---
title: "daytimer refills 2023 — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/office-products/daytimer-refills-2023"
last_updated: "2026-07-09T21:45:39.819Z"
locale: en
meta:
  description: "daytimer refills 2023 shows a fragmented shelf (top 5 take 30% of clicks), but a small market ($396K/yr) keeps it on the watch list."
  "og:description": "daytimer refills 2023 shows a fragmented shelf (top 5 take 30% of clicks), but a small market ($396K/yr) keeps it on the watch list."
  "og:title": "daytimer refills 2023 — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

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# **daytimer refills 2023**

**Worth a look****54/100 **

daytimer refills 2023 shows a fragmented shelf (top 5 take 30% of clicks), but a small market ($396K/yr) keeps it on the watch list.

**Market/yr**

**$396K**

**Growth (1y)**

**+105.6%**

**Products**

**67**

**Brands**

**20**

was 13 a year ago

**Sellers**

**57**

**Price range**

**$7.21–$134.34**

**Returns**

**2.6%**

**Rating**

**4.6★**

**Worth a look**

Scored 54/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**20**

 ×0.30

Growth

**66**

 ×0.30

Competition

**84**

 ×0.20

Quality gap

**32**

 ×0.10

Returns

**79**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +105.6% year over year.

17K8KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.3×

## **Competition**

- Franklin Covey71% - MaaIbok8% - Simannie3% - Day-Timer3% - newestor2% - Attitill2% - Other (14 brands)10%

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen. 20 brands and 57 sellers compete here.

**Brands**

**20 **▲rising

was 13 a year ago

**Sellers**

**57**

**Top 5 brand share**

**88%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![FranklinCovey - Original Two Page Per Day Ring-Bound Planner (Jan 2026 - Dec 2026 Classic)](https://m.media-amazon.com/images/I/41iIEaqdWwL.jpg) [**FranklinCovey - Original Two Page Per Day Ring-Bound Planner (Jan 2026 - Dec 2026 Classic)**](https://www.amazon.com/dp/B0FG7SB276)

Franklin Covey$61.224.7★3,1498%▼falling

2
![FranklinCovey - FC Basics Spacemaker Ring-Bound Binder for FranklinCovey Planners | Simulated Leather Vinyl - Zipper Binder (Classic Black)](https://m.media-amazon.com/images/I/31Z7XmsH3CL.jpg) [**FranklinCovey - FC Basics Spacemaker Ring-Bound Binder for FranklinCovey Planners | Simulated Leather Vinyl - Zipper Binder (Classic Black)**](https://www.amazon.com/dp/B008UNTE0Q)

Franklin Covey$75.284.5★8077%—flat

3
![FranklinCovey - Original Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)](https://m.media-amazon.com/images/I/411VSBmwtGL.jpg) [**FranklinCovey - Original Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)**](https://www.amazon.com/dp/B0GF7YYSN9)

Franklin Covey$63.964.7★3,1497%▲rising

4
![2026-2027 Planner Refills Jul 2026 - Jun 2027 Two Pages Per Day Daily Monthly Planner 2026-2027 5.5 x 8.4 Ring-Bound Organizer Tabs Quotes Prioritized Task Daily Tracker/Notes Appointment Schedule](https://m.media-amazon.com/images/I/41vGUwAVHML.jpg) [**2026-2027 Planner Refills Jul 2026 - Jun 2027 Two Pages Per Day Daily Monthly Planner 2026-2027 5.5 x 8.4 Ring-Bound Organizer Tabs Quotes Prioritized Task Daily Tracker/Notes Appointment Schedule**](https://www.amazon.com/dp/B0B3GQYT7T)

MaaIbok$30.534.7★2,3485%▲rising

5
![FranklinCovey - Undated Planner | Weekly - Wire-Bound Planner (7 x 8.5 X 1)](https://m.media-amazon.com/images/I/31-KViH5QKL.jpg) [**FranklinCovey - Undated Planner | Weekly - Wire-Bound Planner (7 x 8.5 X 1)**](https://www.amazon.com/dp/B0DMB26214)

Franklin Covey$20.174.2★265%▼falling

6
![FranklinCovey - FC Basics Ring-Bound Binder for FranklinCovey Planners | Distressed Simulated Leather - Zipper Binder (Classic Brown)](https://m.media-amazon.com/images/I/41N2RuwLYfL.jpg) [**FranklinCovey - FC Basics Ring-Bound Binder for FranklinCovey Planners | Distressed Simulated Leather - Zipper Binder (Classic Brown)**](https://www.amazon.com/dp/B009M2SRQG)

Franklin Covey$104.554.6★2844%▼falling

7
![FranklinCovey - Monticello Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)](https://m.media-amazon.com/images/I/41l1s4PK5aL.jpg) [**FranklinCovey - Monticello Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)**](https://www.amazon.com/dp/B0GF7SHFG6)

