---
title: "goal planner 2023 — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/office-products/goal-planner-2023"
last_updated: "2026-07-10T01:44:51.936Z"
locale: en
meta:
  description: "a small market ($59K/yr) — goal planner 2023 doesn't clear our bar today."
  "og:description": "a small market ($59K/yr) — goal planner 2023 doesn't clear our bar today."
  "og:title": "goal planner 2023 — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **goal planner 2023**

**Skip it****46/100 **

a small market ($59K/yr) — goal planner 2023 doesn't clear our bar today.

**Market/yr**

**$59K**

**Growth (1y)**

**+203.0%**

**Products**

**33**

**Brands**

**27**

was 28 a year ago

**Sellers**

**113**

**Price range**

**$6.26–$59.33**

**Returns**

**2.0%**

**Rating**

**4.6★**

**Skip it**

Scored 46/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**3**

 ×0.30

Growth

**77**

 ×0.30

Competition

**54**

 ×0.20

Quality gap

**32**

 ×0.10

Returns

**84**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +203.0% year over year.

16K8KBlack Friday '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jan, Dec · busiest ÷ quietest = 4.0×

## **Competition**

- Templatables14% - ZERONE CENTRE14% - Taja10% - KAICN10% - Realizations7% - Draphy5% - Other (21 brands)40%

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them. 27 brands and 113 sellers compete here.

**Brands**

**27 **▼falling

was 28 a year ago

**Sellers**

**113**

**Top 5 brand share**

**54%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Goal Planner | SMART Goal Setting Kit for the New You Monthly Habits Reflections & Vision Boards | Pastel Rainbow A5](https://m.media-amazon.com/images/I/41k-eqewJWL.jpg) [**Goal Planner | SMART Goal Setting Kit for the New You Monthly Habits Reflections & Vision Boards | Pastel Rainbow A5**](https://www.amazon.com/dp/B0CRHSNRKY)

Templatables$14.954.4★11614%▲rising

2
![Goal Planning Notepad - A5 Goal Setting Journal For Project Action Plan Task Management Personal Development & Track Goals. Productivity Notepad For Daily Work & School - 54 Sheets](https://m.media-amazon.com/images/I/41ZUbGZcXML.jpg) [**Goal Planning Notepad - A5 Goal Setting Journal For Project Action Plan Task Management Personal Development & Track Goals. Productivity Notepad For Daily Work & School - 54 Sheets**](https://www.amazon.com/dp/B0CCMGZB57)

ZERONE CENTRE$13.974.7★24214%▲rising

3
![Taja Undated Weekly Planner Weekly To Do List Notebook with Goal & Habit Tracker Organizer A5 Weekly Planner Notebook with Spiral Binding 6.1 x 8.2 - Green](https://m.media-amazon.com/images/I/41kvBRNMHSL.jpg) [**Taja Undated Weekly Planner Weekly To Do List Notebook with Goal & Habit Tracker Organizer A5 Weekly Planner Notebook with Spiral Binding 6.1 x 8.2 - Green**](https://www.amazon.com/dp/B0CK2PPLTJ)

Taja$6.534.6★2,29910%▼falling

4
![Undated Weekly Planner - Weekly Goals Notebook with To Do List Habit Tracker Daily Schedule Journal with Spiral Binding 5.7 x 8.0 inches Productivity Organizer Notebook for Work School Home Pink](https://m.media-amazon.com/images/I/41vdnHY+VxL.jpg) [**Undated Weekly Planner - Weekly Goals Notebook with To Do List Habit Tracker Daily Schedule Journal with Spiral Binding 5.7 x 8.0 inches Productivity Organizer Notebook for Work School Home Pink**](https://www.amazon.com/dp/B091GWWRL8)

KAICN$6.544.6★4,74110%▼falling

5
![Self-Mastery Journal for Men with Prompts - 13 Week Guided Gratitude Journal - 5 Minute Journal - Reflection Manifestation Journals for Mindfulness - Self Care Journal - Goal Journal for Women & Men](https://m.media-amazon.com/images/I/31h80y0rsJL.jpg) [**Self-Mastery Journal for Men with Prompts - 13 Week Guided Gratitude Journal - 5 Minute Journal - Reflection Manifestation Journals for Mindfulness - Self Care Journal - Goal Journal for Women & Men**](https://www.amazon.com/dp/B097N4YMK4)

