---
title: "planner — Niche Verdict: Launch it (77/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/office-products/planner"
last_updated: "2026-07-09T23:39:27.088Z"
locale: en
meta:
  description: "planner clears our launch bar: a $6.5M/yr market growing +713.7% with returns at 1.4%."
  "og:description": "planner clears our launch bar: a $6.5M/yr market growing +713.7% with returns at 1.4%."
  "og:title": "planner — Niche Verdict: Launch it (77/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **planner**

**Launch it****77/100 **

planner clears our launch bar: a $6.5M/yr market growing +713.7% with returns at 1.4%.

**Market/yr**

**$6.5M**

**Growth (1y)**

**+713.7%**

**Products**

**50**

**Brands**

**21**

was 40 a year ago

**Sellers**

**39**

**Price range**

**$5.25–$22.56**

**Returns**

**1.4%**

**Rating**

**4.7★**

**Launch it**

Scored 77/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**70**

 ×0.30

Growth

**100**

 ×0.30

Competition

**78**

 ×0.20

Quality gap

**21**

 ×0.10

Returns

**89**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +713.7% year over year.

2.2M1.1MPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jan, Aug, Dec · busiest ÷ quietest = 3.8×

## **Competition**

- Taja31% - Forvencer17% - VALOME12% - Blue Sky11% - ZOTIA6% - JEJEGO5% - Other (15 brands)19%

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen. 21 brands and 39 sellers compete here.

**Brands**

**21 **▼falling

was 40 a year ago

**Sellers**

**39**

**Top 5 brand share**

**76%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Planner 2026-2027 Academic Year Monthly and Weekly Calendar Planner Jul 2026 - Jun 2027 Hardcover Teacher Student Planning Agenda book with Tabs Perfect for School Office Supplies 6.3 x 8.5 - Wildflowers](https://m.media-amazon.com/images/I/51rI1eu7NDL.jpg) [**Planner 2026-2027 Academic Year Monthly and Weekly Calendar Planner Jul 2026 - Jun 2027 Hardcover Teacher Student Planning Agenda book with Tabs Perfect for School Office Supplies 6.3 x 8.5 - Wildflowers**](https://www.amazon.com/dp/B0FG7QLGF5)

Taja$7.484.7★1,59510%▼falling

2
![Forvencer Academic Planner 2026-2027 Hardcover Calendar Planner Weekly & Monthly July 2026 - June 2027 8.5 x 11 Daily Agenda with Tabs College School Organizer for Student Teacher Pink](https://m.media-amazon.com/images/I/41Z9x1OfgXL.jpg) [**Forvencer Academic Planner 2026-2027 Hardcover Calendar Planner Weekly & Monthly July 2026 - June 2027 8.5 x 11 Daily Agenda with Tabs College School Organizer for Student Teacher Pink**](https://www.amazon.com/dp/B0GDWTXGPV)

Forvencer$12.024.8★3,4728%▲rising

3
![Planner 2026-2027 Academic Weekly and Monthly Calendar Planner July 2026 - June 2027 Hardcover Planning Agenda Book for Desk Accessories and School Supplies - A5 Size (6.3 x 8.5)](https://m.media-amazon.com/images/I/41oZBFuJLzL.jpg) [**Planner 2026-2027 Academic Weekly and Monthly Calendar Planner July 2026 - June 2027 Hardcover Planning Agenda Book for Desk Accessories and School Supplies - A5 Size (6.3 x 8.5)**](https://www.amazon.com/dp/B0FH64LBW5)

VALOME$7.754.7★6736%▼falling

4
![Blue Sky 2026-2027 Weekly and Monthly Academic Year Planner Calendar July 2026 - June 2027 8.5 x 11 Flexible Cover Wirebound Laminated Tabs Enterprise](https://m.media-amazon.com/images/I/31rtwB0iAaL.jpg) [**Blue Sky 2026-2027 Weekly and Monthly Academic Year Planner Calendar July 2026 - June 2027 8.5 x 11 Flexible Cover Wirebound Laminated Tabs Enterprise**](https://www.amazon.com/dp/B0FYRBKD2G)

Blue Sky$14.894.6★3,6756%▲rising

5
![Planner 2026-2027 for Women & Men Academic Monthly and Weekly Calendar Planner Jul 2026 - Jun 2027 A5 (6.3 x 8.5) Teacher Student Planning Book with Tabs Ideal for Office School Supplies - Pink](https://m.media-amazon.com/images/I/41TGCtuwUKL.jpg) [**Planner 2026-2027 for Women & Men Academic Monthly and Weekly Calendar Planner Jul 2026 - Jun 2027 A5 (6.3 x 8.5) Teacher Student Planning Book with Tabs Ideal for Office School Supplies - Pink**](https://www.amazon.com/dp/B0FB2FCSSP)

