--- title: "end of life planner — Niche Verdict: Skip it (52/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/office-products/end-of-life-planner" last_updated: "2026-07-10T01:05:04.052Z" locale: en meta: description: "a small market ($519K/yr) — end of life planner doesn't clear our bar today." "og:description": "a small market ($519K/yr) — end of life planner doesn't clear our bar today." "og:title": "end of life planner — Niche Verdict: Skip it (52/100) | Amazon United States - Flapen" --- Back to Flapen home # **end of life planner** **Skip it****52/100 ** a small market ($519K/yr) — end of life planner doesn't clear our bar today. **Market/yr** **$519K** **Growth (1y)** **+114.1%** **Products** **24** **Brands** **18** was 19 a year ago **Sellers** **131** **Price range** **$6.81–$42.25** **Returns** **2.3%** **Rating** **4.6★** **Skip it** Scored 52/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **25** ×0.30 Growth **67** ×0.30 Competition **62** ×0.20 Quality gap **34** ×0.10 Returns **82** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +114.1% year over year. 54K27KSpike '24Holiday '24Spike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jan, Feb · busiest ÷ quietest = 3.3× ## **Competition** - PETER PAUPER PRESS29% - Blugool20% - GloBooking6% - Planners with Purpose6% - molekaus6% - Clever Fox5% - Other (12 brands)28% The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them. 18 brands and 131 sellers compete here. **Brands** **18 **▼falling was 19 a year ago **Sellers** **131** **Top 5 brand share** **67%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Im Dead Now What? Planner - Important Information about My Belongings Business Affairs and Wishes](https://m.media-amazon.com/images/I/51mXJztOg5L.jpg) [**Im Dead Now What? Planner - Important Information about My Belongings Business Affairs and Wishes**](https://www.amazon.com/dp/1441317996) PETER PAUPER PRESS$13.304.6★14,95324%▼falling 2 ![Peace of Mind Planner Spiral End of Life Planner with Tabs for Senior Guided Estate Planning Organizer for Final Arrangements & Important Affairs 7.9x10.6 Flower](https://m.media-amazon.com/images/I/516qxL9SxuL.jpg) [**Peace of Mind Planner Spiral End of Life Planner with Tabs for Senior Guided Estate Planning Organizer for Final Arrangements & Important Affairs 7.9x10.6 Flower**](https://www.amazon.com/dp/B0DPG5WB66) GloBooking$10.014.6★4146%▼falling 3 ![Im Dead Now What Planner Estate Planning Organizer with Tabs Death Planner Organizer for Senior Important Info for Final Arrangements Beneficiary & Last Wishes with Large Print 7.5x10.4 Blue](https://m.media-amazon.com/images/I/41SgDJHWljL.jpg) [**Im Dead Now What Planner Estate Planning Organizer with Tabs Death Planner Organizer for Senior Important Info for Final Arrangements Beneficiary & Last Wishes with Large Print 7.5x10.4 Blue**](https://www.amazon.com/dp/B0DP6DNLC4) Blugool$10.544.6★3326%▲rising 4 ![Planners with Purpose End of Life Planner - Guided Final Arrangements When Im Gone Workbook Organizer Notebook for Beneficiary Info Will Preparation Last Wishes Funeral Planning - Peace of Mind B5](https://m.media-amazon.com/images/I/51Q2Ok0zPsL.jpg) [**Planners with Purpose End of Life Planner - Guided Final Arrangements When Im Gone Workbook Organizer Notebook for Beneficiary Info Will Preparation Last Wishes Funeral Planning - Peace of Mind B5**](https://www.amazon.com/dp/B0CJB4869T) Planners with Purpose$24.064.7★9436%▲rising 5 ![End of Life Planner Spiral Estate Planning Organizer with Tabs for Senior Im Dead Now What Planner for Final Arrangements & Important Affairs with Large Print 7.9x10.4 Blue](https://m.media-amazon.com/images/I/41DO5Z9CaLL.jpg) [**End of Life Planner Spiral Estate Planning Organizer with Tabs for Senior Im Dead Now What Planner for Final Arrangements & Important Affairs with Large Print 7.9x10.4 Blue**](https://www.amazon.com/dp/B0DPHWQVVC) Blugool$12.694.6★4526%▼falling 6 ![Molekaus End of Life Planner with Tabs 7x10](https://m.media-amazon.com/images/I/51Le97SJzVL.jpg) [**Molekaus End of Life Planner with Tabs 7x10**](https://www.amazon.com/dp/B0F3X86CR1) molekaus$13.564.7★856%▲rising 7 ![End of Life Planner Estate Planning Organizer with Tabs for Senior Spiral Funeral Planning Book with Large Font Gold Corner Guards & Inner Pocket for Will Preparation 7.36 x 10.4 Blue](https://m.media-amazon.com/images/I/41z8BYTv6AL.jpg) [**End of Life Planner Estate Planning Organizer with Tabs for Senior Spiral Funeral Planning