---
title: "lists — Niche Verdict: Skip it (53/100) | Amazon United States - Flapen"
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last_updated: "2026-07-09T23:38:16.731Z"
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meta:
  description: "strong incumbent ratings (4.7★) — lists doesn't clear our bar today."
  "og:description": "strong incumbent ratings (4.7★) — lists doesn't clear our bar today."
  "og:title": "lists — Niche Verdict: Skip it (53/100) | Amazon United States - Flapen"
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# **lists**

**Skip it****53/100 **

strong incumbent ratings (4.7★) — lists doesn't clear our bar today.

**Market/yr**

**$683K**

**Growth (1y)**

**+150.8%**

**Products**

**31**

**Brands**

**18**

was 22 a year ago

**Sellers**

**19**

**Price range**

**$5.03–$20.48**

**Returns**

**0.8%**

**Rating**

**4.7★**

**Skip it**

Scored 53/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**28**

 ×0.30

Growth

**71**

 ×0.30

Competition

**57**

 ×0.20

Quality gap

**20**

 ×0.10

Returns

**94**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +150.8% year over year.

109K54KHoliday '24Prime Day '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jan, Dec · busiest ÷ quietest = 1.8×

## **Competition**

- Of a Happy Kind20% - CICPAP11% - Thboxes10% - Taja10% - KAICN9% - Forvencer8% - Other (12 brands)32%

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them. 18 brands and 19 sellers compete here.

**Brands**

**18 **▼falling

was 22 a year ago

**Sellers**

**19**

**Top 5 brand share**

**59%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![To Do List Notepad: With Multiple Functional Sections - 6.5 x 9.8 60 Sheets - Spiral Daily Planner Notebook - Task CheckList Organizer Agenda Pad for Work - Note & Todo List Organization Notebooks](https://m.media-amazon.com/images/I/5188B6sUNfL.jpg) [**To Do List Notepad: With Multiple Functional Sections - 6.5 x 9.8 60 Sheets - Spiral Daily Planner Notebook - Task CheckList Organizer Agenda Pad for Work - Note & Todo List Organization Notebooks**](https://www.amazon.com/dp/B0BS2J4VKY)

Of a Happy Kind$7.984.8★3,16119%▼falling

2
![To Do List Notepad - To Do List Notebook for Work with 52 Sheets Undated Daily Planner Perfect for Enhanced Productivity and Goal Achievement - Green](https://m.media-amazon.com/images/I/41aGiB5csrL.jpg) [**To Do List Notepad - To Do List Notebook for Work with 52 Sheets Undated Daily Planner Perfect for Enhanced Productivity and Goal Achievement - Green**](https://www.amazon.com/dp/B0CM2C4W88)

CICPAP$5.564.8★1,18811%▲rising

3
![To Do List Notepad 3 Pack Undated Daily Planner Notepad With To Do List Notebook Checklist Planner Spiral Waterproof Notepad for Office Supplies School Planner 52 Sheets/Pack 5.5*8.3 A5 Size](https://m.media-amazon.com/images/I/412HLZxUtFL.jpg) [**To Do List Notepad 3 Pack Undated Daily Planner Notepad With To Do List Notebook Checklist Planner Spiral Waterproof Notepad for Office Supplies School Planner 52 Sheets/Pack 5.5*8.3 A5 Size**](https://www.amazon.com/dp/B0BX94GXYD)

KAICN$13.394.8★8659%—flat

4
![Forvencer To Do List Notepad (6.5 x9.8) To Do List Notebook for Work Undated Daily Planner Organizer for Tasks Checklist & Goal Planning To Do List Perfect for Office School Cute](https://m.media-amazon.com/images/I/419E3NAMKtL.jpg) [**Forvencer To Do List Notepad (6.5 x9.8) To Do List Notebook for Work Undated Daily Planner Organizer for Tasks Checklist & Goal Planning To Do List Perfect for Office School Cute**](https://www.amazon.com/dp/B0DK34JV79)

