--- title: "purple binder — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/office-products/purple-binder" last_updated: "2026-07-10T04:50:21.869Z" locale: en meta: description: "a small market ($117K/yr) — purple binder doesn't clear our bar today." "og:description": "a small market ($117K/yr) — purple binder doesn't clear our bar today." "og:title": "purple binder — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen" --- Back to Flapen home # **purple binder** **Skip it****47/100 ** a small market ($117K/yr) — purple binder doesn't clear our bar today. **Market/yr** **$117K** **Growth (1y)** **+166.5%** **Products** **35** **Brands** **18** was 21 a year ago **Sellers** **63** **Price range** **$5.30–$35.65** **Returns** **1.4%** **Rating** **4.7★** **Skip it** Scored 47/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **6** ×0.30 Growth **73** ×0.30 Competition **63** ×0.20 Quality gap **23** ×0.10 Returns **89** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +166.5% year over year. 7K4KSpike '24Spike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jul, Aug, Sep · busiest ÷ quietest = 4.7× ## **Competition** - Avery43% - Sooez14% - SUNEE10% - Samsill7% - Comix7% - SUIN3% - Other (12 brands)16% The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them. 18 brands and 63 sellers compete here. **Brands** **18 **▼falling was 21 a year ago **Sellers** **63** **Top 5 brand share** **81%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Avery Durable View 3 Ring Binder 1 Inch Slant Rings Lavender Binder (17083)](https://m.media-amazon.com/images/I/41X4TGfyH7L.jpg) [**Avery Durable View 3 Ring Binder 1 Inch Slant Rings Lavender Binder (17083)**](https://www.amazon.com/dp/B0F9B4KJ63) Avery$8.674.5★6016%▲rising 2 ![SUNEE Purple Binder 1 Inch 3 Ring 1 Pack Holds 175 Sheets of Letter Paper Clear View 1 Three Ring PVC-Free (Fit 8.5x11 Inches) for School or Office Supplies](https://m.media-amazon.com/images/I/21HzD5AnqqL.jpg) [**SUNEE Purple Binder 1 Inch 3 Ring 1 Pack Holds 175 Sheets of Letter Paper Clear View 1 Three Ring PVC-Free (Fit 8.5x11 Inches) for School or Office Supplies**](https://www.amazon.com/dp/B0CWTZQ7T3) SUNEE$11.114.6★1,15910%▲rising 3 ![Avery Heavy-Duty View 3 Ring Binder 2 One Touch EZD Rings 540-Sheet Capacity 2.8 Inch Wide Spine Great for Home School Supplies Office or Organization Needs 1 Purple Binder (79777)](https://m.media-amazon.com/images/I/41ufjLCKb2L.jpg) [**Avery Heavy-Duty View 3 Ring Binder 2 One Touch EZD Rings 540-Sheet Capacity 2.8 Inch Wide Spine Great for Home School Supplies Office or Organization Needs 1 Purple Binder (79777)**](https://www.amazon.com/dp/B018244XJY) Avery$9.994.6★1,15210%▼falling 4 ![BinderX Extra Durable 3 Ring Binder Round Rings 1 Inch Binder Fits 175 Sheets of 8.5x11 Paper Customizable View Cover with Inside Pockets Cute 1 Binders 1 Inch Binders 3 Ring Lavender Purple](https://m.media-amazon.com/images/I/31RZ8Ph4+iL.jpg) [**BinderX Extra Durable 3 Ring Binder Round Rings 1 Inch Binder Fits 175 Sheets of 8.5x11 