Book with Large Font Gold Corner Guards & Inner Pocket for Will Preparation 7.36 x 10.4 Blue**](https://www.amazon.com/dp/B0FBG4RGZM) Homlive$10.024.4★1735%▲rising 8 ![Peace of Mind Planner: Important Information about My Belongings Business Affairs and Wishes](https://m.media-amazon.com/images/I/51lZ7FP6wmL.jpg) [**Peace of Mind Planner: Important Information about My Belongings Business Affairs and Wishes**](https://www.amazon.com/dp/1441317295) PETER PAUPER PRESS$12.024.6★9,6735%▼falling 9 ![End of Life Planner Spiral Estate Planning Organizer with Tabs for Senior Im Dead Now What Planner for Final Arrangements & Important Affairs with Large Print 7.9x10.4 Purple](https://m.media-amazon.com/images/I/41GwXFv+stL.jpg) [**End of Life Planner Spiral Estate Planning Organizer with Tabs for Senior Im Dead Now What Planner for Final Arrangements & Important Affairs with Large Print 7.9x10.4 Purple**](https://www.amazon.com/dp/B0DPHX64S1) Blugool$13.074.6★4524%▼falling 10 ![Thoughtful End-of-Life Planner Binder - Complete & Easy-to-Use Organizer for Peaceful Preparation Final Wishes Estate & Death Planning - All Your Essential Emergency Documents in One Place](https://m.media-amazon.com/images/I/41Ezq7MLicL.jpg) [**Thoughtful End-of-Life Planner Binder - Complete & Easy-to-Use Organizer for Peaceful Preparation Final Wishes Estate & Death Planning - All Your Essential Emergency Documents in One Place**](https://www.amazon.com/dp/B0FG2N593H) ZICOTO$29.064.6★824%▲rising 11 ![Im Dead Now What Planner Estate Planning Organizer with Tabs Death Planner Organizer for Senior Important Info for Final Arrangements Beneficiary & Last Wishes with Large Print 7.5 x10.4 Purple](https://m.media-amazon.com/images/I/41p6-JlWcqL.jpg) [**Im Dead Now What Planner Estate Planning Organizer with Tabs Death Planner Organizer for Senior Important Info for Final Arrangements Beneficiary & Last Wishes with Large Print 7.5 x10.4 Purple**](https://www.amazon.com/dp/B0DP68QXBL) Blugool$10.784.6★3324%▼falling 12 ![Sorry Its Your Problem Now Because Im Dead End of Life Planner Organizer Notebook Death Binder Organizer Kit Document Organizer End of Life Planning Workbook Paperback for Possessions Affairs](https://m.media-amazon.com/images/I/41PWQzNvKJL.jpg) [**Sorry Its Your Problem Now Because Im Dead End of Life Planner Organizer Notebook Death Binder Organizer Kit Document Organizer End of Life Planning Workbook Paperback for Possessions Affairs**](https://www.amazon.com/dp/B0DRS8WBND) GSHLGAO$9.344.4★6514%▼falling 13 ![End Of Life Planner IM Dead Now What Planner End Of Life Organizer Notebook Guided Final Arrangements When IM Gone Workbook for Possessions Business Affairs and Final Wishes(Black)](https://m.media-amazon.com/images/I/41ToQ0XfwUL.jpg) [**End Of Life Planner IM Dead Now What Planner End Of Life Organizer Notebook Guided Final Arrangements When IM Gone Workbook for Possessions Business Affairs and Final Wishes(Black)**](https://www.amazon.com/dp/B0F2HK8LT3) Discring$7.944.6★503%▲rising 14 ![Clever Fox End of Life Planner Final Arrangements Organizer for Beneficiary Will Preparation Last Wishes & Funeral Planning A5 (Dark Teal)](https://m.media-amazon.com/images/I/51jN4OcfatL.jpg) [**Clever Fox End of Life Planner Final Arrangements Organizer for Beneficiary Will Preparation Last Wishes & Funeral Planning A5 (Dark Teal)**](https://www.amazon.com/dp/B09CQBCNF1) Clever Fox$19.914.6★1,8252%▲rising 15 ![End of Life Planner for Seniors - Guided Estate Planning Organizer for Next of Kin. Large What To Do When Im Gone Book and Important Document Organizer to Share with Your Executor (Navy Blue)](https://m.media-amazon.com/images/I/41+NRgt1+jL.jpg) [**End of Life Planner for Seniors - Guided Estate Planning Organizer for Next of Kin. Large What To Do When Im Gone Book and Important Document Organizer to Share with Your Executor (Navy Blue)**](https://www.amazon.com/dp/B0CL1HT79B) Legacero$29.764.5★3492%▲rising **~~Showing 15 of 24 — show all ~~** ## **Product shelf** All 24 tracked products in this niche. Top sellersNewestTrending [![Im Dead Now What? Planner - Important Information about My Belongings Business Affairs and Wishes](https://m.media-amazon.com/images/I/51mXJztOg5L.jpg)**Im Dead Now What? Planner - Important Information about My Belongings Business Affairs and Wishes** PETER PAUPER PRESS**$13.30**4.6★14,953 reviews](https://www.amazon.com/dp/1441317996) [![Peace of Mind Planner Spiral End of Life Planner with Tabs for Senior Guided