---
title: "daily calendar — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/office-products/daily-calendar"
last_updated: "2026-07-11T21:27:42.735Z"
locale: en
meta:
  description: "soft demand (-70.4% this quarter) — daily calendar doesn't clear our bar today."
  "og:description": "soft demand (-70.4% this quarter) — daily calendar doesn't clear our bar today."
  "og:title": "daily calendar — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

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# **daily calendar**

**Skip it**

Soft demand (-70.4% this quarter) — this niche doesn't clear our bar today.

Market size 17Growth 0Conversion 43Competition 95Returns 81Price range 84Avg price 74Brand share 72Review moat 55Quality gap 22

**Competition**

**Great****20%**

top-5 click share — an open shelf

**Price range**

**Great****$5.48–$77.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.7%**

return rate — above 6% kills the launch gate

**Avg price**

**Good****$14.91**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,319.84**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$68K**

$68K/yr · 134K searches

**Growth**

**Bad****-70.4%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

**Brands**

**26 **▲rising

**Sellers**

**133**

**Top-5 brand share**

**62%**

**Open market**

**32%**

- AT-A-GLANCE22% - newestor16% - MaaIbok8% - Homlive8% - Lovgiver6% - Yaridar6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$1K4%$3K6%$4K8%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 89 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![2026-2028 Monthly Planner Refill - Planner Inserts with 7-Hole Punched 5-1/2 x 8-1/2 July 2026 to June 2028 Two Pages Per Month 2026-2028 Calendar with Monthly Tabs](https://m.media-amazon.com/images/I/41u-o2VL6dL.jpg)**2026-2028 Monthly Planner Refill - Planner Inserts with 7-Hole Punched 5-1/2 x 8-1/2 July 2026 to June 2028 Two Pages Per Month 2026-2028 Calendar with Monthly Tabs**Artfan**$10.69**4.6★523 rev](https://www.amazon.com/dp/B0C49DGPDY) [2![A5 Refill Paper 7-Hole Planner Inserts for A5 Binder Budget Planner Journals Notebook Loose Leaf Lined Paper with Binder Dividers 240 Pages 5.6 x 8.3 White](https://m.media-amazon.com/images/I/31juVi+GeiL.jpg)**A5 Refill Paper 7-Hole Planner Inserts for A5 Binder Budget Planner Journals Notebook Loose Leaf Lined Paper with Binder Dividers 240 Pages 5.6 x 8.3 White**Billtigif**$8.44**4.7★357 rev](https://www.amazon.com/dp/B0DCSJ1K4K) [3![newestor 2026-2027 Planner Refill for Mini Binder Weekly & Monthly July 2026 - June 2027 5-1/2 x 8-1/2 Desk Size 4 7 Holes](https://m.media-amazon.com/images/I/31N-4QpaS2L.jpg)**newestor 2026-2027 Planner Refill for Mini Binder Weekly & Monthly July 2026 - June 2027 5-1/2 x 8-1/2 Desk Size 4 7 Holes**newestor**$9.69**4.6★6,840 rev](https://www.amazon.com/dp/B0GG92YYXL) [4![2026-2028 Monthly Planner Refill - Planner Inserts with 7-Hole Punched 5-1/2 x 8-1/2 Runs from July 2026 to June 2028 Two Pages Per Month Monthly Calendar with Monthly Tabs](https://m.media-amazon.com/images/I/41fxaq6PhuL.jpg)**2026-2028 Monthly Planner Refill - Planner Inserts with 7-Hole Punched 5-1/2 x 8-1/2 Runs from July 2026 to June 2028 Two Pages Per Month Monthly Calendar with Monthly Tabs**MaaIbok**$10.50**4.8★329 rev](https://www.amazon.com/dp/B0CQKYPK6F) [5![AT-A-GLANCE 2026 Desk Calendar Refill Daily 3.5 x 6 Standard Loose-Leaf (E7175026)](https://m.media-amazon.com/images/I/41BPq1au8TL.jpg)**AT-A-GLANCE 2026 Desk Calendar Refill Daily 3.5 x 6 Standard Loose-Leaf (E7175026)**AT-A-GLANCE**$6.68**4.8★813 rev](https://www.amazon.com/dp/B0DYBL8SBX)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![2026-2029 Monthly Planner Refills: 36 Months A5 Planner Inserts for 6-Ring Binder Runs from July 2026 to June 2029 6-Hole Punched Calendar Inserts 2026-2029 with Tabs 5-3/4 x 8-1/4](https://m.media-amazon.com/images/I/41lFjXtRwML.jpg)**2026-2029 Monthly Planner Refills: 36 Months A5 Planner Inserts for 6-Ring Binder Runs from July 2026 to June 2029 6-Hole Punched Calendar Inserts 2026-2029 with Tabs 5-3/4 x 8-1/4**OMEYA**$9.36**78 rev2mo ago](https://www.amazon.com/dp/B0GD1B74HC) [![AT-A-GLANCE 2027 Desk Calendar Refill for E1700 Base Daily Desk Pad Refill 3.5 x 6 Standard Loose-Leaf (E7175027)](https://m.media-amazon.com/images/I/41wdO1EeL6L.jpg)**AT-A-GLANCE 2027 Desk Calendar Refill for E1700 Base Daily Desk Pad Refill 3.5 x 6 Standard Loose-Leaf (E7175027)**AT-A-GLANCE**$10.23**813 rev3mo ago](https://www.amazon.com/dp/B0GVGWWZ82) [![AT-A-GLANCE 2027 Planner Refill Monthly 5.5 x 8.5 Desk Size 4 Tabbed 7-Ring Loose-Leaf (481-685Y-27)](https://m.media-amazon.com/images/I/41CAsUJg5xL.jpg)**AT-A-GLANCE 2027 Planner Refill Monthly 5.5 x 8.5 Desk Size 4 Tabbed 7-Ring Loose-Leaf (481-685Y-27)**AT-A-GLANCE**$15.42**301 rev3mo ago](https://www.amazon.com/dp/B0GVGNBNVR) [![AT-A-GLANCE 2027 Planner Refill Monthly 8.5 x 11 Folio Size 5 Tabbed 7-Ring Loose-Leaf (491-685-27)](https://m.media-amazon.com/images/I/41dUEHwzgeL.jpg)**AT-A-GLANCE 2027 Planner Refill Monthly 8.5 x 11 Folio Size 5 Tabbed 7-Ring Loose-Leaf (491-685-27)**AT-A-GLANCE**$16.05**301 rev3mo ago](https://www.amazon.com/dp/B0GVGVYG5G) [![120 Sheet 5.5 x 8.5 Undated Planner Refill Set for A5 7-Ring Binder Colorful Daily Weekly and Monthly Planner Inserts Lasts 3 Months Half Letter 7-Hole Punched Journal Filler Paper](https://m.media-amazon.com/images/I/41EUGrAe41L.jpg)**120 Sheet 5.5 x 8.5 Undated Planner Refill Set for A5 7-Ring Binder Colorful Daily Weekly and Monthly Planner Inserts Lasts 3 Months Half Letter 7-Hole Punched Journal Filler Paper**OKWUYiK**$12.12**91 rev5mo ago](https://www.amazon.com/dp/B0GJS9HRHP)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![newestor 2026-2027 Monthly Planner Refills for A5 6-Ring Binder Two Pages Per Month Jun 2026 to Dec 2027 A5 Size 6-Hole Punched](https://m.media-amazon.com/images/I/419pCIh3a1L.jpg)**newestor 2026-2027 Monthly Planner Refills for A5 6-Ring Binder Two Pages Per Month Jun 2026 to Dec 2027 A5 Size 6-Hole Punched**newestor**$9.74**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0GCK7VBWB) [![newestor 2026-2027 Monthly Planner Refill for 3 Ring Binder Jul 2026 - Dec 2027 Two Pages Per Month 8-1/2 x 11 Monarch/Folio Size 5](https://m.media-amazon.com/images/I/41ES0FmKa4L.jpg)**newestor 2026-2027 Monthly Planner Refill for 3 Ring Binder Jul 2026 - Dec 2027 Two Pages Per Month 8-1/2 x 11 Monarch/Folio Size 5**newestor**$16.56**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0GCKFW3XZ) [![newestor 2026-2027 Monthly Planner Refills 5.5 x 8.5 for Mini Binder 19 Months from Jun 2026 to Dec 2027 Desk Size](https://m.media-amazon.com/images/I/41Mb8JTAqXL.jpg)**newestor 2026-2027 Monthly Planner Refills 5.5 x 8.5 for Mini Binder 19 Months from Jun 2026 to Dec 2027 Desk Size**newestor**$9.76**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0GCKJGJSN) [![FranklinCovey - Original Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)](https://m.media-amazon.com/images/I/411VSBmwtGL.jpg)**FranklinCovey - Original Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)**Franklin Covey**$63.96**4.7★**▲ 1000%**](https://www.amazon.com/dp/B0GF7YYSN9) [![newestor 2026-2027 Planner Refill for Mini Binder Weekly & Monthly July 2026 - June 2027 5-1/2 x 8-1/2 Desk Size 4 7 Holes](https://m.media-amazon.com/images/I/31N-4QpaS2L.jpg)**newestor 2026-2027 Planner Refill for Mini Binder Weekly & Monthly July 2026 - June 2027 5-1/2 x 8-1/2 Desk Size 4 7 Holes**newestor**$9.69**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0GG92YYXL)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -70.4% search growth over the last 90 days.

