---
title: "dream journal — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/office-products/dream-journal"
last_updated: "2026-07-10T04:33:50.745Z"
locale: en
meta:
  description: "a small market ($35K/yr) — dream journal doesn't clear our bar today."
  "og:description": "a small market ($35K/yr) — dream journal doesn't clear our bar today."
  "og:title": "dream journal — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
---

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# **dream journal**

**Skip it****40/100 **

a small market ($35K/yr) — dream journal doesn't clear our bar today.

**Market/yr**

**$35K**

**Growth (1y)**

**+159.7%**

**Products**

**20**

**Brands**

**13**

was 18 a year ago

**Sellers**

**67**

**Price range**

**$6.41–$20.40**

**Returns**

**0.9%**

**Rating**

**4.7★**

**Skip it**

Scored 40/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**2**

 ×0.30

Growth

**72**

 ×0.30

Competition

**32**

 ×0.20

Quality gap

**20**

 ×0.10

Returns

**93**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 81 weeks — +159.7% year over year.

5K3KPrime Day '25Holiday '25Spike '26Dec '24Mar '25Jun '25Sep '25Dec '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

## **Competition**

- JUBTIC30% - CAGIE21% - Dingbats* Notebooks15% - Clever Fox14% - ZXHQ4% - Biuwory4% - Other (7 brands)12%

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them. 13 brands and 67 sellers compete here.

**Brands**

**13 **▼falling

was 18 a year ago

**Sellers**

**67**

**Top 5 brand share**

**85%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![JUBTIC Dream Journal Hardcover Dream Notebook Guided Dream Diary to Record and Track Your Dreams Interpretations and Thoughts before Sleeping. Ideal Gift for Women Girls Men(Pink)](https://m.media-amazon.com/images/I/31OzxtIhi8L.jpg) [**JUBTIC Dream Journal Hardcover Dream Notebook Guided Dream Diary to Record and Track Your Dreams Interpretations and Thoughts before Sleeping. Ideal Gift for Women Girls Men(Pink)**](https://www.amazon.com/dp/B0D3WP694D)

JUBTIC$10.704.7★14817%▼falling

2
![Dingbats* Dream Journal - Guided Dream Diary for Recording and Reflecting on Dreams Symbols & Insights - Thick Paper Hardcover Thread-Bound Journal Notebook with Elastic Closure Pen Loop & Pocket](https://m.media-amazon.com/images/I/518+StqJJAL.jpg) [**Dingbats* Dream Journal - Guided Dream Diary for Recording and Reflecting on Dreams Symbols & Insights - Thick Paper Hardcover Thread-Bound Journal Notebook with Elastic Closure Pen Loop & Pocket**](https://www.amazon.com/dp/B0FV3T8VCT)

Dingbats* Notebooks$17.944.4★2015%▲rising

3
![JUBTIC Dream Journal Hardcover Dream Notebook Guided Dream Diary to Record and Track Your Dreams Interpretations and Thoughts before Sleeping. Ideal Gift for Women Girls Men(Beige)](https://m.media-amazon.com/images/I/31fm6yjE8FL.jpg) [**JUBTIC Dream Journal Hardcover Dream Notebook Guided Dream Diary to Record and Track Your Dreams Interpretations and Thoughts before Sleeping. Ideal Gift for Women Girls Men(Beige)**](https://www.amazon.com/dp/B0D3WDNWPD)

JUBTIC$10.504.7★14813%▲rising

4
![CAGIE Journal Notebook for Women Men Hardcover Lined Notebooks Journals for Writing Work Journaling Note Taking Diary with Pen Loop (Black Ruled) Gifts 5.7 x 8.3 196 Pages](https://m.media-amazon.com/images/I/31eODT+KvuL.jpg) [**CAGIE Journal Notebook for Women Men Hardcover Lined Notebooks Journals for Writing Work Journaling Note Taking Diary with Pen Loop (Black Ruled) Gifts 5.7 x 8.3 196 Pages**](https://www.amazon.com/dp/B0967ZVMPK)

