---
title: "journal ruler — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/office-products/journal-ruler"
last_updated: "2026-07-10T00:49:43.086Z"
locale: en
meta:
  description: "journal ruler shows low returns (0.7%), but a small market ($45K/yr) keeps it on the watch list."
  "og:description": "journal ruler shows low returns (0.7%), but a small market ($45K/yr) keeps it on the watch list."
  "og:title": "journal ruler — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

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# **journal ruler**

**Worth a look****54/100 **

journal ruler shows low returns (0.7%), but a small market ($45K/yr) keeps it on the watch list.

**Market/yr**

**$45K**

**Growth (1y)**

**+389.3%**

**Products**

**35**

**Brands**

**22**

was 17 a year ago

**Sellers**

**102**

**Price range**

**$2.07–$16.32**

**Returns**

**0.7%**

**Rating**

**4.5★**

**Worth a look**

Scored 54/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**2**

 ×0.30

Growth

**92**

 ×0.30

Competition

**62**

 ×0.20

Quality gap

**40**

 ×0.10

Returns

**95**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 23 weeks — +389.3% year over year.

4K2KFeb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

## **Competition**

- Westcott21% - PETER PAUPER PRESS19% - Midori19% - Mr. Pen5% - Zotemo4% - Sunsella4% - Other (16 brands)28%

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them. 22 brands and 102 sellers compete here.

**Brands**

**22 **▲rising

was 17 a year ago

**Sellers**

**102**

**Top 5 brand share**

**69%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Metal Stencil Bookmark for Bullet Journals Hardcover](https://m.media-amazon.com/images/I/31E8xkKqEGL.jpg) [**Metal Stencil Bookmark for Bullet Journals Hardcover**](https://www.amazon.com/dp/1441325867)

PETER PAUPER PRESS$6.224.5★8,66818%▼falling

2
![DESIGNPHIL 42290006 Midori Clip Ruler Copper A](https://m.media-amazon.com/images/I/41VSdJXbZnL.jpg) [**DESIGNPHIL 42290006 Midori Clip Ruler Copper A**](https://www.amazon.com/dp/B0BNQ492ZT)

Midori$10.254.5★22811%▲rising

3
![Westcott Transparent 10ths Graph Ruler Dual Scales Zero-Centering Back-to-School School Supplies Classroom Supplies 6-Inch](https://m.media-amazon.com/images/I/41bTTCggJJL.jpg) [**Westcott Transparent 10ths Graph Ruler Dual Scales Zero-Centering Back-to-School School Supplies Classroom Supplies 6-Inch**](https://www.amazon.com/dp/B0027AEHFU)

Westcott$2.914.5★9818%▲rising

4
![Westcott 10561 Acrylic Clear Ruler 6 in](https://m.media-amazon.com/images/I/31fxq7EtYRL.jpg) [**Westcott 10561 Acrylic Clear Ruler 6 in**](https://www.amazon.com/dp/B00CHRN0SI)

Westcott$2.694.7★1,3627%▼falling

5
![Westcott W-10 6-Inch 8ths Graph Ruler Transparent 1 x 6 in](https://m.media-amazon.com/images/I/31fjW8pOs0L.jpg) [**Westcott W-10 6-Inch 8ths Graph Ruler Transparent 1 x 6 in**](https://www.amazon.com/dp/B001DIAIEQ)

Westcott$3.094.5★1,6405%▼falling

6
![Mr. Pen- 6 Inch Pocket Size Ruler 2 Pack Small Architectural Scale](https://m.media-amazon.com/images/I/41XtlbrKUbL.jpg) [**Mr. Pen- 6 Inch Pocket Size Ruler 2 Pack Small Architectural Scale**](https://www.amazon.com/dp/B0885RP8PK)

Mr. Pen$6.984.6★2,7394%—flat

7
![HARFINGTON Straight Ruler 12cm Metric Bookmark Clip Ruler Metal Aluminum Alloy Scale on Both Sides Measuring Scale Tool for Measure Study Reading Classroom Office Silver Tone & Brown](https://m.media-amazon.com/images/I/41SFAOeH7gL.jpg) [**HARFINGTON Straight Ruler 12cm Metric Bookmark Clip Ruler Metal Aluminum Alloy Scale on Both Sides Measuring Scale Tool for Measure Study Reading Classroom Office Silver Tone & Brown**](https://www.amazon.com/dp/B0CFHG2KVZ)