Realizations$19.464.7★2,0507%▼falling

6
![The Phoenix Journal - Quarterly Goal Planner Daily Planner Journal & Organizer for Goal Setting Productivity & Focus - Undated 12 Week Planner Weekly & Monthly Planning Habit Tracking - Hardcover - Black](https://m.media-amazon.com/images/I/41Txy5QYmOL.jpg) [**The Phoenix Journal - Quarterly Goal Planner Daily Planner Journal & Organizer for Goal Setting Productivity & Focus - Undated 12 Week Planner Weekly & Monthly Planning Habit Tracking - Hardcover - Black**](https://www.amazon.com/dp/B0773G8Y48)

Phoenix Planner$28.844.4★1,3475%▲rising

7
![Self-Mastery Journal for Men - Gratitude and Productivity Journal for More Happiness Positivity Growth Mindfulness Self Care and Reflection - Guided Inspirational Journals for Men & Women (Black)](https://m.media-amazon.com/images/I/31iuLlY60cL.jpg) [**Self-Mastery Journal for Men - Gratitude and Productivity Journal for More Happiness Positivity Growth Mindfulness Self Care and Reflection - Guided Inspirational Journals for Men & Women (Black)**](https://www.amazon.com/dp/B0CR15CZZH)

Draphy$11.604.6★5245%▲rising

8
![Manifestation Journal 52-Week Undated Guided Law of Attraction Journal with Prompts Habit Tracker Vision Board Goals & Reflection Tools | for Women & Men | Gift Box + Pen](https://m.media-amazon.com/images/I/41UZqwShHnL.jpg) [**Manifestation Journal 52-Week Undated Guided Law of Attraction Journal with Prompts Habit Tracker Vision Board Goals & Reflection Tools | for Women & Men | Gift Box + Pen**](https://www.amazon.com/dp/B0FPP68MC7)

Bold Tuesday$30.204.7★664%▲rising

9
![Eccolo Inspirational Quote Journal for Women Hardcover Notebook Faux Leather Lay Flat Notebook Her Goals Journal Dayna Lee Collection (Light Pink 5x7 Inches)](https://m.media-amazon.com/images/I/41vBttT1CgL.jpg) [**Eccolo Inspirational Quote Journal for Women Hardcover Notebook Faux Leather Lay Flat Notebook Her Goals Journal Dayna Lee Collection (Light Pink 5x7 Inches)**](https://www.amazon.com/dp/B0778VNNK3)

WORLD TRAVELER$14.494.7★5143%—flat

10

![QICLM Goals Quotes Motivational Notebook Journal Inspirational Office Notebook for Work Motivational Gifts for Women Men Gifts for Office Coworkers Hardcover Spiral Notebooks 5.5x8.3](https://m.media-amazon.com/images/I/41aa2u0oxqL.jpg) [**QICLM Goals Quotes Motivational Notebook Journal Inspirational Office Notebook for Work Motivational Gifts for Women Men Gifts for Office Coworkers Hardcover Spiral Notebooks 5.5x8.3**](https://www.amazon.com/dp/B0F8J5FCX2)

QICLM$11.454.7★153%▲rising

11

![Intelligent Change Life Designer Journal Guided Life Planner for Goal Setting & Self Reflection Undated 10 Year Vision Book for Personal Growth & Mindfulness Natural Cotton Hardcover](https://m.media-amazon.com/images/I/412fIy0UokL.jpg) [**Intelligent Change Life Designer Journal Guided Life Planner for Goal Setting & Self Reflection Undated 10 Year Vision Book for Personal Growth & Mindfulness Natural Cotton Hardcover**](https://www.amazon.com/dp/B0DXVRPNZK)