CAGIE$6.414.7★3,69813%▼falling

5
![Clever Fox Dream Journal Guided Dream Diary for Women Men & Kids Hardcover Dream Notebook Log Book for Dream Journaling (Purple)](https://m.media-amazon.com/images/I/514XYgyqkDL.jpg) [**Clever Fox Dream Journal Guided Dream Diary for Women Men & Kids Hardcover Dream Notebook Log Book for Dream Journaling (Purple)**](https://www.amazon.com/dp/B09HC8SWR6)

Clever Fox$20.084.7★37211%▲rising

6
![CAGIE Lined Journal for Men Soft Cover Notebook Leather Journals for Writing 180 Lay Flat Vintage Mens Journal Personal Diary 5.7 X 8.3 Black](https://m.media-amazon.com/images/I/512ABKd9khL.jpg) [**CAGIE Lined Journal for Men Soft Cover Notebook Leather Journals for Writing 180 Lay Flat Vintage Mens Journal Personal Diary 5.7 X 8.3 Black**](https://www.amazon.com/dp/B09V2TVNC5)

CAGIE$7.084.8★3,1876%▲rising

7
![ZXHQ Lock Journal with Pen A5 240 Pages Diary with Lock Brown Edge Refillable Leather Hardcover (8.5 5.9inch) Dark Green](https://m.media-amazon.com/images/I/51OHaXthIyL.jpg) [**ZXHQ Lock Journal with Pen A5 240 Pages Diary with Lock Brown Edge Refillable Leather Hardcover (8.5 5.9inch) Dark Green**](https://www.amazon.com/dp/B0BR73LWDD)

ZXHQ$14.854.5★1,8274%▼falling

8
![Lined Journal Notebook for Women Men 256 Thick Pages A5 Hardcover Vintage Leather Journal for Writing Travel Business Work School College Ruled Notebooks for Note Taking Daily Diary 5.78.3](https://m.media-amazon.com/images/I/412TDnAbZvL.jpg) [**Lined Journal Notebook for Women Men 256 Thick Pages A5 Hardcover Vintage Leather Journal for Writing Travel Business Work School College Ruled Notebooks for Note Taking Daily Diary 5.78.3**](https://www.amazon.com/dp/B0B4DKQSDV)

Biuwory$9.694.8★7,7794%▼falling

9
![Fetinar Leather Vintage Journal Notebook 300 Pages Leather Softcover Lined Journal Notebooks for Women Men Notebook Journals for Writing Travel Business Office 5.7 X 8.3](https://m.media-amazon.com/images/I/41IlzchpbxL.jpg) [**Fetinar Leather Vintage Journal Notebook 300 Pages Leather Softcover Lined Journal Notebooks for Women Men Notebook Journals for Writing Travel Business Office 5.7 X 8.3**](https://www.amazon.com/dp/B0C23S36QF)

Fetinar$7.214.7★2,9733%—flat

10

![TIEFOSSI Lined Journal for Women Men Vintage Notebooks with Bookmarks Hardcover A5 College Ruled Notebook 316 Numbered Pages for Writing Daily Journal for Work School Note Taking](https://m.media-amazon.com/images/I/51koaKfb+xL.jpg) [**TIEFOSSI Lined Journal for Women Men Vintage Notebooks with Bookmarks Hardcover A5 College Ruled Notebook 316 Numbered Pages for Writing Daily Journal for Work School Note Taking**](https://www.amazon.com/dp/B0F2FJFF5C)

TIEFOSSI$18.594.9★7542%▲rising

11

![Dream Tracker Guided Dream Journal for Women | Self Discovery & Emotional Healing Notebook for Lucid Dreaming Sleep Reflection and Subconscious Awareness](https://m.media-amazon.com/images/I/31TRvTxYu3L.jpg) [**Dream Tracker Guided Dream Journal for Women | Self Discovery & Emotional Healing Notebook for Lucid Dreaming Sleep Reflection and Subconscious Awareness**](https://www.amazon.com/dp/B0FFGNY5F3)