HARFINGTON$9.824.7★213%▲rising

8
![Aleks Melnyk No.423 Metal Stencil for Bullet Journaling Bookmark Planning Banners Lines Lists Planner Stamps Habit Tracker Dot Journal Stencil for Diary Template Scrapbook](https://m.media-amazon.com/images/I/41xFQCa6D6L.jpg) [**Aleks Melnyk No.423 Metal Stencil for Bullet Journaling Bookmark Planning Banners Lines Lists Planner Stamps Habit Tracker Dot Journal Stencil for Diary Template Scrapbook**](https://www.amazon.com/dp/B0C67YFCDG)

Aleks Melnyk$8.524.3★7423%▼falling

9
![DESIGNPHIL 42263006 Midori Multi Ruler 6.3 inches (16 cm) Transparent](https://m.media-amazon.com/images/I/3183hn5qccL.jpg) [**DESIGNPHIL 42263006 Midori Multi Ruler 6.3 inches (16 cm) Transparent**](https://www.amazon.com/dp/B073QP4VB1)

Midori$7.024.6★3473%—flat

10

![Zotemo 2-in-1 Foldable Metal Ruler & Protractor -15cm Compact to 30cm Extended Precision Laser Etched Metric Scale Aluminum Folding Small Ruler for Planner Journaling Drafting Drawing (Lavender)](https://m.media-amazon.com/images/I/31oKJWG827L.jpg) [**Zotemo 2-in-1 Foldable Metal Ruler & Protractor -15cm Compact to 30cm Extended Precision Laser Etched Metric Scale Aluminum Folding Small Ruler for Planner Journaling Drafting Drawing (Lavender)**](https://www.amazon.com/dp/B0FZKQBWKD)

Zotemo$8.954.8★342%▲rising

11

![Sketchmark ProRuler Bookmark: 12-in-1 Stainless Steel Bookmark Tool for Architects Designers Engineers and Creative Professionals](https://m.media-amazon.com/images/I/31B4YChmd+L.jpg) [**Sketchmark ProRuler Bookmark: 12-in-1 Stainless Steel Bookmark Tool for Architects Designers Engineers and Creative Professionals**](https://www.amazon.com/dp/B0DH6T4JYL)

Sketchmark$10.944.4★292%▲rising

12

![Chinco 4 Pieces Stencils Metal Journal Template 7.1 x 2.3 Inch Bookmark Ruler School Supplies Stainless Steel Stencils Set for DIY Engraving Painting Scrapbooking(Geometry Style)](https://m.media-amazon.com/images/I/51twaFLXk0L.jpg) [**Chinco 4 Pieces Stencils Metal Journal Template 7.1 x 2.3 Inch Bookmark Ruler School Supplies Stainless Steel Stencils Set for DIY Engraving Painting Scrapbooking(Geometry Style)**](https://www.amazon.com/dp/B09B22WW33)

Chinco$10.684.2★5762%—flat

13

![Hobonichi Techo Accessories Hobonichi Stencil - Schedule](https://m.media-amazon.com/images/I/41JWnCYoXqL.jpg) [**Hobonichi Techo Accessories Hobonichi Stencil - Schedule**](https://www.amazon.com/dp/B07DKKVQ9M)

ほぼ日$12.854.5★662%—flat

14

![Designphil Midori Ruler Clip Ruler Decorative Ruled Pattern A 5.5 Inches](https://m.media-amazon.com/images/I/41QTqjA1cYL.jpg) [**Designphil Midori Ruler Clip Ruler Decorative Ruled Pattern A 5.5 Inches**](https://www.amazon.com/dp/B0BNQ67DKW)

Midori$10.264.0★482%▼falling

15

![DESIGNPHIL 42291006 Midori Clip Ruler Cat Pattern A](https://m.media-amazon.com/images/I/41DZ+siBmIL.jpg) [**DESIGNPHIL 42291006 Midori Clip Ruler Cat Pattern A**](https://www.amazon.com/dp/B0BNQ6XX9F)

Midori$9.994.4★1422%—flat

**~~Showing 15 of 35 — show all ~~**

## **Product shelf**

All 35 tracked products in this niche.

