---
title: "day runner refills — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/office-products/day-runner-refills"
last_updated: "2026-07-09T23:46:22.796Z"
locale: en
meta:
  description: "day runner refills shows a fragmented shelf (top 5 take 30% of clicks), but a small market ($436K/yr) keeps it on the watch list."
  "og:description": "day runner refills shows a fragmented shelf (top 5 take 30% of clicks), but a small market ($436K/yr) keeps it on the watch list."
  "og:title": "day runner refills — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
---

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# **day runner refills**

**Worth a look****58/100 **

day runner refills shows a fragmented shelf (top 5 take 30% of clicks), but a small market ($436K/yr) keeps it on the watch list.

**Market/yr**

**$436K**

**Growth (1y)**

**+238.3%**

**Products**

**64**

**Brands**

**19**

was 16 a year ago

**Sellers**

**49**

**Price range**

**$5.73–$134.34**

**Returns**

**2.7%**

**Rating**

**4.6★**

**Worth a look**

Scored 58/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**22**

 ×0.30

Growth

**81**

 ×0.30

Competition

**84**

 ×0.20

Quality gap

**30**

 ×0.10

Returns

**78**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 103 weeks — +238.3% year over year.

17K8KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 14.2×

## **Competition**

- Franklin Covey69% - MaaIbok9% - Simannie4% - Day-Timer3% - newestor3% - Billtigif2% - Other (13 brands)11%

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen. 19 brands and 49 sellers compete here.

**Brands**

**19 **▲rising

was 16 a year ago

**Sellers**

**49**

**Top 5 brand share**

**87%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![FranklinCovey - Original Two Page Per Day Ring-Bound Planner (Jan 2026 - Dec 2026 Classic)](https://m.media-amazon.com/images/I/41iIEaqdWwL.jpg) [**FranklinCovey - Original Two Page Per Day Ring-Bound Planner (Jan 2026 - Dec 2026 Classic)**](https://www.amazon.com/dp/B0FG7SB276)

Franklin Covey$61.224.7★3,1498%▼falling

2
![FranklinCovey - Original Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)](https://m.media-amazon.com/images/I/411VSBmwtGL.jpg) [**FranklinCovey - Original Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)**](https://www.amazon.com/dp/B0GF7YYSN9)

Franklin Covey$63.964.7★3,1497%▲rising

3
![FranklinCovey - FC Basics Spacemaker Ring-Bound Binder for FranklinCovey Planners | Simulated Leather Vinyl - Zipper Binder (Classic Black)](https://m.media-amazon.com/images/I/31Z7XmsH3CL.jpg) [**FranklinCovey - FC Basics Spacemaker Ring-Bound Binder for FranklinCovey Planners | Simulated Leather Vinyl - Zipper Binder (Classic Black)**](https://www.amazon.com/dp/B008UNTE0Q)

Franklin Covey$75.284.5★8076%—flat

4
![2026-2027 Planner Refills Jul 2026 - Jun 2027 Two Pages Per Day Daily Monthly Planner 2026-2027 5.5 x 8.4 Ring-Bound Organizer Tabs Quotes Prioritized Task Daily Tracker/Notes Appointment Schedule](https://m.media-amazon.com/images/I/41vGUwAVHML.jpg) [**2026-2027 Planner Refills Jul 2026 - Jun 2027 Two Pages Per Day Daily Monthly Planner 2026-2027 5.5 x 8.4 Ring-Bound Organizer Tabs Quotes Prioritized Task Daily Tracker/Notes Appointment Schedule**](https://www.amazon.com/dp/B0B3GQYT7T)

MaaIbok$30.534.7★2,3485%▲rising

5
![FranklinCovey - Undated Planner | Weekly - Wire-Bound Planner (7 x 8.5 X 1)](https://m.media-amazon.com/images/I/31-KViH5QKL.jpg) [**FranklinCovey - Undated Planner | Weekly - Wire-Bound Planner (7 x 8.5 X 1)**](https://www.amazon.com/dp/B0DMB26214)

Franklin Covey$20.174.2★264%▼falling

6
![FranklinCovey - Monticello Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)](https://m.media-amazon.com/images/I/41l1s4PK5aL.jpg) [**FranklinCovey - Monticello Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)**](https://www.amazon.com/dp/B0GF7SHFG6)

Franklin Covey$66.594.7★1,3074%▲rising

7
![2026-2027 Planner Refills July 2026 - June 2027 Daily Planner Refills 2026-2027 Two Pages Per Day Daily & Monthly Planner Inserts 8.38 x 5.51 Ring-Bound with Tabs](https://m.media-amazon.com/images/I/41uEquxI1BL.jpg) [**2026-2027 Planner Refills July 2026 - June 2027 Daily Planner Refills 2026-2027 Two Pages Per Day Daily & Monthly Planner Inserts 8.38 x 5.51 Ring-Bound with Tabs**](https://www.amazon.com/dp/B0CFL5HQLZ)

