---
title: "goal planner — Niche Verdict: Skip it (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/office-products/goal-planner"
last_updated: "2026-07-10T00:50:40.722Z"
locale: en
meta:
  description: "a small market ($58K/yr) — goal planner doesn't clear our bar today."
  "og:description": "a small market ($58K/yr) — goal planner doesn't clear our bar today."
  "og:title": "goal planner — Niche Verdict: Skip it (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **goal planner**

**Skip it****52/100 **

a small market ($58K/yr) — goal planner doesn't clear our bar today.

**Market/yr**

**$58K**

**Growth (1y)**

**+172.6%**

**Products**

**71**

**Brands**

**43**

was 43 a year ago

**Sellers**

**177**

**Price range**

**$6.53–$59.33**

**Returns**

**1.8%**

**Rating**

**4.5★**

**Skip it**

Scored 52/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**3**

 ×0.30

Growth

**74**

 ×0.30

Competition

**86**

 ×0.20

Quality gap

**38**

 ×0.10

Returns

**85**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +172.6% year over year.

22K11KSpike '24Spike '25Prime Day '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jan, Dec · busiest ÷ quietest = 4.1×

## **Competition**

- Roterunner12% - Intelligent Change11% - Taja8% - Templatables6% - ZERONE CENTRE6% - AT-A-GLANCE6% - Other (37 brands)51%

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen. 43 brands and 177 sellers compete here.

**Brands**

**43 **—flat

was 43 a year ago

**Sellers**

**177**

**Top 5 brand share**

**43%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Taja Undated Weekly Planner Weekly To Do List Notebook with Goal & Habit Tracker Organizer A5 Weekly Planner Notebook with Spiral Binding 6.1 x 8.2 - Green](https://m.media-amazon.com/images/I/41kvBRNMHSL.jpg) [**Taja Undated Weekly Planner Weekly To Do List Notebook with Goal & Habit Tracker Organizer A5 Weekly Planner Notebook with Spiral Binding 6.1 x 8.2 - Green**](https://www.amazon.com/dp/B0CK2PPLTJ)

Taja$6.534.6★2,2997%▼falling

2
![Goal Planner | SMART Goal Setting Kit for the New You Monthly Habits Reflections & Vision Boards | Pastel Rainbow A5](https://m.media-amazon.com/images/I/41k-eqewJWL.jpg) [**Goal Planner | SMART Goal Setting Kit for the New You Monthly Habits Reflections & Vision Boards | Pastel Rainbow A5**](https://www.amazon.com/dp/B0CRHSNRKY)

Templatables$14.954.4★1166%▼falling

3
![Roterunner Purpose Planner Notebook A5 5.8x8.3 Undated 2026 Daily Weekly and Monthly Productivity Goal Setting Tool for Work Home ADHD Planner for Adults Self Care Journal (Tan Softcover)](https://m.media-amazon.com/images/I/51Yu0uroowL.jpg) [**Roterunner Purpose Planner Notebook A5 5.8x8.3 Undated 2026 Daily Weekly and Monthly Productivity Goal Setting Tool for Work Home ADHD Planner for Adults Self Care Journal (Tan Softcover)**](https://www.amazon.com/dp/B0CQNLNWVY)

Roterunner$23.804.6★2646%▲rising

4
![Goal Planning Notepad - A5 Goal Setting Journal For Project Action Plan Task Management Personal Development & Track Goals. Productivity Notepad For Daily Work & School - 54 Sheets](https://m.media-amazon.com/images/I/41ZUbGZcXML.jpg) [**Goal Planning Notepad - A5 Goal Setting Journal For Project Action Plan Task Management Personal Development & Track Goals. Productivity Notepad For Daily Work & School - 54 Sheets**](https://www.amazon.com/dp/B0CCMGZB57)

ZERONE CENTRE$13.974.7★2425%▲rising

5
![The Phoenix Journal - Quarterly Goal Planner Daily Planner Journal & Organizer for Goal Setting Productivity & Focus - Undated 12 Week Planner Weekly & Monthly Planning Habit Tracking - Hardcover - Black](https://m.media-amazon.com/images/I/41Txy5QYmOL.jpg) [**The Phoenix Journal - Quarterly Goal Planner Daily Planner Journal & Organizer for Goal Setting Productivity & Focus - Undated 12 Week Planner Weekly & Monthly Planning Habit Tracking - Hardcover - Black**](https://www.amazon.com/dp/B0773G8Y48)

