---
title: "midori planner — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/office-products/midori-planner"
last_updated: "2026-07-09T22:54:05.456Z"
locale: en
meta:
  description: "midori planner shows demand growing +383.6%, but a small market ($122K/yr) keeps it on the watch list."
  "og:description": "midori planner shows demand growing +383.6%, but a small market ($122K/yr) keeps it on the watch list."
  "og:title": "midori planner — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
---

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# **midori planner**

**Worth a look****56/100 **

midori planner shows demand growing +383.6%, but a small market ($122K/yr) keeps it on the watch list.

**Market/yr**

**$122K**

**Growth (1y)**

**+383.6%**

**Products**

**40**

**Brands**

**10**

was 13 a year ago

**Sellers**

**162**

**Price range**

**$7.87–$47.07**

**Returns**

**2.0%**

**Rating**

**4.7★**

**Worth a look**

Scored 56/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**6**

 ×0.30

Growth

**91**

 ×0.30

Competition

**81**

 ×0.20

Quality gap

**24**

 ×0.10

Returns

**84**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 36 weeks — +383.6% year over year.

15K8KHoliday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

## **Competition**

- Midori56% - DESIGNPHIL24% - Humutan5% - Oxford5% - ほぼ日4% - Traveler's Notebook2% - Other (4 brands)3%

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen. 10 brands and 162 sellers compete here.

**Brands**

**10 **▼falling

was 13 a year ago

**Sellers**

**162**

**Top 5 brand share**

**94%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![DESIGNPHIL Midori 12396006 Diary 5 Year Consecutive Door Black](https://m.media-amazon.com/images/I/413hZiT6S+L.jpg) [**DESIGNPHIL Midori 12396006 Diary 5 Year Consecutive Door Black**](https://www.amazon.com/dp/B009YBBB9K)

Midori$24.234.7★78512%—flat

2
![DESIGNPHIL Midori 12395006 Diary 3 Year Consecutive Door Brown](https://m.media-amazon.com/images/I/41tpUBFyFoL.jpg) [**DESIGNPHIL Midori 12395006 Diary 3 Year Consecutive Door Brown**](https://www.amazon.com/dp/B009YBBB5Y)

Midori$25.304.6★2626%▼falling

3
![Midori 15003006 MD Notebook A5 Grid Ruled](https://m.media-amazon.com/images/I/31Lt2WHlaEL.jpg) [**Midori 15003006 MD Notebook A5 Grid Ruled**](https://www.amazon.com/dp/B0091GBD00)

Midori$13.464.8★3,5325%—flat

4
![Midori Book Style Diary 2026 B6 Model Weekly Cat Pattern Navy Blue 22378006 (Starts from January 2026)](https://m.media-amazon.com/images/I/415Yh7bBnCL.jpg) [**Midori Book Style Diary 2026 B6 Model Weekly Cat Pattern Navy Blue 22378006 (Starts from January 2026)**](https://www.amazon.com/dp/B0FD2DW787)

DESIGNPHIL$28.704.9★125%▲rising

5
![Midori MD Notebook Diary 2026 A5 Monthly Limited Edition Bookmark 22405006 (Starts on December 2025)](https://m.media-amazon.com/images/I/31r7E1ZdtAL.jpg) [**Midori MD Notebook Diary 2026 A5 Monthly Limited Edition Bookmark 22405006 (Starts on December 2025)**](https://www.amazon.com/dp/B0FH5Y7HLV)

DESIGNPHIL$27.604.3★225%▼falling

6
![Midori MD Notebook - A5 Grid Paper (15003006) + MD notebook cover & lt; A5 & gt (49360006) -VALUE SET](https://m.media-amazon.com/images/I/317vOsZZrbL.jpg) [**Midori MD Notebook - A5 Grid Paper (15003006) + MD notebook cover & lt; A5 & gt (49360006) -VALUE SET**](https://www.amazon.com/dp/B01LX3YLGG)

Humutan$17.524.8★1,2875%▲rising

7
![Midori 12851006 Diary 5 Year Consecutive Door Red](https://m.media-amazon.com/images/I/41fV9XtOgmL.jpg) [**Midori 12851006 Diary 5 Year Consecutive Door Red**](https://www.amazon.com/dp/B00NV6KADC)