Simannie$33.204.8★2044%▼falling

8
![FranklinCovey - FC Basics Ring-Bound Binder for FranklinCovey Planners | Distressed Simulated Leather - Zipper Binder (Classic Brown)](https://m.media-amazon.com/images/I/41N2RuwLYfL.jpg) [**FranklinCovey - FC Basics Ring-Bound Binder for FranklinCovey Planners | Distressed Simulated Leather - Zipper Binder (Classic Brown)**](https://www.amazon.com/dp/B009M2SRQG)

Franklin Covey$104.554.6★2843%▼falling

9
![FranklinCovey - Blooms Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)](https://m.media-amazon.com/images/I/410UwRzsF3L.jpg) [**FranklinCovey - Blooms Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)**](https://www.amazon.com/dp/B0GF7TZPR4)

Franklin Covey$67.084.8★1,3233%▲rising

10

![Day-Timer Distressed Look Starter Set Organizer Undated 7 Ring Desk Size 5-1/2 x 8-1/2 Brown (43184)](https://m.media-amazon.com/images/I/41OHJIrVPuL.jpg) [**Day-Timer Distressed Look Starter Set Organizer Undated 7 Ring Desk Size 5-1/2 x 8-1/2 Brown (43184)**](https://www.amazon.com/dp/B000086BB1)

Day-Timer$38.624.5★8863%▼falling

11

![FranklinCovey - Original Planner Refill | Two Pages Per Day Ring-Bound (Pocket Jan 2026 - Dec 2026)](https://m.media-amazon.com/images/I/41t3+DbBCbL.jpg) [**FranklinCovey - Original Planner Refill | Two Pages Per Day Ring-Bound (Pocket Jan 2026 - Dec 2026)**](https://www.amazon.com/dp/B0FG7WYVMH)

Franklin Covey$55.354.7★3,1493%▲rising

12

![FranklinCovey - Clear Zipper Pouch for FranklinCovey Planners | Keep Small Items Secure in Your Planner (Classic)](https://m.media-amazon.com/images/I/313hpzo8OML.jpg) [**FranklinCovey - Clear Zipper Pouch for FranklinCovey Planners | Keep Small Items Secure in Your Planner (Classic)**](https://www.amazon.com/dp/B000PAMY22)

Franklin Covey$12.434.5★1192%▲rising

13

![FranklinCovey - Original Planner Refill | Two Pages Per Day - Ring-Bound Planner (Monarch Jan 2026 - Dec 2026)](https://m.media-amazon.com/images/I/416UDYReZxL.jpg) [**FranklinCovey - Original Planner Refill | Two Pages Per Day - Ring-Bound Planner (Monarch Jan 2026 - Dec 2026)**](https://www.amazon.com/dp/B0FQK58VJQ)

Franklin Covey$77.764.7★3,1492%▲rising

14

![2026-2027 Planner Refills - Planner 2026-2027 Inserts with 7-Hole Punched 5-1/2 x 8-1/2 Runs from July 2026 to June 2027 Weekly and Monthly Spread Colorful Monthly Tabs](https://m.media-amazon.com/images/I/518HY7dcO0L.jpg) [**2026-2027 Planner Refills - Planner 2026-2027 Inserts with 7-Hole Punched 5-1/2 x 8-1/2 Runs from July 2026 to June 2027 Weekly and Monthly Spread Colorful Monthly Tabs**](https://www.amazon.com/dp/B0D8JHZCDB)

MaaIbok$9.694.7★2912%▼falling

15

![FranklinCovey - Original Planner Refill | Two Pages Per Day - Ring-Bound Planner (Compact Jan 2026 - Dec 2026)](https://m.media-amazon.com/images/I/41QZzQrD5BL.jpg) [**FranklinCovey - Original Planner Refill | Two Pages Per Day - Ring-Bound Planner (Compact Jan 2026 - Dec 2026)**](https://www.amazon.com/dp/B0FQK3BFZT)

Franklin Covey$58.634.7★3,1492%▼falling

**~~Showing 15 of 64 — show all ~~**

## **Product shelf**

All 64 tracked products in this niche.