Intelligent Change$35.914.7★342%▲rising

12

![Hardcover Spiral Notebook Journal with Removable Dividers Tabs 300 Pages Leather 5 Subject Notebook College Ruled 8x10 Large B5 Notebooks for Work School Note taking Lined Journal for Women Pink](https://m.media-amazon.com/images/I/41bGX4teG9L.jpg) [**Hardcover Spiral Notebook Journal with Removable Dividers Tabs 300 Pages Leather 5 Subject Notebook College Ruled 8x10 Large B5 Notebooks for Work School Note taking Lined Journal for Women Pink**](https://www.amazon.com/dp/B0D44Y2NSF)

dilitego$19.894.8★3,6692%▲rising

13

![B0DJ7ZPRWY](https://m.media-amazon.com/images/I/41Kym+eaFWL.jpg) [**B0DJ7ZPRWY**](https://www.amazon.com/dp/B0DJ7ZPRWY)

PRODUCTIVITY STORE$24.884.4★1012%▲rising

14

![Intelligent Change The Five Minute Journal - Original Daily Gratitude Journal for Women & Men - Mindfulness Happiness & Daily Reflection - Undated Planner - Affirmation Journal - Gifts for Women](https://m.media-amazon.com/images/I/31aQTcuAp5L.jpg) [**Intelligent Change The Five Minute Journal - Original Daily Gratitude Journal for Women & Men - Mindfulness Happiness & Daily Reflection - Undated Planner - Affirmation Journal - Gifts for Women**](https://www.amazon.com/dp/0991846206)

Intelligent Change$27.524.5★17,6192%▼falling

15

![Undated Weekly Planner with Habit Tracker 52 Weeks To Do List Notebook A5 Weekly Goal Planner with Spiral Binding & Stickers Home Work School Supplies for Women Girls 8.2 x 5.7 - Pink](https://m.media-amazon.com/images/I/41t3uo9PEfL.jpg) [**Undated Weekly Planner with Habit Tracker 52 Weeks To Do List Notebook A5 Weekly Goal Planner with Spiral Binding & Stickers Home Work School Supplies for Women Girls 8.2 x 5.7 - Pink**](https://www.amazon.com/dp/B0CZDRXKPR)

Thboxes$6.794.5★4242%▲rising

**~~Showing 15 of 33 — show all ~~**

## **Product shelf**

All 33 tracked products in this niche.