Franklin Covey$66.594.7★1,3074%▲rising

8
![Day-Timer Distressed Look Starter Set Organizer Undated 7 Ring Desk Size 5-1/2 x 8-1/2 Brown (43184)](https://m.media-amazon.com/images/I/41OHJIrVPuL.jpg) [**Day-Timer Distressed Look Starter Set Organizer Undated 7 Ring Desk Size 5-1/2 x 8-1/2 Brown (43184)**](https://www.amazon.com/dp/B000086BB1)

Day-Timer$38.624.5★8863%▼falling

9
![2026-2027 Planner Refills July 2026 - June 2027 Daily Planner Refills 2026-2027 Two Pages Per Day Daily & Monthly Planner Inserts 8.38 x 5.51 Ring-Bound with Tabs](https://m.media-amazon.com/images/I/41uEquxI1BL.jpg) [**2026-2027 Planner Refills July 2026 - June 2027 Daily Planner Refills 2026-2027 Two Pages Per Day Daily & Monthly Planner Inserts 8.38 x 5.51 Ring-Bound with Tabs**](https://www.amazon.com/dp/B0CFL5HQLZ)

Simannie$33.204.8★2043%▼falling

10

![FranklinCovey - Clear Zipper Pouch for FranklinCovey Planners | Keep Small Items Secure in Your Planner (Classic)](https://m.media-amazon.com/images/I/313hpzo8OML.jpg) [**FranklinCovey - Clear Zipper Pouch for FranklinCovey Planners | Keep Small Items Secure in Your Planner (Classic)**](https://www.amazon.com/dp/B000PAMY22)

Franklin Covey$12.434.5★1193%▲rising

11

![FranklinCovey - Blooms Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)](https://m.media-amazon.com/images/I/410UwRzsF3L.jpg) [**FranklinCovey - Blooms Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)**](https://www.amazon.com/dp/B0GF7TZPR4)

Franklin Covey$67.084.8★1,3233%▲rising

12

![FranklinCovey - Original Planner Refill | Two Pages Per Day Ring-Bound (Pocket Jan 2026 - Dec 2026)](https://m.media-amazon.com/images/I/41t3+DbBCbL.jpg) [**FranklinCovey - Original Planner Refill | Two Pages Per Day Ring-Bound (Pocket Jan 2026 - Dec 2026)**](https://www.amazon.com/dp/B0FG7WYVMH)

Franklin Covey$55.354.7★3,1493%▲rising

13

![FranklinCovey - Original Planner Refill | Two Pages Per Day - Ring-Bound Planner (Monarch Jan 2026 - Dec 2026)](https://m.media-amazon.com/images/I/416UDYReZxL.jpg) [**FranklinCovey - Original Planner Refill | Two Pages Per Day - Ring-Bound Planner (Monarch Jan 2026 - Dec 2026)**](https://www.amazon.com/dp/B0FQK58VJQ)

Franklin Covey$77.764.7★3,1493%▲rising

14

![FranklinCovey - Compass Wire-Bound Planner Refill | Two Pages Per Day (Classic Jul 2026 - Jun 2027)](https://m.media-amazon.com/images/I/41nWsiUTxqL.jpg) [**FranklinCovey - Compass Wire-Bound Planner Refill | Two Pages Per Day (Classic Jul 2026 - Jun 2027)**](https://www.amazon.com/dp/B0GNS6245D)

Franklin Covey$88.834.4★5442%▲rising

15

![FranklinCovey - Original Planner Refill | Two Pages Per Day - Ring-Bound Planner (Compact Jan 2026 - Dec 2026)](https://m.media-amazon.com/images/I/41QZzQrD5BL.jpg) [**FranklinCovey - Original Planner Refill | Two Pages Per Day - Ring-Bound Planner (Compact Jan 2026 - Dec 2026)**](https://www.amazon.com/dp/B0FQK3BFZT)

Franklin Covey$58.634.7★3,1492%▼falling

**~~Showing 15 of 67 — show all ~~**

## **Product shelf**

All 67 tracked products in this niche.