Forvencer$5.034.8★4478%▲rising

5
![2 Packs To Do List Notepad 104 Pages To Do List Notebook A5 Undated Daily Planner Notepad with Task Checklist Home Office School Supplies](https://m.media-amazon.com/images/I/41XzU5O9-fL.jpg) [**2 Packs To Do List Notepad 104 Pages To Do List Notebook A5 Undated Daily Planner Notepad with Task Checklist Home Office School Supplies**](https://www.amazon.com/dp/B0D2XQTWPZ)

Thboxes$8.794.7★6645%▲rising

6
![Taja To Do List Notepad - To Do List Notebook for Work with 52 Sheets 9.8 x 6.5 Undated Daily Planner Perfect for Daily Tasks and Goal Setting Notepad Suitable for Office Home & School - Greenery Sway](https://m.media-amazon.com/images/I/41ZyOYSD-AL.jpg) [**Taja To Do List Notepad - To Do List Notebook for Work with 52 Sheets 9.8 x 6.5 Undated Daily Planner Perfect for Daily Tasks and Goal Setting Notepad Suitable for Office Home & School - Greenery Sway**](https://www.amazon.com/dp/B0C1GW4GD4)

Taja$6.654.8★4,2334%▼falling

7
![Mr. Pen- to Do List Sticky Notes 3 x 5 9 Pads 360 Sheets](https://m.media-amazon.com/images/I/41yD4zGOy9L.jpg) [**Mr. Pen- to Do List Sticky Notes 3 x 5 9 Pads 360 Sheets**](https://www.amazon.com/dp/B0CKJNXM24)

Mr. Pen$6.744.4★1,0594%▼falling

8
![ZICOTO Beautiful To Do List Note Pads Set Of 2 for Easy Daily Planning - The Perfect Work Notepads Notebooks and Office Desk Supplies For Women - Perfect to Effectively Organize Your Tasks](https://m.media-amazon.com/images/I/51gMXFcHCbL.jpg) [**ZICOTO Beautiful To Do List Note Pads Set Of 2 for Easy Daily Planning - The Perfect Work Notepads Notebooks and Office Desk Supplies For Women - Perfect to Effectively Organize Your Tasks**](https://www.amazon.com/dp/B0DLBH24Q5)

ZICOTO$6.914.8★2773%▼falling

9
![To Do List Notepad 120 Pages 6.7x9.8 to Do List Notebook Undated Daily Planner Notepad with Task Checklist Home Office School Supplies](https://m.media-amazon.com/images/I/41UXYMk4oEL.jpg) [**To Do List Notepad 120 Pages 6.7x9.8 to Do List Notebook Undated Daily Planner Notepad with Task Checklist Home Office School Supplies**](https://www.amazon.com/dp/B0DFYLNSQK)

Thboxes$6.884.4★2093%▲rising

10

![HADIGU To Do List Notepad A5 Size (8.3x5.8) Premium Thick Paper With Cardboard Back Support Undated Daily Planner Notepad Daily To Do List Notebook Ruled Pages Checkboxes Deadline Column.](https://m.media-amazon.com/images/I/41sroaZ4vtL.jpg) [**HADIGU To Do List Notepad A5 Size (8.3x5.8) Premium Thick Paper With Cardboard Back Support Undated Daily Planner Notepad Daily To Do List Notebook Ruled Pages Checkboxes Deadline Column.**](https://www.amazon.com/dp/B0C46QSD8W)

HADIGU$9.094.6★2583%—flat

11

![104 Pgs To Do List Notepad - Daily Planner Notepad Undated 52 Duplex-Printed Undated Sheets Tear Off 6.5 x 9.8 Checklist Productivity Organizer with Hourly Schedule for Tasks](https://m.media-amazon.com/images/I/41KH0bzQwnL.jpg) [**104 Pgs To Do List Notepad - Daily Planner Notepad Undated 52 Duplex-Printed Undated Sheets Tear Off 6.5 x 9.8 Checklist Productivity Organizer with Hourly Schedule for Tasks**](https://www.amazon.com/dp/B09M9KQ9RY)

GOLDPEI$5.704.7★5,2913%▲rising

12

![Weekly To Do List Notepad 8.5x11 Weekly Desk Planner with 52 Tear Off Sheets Undated Weekly Planner Habit Tracker & Productivity Organizer for Home and Work Pink](https://m.media-amazon.com/images/I/4190UOJCpPL.jpg) [**Weekly To Do List Notepad 8.5x11 Weekly Desk Planner with 52 Tear Off Sheets Undated Weekly Planner Habit Tracker & Productivity Organizer for Home and Work Pink**](https://www.amazon.com/dp/B0CZNZHTYZ)