MindMoss$8.294.8★42%▼falling

12

![CAGIE 320 Pages Thick Hardcover Journaling Notebooks Vintage Leather Journal for Women Men A5 College Ruled Journals for Writing with Gift Box 5.7 x 8.3 in Blue](https://m.media-amazon.com/images/I/512uzhMUiyL.jpg) [**CAGIE 320 Pages Thick Hardcover Journaling Notebooks Vintage Leather Journal for Women Men A5 College Ruled Journals for Writing with Gift Box 5.7 x 8.3 in Blue**](https://www.amazon.com/dp/B0CG5CSVJF)

CAGIE$16.794.8★5512%▼falling

13

![Clever Fox Dream Journal Guided Dream Diary for Women Men & Kids Hardcover Dream Notebook Log Book for Dream Journaling (Light Pink)](https://m.media-amazon.com/images/I/51IKgBltsNL.jpg) [**Clever Fox Dream Journal Guided Dream Diary for Women Men & Kids Hardcover Dream Notebook Log Book for Dream Journaling (Light Pink)**](https://www.amazon.com/dp/B09HC9QD1D)

Clever Fox$20.294.7★3721%▼falling

14

![Clever Fox Dream Journal Guided Dream Diary for Women Men & Kids Hardcover Dream Notebook Log Book for Dream Journaling (Aquamarine)](https://m.media-amazon.com/images/I/51p-AfCEBuL.jpg) [**Clever Fox Dream Journal Guided Dream Diary for Women Men & Kids Hardcover Dream Notebook Log Book for Dream Journaling (Aquamarine)**](https://www.amazon.com/dp/B09HC8TM4Q)

Clever Fox$20.014.7★3721%▼falling

15

![Persian Grove Journal](https://m.media-amazon.com/images/I/61kdVhCUjfL.jpg) [**Persian Grove Journal**](https://www.amazon.com/dp/1441331743)

PETER PAUPER PRESS$13.414.9★5,6261%—flat

**~~Showing 15 of 20 — show all ~~**

## **Product shelf**

All 20 tracked products in this niche.