Top sellersNewestTrending

[![FranklinCovey - Original Two Page Per Day Ring-Bound Planner (Jan 2026 - Dec 2026 Classic)](https://m.media-amazon.com/images/I/41iIEaqdWwL.jpg)**FranklinCovey - Original Two Page Per Day Ring-Bound Planner (Jan 2026 - Dec 2026 Classic)** Franklin Covey**$61.22**4.7★3,149 reviews](https://www.amazon.com/dp/B0FG7SB276) [![FranklinCovey - FC Basics Spacemaker Ring-Bound Binder for FranklinCovey Planners | Simulated Leather Vinyl - Zipper Binder (Classic Black)](https://m.media-amazon.com/images/I/31Z7XmsH3CL.jpg)**FranklinCovey - FC Basics Spacemaker Ring-Bound Binder for FranklinCovey Planners | Simulated Leather Vinyl - Zipper Binder (Classic Black)** Franklin Covey**$75.28**4.5★807 reviews](https://www.amazon.com/dp/B008UNTE0Q) [![FranklinCovey - Original Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)](https://m.media-amazon.com/images/I/411VSBmwtGL.jpg)**FranklinCovey - Original Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)** Franklin Covey**$63.96**4.7★3,149 reviews](https://www.amazon.com/dp/B0GF7YYSN9) [![2026-2027 Planner Refills Jul 2026 - Jun 2027 Two Pages Per Day Daily Monthly Planner 2026-2027 5.5 x 8.4 Ring-Bound Organizer Tabs Quotes Prioritized Task Daily Tracker/Notes Appointment Schedule](https://m.media-amazon.com/images/I/41vGUwAVHML.jpg)**2026-2027 Planner Refills Jul 2026 - Jun 2027 Two Pages Per Day Daily Monthly Planner 2026-2027 5.5 x 8.4 Ring-Bound Organizer Tabs Quotes Prioritized Task Daily Tracker/Notes Appointment Schedule** MaaIbok**$30.53**4.7★2,348 reviews](https://www.amazon.com/dp/B0B3GQYT7T) [![FranklinCovey - Undated Planner | Weekly - Wire-Bound Planner (7 x 8.5 X 1)](https://m.media-amazon.com/images/I/31-KViH5QKL.jpg)**FranklinCovey - Undated Planner | Weekly - Wire-Bound Planner (7 x 8.5 X 1)** Franklin Covey**$20.17**4.2★26 reviews](https://www.amazon.com/dp/B0DMB26214) [![FranklinCovey - FC Basics Ring-Bound Binder for FranklinCovey Planners | Distressed Simulated Leather - Zipper Binder (Classic Brown)](https://m.media-amazon.com/images/I/41N2RuwLYfL.jpg)**FranklinCovey - FC Basics Ring-Bound Binder for FranklinCovey Planners | Distressed Simulated Leather - Zipper Binder (Classic Brown)** Franklin Covey**$104.55**4.6★284 reviews](https://www.amazon.com/dp/B009M2SRQG) [![FranklinCovey - Monticello Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)](https://m.media-amazon.com/images/I/41l1s4PK5aL.jpg)**FranklinCovey - Monticello Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)** Franklin Covey**$66.59**4.7★1,307 reviews](https://www.amazon.com/dp/B0GF7SHFG6) [![Day-Timer Distressed Look Starter Set Organizer Undated 7 Ring Desk Size 5-1/2 x 8-1/2 Brown (43184)](https://m.media-amazon.com/images/I/41OHJIrVPuL.jpg)**Day-Timer Distressed Look Starter Set Organizer Undated 7 Ring Desk Size 5-1/2 x 8-1/2 Brown (43184)** Day-Timer**$38.62**4.5★886 reviews](https://www.amazon.com/dp/B000086BB1)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Document Organizing/Classification**19%

*“Great organizers”*

**Paper Quality**12%

*“Good paper”*

**Quality-Overall**11%

*“Nice thick quality”*

**Value For Money**11%

*“Great deal”*

**Size-Overall**10%

*“It fits perfectly in any bag”*

**Advertised Vs Actual Product**7%

*“As described”*

**Design-Overall**6%

*“The design is pretty”*

**Ease Of Use**3%

*“Easy to use”*

**Writing Experience**2%

*“It handles my big writing with ease”*

**Color**2%

*“Color is lovely”*

### **What buyers complain about **

**Size-Overall**15%

*“Sizing off”*

**Paper Quality**15%

*“I just wish the paper was a little thicker”*

**Value For Money**9%

*“Total waste of money”*

**Compatibility-Overall**5%

*“WILL NOT FIT A5 BINDER. NOT A5”*

**Thickness**4%

*“much thicker than I planned”*

**Assembly/Installation**3%

*“if maybe not coming together quite right”*

**Functionality-Overall**3%

*“Calendar was 3 years old. Awful calendar was 2023 pathetic”*

**Defective Material/Parts**2%

*“Amazon should have a way to note defective products when this sort of thing happens even though it is well after the return deadline”*

**Color**2%

*“Poor ink color”*

**Alignment**2%

*“Poor hole alignment”*

#### **Top return reasons**- Size-Overall58% - Advertised Vs Actual Product11% - Design-Overall3% - Paper Quality3% - Value For Money3% - Compatibility-Overall3% - Functionality-Overall2% - Document Organizing/Classification1% - Alignment1% - Compactness1%