Thboxes$7.564.8★7942%▲rising

13

![To Do List Notepad - Daily Planner Notepad 104 Pages Task Planner 6.7 x 9.8 Double Sided Spiral Notebook with Checklist Productivity Planning Pad for Work Office Home-Pink](https://m.media-amazon.com/images/I/41-2khifzTL.jpg) [**To Do List Notepad - Daily Planner Notepad 104 Pages Task Planner 6.7 x 9.8 Double Sided Spiral Notebook with Checklist Productivity Planning Pad for Work Office Home-Pink**](https://www.amazon.com/dp/B0CDGHYN2P)

KMQOY$5.734.8★5932%▲rising

14

![Taja Weekly To Do List Notepad with 52 Undated Sheets8.511- Weekly Desk Planner for Women & Man Work and Home -1 Pack Violet Dream](https://m.media-amazon.com/images/I/41WUpR8E-PL.jpg) [**Taja Weekly To Do List Notepad with 52 Undated Sheets8.511- Weekly Desk Planner for Women & Man Work and Home -1 Pack Violet Dream**](https://www.amazon.com/dp/B0C74LCGGJ)

Taja$6.874.8★2,4152%▼falling

15

![Taja To Do List Notepad - To Do List Notebook for Work with 52 Sheets 9.8 x 6.5 Undated Daily Planner Perfect for Daily Tasks and Goal Setting Notepad Suitable for Office Home & School - Violet Dream](https://m.media-amazon.com/images/I/414bSoWFLTL.jpg) [**Taja To Do List Notepad - To Do List Notebook for Work with 52 Sheets 9.8 x 6.5 Undated Daily Planner Perfect for Daily Tasks and Goal Setting Notepad Suitable for Office Home & School - Violet Dream**](https://www.amazon.com/dp/B0C1GQSZ56)

Taja$7.434.8★4,2332%▼falling

**~~Showing 15 of 31 — show all ~~**

## **Product shelf**

All 31 tracked products in this niche.