Midori$25.884.7★7855%—flat

8
![Hobonichi Techo 2026 Original Book A6 English Daily January Start Monday Start Planner](https://m.media-amazon.com/images/I/21j0EannwmL.jpg) [**Hobonichi Techo 2026 Original Book A6 English Daily January Start Monday Start Planner**](https://www.amazon.com/dp/B0FJ2SQV9H)

ほぼ日$38.254.7★4134%▲rising

9
![Midori Feel The Length of the Day 2026 B6 Weekly Limited Edition Bookmark Included Light Purple 22399006 (Starts on December 2025)](https://m.media-amazon.com/images/I/41FxKTXL27L.jpg) [**Midori Feel The Length of the Day 2026 B6 Weekly Limited Edition Bookmark Included Light Purple 22399006 (Starts on December 2025)**](https://www.amazon.com/dp/B0FH5T3ZLL)

DESIGNPHIL$33.484.6★223%▼falling

10

![Oxford One Line a Day 5 Year Journal Daily Keepsake Memory Book with Undated Entries 366 Pages 5.6 x 8.3 Pale Blue Hardcover Ribbon Markers and Pocket for Photos and Mementos (1017048)](https://m.media-amazon.com/images/I/31yyqWxHXKL.jpg) [**Oxford One Line a Day 5 Year Journal Daily Keepsake Memory Book with Undated Entries 366 Pages 5.6 x 8.3 Pale Blue Hardcover Ribbon Markers and Pocket for Photos and Mementos (1017048)**](https://www.amazon.com/dp/B0G5TVKGHZ)

Oxford$12.384.7★693%▲rising

11

![DESIGNPHIL Midori 12871006 Diary Kimagure A](https://m.media-amazon.com/images/I/41-4hASUJjL.jpg) [**DESIGNPHIL Midori 12871006 Diary Kimagure A**](https://www.amazon.com/dp/B075ZTS2YK)

Midori$13.274.3★1,5563%▲rising

12

![DESIGNPHIL Midori 15312006 Notebook MD Notebook Journal A5 1 Page Per Day Unruled A](https://m.media-amazon.com/images/I/31yWrxPmt4L.jpg) [**DESIGNPHIL Midori 15312006 Notebook MD Notebook Journal A5 1 Page Per Day Unruled A**](https://www.amazon.com/dp/B0BT487HJ8)

Midori$22.044.7★1243%▼falling

13

![Midori MD Notebook Diary 2026 Bunko Monthly Limited Edition Bookmark 22403006 (Starts in December 2025)](https://m.media-amazon.com/images/I/31ZxZsMOS7L.jpg) [**Midori MD Notebook Diary 2026 Bunko Monthly Limited Edition Bookmark 22403006 (Starts in December 2025)**](https://www.amazon.com/dp/B0FH5Z1HB8)

DESIGNPHIL$26.034.1★83%▲rising

14

![DESIGNPHIL Midori 12883006 Diary 5 Years Consecutive Embroidery Floral Print Beige](https://m.media-amazon.com/images/I/51LJN8S7+TL.jpg) [**DESIGNPHIL Midori 12883006 Diary 5 Years Consecutive Embroidery Floral Print Beige**](https://www.amazon.com/dp/B07YHR16YC)

Midori$33.094.7★1823%▼falling

15

![Midori MD Notebook Diary 2026 A5 Monthly Planner 22405006 (Starts on December 2025)](https://m.media-amazon.com/images/I/31zr8IwCMcL.jpg) [**Midori MD Notebook Diary 2026 A5 Monthly Planner 22405006 (Starts on December 2025)**](https://www.amazon.com/dp/B0FD2XGV9M)

DESIGNPHIL$29.204.8★372%▲rising

**~~Showing 15 of 40 — show all ~~**

## **Product shelf**

All 40 tracked products in this niche.

