--- title: "daily planner 2024-2025 — Niche Verdict: Worth a look (60/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/office-products/daily-planner-2024-2025" last_updated: "2026-07-09T23:15:58.129Z" locale: en meta: description: "daily planner 2024-2025 shows low returns (1.2%), but a small market ($327K/yr) keeps it on the watch list." "og:description": "daily planner 2024-2025 shows low returns (1.2%), but a small market ($327K/yr) keeps it on the watch list." "og:title": "daily planner 2024-2025 — Niche Verdict: Worth a look (60/100) | Amazon United States - Flapen" --- Back to Flapen home # **daily planner 2024-2025** **Worth a look****60/100 ** daily planner 2024-2025 shows low returns (1.2%), but a small market ($327K/yr) keeps it on the watch list. **Market/yr** **$327K** **Growth (1y)** **+283.2%** **Products** **75** **Brands** **43** was 50 a year ago **Sellers** **102** **Price range** **$4.62–$39.08** **Returns** **1.2%** **Rating** **4.6★** **Worth a look** Scored 60/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **16** ×0.30 Growth **84** ×0.30 Competition **89** ×0.20 Quality gap **27** ×0.10 Returns **90** ×0.10 ## **Demand** Weekly Amazon search volume, last 71 weeks — +283.2% year over year. 90K45KSpike '25Prime Day '25Spike '26Mar '25May '25Aug '25Oct '25Jan '26Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jan, Aug, Sep · busiest ÷ quietest = 2.8× ## **Competition** - Taja16% - Forvencer12% - VALOME7% - ANECDOTE.6% - FABLSOTH5% - ZICOTO5% - Other (37 brands)48% Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen. 43 brands and 102 sellers compete here. **Brands** **43 **▼falling was 50 a year ago **Sellers** **102** **Top 5 brand share** **47%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Taja Undated Weekly Planner Weekly To Do List Notebook with Goal & Habit Tracker Organizer A5 Weekly Planner Notebook with Spiral Binding 6.1 x 8.2 - Green](https://m.media-amazon.com/images/I/41kvBRNMHSL.jpg) [**Taja Undated Weekly Planner Weekly To Do List Notebook with Goal & Habit Tracker Organizer A5 Weekly Planner Notebook with Spiral Binding 6.1 x 8.2 - Green**](https://www.amazon.com/dp/B0CK2PPLTJ) Taja$6.534.6★2,2998%▼falling 2 ![Anecdote Daily Planner w/ 2026-2027 Calendar | Start Anytime 26 Weeks Undated | 1 Page per Day | 8.5 x 5.2 | Hardcover To-Do List Organizer Plan Your Success Achieve Productivity Goals (Evergreen)](https://m.media-amazon.com/images/I/41pMfEki37L.jpg) [**Anecdote Daily Planner w/ 2026-2027 Calendar | Start Anytime 26 Weeks Undated | 1 Page per Day | 8.5 x 5.2 | Hardcover To-Do List Organizer Plan Your Success Achieve Productivity Goals (Evergreen)**](https://www.amazon.com/dp/B08999GF4R) ANECDOTE.$21.884.4★5,6946%▲rising 3 ![Forvencer Academic Planner 2026-2027 Hardcover Calendar Planner Weekly & Monthly July 2026 - June 2027 8.5 x 11 Daily Agenda with Tabs College School Organizer for Student Teacher Pink](https://m.media-amazon.com/images/I/41Z9x1OfgXL.jpg) [**Forvencer Academic Planner 2026-2027 Hardcover Calendar Planner Weekly & Monthly July 2026 - June 2027 8.5 x 11 Daily Agenda with Tabs College School Organizer for Student Teacher Pink**](https://www.amazon.com/dp/B0GDWTXGPV) Forvencer$12.024.8★3,4724%▲rising 4 ![Undated Weekly and Monthly Planner B5 Large Weekly To Do List Notebook with Goal & Habit Tracker Organizer Hardcover Spiral Bound Blank Monthly Planner for Work School Home 7.4 x 9.64 Green](https://m.media-amazon.com/images/I/41Fp58Cq5eL.jpg) [**Undated Weekly and Monthly Planner B5 