Paper Customizable View Cover with Inside Pockets Cute 1 Binders 1 Inch Binders 3 Ring Lavender Purple**](https://www.amazon.com/dp/B0D2ZCZFWV) Sooez$12.364.8★1,5977%▲rising 5 ![Samsill Durable 1 inch 3 Ring Binder D Ring Binder 100% Recycled Chipboard Purple](https://m.media-amazon.com/images/I/5167XzT6NJL.jpg) [**Samsill Durable 1 inch 3 Ring Binder D Ring Binder 100% Recycled Chipboard Purple**](https://www.amazon.com/dp/B0BCHFJCGD) Samsill$7.624.4★2,9916%▼falling 6 ![Avery(R) Heavy-Duty View 3 Ring Binder 1 One-Touch EZD(R) Rings 1 Purple Binder (79771)](https://m.media-amazon.com/images/I/41KaTb9I6-L.jpg) [**Avery(R) Heavy-Duty View 3 Ring Binder 1 One-Touch EZD(R) Rings 1 Purple Binder (79771)**](https://www.amazon.com/dp/B018244P38) Avery$11.104.7★3074%▼falling 7 ![Avery Luxe Collection Durable Holographic 3 Ring Binder Customizable View Cover 1 Inch Round Rings 1 Holographic Violet Binder (03226)](https://m.media-amazon.com/images/I/51gPbOSwjQL.jpg) [**Avery Luxe Collection Durable Holographic 3 Ring Binder Customizable View Cover 1 Inch Round Rings 1 Holographic Violet Binder (03226)**](https://www.amazon.com/dp/B09XV9Q3LD) Avery$8.834.6★6584%▼falling 8 ![Heavy-Duty View Binder with DuraHinge and One Touch EZD Rings 3 Rings 1.5 Capacity 11 x 8.5 Purple](https://m.media-amazon.com/images/I/51DHjgiYVqL.jpg) [**Heavy-Duty View Binder with DuraHinge and One Touch EZD Rings 3 Rings 1.5 Capacity 11 x 8.5 Purple**](https://www.amazon.com/dp/B018244TMA) Avery$7.854.0★814%▲rising 9 ![Sooez BinderX Extra Durable 3 Inch 3 Ring Binder D-Ring Large Binders Holds 670 Sheets of 8.5x11 Paper Customizable View Cover with 2 Inside Pockets School & Office Supplies Lavender](https://m.media-amazon.com/images/I/41ghbKssCDL.jpg) [**Sooez BinderX Extra Durable 3 Inch 3 Ring Binder D-Ring Large Binders Holds 670 Sheets of 8.5x11 Paper Customizable View Cover with 2 Inside Pockets School & Office Supplies Lavender**](https://www.amazon.com/dp/B0D2ZRW9BP) Sooez$15.334.7★1,3783%▲rising 10 ![SUIN 1 Inch 3 Ring Binder Clear 1 View Presentation Binders with 2 Pockets Fits 8.5 x 11 Letter Size Durable Polypropylene Non-Stick & PVC-Free for School Office & Home (Pastel Purple)](https://m.media-amazon.com/images/I/31S3hw66MXL.jpg) [**SUIN 1 Inch 3 Ring Binder Clear 1 View Presentation Binders with 2 Pockets Fits 8.5 x 11 Letter Size Durable Polypropylene Non-Stick & PVC-Free for School Office & Home (Pastel Purple)**](https://www.amazon.com/dp/B0GHF5ZVV1) SUIN$6.254.5★353%▲rising 11 ![Avery Heavy-Duty View 3 Ring Binder 1.5 One Touch EZD Rings 1 Purple Binder (79774)](https://m.media-amazon.com/images/I/41kyRZFePvL.jpg) [**Avery Heavy-Duty View 3 Ring Binder 1.5 One Touch EZD Rings 1 Purple Binder (79774)**](https://www.amazon.com/dp/B01FY73QZE) Avery$12.174.6★1902%▲rising 12 ![Five Star Flex Refillable Notebook + Study App 1 Inch O-Rings Binder with Pockets Tabs and Dividers 220 Sheet Capacity Includes 60 Sheets 8.5 x 11 College Ruled Paper Amethyst (29328AB6)](https://m.media-amazon.com/images/I/51akiYGzZ7L.jpg) [**Five