--- title: "playbill binder — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/office-products/playbill-binder" last_updated: "2026-07-10T04:33:50.829Z" locale: en meta: description: "a small market ($340K/yr) — playbill binder doesn't clear our bar today." "og:description": "a small market ($340K/yr) — playbill binder doesn't clear our bar today." "og:title": "playbill binder — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen" --- Back to Flapen home # **playbill binder** **Skip it****47/100 ** a small market ($340K/yr) — playbill binder doesn't clear our bar today. **Market/yr** **$340K** **Growth (1y)** **+196.3%** **Products** **20** **Brands** **14** was 13 a year ago **Sellers** **53** **Price range** **$10.02–$39.88** **Returns** **2.5%** **Rating** **4.6★** **Skip it** Scored 47/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **17** ×0.30 Growth **76** ×0.30 Competition **42** ×0.20 Quality gap **31** ×0.10 Returns **80** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +196.3% year over year. 11K5KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Dec · busiest ÷ quietest = 3.4× ## **Competition** - Alvorn26% - UTOPISH21% - 2Fold17% - Ring Binder Depot12% - tutata5% - HAUTOCO4% - Other (8 brands)16% The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them. 14 brands and 53 sellers compete here. **Brands** **14 **▲rising was 13 a year ago **Sellers** **53** **Top 5 brand share** **80%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Show-Bill Binder with Sleeves - Large 4 Theater Program Holder with 35 Sheet Protectors and Numbering Stickers Included - Broadway Gift with Full-Color Logo and Numbering Panel](https://m.media-amazon.com/images/I/4183ODVRr5L.jpg) [**Show-Bill Binder with Sleeves - Large 4 Theater Program Holder with 35 Sheet Protectors and Numbering Stickers Included - Broadway Gift with Full-Color Logo and Numbering Panel**](https://www.amazon.com/dp/B09QKMG2NJ) UTOPISH$29.944.8★35421%▼falling 2 ![Black Broadway Playbill Binder with Sleeves Musical Theater Gifts for Broadway Lovers Playbill Display Organizer Book for Showbill Binder Holder Theatre Gifts Ideas for Show Bill Storage 35 Sheets](https://m.media-amazon.com/images/I/41fTQmR7i7L.jpg) [**Black Broadway Playbill Binder with Sleeves Musical Theater Gifts for Broadway Lovers Playbill Display Organizer Book for Showbill Binder Holder Theatre Gifts Ideas for Show Bill Storage 35 Sheets**](https://www.amazon.com/dp/B0GSYG5BJ6) Alvorn$24.794.1★1115%▲rising 3 ![Broadway Playbill Binder with sleeves Playbill Theater Holder & Showbill binder Organizer Album Playbill Gifts for Women & Men and Musical Theater Show Lovers 25 protective sheets](https://m.media-amazon.com/images/I/51bhm6S0C1L.jpg) [**Broadway Playbill Binder with sleeves Playbill Theater Holder & Showbill binder Organizer Album Playbill Gifts for Women & Men and Musical Theater Show Lovers 25 protective sheets**](https://www.amazon.com/dp/B0FLWVCXNW) Alvorn$31.094.8★7311%▼falling 4 ![Playbill Binder with Sleeves 25 Sheet Protectors Broadway and Theatre Show-Bill Holder Fits 5.5 x 8.5 Programs 3 Ring D-Ring Acid-Free Archival Musical Theater Gift Black - Ring Binder Depot](https://m.media-amazon.com/images/I/51wceplO2-L.jpg) [**Playbill Binder with Sleeves 25 Sheet Protectors Broadway and Theatre Show-Bill Holder Fits 5.5 x 8.5 Programs 3 Ring D-Ring Acid-Free Archival Musical Theater Gift Black - Ring Binder Depot**](https://www.amazon.com/dp/B081J1C35L) Ring Binder Depot$23.114.5★4759%▲rising 5 ![2Fold Binder