Large Weekly To Do List Notebook with Goal & Habit Tracker Organizer Hardcover Spiral Bound Blank Monthly Planner for Work School Home 7.4 x 9.64 Green**](https://www.amazon.com/dp/B0DDKTFPYM) FABLSOTH$6.984.6★6294%▼falling 5 ![Undated Weekly Planner for 2026 Forvencer Simplified Weekly & Monthly Calendar Planner Cute Daily Organizer Notebook Agenda Journal to Track Goals & Tasks Start Anytime A5 Size Black](https://m.media-amazon.com/images/I/4117s05fm3L.jpg) [**Undated Weekly Planner for 2026 Forvencer Simplified Weekly & Monthly Calendar Planner Cute Daily Organizer Notebook Agenda Journal to Track Goals & Tasks Start Anytime A5 Size Black**](https://www.amazon.com/dp/B0CKNY7G74) Forvencer$7.714.6★1,0793%—flat 6 ![Planner 2026-2027 Academic Year Monthly and Weekly Calendar Planner Jul 2026 - Jun 2027 Hardcover Teacher Student Planning Agenda book with Tabs Perfect for School Office Supplies 6.3 x 8.5 - Wildflowers](https://m.media-amazon.com/images/I/51rI1eu7NDL.jpg) [**Planner 2026-2027 Academic Year Monthly and Weekly Calendar Planner Jul 2026 - Jun 2027 Hardcover Teacher Student Planning Agenda book with Tabs Perfect for School Office Supplies 6.3 x 8.5 - Wildflowers**](https://www.amazon.com/dp/B0FG7QLGF5) Taja$7.484.7★1,5953%▲rising 7 ![Blue Sky 2026-2027 Weekly and Monthly Academic Year Planner Calendar July 2026 - June 2027 8.5 x 11 Flexible Cover Wirebound Laminated Tabs Enterprise](https://m.media-amazon.com/images/I/31rtwB0iAaL.jpg) [**Blue Sky 2026-2027 Weekly and Monthly Academic Year Planner Calendar July 2026 - June 2027 8.5 x 11 Flexible Cover Wirebound Laminated Tabs Enterprise**](https://www.amazon.com/dp/B0FYRBKD2G) Blue Sky$14.894.6★3,6753%▲rising 8 ![Planner 2026-2027 Academic Weekly and Monthly Calendar Planner July 2026 - June 2027 Hardcover Planning Agenda Book for Desk Accessories and School Supplies - A5 Size (6.3 x 8.5)](https://m.media-amazon.com/images/I/41oZBFuJLzL.jpg) [**Planner 2026-2027 Academic Weekly and Monthly Calendar Planner July 2026 - June 2027 Hardcover Planning Agenda Book for Desk Accessories and School Supplies - A5 Size (6.3 x 8.5)**](https://www.amazon.com/dp/B0FH64LBW5) VALOME$7.754.7★6733%▲rising 9 ![Lamare Academic Planner 2026-2027 Undated Weekly College Student Planner](https://m.media-amazon.com/images/I/41vJ6w52ZCL.jpg) [**Lamare Academic Planner 2026-2027 Undated Weekly College Student Planner**](https://www.amazon.com/dp/B0D1VL8C7K) Lamare$22.384.6★3753%▼falling 10 ![Planner 2026-2027 Weekly and Monthly Academic Year Calendar Planner July 2026 - June 2027 Daily Agenda Book for Office School Supplies A5(6.3 x 8.5)](https://m.media-amazon.com/images/I/4104hinSHuL.jpg) [**Planner 2026-2027 Weekly and Monthly Academic Year Calendar Planner July 2026 - June 2027 Daily Agenda Book for Office School Supplies A5(6.3 x 8.5)**](https://www.amazon.com/dp/B0DX77MNP3) VALOME$8.764.7★2,7973%▼falling 11 ![And Per Se Undated Academic Planner Weekly & Monthly Planner with Goal & Habit Tracker A5 Hardcover Botanical Floral](https://m.media-amazon.com/images/I/41cA8C141zL.jpg) [**And Per Se Undated Academic Planner Weekly & Monthly Planner with Goal & Habit Tracker A5 Hardcover Botanical Floral**](https://www.amazon.com/dp/B0FS1GMVB2) &And Per Se$8.644.3★1863%▲rising 12 ![RETTACY Undated Planner Weekly and Monthly 53 Weeks and 12 Months Medium Size (5.7 x 8.3) 24 Self-adhesive Monthly Tabs Hardcover 100 GSM Thick Paper Spiral-bound (Light Green)](https://m.media-amazon.com/images/I/41SWqHQsxzL.jpg) [**RETTACY Undated Planner Weekly