Phoenix Planner$28.844.4★1,3475%▲rising

6
![Intelligent Change - 3-Month Productivity Planner Productivity Tools for Time-Management and Mindfulness Daily To-Do List A5 Undated Quarterly Planner Beige (Beige)](https://m.media-amazon.com/images/I/21gNcxMIKrL.jpg) [**Intelligent Change - 3-Month Productivity Planner Productivity Tools for Time-Management and Mindfulness Daily To-Do List A5 Undated Quarterly Planner Beige (Beige)**](https://www.amazon.com/dp/B0BNV638Y2)

Intelligent Change$34.944.5★2,4494%▲rising

7
![AT-A-GLANCE Foundation Goal Setting Planner Undated Weekly & Monthly Journal Track Progress Create Habits 5-3/4 x 8-1/4 Blue (FD2-200-20)](https://m.media-amazon.com/images/I/419x5ceofqL.jpg) [**AT-A-GLANCE Foundation Goal Setting Planner Undated Weekly & Monthly Journal Track Progress Create Habits 5-3/4 x 8-1/4 Blue (FD2-200-20)**](https://www.amazon.com/dp/B0F2B3NDPH)

AT-A-GLANCE$15.704.8★534%—flat

8
![Intelligent Change 3-Month Productivity Planner 2025 Productivity Tools for Time Management & Mindfulness Daily Planner To Do List A5 Undated Quarterly Planner (Black)](https://m.media-amazon.com/images/I/21NuLt8NrYL.jpg) [**Intelligent Change 3-Month Productivity Planner 2025 Productivity Tools for Time Management & Mindfulness Daily Planner To Do List A5 Undated Quarterly Planner (Black)**](https://www.amazon.com/dp/0991846222)

Intelligent Change$34.954.5★2,4493%▼falling

9
![Undated Weekly Planner - Weekly Goals Notebook with To Do List Habit Tracker Daily Schedule Journal with Spiral Binding 5.7 x 8.0 inches Productivity Organizer Notebook for Work School Home Pink](https://m.media-amazon.com/images/I/41vdnHY+VxL.jpg) [**Undated Weekly Planner - Weekly Goals Notebook with To Do List Habit Tracker Daily Schedule Journal with Spiral Binding 5.7 x 8.0 inches Productivity Organizer Notebook for Work School Home Pink**](https://www.amazon.com/dp/B091GWWRL8)

KAICN$6.544.6★4,7413%▼falling

10

![Productivity 3-month Planner Undated Daily Weekly Monthly Planner with Hardcover Setting Guided Journal for Time Management Habit Tracking Self Care & Organization(Green)](https://m.media-amazon.com/images/I/41ydcYCxZcL.jpg) [**Productivity 3-month Planner Undated Daily Weekly Monthly Planner with Hardcover Setting Guided Journal for Time Management Habit Tracking Self Care & Organization(Green)**](https://www.amazon.com/dp/B0G4RF9HJM)

Jaloro$10.684.3★43%▲rising

11

![Life & Goal Planner - A 12 Month Journey to Crush Your Goals Increase Productivity Passion Success & Happiness - Weekly & Monthly Life Planner Habit-Tracker Gratitude Journal & Organizer](https://m.media-amazon.com/images/I/51pxTJFIruL.jpg) [**Life & Goal Planner - A 12 Month Journey to Crush Your Goals Increase Productivity Passion Success & Happiness - Weekly & Monthly Life Planner Habit-Tracker Gratitude Journal & Organizer**](https://www.amazon.com/dp/B07Z2L65MJ)

Freedom Mastery$26.154.4★1,8713%▲rising

12

![The Advanced Productivity Planner Undated Daily Weekly & Monthly Planning System with Time Blocking Goal Setting & Habit Tracking. Toolkit to Maximize Focus and Take Control of Your Time | A5](https://m.media-amazon.com/images/I/41iu2yd7TqL.jpg) [**The Advanced Productivity Planner Undated Daily Weekly & Monthly Planning System with Time Blocking Goal Setting & Habit Tracking. Toolkit to Maximize Focus and Take Control of Your Time | A5**](https://www.amazon.com/dp/B0GF9X18NY)