Estate Planning Organizer for Final Arrangements & Important Affairs 7.9x10.6 Flower](https://m.media-amazon.com/images/I/516qxL9SxuL.jpg)**Peace of Mind Planner Spiral End of Life Planner with Tabs for Senior Guided Estate Planning Organizer for Final Arrangements & Important Affairs 7.9x10.6 Flower** GloBooking**$10.01**4.6★414 reviews](https://www.amazon.com/dp/B0DPG5WB66) [![Im Dead Now What Planner Estate Planning Organizer with Tabs Death Planner Organizer for Senior Important Info for Final Arrangements Beneficiary & Last Wishes with Large Print 7.5x10.4 Blue](https://m.media-amazon.com/images/I/41SgDJHWljL.jpg)**Im Dead Now What Planner Estate Planning Organizer with Tabs Death Planner Organizer for Senior Important Info for Final Arrangements Beneficiary & Last Wishes with Large Print 7.5x10.4 Blue** Blugool**$10.54**4.6★332 reviews](https://www.amazon.com/dp/B0DP6DNLC4) [![Planners with Purpose End of Life Planner - Guided Final Arrangements When Im Gone Workbook Organizer Notebook for Beneficiary Info Will Preparation Last Wishes Funeral Planning - Peace of Mind B5](https://m.media-amazon.com/images/I/51Q2Ok0zPsL.jpg)**Planners with Purpose End of Life Planner - Guided Final Arrangements When Im Gone Workbook Organizer Notebook for Beneficiary Info Will Preparation Last Wishes Funeral Planning - Peace of Mind B5** Planners with Purpose**$24.06**4.7★943 reviews](https://www.amazon.com/dp/B0CJB4869T) [![End of Life Planner Spiral Estate Planning Organizer with Tabs for Senior Im Dead Now What Planner for Final Arrangements & Important Affairs with Large Print 7.9x10.4 Blue](https://m.media-amazon.com/images/I/41DO5Z9CaLL.jpg)**End of Life Planner Spiral Estate Planning Organizer with Tabs for Senior Im Dead Now What Planner for Final Arrangements & Important Affairs with Large Print 7.9x10.4 Blue** Blugool**$12.69**4.6★452 reviews](https://www.amazon.com/dp/B0DPHWQVVC) [![Molekaus End of Life Planner with Tabs 7x10](https://m.media-amazon.com/images/I/51Le97SJzVL.jpg)**Molekaus End of Life Planner with Tabs 7x10** molekaus**$13.56**4.7★85 reviews](https://www.amazon.com/dp/B0F3X86CR1) [![End of Life Planner Estate Planning Organizer with Tabs for Senior Spiral Funeral Planning Book with Large Font Gold Corner Guards & Inner Pocket for Will Preparation 7.36 x 10.4 Blue](https://m.media-amazon.com/images/I/41z8BYTv6AL.jpg)**End of Life Planner Estate Planning Organizer with Tabs for Senior Spiral Funeral Planning Book with Large Font Gold Corner Guards & Inner Pocket for Will Preparation 7.36 x 10.4 Blue** Homlive**$10.02**4.4★173 reviews](https://www.amazon.com/dp/B0FBG4RGZM) [![Peace of Mind Planner: Important Information about My Belongings Business Affairs and Wishes](https://m.media-amazon.com/images/I/51lZ7FP6wmL.jpg)**Peace of Mind Planner: Important Information about My Belongings Business Affairs and Wishes** PETER PAUPER PRESS**$12.02**4.6★9,673 reviews](https://www.amazon.com/dp/1441317295) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Document Organizing/Classification**36% *“looks like it will help me to organize important papers”* **Quality-Overall**11% *“More quality than others I've seen”* **Ease Of Use**9% *“Easy to use”* **Value For Money**6% *“Great buy”* **Advertised Vs Actual Product**6% *“As advertised”* **Useful Information**4% *“This book is very thorough”* **Size-Overall**3% *“Good size”* **Strength**3% *“Everything about this organizer feels solid”* **Instructions/User Manual/Troubleshooting**3% *“Comprehensive guide”* **Paper Quality**2% *“The binder and paper are all high quality”* ### **What buyers complain about ** **Quality-Overall**14% *“Very cheap”* **Print Quality**8% *“Too large of print”* **Zipper Quality**8% *“The only complaint I have is its kinda hard to zip it up”* **Paper Quality**8% *“Has a lot of pages I wont use”* **Size-Overall**6% *“Didnt fit the bill for that”* **Value For Money**5% *“Perhaps the $45-50 ones would blow these away”* **Fun/Entertainment Experience**4% *“NOT FUNNY”* **Compartment**4% *“Does not have pockets for 8-1/2 x 11 documents”* **Instructions/User Manual/Troubleshooting**4% *“watching the trouble doing things”* **Double-Sided Printing**4% *“Some pages are printed upside down”* #### **Top return reasons**- Size-Overall39% - Advertised Vs Actual Product14% - Useful Information7% - Document Organizing/Classification6% - Value For Money4% - Quality-Overall4% - Functionality-Overall3% - Design-Overall2% - Paper Quality2% - Material Quality2%