and Monthly 53 Weeks and 12 Months Medium Size (5.7 x 8.3) 24 Self-adhesive Monthly Tabs Hardcover 100 GSM Thick Paper Spiral-bound (Light Green)**](https://www.amazon.com/dp/B0DSFQNVGP) RETTACY$8.554.6★2353%▼falling 13 ![Undated Weekly Planner 8.5 x 11 Dashboard Layout with Yearly Review Monthly Calendars & Weekly To Do List Spiral Bound Organizer for Work Study & Life (Blush White)](https://m.media-amazon.com/images/I/31RGCOEOatL.jpg) [**Undated Weekly Planner 8.5 x 11 Dashboard Layout with Yearly Review Monthly Calendars & Weekly To Do List Spiral Bound Organizer for Work Study & Life (Blush White)**](https://www.amazon.com/dp/B0FTX3HTZF) Pinkify It$17.494.7★662%▲rising 14 ![Undated Weekly Planner with Habit Tracker 52 Weeks To Do List Notebook A5 Weekly Goal Planner with Spiral Binding & Stickers Home Work School Supplies for Women Girls 8.2 x 5.7 - Pink](https://m.media-amazon.com/images/I/41t3uo9PEfL.jpg) [**Undated Weekly Planner with Habit Tracker 52 Weeks To Do List Notebook A5 Weekly Goal Planner with Spiral Binding & Stickers Home Work School Supplies for Women Girls 8.2 x 5.7 - Pink**](https://www.amazon.com/dp/B0CZDRXKPR) Thboxes$6.794.5★4242%▲rising 15 ![Beautiful Daily Planner And Notebook With Hourly Schedule - Aesthetic Spiral To do List Notepad to Easily Organize Your Tasks And Appointments - Stylish Book And School Or Office Supplies For Women](https://m.media-amazon.com/images/I/41-ANpARSBL.jpg) [**Beautiful Daily Planner And Notebook With Hourly Schedule - Aesthetic Spiral To do List Notepad to Easily Organize Your Tasks And Appointments - Stylish Book And School Or Office Supplies For Women**](https://www.amazon.com/dp/B0C2PWS7R9) ZICOTO$10.504.8★1,5662%▼falling **~~Showing 15 of 75 — show all ~~** ## **Product shelf** All 75 tracked products in this niche. Top sellersNewestTrending [![Taja Undated Weekly Planner Weekly To Do List Notebook with Goal & Habit Tracker Organizer A5 Weekly Planner Notebook with Spiral Binding 6.1 x 8.2 - Green](https://m.media-amazon.com/images/I/41kvBRNMHSL.jpg)**Taja Undated Weekly Planner Weekly To Do List Notebook with Goal & Habit Tracker Organizer A5 Weekly Planner Notebook with Spiral Binding 6.1 x 8.2 - Green** Taja**$6.53**4.6★2,299 reviews](https://www.amazon.com/dp/B0CK2PPLTJ) [![Anecdote Daily Planner w/ 2026-2027 Calendar | Start Anytime 26 Weeks Undated | 1 Page per Day | 8.5 x 5.2 | Hardcover To-Do List Organizer Plan Your Success Achieve Productivity Goals (Evergreen)](https://m.media-amazon.com/images/I/41pMfEki37L.jpg)**Anecdote Daily Planner w/ 2026-2027 Calendar | Start Anytime 26 Weeks Undated | 1 Page per Day | 8.5 x 5.2 | Hardcover To-Do List Organizer Plan Your Success Achieve Productivity Goals (Evergreen)** ANECDOTE.**$21.88**4.4★5,694 reviews](https://www.amazon.com/dp/B08999GF4R) [![Forvencer Academic Planner 2026-2027 Hardcover Calendar Planner Weekly & Monthly July 2026 - June 2027 8.5 x 11 Daily Agenda with Tabs College School Organizer for Student Teacher Pink](https://m.media-amazon.com/images/I/41Z9x1OfgXL.jpg)**Forvencer Academic Planner 2026-2027 Hardcover Calendar Planner Weekly & Monthly July 2026 - June 2027 8.5 x 11 Daily Agenda with Tabs College School Organizer for Student Teacher Pink** Forvencer**$12.02**4.8★3,472 reviews](https://www.amazon.com/dp/B0GDWTXGPV) [![Undated Weekly and Monthly Planner B5 Large Weekly To Do List Notebook with Goal & Habit Tracker Organizer Hardcover Spiral Bound Blank Monthly Planner for Work School Home 7.4 x 9.64 