for Holding Broadway Play Program and Theater Programs with 30 Custom Sheet Protectors - PU Leather - Fits Programs from Mid 1980s to Modern (Black/Gold Foil)](https://m.media-amazon.com/images/I/41fqJeNReqL.jpg) [**2Fold Binder for Holding Broadway Play Program and Theater Programs with 30 Custom Sheet Protectors - PU Leather - Fits Programs from Mid 1980s to Modern (Black/Gold Foil)**](https://www.amazon.com/dp/B07PB2J1Y3) 2Fold$39.884.7★1,5397%▼falling 6 ![tutata 3 inch Binder with Sleeevs for Broadway and Theatre Program Theater Program Holder with Cover 40 Sleeves Fits 5.5 8.5 Programs from Mid 1980s to Modern](https://m.media-amazon.com/images/I/41u4MvzM5YL.jpg) [**tutata 3 inch Binder with Sleeevs for Broadway and Theatre Program Theater Program Holder with Cover 40 Sleeves Fits 5.5 8.5 Programs from Mid 1980s to Modern**](https://www.amazon.com/dp/B0DRP4MJKP) tutata$25.314.6★645%▼falling 7 ![HAUTOCO Show-Bill Binder with Sleeves Theater Program Holder with Contents Page 36 Sheet Top Flap Protectors and Numbering Stickers D-Ring Binder Organize 8.5 x 5.5 Broadway Show-Bills Black](https://m.media-amazon.com/images/I/51+ngdOupAL.jpg) [**HAUTOCO Show-Bill Binder with Sleeves Theater Program Holder with Contents Page 36 Sheet Top Flap Protectors and Numbering Stickers D-Ring Binder Organize 8.5 x 5.5 Broadway Show-Bills Black**](https://www.amazon.com/dp/B0FR4H8JR9) HAUTOCO$26.844.8★354%▼falling 8 ![2Fold Binder for Holding Broadway Play Program and Theater Programs with 30 Custom Sheet Protectors - PU Leather - Fits Programs from Mid 1980s to Modern (Black/Gold Foil w/Window)](https://m.media-amazon.com/images/I/41fgzU-ilsL.jpg) [**2Fold Binder for Holding Broadway Play Program and Theater Programs with 30 Custom Sheet Protectors - PU Leather - Fits Programs from Mid 1980s to Modern (Black/Gold Foil w/Window)**](https://www.amazon.com/dp/B07PB3RQPS) 2Fold$38.444.7★1,5393%▲rising 9 ![Showbill Binder with Display Sleeves Holds 8.5 x 5.5 Broadway Programs Includes 25 Clear Sheet Protectors D-Ring Organizer for Theatre Memorabilia & Collectibles Yellow](https://m.media-amazon.com/images/I/51CCAEYtW9L.jpg) [**Showbill Binder with Display Sleeves Holds 8.5 x 5.5 Broadway Programs Includes 25 Clear Sheet Protectors D-Ring Organizer for Theatre Memorabilia & Collectibles Yellow**](https://www.amazon.com/dp/B0B33V88KJ) Ring Binder Depot$23.464.5★4753%▼falling 10 ![2Fold Binder for Holding Broadway Play Program and Theater Programs with 30 Custom Sheet Protectors - PU Leather - Fits Programs from Mid 1980s to Modern (Black EmbossedP)](https://m.media-amazon.com/images/I/31Zmac5nr8L.jpg) [**2Fold Binder for Holding Broadway Play Program and Theater Programs with 30 Custom Sheet Protectors - PU Leather - Fits Programs from Mid 1980s to Modern (Black EmbossedP)**](https://www.amazon.com/dp/B07JVBTLD6) 2Fold$34.534.7★1,5393%—flat 11 ![Samsill Contrast Stitch Vintage 2 Inch 3 Ring Playbill Binder Compatible with Theater Programs and Broadway Programs My Broadway Debossed](https://m.media-amazon.com/images/I/41XPE4IWVsL.jpg) [**Samsill Contrast Stitch Vintage 2 Inch 3 Ring Playbill Binder Compatible with Theater Programs and Broadway Programs My Broadway Debossed**](https://www.amazon.com/dp/B0GNCZ7GC2) Samsill$29.274.4★2423%▲rising 12 ![Show-Bill Binder & Theatre Journal Set Faux Leather Folder with 35 Sleeves 86 Show Log Book Musical Theatre Program Organiser & Broadway Gift](https://m.media-amazon.com/images/I/51bbt8E6qoL.jpg) [**Show-Bill Binder & Theatre Journal Set Faux