Refine Days$22.294.4★323%▲rising

13

![Anecdote Daily Planner w/ 2026-2027 Calendar | Start Anytime 26 Weeks Undated | 1 Page per Day | 8.5 x 5.2 | Hardcover To-Do List Organizer Plan Your Success Achieve Productivity Goals (Evergreen)](https://m.media-amazon.com/images/I/41pMfEki37L.jpg) [**Anecdote Daily Planner w/ 2026-2027 Calendar | Start Anytime 26 Weeks Undated | 1 Page per Day | 8.5 x 5.2 | Hardcover To-Do List Organizer Plan Your Success Achieve Productivity Goals (Evergreen)**](https://www.amazon.com/dp/B08999GF4R)

ANECDOTE.$21.884.4★5,6943%▲rising

14

![Roterunner Purpose Planner Notebook B5 7.5x9.8 12 Month Undated 2026 Daily Weekly and Monthly Productivity Goal Setting Tool for Work Home ADHD Planner for Adults Self Care Journal](https://m.media-amazon.com/images/I/51vVJY0HMyL.jpg) [**Roterunner Purpose Planner Notebook B5 7.5x9.8 12 Month Undated 2026 Daily Weekly and Monthly Productivity Goal Setting Tool for Work Home ADHD Planner for Adults Self Care Journal**](https://www.amazon.com/dp/B0FMRHJZ7N)

Roterunner$44.384.5★512%▲rising

15

![AT-A-GLANCE Foundation Goal Setting Planner Undated Weekly & Monthly Journal Track Progress Create Habits 5-3/4 x 8-1/4 Green (FD2-200-60)](https://m.media-amazon.com/images/I/41UcYCUcAeL.jpg) [**AT-A-GLANCE Foundation Goal Setting Planner Undated Weekly & Monthly Journal Track Progress Create Habits 5-3/4 x 8-1/4 Green (FD2-200-60)**](https://www.amazon.com/dp/B0F2B1Z1CQ)

AT-A-GLANCE$15.144.8★532%▲rising

**~~Showing 15 of 71 — show all ~~**

## **Product shelf**

All 71 tracked products in this niche.

