--- title: "mindfulness journal — Niche Verdict: Skip it (28/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/office-products/mindfulness-journal" last_updated: "2026-07-10T01:37:13.556Z" locale: en meta: description: "a concentrated shelf (top 5 take 97% of clicks) — mindfulness journal doesn't clear our bar today." "og:description": "a concentrated shelf (top 5 take 97% of clicks) — mindfulness journal doesn't clear our bar today." "og:title": "mindfulness journal — Niche Verdict: Skip it (28/100) | Amazon United States - Flapen" --- Back to Flapen home # **mindfulness journal** **Skip it****28/100 ** a concentrated shelf (top 5 take 97% of clicks) — mindfulness journal doesn't clear our bar today. **Market/yr** **$270K** **Growth (1y)** **+37.3%** **Products** **6** **Brands** **5** was 7 a year ago **Sellers** **80** **Price range** **$8.45–$27.55** **Returns** **2.4%** **Rating** **4.7★** **Skip it** Scored 28/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **13** ×0.30 Growth **46** ×0.30 Competition **0** ×0.20 Quality gap **20** ×0.10 Returns **81** ×0.10 ## **Demand** Weekly Amazon search volume, last 75 weeks — +37.3% year over year. 17K9KSpike '25Prime Day '25Holiday '25Spike '26Feb '25Apr '25Jul '25Oct '25Jan '26Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jan, Dec · busiest ÷ quietest = 3.1× ## **Competition** - Intelligent Change66% - ZICVIBE15% - The Gratitude Journal12% - JUTTSY4% - ZICPERY3% The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack. 5 brands and 80 sellers compete here. **Brands** **5 **▼falling was 7 a year ago **Sellers** **80** **Top 5 brand share** **100%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Intelligent Change The Five Minute Journal - Original Daily Gratitude Journal for Women & Men - Mindfulness Happiness & Daily Reflection - Undated Planner - Affirmation Journal - Gifts for Women](https://m.media-amazon.com/images/I/31aQTcuAp5L.jpg) [**Intelligent Change The Five Minute Journal - Original Daily Gratitude Journal for Women & Men - Mindfulness Happiness & Daily Reflection - Undated Planner - Affirmation Journal - Gifts for Women**](https://www.amazon.com/dp/0991846206) Intelligent Change$27.524.5★17,61958%▼falling 2 ![The Original Gratitude Journal - Daily Gratitude Practice with Inspiring Prompts & Quotes for Mindfulness Reflection & Personal Growth 2026 - Wellness Journal for Men & Women](https://m.media-amazon.com/images/I/31L231yl5oL.jpg) [**The Original Gratitude Journal - Daily Gratitude Practice with Inspiring Prompts & Quotes for Mindfulness Reflection & Personal Growth 2026 - Wellness Journal for Men & Women**](https://www.amazon.com/dp/B0DM9M5381) ZICVIBE$10.004.8★33515%▲rising 3 ![The Original Gratitude Journal 2026 - 5 Minute Gratitude Practice with Inspiring Quotes and Mindful Prompts for Affirmation Reflection & Wellness - Daily Happiness Journal for Women & Men by Thankful Path](https://m.media-amazon.com/images/I/315pwg9X8oL.jpg) [**The Original Gratitude Journal 2026 - 5 Minute Gratitude Practice with Inspiring Quotes and Mindful Prompts for Affirmation Reflection & Wellness - Daily Happiness Journal for Women & Men by Thankful Path**](https://www.amazon.com/dp/B0C5DX5MMQ) The Gratitude Journal$25.624.7★28712%▲rising 4 ![Intelligent Change: The Five Minute Journal - Daily Gratitude Journal for Happiness Mindfulness and Reflection - Undated Life Planner](https://m.media-amazon.com/images/I/319EfYGgrmL.jpg) [**Intelligent Change: The Five Minute Journal - Daily Gratitude Journal for Happiness Mindfulness and Reflection - Undated Life Planner**](https://www.amazon.com/dp/B08V1TYGJ6) Intelligent Change$27.554.5★17,6198%▲rising 5 ![The Daily Gratitude Journal 2026 Guided Gratitude Practice for Women & Men 2 Fresh Prompts Every Day Mindfulness Happiness & Daily Reflection Undated Affirmation Journal with Gift Box](https://m.media-amazon.com/images/I/31L2XpXW9aL.jpg) [**The Daily Gratitude Journal 2026 Guided Gratitude Practice for Women & Men 2 Fresh Prompts Every Day Mindfulness Happiness & Daily Reflection Undated Affirmation Journal with Gift Box**](https://www.amazon.com/dp/B0GZ3GYXL4) JUTTSY$15.645.0★314%▲rising 6 ![The Gratitude Journal - for More Mindfulness Happiness Positive Vibes Affirmations Productivity and Self Reflection -Undated Daily Journal](https://m.media-amazon.com/images/I/41nfbh7-ZwL.jpg) [**The Gratitude Journal - for More Mindfulness Happiness Positive Vibes Affirmations Productivity and Self Reflection -Undated Daily Journal**](https://www.amazon.com/dp/B0CBCT68YY) ZICPERY$8.454.8★4113%—flat ## **Product shelf** All 