Leather Folder with 35 Sleeves 86 Show Log Book Musical Theatre Program Organiser & Broadway Gift**](https://www.amazon.com/dp/B0GT6LS9TT) ASVP Shop$31.024.6★282%▲rising 13 ![Dunwell Small Presentation Book 5.5x8.5 (2-Pack Black) 24 Pockets Display 48 Half Size Pages Plastic Binders with Sleeves 5.5 x 8.5 Mini Booklets Acid-Free Poly](https://m.media-amazon.com/images/I/41bZ7Blbp0L.jpg) [**Dunwell Small Presentation Book 5.5x8.5 (2-Pack Black) 24 Pockets Display 48 Half Size Pages Plastic Binders with Sleeves 5.5 x 8.5 Mini Booklets Acid-Free Poly**](https://www.amazon.com/dp/B09832W9NT) Dunwell$11.784.6★1,0352%▼falling 14 ![Playbill Binder - 10 x 9.5 in 4-Inch Spine 3-Ring Black Leatherette Cover - Folder with 30 Plastic Sleeves - 2 Pockets Per Sleeve](https://m.media-amazon.com/images/I/410KahCXTWL.jpg) [**Playbill Binder - 10 x 9.5 in 4-Inch Spine 3-Ring Black Leatherette Cover - Folder with 30 Plastic Sleeves - 2 Pockets Per Sleeve**](https://www.amazon.com/dp/B082XNC17Y) Stockroom Plus$23.894.5★1442%▼falling 15 ![2 Pack 4 Inch Theater Program Binder PU Leather 4 Wide Playbill Holder 40 Pages DRing Album for Broadway Musical Memorabilia Storage Organizer(Black)](https://m.media-amazon.com/images/I/41UEkb21ouL.jpg) [**2 Pack 4 Inch Theater Program Binder PU Leather 4 Wide Playbill Holder 40 Pages DRing Album for Broadway Musical Memorabilia Storage Organizer(Black)**](https://www.amazon.com/dp/B0FY6JTSFZ) LAXAMOTEL$29.394.3★172%▲rising **~~Showing 15 of 20 — show all ~~** ## **Product shelf** All 20 tracked products in this niche. Top sellersNewestTrending [![Show-Bill Binder with Sleeves - Large 4 Theater Program Holder with 35 Sheet Protectors and Numbering Stickers Included - Broadway Gift with Full-Color Logo and Numbering Panel](https://m.media-amazon.com/images/I/4183ODVRr5L.jpg)**Show-Bill Binder with Sleeves - Large 4 Theater Program Holder with 35 Sheet Protectors and Numbering Stickers Included - Broadway Gift with Full-Color Logo and Numbering Panel** UTOPISH**$29.94**4.8★354 reviews](https://www.amazon.com/dp/B09QKMG2NJ) [![Black Broadway Playbill Binder with Sleeves Musical Theater Gifts for Broadway Lovers Playbill Display Organizer Book for Showbill Binder Holder Theatre Gifts Ideas for Show Bill Storage 35 Sheets](https://m.media-amazon.com/images/I/41fTQmR7i7L.jpg)**Black Broadway Playbill Binder with Sleeves Musical Theater Gifts for Broadway Lovers Playbill Display Organizer Book for Showbill Binder Holder Theatre Gifts Ideas for Show Bill Storage 35 Sheets** Alvorn**$24.79**4.1★11 reviews](https://www.amazon.com/dp/B0GSYG5BJ6) [![Broadway Playbill Binder with sleeves Playbill Theater Holder & Showbill binder Organizer Album Playbill Gifts for Women & Men and Musical Theater Show Lovers 25 protective sheets](https://m.media-amazon.com/images/I/51bhm6S0C1L.jpg)**Broadway Playbill Binder with sleeves Playbill Theater Holder & Showbill binder Organizer Album Playbill Gifts for Women & Men and Musical Theater Show Lovers 25 protective sheets** Alvorn**$31.09**4.8★73 reviews](https://www.amazon.com/dp/B0FLWVCXNW) [![Playbill Binder with Sleeves 25 Sheet Protectors Broadway and Theatre Show-Bill Holder Fits 5.5 x 8.5 Programs 3 Ring D-Ring Acid-Free Archival Musical Theater Gift Black - Ring Binder Depot](https://m.media-amazon.com/images/I/51wceplO2-L.jpg)**Playbill Binder with Sleeves 25 Sheet Protectors Broadway and Theatre Show-Bill Holder Fits 5.5 x 8.5 Programs 3 Ring D-Ring Acid-Free Archival Musical Theater Gift Black - Ring Binder Depot** Ring