Top sellersNewestTrending

[![Taja Undated Weekly Planner Weekly To Do List Notebook with Goal & Habit Tracker Organizer A5 Weekly Planner Notebook with Spiral Binding 6.1 x 8.2 - Green](https://m.media-amazon.com/images/I/41kvBRNMHSL.jpg)**Taja Undated Weekly Planner Weekly To Do List Notebook with Goal & Habit Tracker Organizer A5 Weekly Planner Notebook with Spiral Binding 6.1 x 8.2 - Green** Taja**$6.53**4.6★2,299 reviews](https://www.amazon.com/dp/B0CK2PPLTJ) [![Goal Planner | SMART Goal Setting Kit for the New You Monthly Habits Reflections & Vision Boards | Pastel Rainbow A5](https://m.media-amazon.com/images/I/41k-eqewJWL.jpg)**Goal Planner | SMART Goal Setting Kit for the New You Monthly Habits Reflections & Vision Boards | Pastel Rainbow A5** Templatables**$14.95**4.4★116 reviews](https://www.amazon.com/dp/B0CRHSNRKY) [![Roterunner Purpose Planner Notebook A5 5.8x8.3 Undated 2026 Daily Weekly and Monthly Productivity Goal Setting Tool for Work Home ADHD Planner for Adults Self Care Journal (Tan Softcover)](https://m.media-amazon.com/images/I/51Yu0uroowL.jpg)**Roterunner Purpose Planner Notebook A5 5.8x8.3 Undated 2026 Daily Weekly and Monthly Productivity Goal Setting Tool for Work Home ADHD Planner for Adults Self Care Journal (Tan Softcover)** Roterunner**$23.80**4.6★264 reviews](https://www.amazon.com/dp/B0CQNLNWVY) [![Goal Planning Notepad - A5 Goal Setting Journal For Project Action Plan Task Management Personal Development & Track Goals. Productivity Notepad For Daily Work & School - 54 Sheets](https://m.media-amazon.com/images/I/41ZUbGZcXML.jpg)**Goal Planning Notepad - A5 Goal Setting Journal For Project Action Plan Task Management Personal Development & Track Goals. Productivity Notepad For Daily Work & School - 54 Sheets** ZERONE CENTRE**$13.97**4.7★242 reviews](https://www.amazon.com/dp/B0CCMGZB57) [![The Phoenix Journal - Quarterly Goal Planner Daily Planner Journal & Organizer for Goal Setting Productivity & Focus - Undated 12 Week Planner Weekly & Monthly Planning Habit Tracking - Hardcover - Black](https://m.media-amazon.com/images/I/41Txy5QYmOL.jpg)**The Phoenix Journal - Quarterly Goal Planner Daily Planner Journal & Organizer for Goal Setting Productivity & Focus - Undated 12 Week Planner Weekly & Monthly Planning Habit Tracking - Hardcover - Black** Phoenix Planner**$28.84**4.4★1,347 reviews](https://www.amazon.com/dp/B0773G8Y48) [![Intelligent Change - 3-Month Productivity Planner Productivity Tools for Time-Management and Mindfulness Daily To-Do List A5 Undated Quarterly Planner Beige (Beige)](https://m.media-amazon.com/images/I/21gNcxMIKrL.jpg)**Intelligent Change - 3-Month Productivity Planner Productivity Tools for Time-Management and Mindfulness Daily To-Do List A5 Undated Quarterly Planner Beige (Beige)** Intelligent Change**$34.94**4.5★2,449 reviews](https://www.amazon.com/dp/B0BNV638Y2) [![AT-A-GLANCE Foundation Goal Setting Planner Undated Weekly & Monthly Journal Track Progress Create Habits 5-3/4 x 8-1/4 Blue (FD2-200-20)](https://m.media-amazon.com/images/I/419x5ceofqL.jpg)**AT-A-GLANCE Foundation Goal Setting Planner Undated Weekly & Monthly Journal Track Progress Create Habits 5-3/4 x 8-1/4 Blue (FD2-200-20)** AT-A-GLANCE**$15.70**4.8★53 reviews](https://www.amazon.com/dp/B0F2B3NDPH) [![Intelligent Change 3-Month Productivity Planner 2025 Productivity Tools for Time Management & Mindfulness Daily Planner To Do List A5 Undated Quarterly Planner (Black)](https://m.media-amazon.com/images/I/21NuLt8NrYL.jpg)**Intelligent Change 3-Month Productivity Planner 2025 Productivity Tools for Time Management & Mindfulness Daily Planner To Do List A5 Undated Quarterly Planner (Black)** Intelligent Change**$34.95**4.5★2,449 reviews](https://www.amazon.com/dp/0991846222)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Document Organizing/Classification**25%

*“Great organizer”*

**Quality-Overall**12%

*“the quality is solid”*

**Ease Of Use**9%

*“Ease of use”*

**Paper Quality**8%

*“The paper quality feels durable”*

**Design-Overall**8%

*“The design itself is beautiful”*

**Size-Overall**5%

*“Love the size”*

**Value For Money**5%

*“Good deal”*

**Advertised Vs Actual Product**4%

*“just as pictured”*

**Durability**3%

*“Very nice, durable and cute”*

**Writing Experience**3%

*“The paper feels great to write on”*

### **What buyers complain about **

**Document Organizing/Classification**8%

*“The planner itself is unorganized”*

**Value For Money**8%

*“Not great for the price”*

**Paper Quality**7%

*“For quality, the paper is too thin”*

**Size-Overall**7%

*“it was slightly bigger than the normal one I usually get”*

**Writing Experience**6%

*“just don't really know what to write”*

**Advertised Vs Actual Product**5%

*“But nevertheless kind of misleading”*

**Thickness**5%

*“The pages are thin”*

**Quality-Overall**3%

*“Not quite gift quality though”*

**Print Quality**3%

*“Very lightly printed cannot see the layout and the words”*

**Storage Capacity**3%

*“There's only enough room for6 months where are the other pages for the other months”*

#### **Top return reasons**- Size-Overall41% - Advertised Vs Actual Product17% - Value For Money6% - Design-Overall5% - Functionality-Overall4% - Paper Quality4% - Color2% - Quality-Overall2% - Weight Heavy2% - Product Condition2%