Top sellersNewestTrending

[![Goal Planner | SMART Goal Setting Kit for the New You Monthly Habits Reflections & Vision Boards | Pastel Rainbow A5](https://m.media-amazon.com/images/I/41k-eqewJWL.jpg)**Goal Planner | SMART Goal Setting Kit for the New You Monthly Habits Reflections & Vision Boards | Pastel Rainbow A5** Templatables**$14.95**4.4★116 reviews](https://www.amazon.com/dp/B0CRHSNRKY) [![Goal Planning Notepad - A5 Goal Setting Journal For Project Action Plan Task Management Personal Development & Track Goals. Productivity Notepad For Daily Work & School - 54 Sheets](https://m.media-amazon.com/images/I/41ZUbGZcXML.jpg)**Goal Planning Notepad - A5 Goal Setting Journal For Project Action Plan Task Management Personal Development & Track Goals. Productivity Notepad For Daily Work & School - 54 Sheets** ZERONE CENTRE**$13.97**4.7★242 reviews](https://www.amazon.com/dp/B0CCMGZB57) [![Taja Undated Weekly Planner Weekly To Do List Notebook with Goal & Habit Tracker Organizer A5 Weekly Planner Notebook with Spiral Binding 6.1 x 8.2 - Green](https://m.media-amazon.com/images/I/41kvBRNMHSL.jpg)**Taja Undated Weekly Planner Weekly To Do List Notebook with Goal & Habit Tracker Organizer A5 Weekly Planner Notebook with Spiral Binding 6.1 x 8.2 - Green** Taja**$6.53**4.6★2,299 reviews](https://www.amazon.com/dp/B0CK2PPLTJ) [![Undated Weekly Planner - Weekly Goals Notebook with To Do List Habit Tracker Daily Schedule Journal with Spiral Binding 5.7 x 8.0 inches Productivity Organizer Notebook for Work School Home Pink](https://m.media-amazon.com/images/I/41vdnHY+VxL.jpg)**Undated Weekly Planner - Weekly Goals Notebook with To Do List Habit Tracker Daily Schedule Journal with Spiral Binding 5.7 x 8.0 inches Productivity Organizer Notebook for Work School Home Pink** KAICN**$6.54**4.6★4,741 reviews](https://www.amazon.com/dp/B091GWWRL8) [![Self-Mastery Journal for Men with Prompts - 13 Week Guided Gratitude Journal - 5 Minute Journal - Reflection Manifestation Journals for Mindfulness - Self Care Journal - Goal Journal for Women & Men](https://m.media-amazon.com/images/I/31h80y0rsJL.jpg)**Self-Mastery Journal for Men with Prompts - 13 Week Guided Gratitude Journal - 5 Minute Journal - Reflection Manifestation Journals for Mindfulness - Self Care Journal - Goal Journal for Women & Men** Realizations**$19.46**4.7★2,050 reviews](https://www.amazon.com/dp/B097N4YMK4) [![The Phoenix Journal - Quarterly Goal Planner Daily Planner Journal & Organizer for Goal Setting Productivity & Focus - Undated 12 Week Planner Weekly & Monthly Planning Habit Tracking - Hardcover - Black](https://m.media-amazon.com/images/I/41Txy5QYmOL.jpg)**The Phoenix Journal - Quarterly Goal Planner Daily Planner Journal & Organizer for Goal Setting Productivity & Focus - Undated 12 Week Planner Weekly & Monthly Planning Habit Tracking - Hardcover - Black** Phoenix Planner**$28.84**4.4★1,347 reviews](https://www.amazon.com/dp/B0773G8Y48) [![Self-Mastery Journal for Men - Gratitude and Productivity Journal for More Happiness Positivity Growth Mindfulness Self Care and Reflection - Guided Inspirational Journals for Men & Women (Black)](https://m.media-amazon.com/images/I/31iuLlY60cL.jpg)**Self-Mastery Journal for Men - Gratitude and Productivity Journal for More Happiness Positivity Growth Mindfulness Self Care and Reflection - Guided Inspirational Journals for Men & Women (Black)** Draphy**$11.60**4.6★524 reviews](https://www.amazon.com/dp/B0CR15CZZH) [![Manifestation Journal 52-Week Undated Guided Law of Attraction Journal with Prompts Habit Tracker Vision Board Goals & Reflection Tools | for Women & Men | Gift Box + Pen](https://m.media-amazon.com/images/I/41UZqwShHnL.jpg)**Manifestation Journal 52-Week Undated Guided Law of Attraction Journal with Prompts Habit Tracker Vision Board Goals & Reflection Tools | for Women & Men | Gift Box + Pen** Bold Tuesday**$30.20**4.7★66 reviews](https://www.amazon.com/dp/B0FPP68MC7)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Document Organizing/Classification**16%

*“Great for staying organized”*

**Quality-Overall**16%

*“Amazing Quality”*

**Paper Quality**9%

*“Nice paper”*

**Ease Of Use**9%

*“easy to write on”*

**Design-Overall**9%

*“Nice design”*

**Size-Overall**6%

*“The size is very convenient”*

**Advertised Vs Actual Product**4%

*“As Advertised”*

**Value For Money**4%

*“Good deal”*

**Color**3%

*“I love the color”*

**Writing Experience**3%

*“easy it is to write in”*

### **What buyers complain about **

**Size-Overall**17%

*“The section with the to Do List is smaller than the original”*

**Writing Experience**7%

*“very little space for writing”*

**Value For Money**5%

*“Not much for the price”*

**Advertised Vs Actual Product**5%

*“False advertising”*

**Thickness**5%

*“I was quite disappointed to see how thin it was”*

**Paper Quality**4%

*“rating it low because the spirals came out of the paper/tablet covers on the first day making it hard to turn the pages”*

**Ease Of Use**3%

*“It felt a little sparse in terms of prompts or exercises”*

**Color**3%

*“Received wrong color”*

**Quality-Overall**3%

*“Needs improvement”*

**Design-Overall**2%

*“Good product it just needs a better layout, more personal and Taylored to individuals”*

#### **Top return reasons**- Size-Overall35% - Advertised Vs Actual Product16% - Value For Money10% - Paper Quality4% - Color4% - Design-Overall4% - Functionality-Overall3% - Quality-Overall3% - Instructions/User Manual/Troubleshooting3% - Product Condition2%