Taja$6.224.7★1,0315%▲rising

6
![Monthly Planner 2026-2027 18 Months Calendar Planner 2026-2027 Runs from July 2026 - December 2027 7 x 10 Perfect for School Office Home Planning - Green](https://m.media-amazon.com/images/I/41U7D0S4jgL.jpg) [**Monthly Planner 2026-2027 18 Months Calendar Planner 2026-2027 Runs from July 2026 - December 2027 7 x 10 Perfect for School Office Home Planning - Green**](https://www.amazon.com/dp/B0FVSJ55DV)

Taja$6.224.8★5545%▲rising

7
![Anecdote Daily Planner w/ 2026-2027 Calendar | Start Anytime 26 Weeks Undated | 1 Page per Day | 8.5 x 5.2 | Hardcover To-Do List Organizer Plan Your Success Achieve Productivity Goals (Evergreen)](https://m.media-amazon.com/images/I/41pMfEki37L.jpg) [**Anecdote Daily Planner w/ 2026-2027 Calendar | Start Anytime 26 Weeks Undated | 1 Page per Day | 8.5 x 5.2 | Hardcover To-Do List Organizer Plan Your Success Achieve Productivity Goals (Evergreen)**](https://www.amazon.com/dp/B08999GF4R)

ANECDOTE.$21.884.4★5,6944%▼falling

8
![Planner 2026-2027 Monthly and Weekly Academic Planner July 2026 - June 2027 Hardcover Student Teacher Planning Agenda Calendar Book with Tabs Perfect for Office School Supplies A5 (6.3 x 8.5) - Garden](https://m.media-amazon.com/images/I/51c6WggkoLL.jpg) [**Planner 2026-2027 Monthly and Weekly Academic Planner July 2026 - June 2027 Hardcover Student Teacher Planning Agenda Calendar Book with Tabs Perfect for Office School Supplies A5 (6.3 x 8.5) - Garden**](https://www.amazon.com/dp/B0FG7WXD4R)

ZOTIA$6.454.7★7144%▼falling

9
![Planner 2026-2027 Weekly and Monthly Academic Year Calendar Planner July 2026 - June 2027 Daily Agenda Book for Office School Supplies A5(6.3 x 8.5)](https://m.media-amazon.com/images/I/4104hinSHuL.jpg) [**Planner 2026-2027 Weekly and Monthly Academic Year Calendar Planner July 2026 - June 2027 Daily Agenda Book for Office School Supplies A5(6.3 x 8.5)**](https://www.amazon.com/dp/B0DX77MNP3)

VALOME$8.764.7★2,7974%▲rising

10

![Academic Planner 2026-2027 Weekly and Monthly Calendar Book July 2026 June 2027 Hardcover Planner with Tabs Perfect for Teachers Students Women & Men A5 (6.4 x 8.5) - Gold](https://m.media-amazon.com/images/I/519imCiCnfL.jpg) [**Academic Planner 2026-2027 Weekly and Monthly Calendar Book July 2026 June 2027 Hardcover Planner with Tabs Perfect for Teachers Students Women & Men A5 (6.4 x 8.5) - Gold**](https://www.amazon.com/dp/B0FJG8GQR9)

JEJEGO$6.444.8★9303%—flat

11

![Planner 2026-2027 Academic Monthly and Weekly Calendar Planner for Women July 2026 - June 2027 Hardcover Pretty Agenda Planner Book with Tabs Spiral Daily Organizer for School Office Home Supplies 6.3 x 8.5 - Blue Floral](https://m.media-amazon.com/images/I/51U9iXeIWJL.jpg) [**Planner 2026-2027 Academic Monthly and Weekly Calendar Planner for Women July 2026 - June 2027 Hardcover Pretty Agenda Planner Book with Tabs Spiral Daily Organizer for School Office Home Supplies 6.3 x 8.5 - Blue Floral**](https://www.amazon.com/dp/B0FHHSVXPQ)

Taja$6.654.8★7913%▼falling

12

![Aug 2026 - Dec 2027 Planner Forvencer 17 Month Academic Planner 2026-2027 6.3 x 8.4 Calendar Planner Weekly and Monthly Daily Agenda Book College School Supplie for Student Teacher A5 Purple](https://m.media-amazon.com/images/I/414lxtEs62L.jpg) [**Aug 2026 - Dec 2027 Planner Forvencer 17 Month Academic Planner 2026-2027 6.3 x 8.4 Calendar Planner Weekly and Monthly Daily Agenda Book College School Supplie for Student Teacher A5 Purple**](https://www.amazon.com/dp/B0FGXYXKWZ)