6 tracked products in this niche. Top sellersNewestTrending [![Intelligent Change The Five Minute Journal - Original Daily Gratitude Journal for Women & Men - Mindfulness Happiness & Daily Reflection - Undated Planner - Affirmation Journal - Gifts for Women](https://m.media-amazon.com/images/I/31aQTcuAp5L.jpg)**Intelligent Change The Five Minute Journal - Original Daily Gratitude Journal for Women & Men - Mindfulness Happiness & Daily Reflection - Undated Planner - Affirmation Journal - Gifts for Women** Intelligent Change**$27.52**4.5★17,619 reviews](https://www.amazon.com/dp/0991846206) [![The Original Gratitude Journal - Daily Gratitude Practice with Inspiring Prompts & Quotes for Mindfulness Reflection & Personal Growth 2026 - Wellness Journal for Men & Women](https://m.media-amazon.com/images/I/31L231yl5oL.jpg)**The Original Gratitude Journal - Daily Gratitude Practice with Inspiring Prompts & Quotes for Mindfulness Reflection & Personal Growth 2026 - Wellness Journal for Men & Women** ZICVIBE**$10.00**4.8★335 reviews](https://www.amazon.com/dp/B0DM9M5381) [![The Original Gratitude Journal 2026 - 5 Minute Gratitude Practice with Inspiring Quotes and Mindful Prompts for Affirmation Reflection & Wellness - Daily Happiness Journal for Women & Men by Thankful Path](https://m.media-amazon.com/images/I/315pwg9X8oL.jpg)**The Original Gratitude Journal 2026 - 5 Minute Gratitude Practice with Inspiring Quotes and Mindful Prompts for Affirmation Reflection & Wellness - Daily Happiness Journal for Women & Men by Thankful Path** The Gratitude Journal**$25.62**4.7★287 reviews](https://www.amazon.com/dp/B0C5DX5MMQ) [![Intelligent Change: The Five Minute Journal - Daily Gratitude Journal for Happiness Mindfulness and Reflection - Undated Life Planner](https://m.media-amazon.com/images/I/319EfYGgrmL.jpg)**Intelligent Change: The Five Minute Journal - Daily Gratitude Journal for Happiness Mindfulness and Reflection - Undated Life Planner** Intelligent Change**$27.55**4.5★17,619 reviews](https://www.amazon.com/dp/B08V1TYGJ6) [![The Daily Gratitude Journal 2026 Guided Gratitude Practice for Women & Men 2 Fresh Prompts Every Day Mindfulness Happiness & Daily Reflection Undated Affirmation Journal with Gift Box](https://m.media-amazon.com/images/I/31L2XpXW9aL.jpg)**The Daily Gratitude Journal 2026 Guided Gratitude Practice for Women & Men 2 Fresh Prompts Every Day Mindfulness Happiness & Daily Reflection Undated Affirmation Journal with Gift Box** JUTTSY**$15.64**5.0★31 reviews](https://www.amazon.com/dp/B0GZ3GYXL4) [![The Gratitude Journal - for More Mindfulness Happiness Positive Vibes Affirmations Productivity and Self Reflection -Undated Daily Journal](https://m.media-amazon.com/images/I/41nfbh7-ZwL.jpg)**The Gratitude Journal - for More Mindfulness Happiness Positive Vibes Affirmations Productivity and Self Reflection -Undated Daily Journal** ZICPERY**$8.45**4.8★411 reviews](https://www.amazon.com/dp/B0CBCT68YY) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**17% *“Great quality”* **Design-Overall**15% *“The design is also beautiful”* **Ease Of Use**15% *“it's easy to use”* **Value For Money**11% *“Its so affordable”* **Paper Quality**11% *“nice paper quality”* **Advertised Vs Actual Product**5% *“It is better than I expect”* **Color**5% *“The neutral color palette makes it a thoughtful gift for men or women”* **Writing Experience**5% *“Its an easy way to journal in the AM and PM”* **Instructions/User Manual/Troubleshooting**3% *“The prompts are simple”* **Fun/Entertainment Experience**2% *“In addition to being easy to get started right away, and fun to fill out, the daily quotes are diverse and thought-provoking”* ### **What buyers complain about ** **Writing Experience**15% *“Not enough writing space”* **Design-Overall**13% *“The layout does not feel intentional at all”* **Advertised Vs Actual Product**13% *“Except for a problem with the listing images”* **Office Usability**10% *“Good product, not for a lot of journaling/writing”* **Quality-Overall**10% *“The quality of the exterior/cover seems a little less substantial”* **Ease Of Cleaning**10% *“I would have preferred to have it clean to start”* **Value For Money**3% *“Not worth the price at all”* **Paper Quality**3% *“Without holding it with another hand to keep the paper flat- it makes writing somewhat harder”* #### **Top return reasons**- Value For Money15% - Advertised Vs Actual Product15% - Size-Overall11% - Product Condition8% - Color8% - Instructions/User Manual/Troubleshooting7% - Paper Quality5% - Ease Of Cleaning4% - Gifting Purpose4% - Functionality-Overall4%