bookmark for Students Teenager School Office Home 12 Style](https://m.media-amazon.com/images/I/615tNhsrjGL.jpg)**Fainne 36 Pieces Scented Scratch and Sniff Bookmarks for Kids Snack Fruit Scented Bookmarks Funny Classroom Smelly Bookmark for Students Teenager School Office Home 12 Style** Fainne**$6.38**4.4★532 reviews](https://www.amazon.com/dp/B09TKS6J1D) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Smell**35% *“Fantastic Variety and Strong Scents”* **Fun/Entertainment Experience**11% *“These are fun”* **Quality-Overall**8% *“They are well made”* **Value For Money**8% *“Its definitely worth the price for the amount that you receive”* **Color**6% *“the colors are pretty”* **Design-Overall**5% *“The designs are bright and attractive”* **Size-Overall**4% *“the size was perfect”* **Gifting Purpose**4% *“Perfect student gift”* **Thickness**3% *“they are the perfect thickness for their intended purpose”* **Durability**2% *“Is durable”* ### **What buyers complain about ** **Smell**56% *“smell quite strong”* **Quality-Overall**7% *“not the greatest”* **Size-Overall**2% *“A bit small”* **Color**2% *“The orange ones are a bit off”* **Advertised Vs Actual Product**1% *“However, some of the sayings dont make much sense, which was a little disappointing”* **Strength**1% *“Sometimes these scented products can be a bit weak”* **Water Resistance**0% *“likely wouldnt withhold water or getting wet”* **Thickness**0% *“They are thin”* #### **Top return reasons**- Smell59% - Size-Overall11% - Advertised Vs Actual Product9% - Value For Money8% - Quality-Overall4% - Functionality-Overall2% - Strength2% - Defective Material/Parts2% - Product Condition1% - Thin1%