Forvencer$7.124.8★6243%▲rising

13

![Jul 2026 - Dec 2027 Planner Forvencer 18 Month Academic Planner 2026-2027 8.5 x 11 Calendar Planner Weekly and Monthly Daily Agenda Book College School Supplies for Student Teacher A4 Pink](https://m.media-amazon.com/images/I/41MHKD0WCWL.jpg) [**Jul 2026 - Dec 2027 Planner Forvencer 18 Month Academic Planner 2026-2027 8.5 x 11 Calendar Planner Weekly and Monthly Daily Agenda Book College School Supplies for Student Teacher A4 Pink**](https://www.amazon.com/dp/B0DHLCT8D3)

Forvencer$14.704.8★1,5393%▼falling

14

![Planner 2026-2027 8.5 x 11 Weekly and Monthly Academic Year Planner Calendar July 2026 - June 2027 Hardcover Large School Planning Agenda With Tabs Perfect for School & Office Supplies A4 Green](https://m.media-amazon.com/images/I/41km0Q02ggL.jpg) [**Planner 2026-2027 8.5 x 11 Weekly and Monthly Academic Year Planner Calendar July 2026 - June 2027 Hardcover Large School Planning Agenda With Tabs Perfect for School & Office Supplies A4 Green**](https://www.amazon.com/dp/B0GF2SGHCZ)

Taja$10.044.7★7483%▲rising

15

![Monthly Planner 2026-2027 Aesthetic 2 Year Months Planner Calendar 18-Months from July 2026 - December 2027 26-27 Monthly Calendar Planner Perfect for School Office Home 7 x 10 - Wildflowers](https://m.media-amazon.com/images/I/51xP36FWykL.jpg) [**Monthly Planner 2026-2027 Aesthetic 2 Year Months Planner Calendar 18-Months from July 2026 - December 2027 26-27 Monthly Calendar Planner Perfect for School Office Home 7 x 10 - Wildflowers**](https://www.amazon.com/dp/B0FX5FF7VG)

Taja$5.254.6★2512%▲rising

**~~Showing 15 of 50 — show all ~~**

## **Product shelf**

All 50 tracked products in this niche.