Star Flex Refillable Notebook + Study App 1 Inch O-Rings Binder with Pockets Tabs and Dividers 220 Sheet Capacity Includes 60 Sheets 8.5 x 11 College Ruled Paper Amethyst (29328AB6)**](https://www.amazon.com/dp/B086M2LVBS) Five Star$10.934.7★11,5452%▼falling 13 ![Avery Heavy-Duty View 3 Ring Binder 1 Inch One Touch Slant Rings 250-Sheet Capacity DuraHinge 1.4 Inch Wide Spine Customizable Clear Cover and Spine 1 Orchid Purple Binder (79272)](https://m.media-amazon.com/images/I/51VhAnBCOpL.jpg) [**Avery Heavy-Duty View 3 Ring Binder 1 Inch One Touch Slant Rings 250-Sheet Capacity DuraHinge 1.4 Inch Wide Spine Customizable Clear Cover and Spine 1 Orchid Purple Binder (79272)**](https://www.amazon.com/dp/B091BNCZM6) Avery$6.894.7★1,0102%▼falling 14 ![3 Ring Binder with Clipboard 2 Pockets Purple 3 Ring Binder (11 x 8.6) Folders with Tab Dividers for Women School Office Supplies Portfolio](https://m.media-amazon.com/images/I/51UlNAKHXlL.jpg) [**3 Ring Binder with Clipboard 2 Pockets Purple 3 Ring Binder (11 x 8.6) Folders with Tab Dividers for Women School Office Supplies Portfolio**](https://www.amazon.com/dp/B0CFXHJK14) yuanhengli$16.904.5★1102%▲rising 15 ![Staples Better 3-Inch D-Ring Binder Purple Heavy-Duty 3-Ring Binder for School & Office Storage](https://m.media-amazon.com/images/I/31XnszQhcxL.jpg) [**Staples Better 3-Inch D-Ring Binder Purple Heavy-Duty 3-Ring Binder for School & Office Storage**](https://www.amazon.com/dp/B00NUCBWAW) STAPLES$15.724.7★9,0102%▲rising **~~Showing 15 of 35 — show all ~~** ## **Product shelf** All 35 tracked products in this niche. Top sellersNewestTrending [![Avery Durable View 3 Ring Binder 1 Inch Slant Rings Lavender Binder (17083)](https://m.media-amazon.com/images/I/41X4TGfyH7L.jpg)**Avery Durable View 3 Ring Binder 1 Inch Slant Rings Lavender Binder (17083)** Avery**$8.67**4.5★60 reviews](https://www.amazon.com/dp/B0F9B4KJ63) [![SUNEE Purple Binder 1 Inch 3 Ring 1 Pack Holds 175 Sheets of Letter Paper Clear View 1 Three Ring PVC-Free (Fit 8.5x11 Inches) for School or Office Supplies](https://m.media-amazon.com/images/I/21HzD5AnqqL.jpg)**SUNEE Purple Binder 1 Inch 3 Ring 1 Pack Holds 175 Sheets of Letter Paper Clear View 1 Three Ring PVC-Free (Fit 8.5x11 Inches) for School or Office Supplies** SUNEE**$11.11**4.6★1,159 reviews](https://www.amazon.com/dp/B0CWTZQ7T3) [![Avery Heavy-Duty View 3 Ring Binder 2 One Touch EZD Rings 540-Sheet Capacity 2.8 Inch Wide Spine Great for Home School Supplies Office or Organization Needs 1 Purple Binder (79777)](https://m.media-amazon.com/images/I/41ufjLCKb2L.jpg)**Avery Heavy-Duty View 3 Ring Binder 2 One Touch EZD Rings 540-Sheet Capacity 2.8 Inch Wide Spine Great for Home School Supplies Office or Organization Needs 1 Purple Binder (79777)** Avery**$9.99**4.6★1,152 reviews](https://www.amazon.com/dp/B018244XJY) [![BinderX Extra Durable 3 Ring Binder Round Rings 1 Inch Binder Fits 175 Sheets of 8.5x11 Paper Customizable View Cover with Inside Pockets Cute 1 Binders 1 Inch Binders 3 Ring Lavender