Top sellersNewestTrending

[![DESIGNPHIL Midori 12396006 Diary 5 Year Consecutive Door Black](https://m.media-amazon.com/images/I/413hZiT6S+L.jpg)**DESIGNPHIL Midori 12396006 Diary 5 Year Consecutive Door Black** Midori**$24.23**4.7★785 reviews](https://www.amazon.com/dp/B009YBBB9K) [![DESIGNPHIL Midori 12395006 Diary 3 Year Consecutive Door Brown](https://m.media-amazon.com/images/I/41tpUBFyFoL.jpg)**DESIGNPHIL Midori 12395006 Diary 3 Year Consecutive Door Brown** Midori**$25.30**4.6★262 reviews](https://www.amazon.com/dp/B009YBBB5Y) [![Midori 15003006 MD Notebook A5 Grid Ruled](https://m.media-amazon.com/images/I/31Lt2WHlaEL.jpg)**Midori 15003006 MD Notebook A5 Grid Ruled** Midori**$13.46**4.8★3,532 reviews](https://www.amazon.com/dp/B0091GBD00) [![Midori Book Style Diary 2026 B6 Model Weekly Cat Pattern Navy Blue 22378006 (Starts from January 2026)](https://m.media-amazon.com/images/I/415Yh7bBnCL.jpg)**Midori Book Style Diary 2026 B6 Model Weekly Cat Pattern Navy Blue 22378006 (Starts from January 2026)** DESIGNPHIL**$28.70**4.9★12 reviews](https://www.amazon.com/dp/B0FD2DW787) [![Midori MD Notebook Diary 2026 A5 Monthly Limited Edition Bookmark 22405006 (Starts on December 2025)](https://m.media-amazon.com/images/I/31r7E1ZdtAL.jpg)**Midori MD Notebook Diary 2026 A5 Monthly Limited Edition Bookmark 22405006 (Starts on December 2025)** DESIGNPHIL**$27.60**4.3★22 reviews](https://www.amazon.com/dp/B0FH5Y7HLV) [![Midori MD Notebook - A5 Grid Paper (15003006) + MD notebook cover & lt; A5 & gt (49360006) -VALUE SET](https://m.media-amazon.com/images/I/317vOsZZrbL.jpg)**Midori MD Notebook - A5 Grid Paper (15003006) + MD notebook cover & lt; A5 & gt (49360006) -VALUE SET** Humutan**$17.52**4.8★1,287 reviews](https://www.amazon.com/dp/B01LX3YLGG) [![Midori 12851006 Diary 5 Year Consecutive Door Red](https://m.media-amazon.com/images/I/41fV9XtOgmL.jpg)**Midori 12851006 Diary 5 Year Consecutive Door Red** Midori**$25.88**4.7★785 reviews](https://www.amazon.com/dp/B00NV6KADC) [![Hobonichi Techo 2026 Original Book A6 English Daily January Start Monday Start Planner](https://m.media-amazon.com/images/I/21j0EannwmL.jpg)**Hobonichi Techo 2026 Original Book A6 English Daily January Start Monday Start Planner** ほぼ日**$38.25**4.7★413 reviews](https://www.amazon.com/dp/B0FJ2SQV9H)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Paper Quality**30%

*“The paper quality is solid”*

**Quality-Overall**11%

*“Good quality”*

**Document Organizing/Classification**6%

*“Keep organized”*

**Value For Money**6%

*“Worth the money”*

**Writing Experience**5%

*“Super nice to write on”*

**Size-Overall**5%

*“Such a convenient size”*

**Design-Overall**4%

*“The design is very beautiful”*

**Advertised Vs Actual Product**4%

*“It worked better than expected”*

**Ease Of Use**3%

*“Overall it feels like a simple”*

**Fun/Entertainment Experience**2%

*“A diary as a time machine - very cool idea”*

### **What buyers complain about **

**Paper Quality**16%

*“The paper is thin”*

**Value For Money**12%

*“A tad expensive”*

**Size-Overall**7%

*“It's almost too small”*

**Thickness**6%

*“Thinner than I expected though”*

**Writing Experience**4%

*“it becomes tedious to try to write in a way you do not always write in to avoid the ghosting -”*

**Ink Leakage**3%

*“The only ones that bleed are permanent ink or alcohol based”*

**Advertised Vs Actual Product**3%

*“It's hard to see in the product photo”*

**Leather Quality**3%

*“It is faux leather with a band to keep it shut”*

**Defective Material/Parts**2%

*“i try not to complain ever but im very disappointed that it came a damaged”*

**Shape/Style**2%

*“I am no going to use it isnt my style”*

#### **Top return reasons**- Size-Overall66% - Value For Money8% - Paper Quality7% - Advertised Vs Actual Product6% - Product Condition2% - Design-Overall2% - Writing Experience1% - Thin1% - Weight Heavy1% - Defective Material/Parts1%