Top sellersNewestTrending

[![To Do List Notepad: With Multiple Functional Sections - 6.5 x 9.8 60 Sheets - Spiral Daily Planner Notebook - Task CheckList Organizer Agenda Pad for Work - Note & Todo List Organization Notebooks](https://m.media-amazon.com/images/I/5188B6sUNfL.jpg)**To Do List Notepad: With Multiple Functional Sections - 6.5 x 9.8 60 Sheets - Spiral Daily Planner Notebook - Task CheckList Organizer Agenda Pad for Work - Note & Todo List Organization Notebooks** Of a Happy Kind**$7.98**4.8★3,161 reviews](https://www.amazon.com/dp/B0BS2J4VKY) [![To Do List Notepad - To Do List Notebook for Work with 52 Sheets Undated Daily Planner Perfect for Enhanced Productivity and Goal Achievement - Green](https://m.media-amazon.com/images/I/41aGiB5csrL.jpg)**To Do List Notepad - To Do List Notebook for Work with 52 Sheets Undated Daily Planner Perfect for Enhanced Productivity and Goal Achievement - Green** CICPAP**$5.56**4.8★1,188 reviews](https://www.amazon.com/dp/B0CM2C4W88) [![To Do List Notepad 3 Pack Undated Daily Planner Notepad With To Do List Notebook Checklist Planner Spiral Waterproof Notepad for Office Supplies School Planner 52 Sheets/Pack 5.5*8.3 A5 Size](https://m.media-amazon.com/images/I/412HLZxUtFL.jpg)**To Do List Notepad 3 Pack Undated Daily Planner Notepad With To Do List Notebook Checklist Planner Spiral Waterproof Notepad for Office Supplies School Planner 52 Sheets/Pack 5.5*8.3 A5 Size** KAICN**$13.39**4.8★865 reviews](https://www.amazon.com/dp/B0BX94GXYD) [![Forvencer To Do List Notepad (6.5 x9.8) To Do List Notebook for Work Undated Daily Planner Organizer for Tasks Checklist & Goal Planning To Do List Perfect for Office School Cute](https://m.media-amazon.com/images/I/419E3NAMKtL.jpg)**Forvencer To Do List Notepad (6.5 x9.8) To Do List Notebook for Work Undated Daily Planner Organizer for Tasks Checklist & Goal Planning To Do List Perfect for Office School Cute** Forvencer**$5.03**4.8★447 reviews](https://www.amazon.com/dp/B0DK34JV79) [![2 Packs To Do List Notepad 104 Pages To Do List Notebook A5 Undated Daily Planner Notepad with Task Checklist Home Office School Supplies](https://m.media-amazon.com/images/I/41XzU5O9-fL.jpg)**2 Packs To Do List Notepad 104 Pages To Do List Notebook A5 Undated Daily Planner Notepad with Task Checklist Home Office School Supplies** Thboxes**$8.79**4.7★664 reviews](https://www.amazon.com/dp/B0D2XQTWPZ) [![Taja To Do List Notepad - To Do List Notebook for Work with 52 Sheets 9.8 x 6.5 Undated Daily Planner Perfect for Daily Tasks and Goal Setting Notepad Suitable for Office Home & School - Greenery Sway](https://m.media-amazon.com/images/I/41ZyOYSD-AL.jpg)**Taja To Do List Notepad - To Do List Notebook for Work with 52 Sheets 9.8 x 6.5 Undated Daily Planner Perfect for Daily Tasks and Goal Setting Notepad Suitable for Office Home & School - Greenery Sway** Taja**$6.65**4.8★4,233 reviews](https://www.amazon.com/dp/B0C1GW4GD4) [![Mr. Pen- to Do List Sticky Notes 3 x 5 9 Pads 360 Sheets](https://m.media-amazon.com/images/I/41yD4zGOy9L.jpg)**Mr. Pen- to Do List Sticky Notes 3 x 5 9 Pads 360 Sheets** Mr. Pen**$6.74**4.4★1,059 reviews](https://www.amazon.com/dp/B0CKJNXM24) [![ZICOTO Beautiful To Do List Note Pads Set Of 2 for Easy Daily Planning - The Perfect Work Notepads Notebooks and Office Desk Supplies For Women - Perfect to Effectively Organize Your Tasks](https://m.media-amazon.com/images/I/51gMXFcHCbL.jpg)**ZICOTO Beautiful To Do List Note Pads Set Of 2 for Easy Daily Planning - The Perfect Work Notepads Notebooks and Office Desk Supplies For Women - Perfect to Effectively Organize Your Tasks** ZICOTO**$6.91**4.8★277 reviews](https://www.amazon.com/dp/B0DLBH24Q5)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Document Organizing/Classification**24%

*“WELL ORGANIZED”*

**Quality-Overall**11%

*“Good quality”*

**Paper Quality**9%

*“The paper is also very sturdy”*

**Ease Of Use**8%

*“easy to write on”*

**Advertised Vs Actual Product**6%

*“As pictured”*

**Design-Overall**5%

*“Its a stylish design”*

**Size-Overall**5%

*“Perfect size”*

**Office Usability**4%

*“Great to keep your office work organized”*

**Color**4%

*“The green is perfect”*

**Value For Money**4%

*“Good value”*

### **What buyers complain about **

**Value For Money**12%

*“Not worth the price”*

**Size-Overall**8%

*“I did not read the actual size”*

**Thickness**8%

*“But these were thicker before”*

**Paper Quality**6%

*“has thinner paper”*

**Double-Sided Printing**6%

*“I took stars off because it says this is printed on both sides”*

**Quality-Overall**6%

*“trash quality”*

**Adhesion/Stickiness**5%

*“Note sheet does not stick”*

**Writing Experience**4%

*“Not a lot of writing space”*

**Strength**3%

*“a little flimsy”*

**Print Quality**2%

*“Those some of the printing for the bullets seem faded”*

#### **Top return reasons**- Size-Overall50% - Value For Money8% - Advertised Vs Actual Product7% - Paper Quality5% - Quality-Overall5% - Adhesion/Stickiness3% - Color3% - Print Quality2% - Functionality-Overall2% - Design-Overall2%