25K15KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 10.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Document Organizing/Classification**14%

*“Very well organized”*

**Advertised Vs Actual Product**13%

*“As advertised”*

**Quality-Overall**12%

*“Excellent Product”*

**Size-Overall**10%

*“I love the size”*

**Value For Money**10%

*“Low price”*

**Paper Quality**9%

*“Thick good quality paper”*

**Ease Of Use**7%

*“Easy to use”*

**Design-Overall**4%

*“Clean design”*

**Writing Experience**3%

*“its amazing, it gives you enough room to write, scribble, white out and write all over it again”*

**Color**3%

*“Love the colors”*

### **What buyers complain about **

**Size-Overall**16%

*“Sizing off”*

**Paper Quality**10%

*“I wish the paper was a little thicker”*

**Value For Money**9%

*“Ridiculously priced for what it is”*

**Alignment**4%

*“Not the right holes”*

**Thickness**4%

*“The paper is thick”*

**Compatibility-Overall**3%

*“WILL NOT FIT A5 BINDER. NOT A5”*

**Quality-Overall**2%

*“Where is the quality control”*

**Document Organizing/Classification**2%

*“so the purpose of organizing daily pages is impossible”*

**Advertised Vs Actual Product**2%

*“I did not read the description carefully”*

**Durability**2%

*“Cant use for 3 months”*

### **Top return reasons **

**Size-Overall**71%

**Advertised Vs Actual Product**10%

**Compatibility-Overall**4%

**Paper Quality**3%

**Functionality-Overall**2%

**Value For Money**2%

**Alignment**2%

**Design-Overall**1%

**Document Organizing/Classification**1%

**Paper Compatibility**1%