Top sellersNewestTrending

[![Metal Stencil Bookmark for Bullet Journals Hardcover](https://m.media-amazon.com/images/I/31E8xkKqEGL.jpg)**Metal Stencil Bookmark for Bullet Journals Hardcover** PETER PAUPER PRESS**$6.22**4.5★8,668 reviews](https://www.amazon.com/dp/1441325867) [![DESIGNPHIL 42290006 Midori Clip Ruler Copper A](https://m.media-amazon.com/images/I/41VSdJXbZnL.jpg)**DESIGNPHIL 42290006 Midori Clip Ruler Copper A** Midori**$10.25**4.5★228 reviews](https://www.amazon.com/dp/B0BNQ492ZT) [![Westcott Transparent 10ths Graph Ruler Dual Scales Zero-Centering Back-to-School School Supplies Classroom Supplies 6-Inch](https://m.media-amazon.com/images/I/41bTTCggJJL.jpg)**Westcott Transparent 10ths Graph Ruler Dual Scales Zero-Centering Back-to-School School Supplies Classroom Supplies 6-Inch** Westcott**$2.91**4.5★981 reviews](https://www.amazon.com/dp/B0027AEHFU) [![Westcott 10561 Acrylic Clear Ruler 6 in](https://m.media-amazon.com/images/I/31fxq7EtYRL.jpg)**Westcott 10561 Acrylic Clear Ruler 6 in** Westcott**$2.69**4.7★1,362 reviews](https://www.amazon.com/dp/B00CHRN0SI) [![Westcott W-10 6-Inch 8ths Graph Ruler Transparent 1 x 6 in](https://m.media-amazon.com/images/I/31fjW8pOs0L.jpg)**Westcott W-10 6-Inch 8ths Graph Ruler Transparent 1 x 6 in** Westcott**$3.09**4.5★1,640 reviews](https://www.amazon.com/dp/B001DIAIEQ) [![Mr. Pen- 6 Inch Pocket Size Ruler 2 Pack Small Architectural Scale](https://m.media-amazon.com/images/I/41XtlbrKUbL.jpg)**Mr. Pen- 6 Inch Pocket Size Ruler 2 Pack Small Architectural Scale** Mr. Pen**$6.98**4.6★2,739 reviews](https://www.amazon.com/dp/B0885RP8PK) [![HARFINGTON Straight Ruler 12cm Metric Bookmark Clip Ruler Metal Aluminum Alloy Scale on Both Sides Measuring Scale Tool for Measure Study Reading Classroom Office Silver Tone & Brown](https://m.media-amazon.com/images/I/41SFAOeH7gL.jpg)**HARFINGTON Straight Ruler 12cm Metric Bookmark Clip Ruler Metal Aluminum Alloy Scale on Both Sides Measuring Scale Tool for Measure Study Reading Classroom Office Silver Tone & Brown** HARFINGTON**$9.82**4.7★21 reviews](https://www.amazon.com/dp/B0CFHG2KVZ) [![Aleks Melnyk No.423 Metal Stencil for Bullet Journaling Bookmark Planning Banners Lines Lists Planner Stamps Habit Tracker Dot Journal Stencil for Diary Template Scrapbook](https://m.media-amazon.com/images/I/41xFQCa6D6L.jpg)**Aleks Melnyk No.423 Metal Stencil for Bullet Journaling Bookmark Planning Banners Lines Lists Planner Stamps Habit Tracker Dot Journal Stencil for Diary Template Scrapbook** Aleks Melnyk**$8.52**4.3★742 reviews](https://www.amazon.com/dp/B0C67YFCDG)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Advertised Vs Actual Product**14%

*“As advertised”*

**Size-Overall**10%

*“Perfect size”*

**Quality-Overall**8%

*“it's well made”*

**Ease Of Use**8%

*“Easy to use”*

**Value For Money**6%

*“Good value for price”*

**Strength**6%

*“It is sturdy”*

**Thickness**4%

*“It is very thick and hardy; the acrylic is clear”*

**Durability**4%

*“durable enough that it should last a long time”*

**Design-Overall**4%

*“great design”*

**Flexibility**3%

*“This clear flexible ruler is just what I need for drawing and crafting”*

### **What buyers complain about **

**Size-Overall**15%

*“Did not fit”*

**Strength**11%

*“a bit flimsy”*

**Thickness**9%

*“Clear thin plastic”*

**Value For Money**6%

*“A little pricey”*

**Quality-Overall**6%

*“had some exchanges due to quality issues”*

**Shape/Style**3%

*“Especially where shapes are cut out close together as it has a tendency to move”*

**Sharpness**3%

*“The edges aren't sharp despite how thin it is”*

**Grip**3%

*“The ruler doesn't really have grip”*

**Metal Quality**2%

*“Not metal”*

**Measurement/Reading Accuracy**2%

*“I think its strange that the measurements dont start until a quarter inch into the ruler”*

#### **Top return reasons**- Size-Overall43% - Advertised Vs Actual Product7% - Strength7% - Value For Money6% - Thin4% - Defective Material/Parts4% - Compatibility-Overall3% - Thickness3% - Functionality-Overall3% - Material Quality3%