Binder Depot**$23.11**4.5★475 reviews](https://www.amazon.com/dp/B081J1C35L) [![2Fold Binder for Holding Broadway Play Program and Theater Programs with 30 Custom Sheet Protectors - PU Leather - Fits Programs from Mid 1980s to Modern (Black/Gold Foil)](https://m.media-amazon.com/images/I/41fqJeNReqL.jpg)**2Fold Binder for Holding Broadway Play Program and Theater Programs with 30 Custom Sheet Protectors - PU Leather - Fits Programs from Mid 1980s to Modern (Black/Gold Foil)** 2Fold**$39.88**4.7★1,539 reviews](https://www.amazon.com/dp/B07PB2J1Y3) [![tutata 3 inch Binder with Sleeevs for Broadway and Theatre Program Theater Program Holder with Cover 40 Sleeves Fits 5.5 8.5 Programs from Mid 1980s to Modern](https://m.media-amazon.com/images/I/41u4MvzM5YL.jpg)**tutata 3 inch Binder with Sleeevs for Broadway and Theatre Program Theater Program Holder with Cover 40 Sleeves Fits 5.5 8.5 Programs from Mid 1980s to Modern** tutata**$25.31**4.6★64 reviews](https://www.amazon.com/dp/B0DRP4MJKP) [![HAUTOCO Show-Bill Binder with Sleeves Theater Program Holder with Contents Page 36 Sheet Top Flap Protectors and Numbering Stickers D-Ring Binder Organize 8.5 x 5.5 Broadway Show-Bills Black](https://m.media-amazon.com/images/I/51+ngdOupAL.jpg)**HAUTOCO Show-Bill Binder with Sleeves Theater Program Holder with Contents Page 36 Sheet Top Flap Protectors and Numbering Stickers D-Ring Binder Organize 8.5 x 5.5 Broadway Show-Bills Black** HAUTOCO**$26.84**4.8★35 reviews](https://www.amazon.com/dp/B0FR4H8JR9) [![2Fold Binder for Holding Broadway Play Program and Theater Programs with 30 Custom Sheet Protectors - PU Leather - Fits Programs from Mid 1980s to Modern (Black/Gold Foil w/Window)](https://m.media-amazon.com/images/I/41fgzU-ilsL.jpg)**2Fold Binder for Holding Broadway Play Program and Theater Programs with 30 Custom Sheet Protectors - PU Leather - Fits Programs from Mid 1980s to Modern (Black/Gold Foil w/Window)** 2Fold**$38.44**4.7★1,539 reviews](https://www.amazon.com/dp/B07PB3RQPS) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**20% *“Great quality looks great on the shelf”* **Size-Overall**10% *“Size is perfect”* **Document Organizing/Classification**9% *“Good organizer”* **Storage Capacity**8% *“One of the best features is the generous storage capacity”* **Leather Quality**7% *“The PU leather has a sleek look, and the extra padding gives it a more substantial, high-end appearance”* **Design-Overall**7% *“the designs on it are very cute”* **Durability**5% *“very durable”* **Advertised Vs Actual Product**5% *“Just what I needed”* **Strength**5% *“Sturdy”* **Value For Money**5% *“It was worth the money”* ### **What buyers complain about ** **Size-Overall**20% *“small”* **Durability**11% *“Came in damaged twice”* **Advertised Vs Actual Product**9% *“Very misleading”* **Strength**3% *“The binder isn't the sturdiest thing in the world”* **Value For Money**3% *“Not worth the money”* **Ease Of Use**3% *“Difficult to flip through when full”* **Thickness**2% *“are slightly thicker than I anticipated”* **Quality-Overall**2% *“it doesn't say of they are archival quality or not. which I expect they are not”* **Adhesion/Stickiness**2% *“The plastic sheets also stick together”* **Material Quality**2% *“Materials and construction are kind of mid”* #### **Top return reasons**- Size-Overall65% - Advertised Vs Actual Product6% - Defective Material/Parts6% - Quality-Overall3% - Material Quality2% - Value For Money2% - Functionality-Overall2% - Color1% - Add-Ons/Attachments1% - Shape/Style1%