Top sellersNewestTrending

[![FranklinCovey - Original Two Page Per Day Ring-Bound Planner (Jan 2026 - Dec 2026 Classic)](https://m.media-amazon.com/images/I/41iIEaqdWwL.jpg)**FranklinCovey - Original Two Page Per Day Ring-Bound Planner (Jan 2026 - Dec 2026 Classic)** Franklin Covey**$61.22**4.7★3,149 reviews](https://www.amazon.com/dp/B0FG7SB276) [![FranklinCovey - Original Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)](https://m.media-amazon.com/images/I/411VSBmwtGL.jpg)**FranklinCovey - Original Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)** Franklin Covey**$63.96**4.7★3,149 reviews](https://www.amazon.com/dp/B0GF7YYSN9) [![FranklinCovey - FC Basics Spacemaker Ring-Bound Binder for FranklinCovey Planners | Simulated Leather Vinyl - Zipper Binder (Classic Black)](https://m.media-amazon.com/images/I/31Z7XmsH3CL.jpg)**FranklinCovey - FC Basics Spacemaker Ring-Bound Binder for FranklinCovey Planners | Simulated Leather Vinyl - Zipper Binder (Classic Black)** Franklin Covey**$75.28**4.5★807 reviews](https://www.amazon.com/dp/B008UNTE0Q) [![2026-2027 Planner Refills Jul 2026 - Jun 2027 Two Pages Per Day Daily Monthly Planner 2026-2027 5.5 x 8.4 Ring-Bound Organizer Tabs Quotes Prioritized Task Daily Tracker/Notes Appointment Schedule](https://m.media-amazon.com/images/I/41vGUwAVHML.jpg)**2026-2027 Planner Refills Jul 2026 - Jun 2027 Two Pages Per Day Daily Monthly Planner 2026-2027 5.5 x 8.4 Ring-Bound Organizer Tabs Quotes Prioritized Task Daily Tracker/Notes Appointment Schedule** MaaIbok**$30.53**4.7★2,348 reviews](https://www.amazon.com/dp/B0B3GQYT7T) [![FranklinCovey - Undated Planner | Weekly - Wire-Bound Planner (7 x 8.5 X 1)](https://m.media-amazon.com/images/I/31-KViH5QKL.jpg)**FranklinCovey - Undated Planner | Weekly - Wire-Bound Planner (7 x 8.5 X 1)** Franklin Covey**$20.17**4.2★26 reviews](https://www.amazon.com/dp/B0DMB26214) [![FranklinCovey - Monticello Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)](https://m.media-amazon.com/images/I/41l1s4PK5aL.jpg)**FranklinCovey - Monticello Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)** Franklin Covey**$66.59**4.7★1,307 reviews](https://www.amazon.com/dp/B0GF7SHFG6) [![2026-2027 Planner Refills July 2026 - June 2027 Daily Planner Refills 2026-2027 Two Pages Per Day Daily & Monthly Planner Inserts 8.38 x 5.51 Ring-Bound with Tabs](https://m.media-amazon.com/images/I/41uEquxI1BL.jpg)**2026-2027 Planner Refills July 2026 - June 2027 Daily Planner Refills 2026-2027 Two Pages Per Day Daily & Monthly Planner Inserts 8.38 x 5.51 Ring-Bound with Tabs** Simannie**$33.20**4.8★204 reviews](https://www.amazon.com/dp/B0CFL5HQLZ) [![FranklinCovey - FC Basics Ring-Bound Binder for FranklinCovey Planners | Distressed Simulated Leather - Zipper Binder (Classic Brown)](https://m.media-amazon.com/images/I/41N2RuwLYfL.jpg)**FranklinCovey - FC Basics Ring-Bound Binder for FranklinCovey Planners | Distressed Simulated Leather - Zipper Binder (Classic Brown)** Franklin Covey**$104.55**4.6★284 reviews](https://www.amazon.com/dp/B009M2SRQG)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Document Organizing/Classification**18%

*“Great organizers”*

**Paper Quality**13%

*“Thick good quality paper”*

**Size-Overall**11%

*“True to size”*

**Quality-Overall**11%

*“The variety is good”*

**Value For Money**11%

*“Great deal”*

**Advertised Vs Actual Product**9%

*“Received timely and looks just as stated”*

**Design-Overall**5%

*“The design is pretty”*

**Writing Experience**3%

*“Lots of room to write”*

**Ease Of Use**2%

*“Easy to use”*

**Durability**2%

*“Durable and nice”*

### **What buyers complain about **

**Paper Quality**14%

*“I just wish the paper was a little thicker”*

**Value For Money**11%

*“Total waste of money”*

**Size-Overall**10%

*“Sizing off”*

**Compatibility-Overall**7%

*“WILL NOT FIT A5 BINDER. NOT A5”*

**Thickness**4%

*“much thicker than I planned”*

**Document Organizing/Classification**3%

*“I spent months trying to find the perfect planner page”*

**Assembly/Installation**3%

*“if maybe not coming together quite right”*

**Functionality-Overall**3%

*“Calendar was 3 years old. Awful calendar was 2023 pathetic”*

**Advertised Vs Actual Product**2%

*“But nevertheless kind of misleading”*

**Alignment**2%

*“Poor hole alignment”*

#### **Top return reasons**- Size-Overall60% - Advertised Vs Actual Product11% - Paper Quality5% - Value For Money3% - Compatibility-Overall3% - Design-Overall3% - Functionality-Overall2% - Alignment1% - Paper Compatibility1% - Document Organizing/Classification1%