Top sellersNewestTrending

[![Planner 2026-2027 Academic Year Monthly and Weekly Calendar Planner Jul 2026 - Jun 2027 Hardcover Teacher Student Planning Agenda book with Tabs Perfect for School Office Supplies 6.3 x 8.5 - Wildflowers](https://m.media-amazon.com/images/I/51rI1eu7NDL.jpg)**Planner 2026-2027 Academic Year Monthly and Weekly Calendar Planner Jul 2026 - Jun 2027 Hardcover Teacher Student Planning Agenda book with Tabs Perfect for School Office Supplies 6.3 x 8.5 - Wildflowers** Taja**$7.48**4.7★1,595 reviews](https://www.amazon.com/dp/B0FG7QLGF5) [![Forvencer Academic Planner 2026-2027 Hardcover Calendar Planner Weekly & Monthly July 2026 - June 2027 8.5 x 11 Daily Agenda with Tabs College School Organizer for Student Teacher Pink](https://m.media-amazon.com/images/I/41Z9x1OfgXL.jpg)**Forvencer Academic Planner 2026-2027 Hardcover Calendar Planner Weekly & Monthly July 2026 - June 2027 8.5 x 11 Daily Agenda with Tabs College School Organizer for Student Teacher Pink** Forvencer**$12.02**4.8★3,472 reviews](https://www.amazon.com/dp/B0GDWTXGPV) [![Planner 2026-2027 Academic Weekly and Monthly Calendar Planner July 2026 - June 2027 Hardcover Planning Agenda Book for Desk Accessories and School Supplies - A5 Size (6.3 x 8.5)](https://m.media-amazon.com/images/I/41oZBFuJLzL.jpg)**Planner 2026-2027 Academic Weekly and Monthly Calendar Planner July 2026 - June 2027 Hardcover Planning Agenda Book for Desk Accessories and School Supplies - A5 Size (6.3 x 8.5)** VALOME**$7.75**4.7★673 reviews](https://www.amazon.com/dp/B0FH64LBW5) [![Blue Sky 2026-2027 Weekly and Monthly Academic Year Planner Calendar July 2026 - June 2027 8.5 x 11 Flexible Cover Wirebound Laminated Tabs Enterprise](https://m.media-amazon.com/images/I/31rtwB0iAaL.jpg)**Blue Sky 2026-2027 Weekly and Monthly Academic Year Planner Calendar July 2026 - June 2027 8.5 x 11 Flexible Cover Wirebound Laminated Tabs Enterprise** Blue Sky**$14.89**4.6★3,675 reviews](https://www.amazon.com/dp/B0FYRBKD2G) [![Planner 2026-2027 for Women & Men Academic Monthly and Weekly Calendar Planner Jul 2026 - Jun 2027 A5 (6.3 x 8.5) Teacher Student Planning Book with Tabs Ideal for Office School Supplies - Pink](https://m.media-amazon.com/images/I/41TGCtuwUKL.jpg)**Planner 2026-2027 for Women & Men Academic Monthly and Weekly Calendar Planner Jul 2026 - Jun 2027 A5 (6.3 x 8.5) Teacher Student Planning Book with Tabs Ideal for Office School Supplies - Pink** Taja**$6.22**4.7★1,031 reviews](https://www.amazon.com/dp/B0FB2FCSSP) [![Monthly Planner 2026-2027 18 Months Calendar Planner 2026-2027 Runs from July 2026 - December 2027 7 x 10 Perfect for School Office Home Planning - Green](https://m.media-amazon.com/images/I/41U7D0S4jgL.jpg)**Monthly Planner 2026-2027 18 Months Calendar Planner 2026-2027 Runs from July 2026 - December 2027 7 x 10 Perfect for School Office Home Planning - Green** Taja**$6.22**4.8★554 reviews](https://www.amazon.com/dp/B0FVSJ55DV) [![Anecdote Daily Planner w/ 2026-2027 Calendar | Start Anytime 26 Weeks Undated | 1 Page per Day | 8.5 x 5.2 | Hardcover To-Do List Organizer Plan Your Success Achieve Productivity Goals (Evergreen)](https://m.media-amazon.com/images/I/41pMfEki37L.jpg)**Anecdote Daily Planner w/ 2026-2027 Calendar | Start Anytime 26 Weeks Undated | 1 Page per Day | 8.5 x 5.2 | Hardcover To-Do List Organizer Plan Your Success Achieve Productivity Goals (Evergreen)** ANECDOTE.**$21.88**4.4★5,694 reviews](https://www.amazon.com/dp/B08999GF4R) [![Planner 2026-2027 Monthly and Weekly Academic Planner July 2026 - June 2027 Hardcover Student Teacher Planning Agenda Calendar Book with Tabs Perfect for Office School Supplies A5 (6.3 x 8.5) - Garden](https://m.media-amazon.com/images/I/51c6WggkoLL.jpg)**Planner 2026-2027 Monthly and Weekly Academic Planner July 2026 - June 2027 Hardcover Student Teacher Planning Agenda Calendar Book with Tabs Perfect for Office School Supplies A5 (6.3 x 8.5) - Garden** ZOTIA**$6.45**4.7★714 reviews](https://www.amazon.com/dp/B0FG7WXD4R)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Document Organizing/Classification**27%

*“Very well organized”*

**Size-Overall**10%

*“Good size”*

**Quality-Overall**10%

*“Decent quality”*

**Value For Money**8%

*“Great deal”*

**Advertised Vs Actual Product**7%

*“Exactly as pictured”*

**Design-Overall**7%

*“Very thoughtful design”*

**Ease Of Use**5%

*“Easy to write”*

**Writing Experience**4%

*“large enough for me to write”*

**Color**3%

*“Color is cute”*

**Paper Quality**3%

*“Thick paper”*

### **What buyers complain about **

**Size-Overall**15%

*“Little on the small side”*

**Paper Quality**8%

*“Flimsy junk paper”*

**Quality-Overall**6%

*“The price was high for the quality”*

**Thickness**6%

*“Not as thick”*

**Advertised Vs Actual Product**5%

*“it is deceiving”*

**Document Organizing/Classification**5%

*“I have issues with planners and organizing usually because I am really picky about how they should be organized and flow”*

**Durability**5%

*“Falls apart”*

**Strength**3%

*“Not surprisingly, the corner is slightly crushed”*

**Print Quality**3%

*“Wrongly printed. do not buy”*

**Writing Experience**3%

*“very little space for writing”*

#### **Top return reasons**- Size-Overall57% - Advertised Vs Actual Product12% - Value For Money5% - Design-Overall4% - Paper Quality3% - Functionality-Overall3% - Quality-Overall3% - Color2% - Weight Heavy1% - Strength1%