Top sellersNewestTrending

[![JUBTIC Dream Journal Hardcover Dream Notebook Guided Dream Diary to Record and Track Your Dreams Interpretations and Thoughts before Sleeping. Ideal Gift for Women Girls Men(Pink)](https://m.media-amazon.com/images/I/31OzxtIhi8L.jpg)**JUBTIC Dream Journal Hardcover Dream Notebook Guided Dream Diary to Record and Track Your Dreams Interpretations and Thoughts before Sleeping. Ideal Gift for Women Girls Men(Pink)** JUBTIC**$10.70**4.7★148 reviews](https://www.amazon.com/dp/B0D3WP694D) [![Dingbats* Dream Journal - Guided Dream Diary for Recording and Reflecting on Dreams Symbols & Insights - Thick Paper Hardcover Thread-Bound Journal Notebook with Elastic Closure Pen Loop & Pocket](https://m.media-amazon.com/images/I/518+StqJJAL.jpg)**Dingbats* Dream Journal - Guided Dream Diary for Recording and Reflecting on Dreams Symbols & Insights - Thick Paper Hardcover Thread-Bound Journal Notebook with Elastic Closure Pen Loop & Pocket** Dingbats* Notebooks**$17.94**4.4★20 reviews](https://www.amazon.com/dp/B0FV3T8VCT) [![JUBTIC Dream Journal Hardcover Dream Notebook Guided Dream Diary to Record and Track Your Dreams Interpretations and Thoughts before Sleeping. Ideal Gift for Women Girls Men(Beige)](https://m.media-amazon.com/images/I/31fm6yjE8FL.jpg)**JUBTIC Dream Journal Hardcover Dream Notebook Guided Dream Diary to Record and Track Your Dreams Interpretations and Thoughts before Sleeping. Ideal Gift for Women Girls Men(Beige)** JUBTIC**$10.50**4.7★148 reviews](https://www.amazon.com/dp/B0D3WDNWPD) [![CAGIE Journal Notebook for Women Men Hardcover Lined Notebooks Journals for Writing Work Journaling Note Taking Diary with Pen Loop (Black Ruled) Gifts 5.7 x 8.3 196 Pages](https://m.media-amazon.com/images/I/31eODT+KvuL.jpg)**CAGIE Journal Notebook for Women Men Hardcover Lined Notebooks Journals for Writing Work Journaling Note Taking Diary with Pen Loop (Black Ruled) Gifts 5.7 x 8.3 196 Pages** CAGIE**$6.41**4.7★3,698 reviews](https://www.amazon.com/dp/B0967ZVMPK) [![Clever Fox Dream Journal Guided Dream Diary for Women Men & Kids Hardcover Dream Notebook Log Book for Dream Journaling (Purple)](https://m.media-amazon.com/images/I/514XYgyqkDL.jpg)**Clever Fox Dream Journal Guided Dream Diary for Women Men & Kids Hardcover Dream Notebook Log Book for Dream Journaling (Purple)** Clever Fox**$20.08**4.7★372 reviews](https://www.amazon.com/dp/B09HC8SWR6) [![CAGIE Lined Journal for Men Soft Cover Notebook Leather Journals for Writing 180 Lay Flat Vintage Mens Journal Personal Diary 5.7 X 8.3 Black](https://m.media-amazon.com/images/I/512ABKd9khL.jpg)**CAGIE Lined Journal for Men Soft Cover Notebook Leather Journals for Writing 180 Lay Flat Vintage Mens Journal Personal Diary 5.7 X 8.3 Black** CAGIE**$7.08**4.8★3,187 reviews](https://www.amazon.com/dp/B09V2TVNC5) [![ZXHQ Lock Journal with Pen A5 240 Pages Diary with Lock Brown Edge Refillable Leather Hardcover (8.5 5.9inch) Dark Green](https://m.media-amazon.com/images/I/51OHaXthIyL.jpg)**ZXHQ Lock Journal with Pen A5 240 Pages Diary with Lock Brown Edge Refillable Leather Hardcover (8.5 5.9inch) Dark Green** ZXHQ**$14.85**4.5★1,827 reviews](https://www.amazon.com/dp/B0BR73LWDD) [![Lined Journal Notebook for Women Men 256 Thick Pages A5 Hardcover Vintage Leather Journal for Writing Travel Business Work School College Ruled Notebooks for Note Taking Daily Diary 5.78.3](https://m.media-amazon.com/images/I/412TDnAbZvL.jpg)**Lined Journal Notebook for Women Men 256 Thick Pages A5 Hardcover Vintage Leather Journal for Writing Travel Business Work School College Ruled Notebooks for Note Taking Daily Diary 5.78.3** Biuwory**$9.69**4.8★7,779 reviews](https://www.amazon.com/dp/B0B4DKQSDV)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**23%

*“Product is as expected, is of good quality, and arrived promptly”*

**Paper Quality**20%

*“The paper is lined”*

**Value For Money**7%

*“Excellent value”*

**Size-Overall**7%

*“It is true to size”*

**Advertised Vs Actual Product**5%

*“exactly as described”*

**Leather Quality**4%

*“I love the leather”*

**Writing Experience**4%

*“Easy to write on”*

**Color**3%

*“I love the color green”*

**Design-Overall**3%

*“Great Design”*

**Ease Of Use**3%

*“Easy to use”*

### **What buyers complain about **

**Size-Overall**8%

*“Its a little bigger than I expected”*

**Value For Money**8%

*“it looks quite expensive”*

**Paper Quality**7%

*“The paper is thin”*

**Locking Mechanism**5%

*“could barely get it to lock”*

**Quality-Overall**5%

*“Looks cheap”*

**Smell**4%

*“Strong smell”*

**Ease Of Use**4%

*“So I can't easily close it”*

**Writing Experience**3%

*“I have a rough time writing in a book style journal”*

**Thickness**3%

*“Thicker than I expected”*

**Flatness**3%

*“This was bent across the middle of the notebook making it impossible to lay flat”*

#### **Top return reasons**- Size-Overall52% - Advertised Vs Actual Product9% - Value For Money9% - Paper Quality6% - Color5% - Quality-Overall4% - Thin1% - Material Quality1% - Leather Quality1% - Functionality-Overall1%