Purple](https://m.media-amazon.com/images/I/31RZ8Ph4+iL.jpg)**BinderX Extra Durable 3 Ring Binder Round Rings 1 Inch Binder Fits 175 Sheets of 8.5x11 Paper Customizable View Cover with Inside Pockets Cute 1 Binders 1 Inch Binders 3 Ring Lavender Purple** Sooez**$12.36**4.8★1,597 reviews](https://www.amazon.com/dp/B0D2ZCZFWV) [![Samsill Durable 1 inch 3 Ring Binder D Ring Binder 100% Recycled Chipboard Purple](https://m.media-amazon.com/images/I/5167XzT6NJL.jpg)**Samsill Durable 1 inch 3 Ring Binder D Ring Binder 100% Recycled Chipboard Purple** Samsill**$7.62**4.4★2,991 reviews](https://www.amazon.com/dp/B0BCHFJCGD) [![Avery(R) Heavy-Duty View 3 Ring Binder 1 One-Touch EZD(R) Rings 1 Purple Binder (79771)](https://m.media-amazon.com/images/I/41KaTb9I6-L.jpg)**Avery(R) Heavy-Duty View 3 Ring Binder 1 One-Touch EZD(R) Rings 1 Purple Binder (79771)** Avery**$11.10**4.7★307 reviews](https://www.amazon.com/dp/B018244P38) [![Avery Luxe Collection Durable Holographic 3 Ring Binder Customizable View Cover 1 Inch Round Rings 1 Holographic Violet Binder (03226)](https://m.media-amazon.com/images/I/51gPbOSwjQL.jpg)**Avery Luxe Collection Durable Holographic 3 Ring Binder Customizable View Cover 1 Inch Round Rings 1 Holographic Violet Binder (03226)** Avery**$8.83**4.6★658 reviews](https://www.amazon.com/dp/B09XV9Q3LD) [![Heavy-Duty View Binder with DuraHinge and One Touch EZD Rings 3 Rings 1.5 Capacity 11 x 8.5 Purple](https://m.media-amazon.com/images/I/51DHjgiYVqL.jpg)**Heavy-Duty View Binder with DuraHinge and One Touch EZD Rings 3 Rings 1.5 Capacity 11 x 8.5 Purple** Avery**$7.85**4.0★81 reviews](https://www.amazon.com/dp/B018244TMA) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**16% *“Awesome Quality”* **Color**14% *“The colors are super cute”* **Advertised Vs Actual Product**11% *“exactly as advertised”* **Value For Money**10% *“Great value”* **Durability**6% *“very durable”* **Size-Overall**5% *“Great size”* **Paper Quality**4% *“Very cute paper”* **Strength**4% *“They are sturdy”* **Ease Of Use**4% *“easy to use”* **Document Organizing/Classification**4% *“Whether you're organizing office files, school projects, or important household documents, this binder does the job perfectly”* ### **What buyers complain about ** **Durability**8% *“Didn't last”* **Ease Of Use**7% *“Can't even use”* **Value For Money**7% *“priced too high”* **Paper Quality**7% *“The binders themselves do not always match up so it makes it difficult to turn the pages”* **Strength**6% *“The rings are very flimsy”* **Quality-Overall**6% *“Cheap”* **Size-Overall**5% *“They are soooo much bigger than I thought”* **Compatibility-Overall**3% *“Won't work with dividers”* **Flexibility**3% *“back were a little less flexible”* **Compactness**3% *“creating a smaller space I can't use”* #### **Top return reasons**- Size-Overall56% - Color7% - Value For Money7% - Advertised Vs Actual Product5% - Defective Material/Parts2% - Paper Quality2% - Product Condition2% - Ease Of Use2% - Functionality-Overall2% - Quality-Overall2%