Green](https://m.media-amazon.com/images/I/41Fp58Cq5eL.jpg)**Undated Weekly and Monthly Planner B5 Large Weekly To Do List Notebook with Goal & Habit Tracker Organizer Hardcover Spiral Bound Blank Monthly Planner for Work School Home 7.4 x 9.64 Green** FABLSOTH**$6.98**4.6★629 reviews](https://www.amazon.com/dp/B0DDKTFPYM) [![Undated Weekly Planner for 2026 Forvencer Simplified Weekly & Monthly Calendar Planner Cute Daily Organizer Notebook Agenda Journal to Track Goals & Tasks Start Anytime A5 Size Black](https://m.media-amazon.com/images/I/4117s05fm3L.jpg)**Undated Weekly Planner for 2026 Forvencer Simplified Weekly & Monthly Calendar Planner Cute Daily Organizer Notebook Agenda Journal to Track Goals & Tasks Start Anytime A5 Size Black** Forvencer**$7.71**4.6★1,079 reviews](https://www.amazon.com/dp/B0CKNY7G74) [![Planner 2026-2027 Academic Year Monthly and Weekly Calendar Planner Jul 2026 - Jun 2027 Hardcover Teacher Student Planning Agenda book with Tabs Perfect for School Office Supplies 6.3 x 8.5 - Wildflowers](https://m.media-amazon.com/images/I/51rI1eu7NDL.jpg)**Planner 2026-2027 Academic Year Monthly and Weekly Calendar Planner Jul 2026 - Jun 2027 Hardcover Teacher Student Planning Agenda book with Tabs Perfect for School Office Supplies 6.3 x 8.5 - Wildflowers** Taja**$7.48**4.7★1,595 reviews](https://www.amazon.com/dp/B0FG7QLGF5) [![Blue Sky 2026-2027 Weekly and Monthly Academic Year Planner Calendar July 2026 - June 2027 8.5 x 11 Flexible Cover Wirebound Laminated Tabs Enterprise](https://m.media-amazon.com/images/I/31rtwB0iAaL.jpg)**Blue Sky 2026-2027 Weekly and Monthly Academic Year Planner Calendar July 2026 - June 2027 8.5 x 11 Flexible Cover Wirebound Laminated Tabs Enterprise** Blue Sky**$14.89**4.6★3,675 reviews](https://www.amazon.com/dp/B0FYRBKD2G) [![Planner 2026-2027 Academic Weekly and Monthly Calendar Planner July 2026 - June 2027 Hardcover Planning Agenda Book for Desk Accessories and School Supplies - A5 Size (6.3 x 8.5)](https://m.media-amazon.com/images/I/41oZBFuJLzL.jpg)**Planner 2026-2027 Academic Weekly and Monthly Calendar Planner July 2026 - June 2027 Hardcover Planning Agenda Book for Desk Accessories and School Supplies - A5 Size (6.3 x 8.5)** VALOME**$7.75**4.7★673 reviews](https://www.amazon.com/dp/B0FH64LBW5) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Document Organizing/Classification**25% *“Well-organized”* **Quality-Overall**11% *“Amazing Quality”* **Size-Overall**10% *“Good size”* **Design-Overall**7% *“Very thoughtful design”* **Value For Money**6% *“Great deal”* **Advertised Vs Actual Product**6% *“As described”* **Ease Of Use**6% *“easy to read”* **Paper Quality**5% *“Cute, thick paper, simple”* **Color**4% *“Color is pretty”* **Durability**3% *“Its durable design”* ### **What buyers complain about ** **Size-Overall**13% *“Over all this isn't the normal size id order”* **Paper Quality**9% *“Poor Paper Quality”* **Document Organizing/Classification**7% *“Planner does not help you be organized”* **Advertised Vs Actual Product**5% *“it is deceiving”* **Quality-Overall**5% *“Confusing Layout and Poor Build Quality”* **Print Quality**4% *“the print is so small”* **Thickness**4% *“has thinner paper”* **Writing Experience**3% *“very little space for writing”* **Value For Money**2% *“Cheap”* **Durability**2% *“Arrived bent twice”* #### **Top return reasons**- Size-Overall55% - Advertised Vs Actual Product13% - Value For Money6% - Design-Overall3% - Paper Quality3% - Functionality-Overall3% - Color3% - Quality-Overall2% - Weight Heavy1% - Print Quality1%