---
title: "custom bookmarks — Niche Verdict: Skip it (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/office-products/custom-bookmarks"
last_updated: "2026-07-09T22:49:13.316Z"
locale: en
meta:
  description: "a small market ($49K/yr) — custom bookmarks doesn't clear our bar today."
  "og:description": "a small market ($49K/yr) — custom bookmarks doesn't clear our bar today."
  "og:title": "custom bookmarks — Niche Verdict: Skip it (52/100) | Amazon United States - Flapen"
---

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# **custom bookmarks**

**Skip it****52/100 **

a small market ($49K/yr) — custom bookmarks doesn't clear our bar today.

**Market/yr**

**$49K**

**Growth (1y)**

**+225.7%**

**Products**

**53**

**Brands**

**41**

was 40 a year ago

**Sellers**

**50**

**Price range**

**$3.73–$50.02**

**Returns**

**0.9%**

**Rating**

**4.6★**

**Skip it**

Scored 52/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**2**

 ×0.30

Growth

**80**

 ×0.30

Competition

**77**

 ×0.20

Quality gap

**30**

 ×0.10

Returns

**93**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +225.7% year over year.

35K17KHoliday '24Spike '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Nov, Dec · busiest ÷ quietest = 5.2×

## **Competition**

- MOTEERLLU14% - nykhtltd9% - ADANAY8% - Fowgin7% - GotPrint5% - Generic4% - Other (35 brands)53%

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen. 41 brands and 50 sellers compete here.

**Brands**

**41 **▲rising

was 40 a year ago

**Sellers**

**50**

**Top 5 brand share**

**43%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Custom Bookmarks - 16pt Paper 2x6 - Glossy/Matte Laminated - (100 to 500 Cards) - Personalized Bookmarks (100)](https://m.media-amazon.com/images/I/412ssg6YiWL.jpg) [**Custom Bookmarks - 16pt Paper 2x6 - Glossy/Matte Laminated - (100 to 500 Cards) - Personalized Bookmarks (100)**](https://www.amazon.com/dp/B0FRZ4Q8QR)

nykhtltd$23.184.7★419%▲rising

2
![Custom Bookmark - Personalized Metal Bookmarks with Tassel Customized Photo Color Picture Book Mark Gift for Women Men Readers Kids Book Lover Teacher Classmate Christmas Valentines Day](https://m.media-amazon.com/images/I/41Or9xjGXRL.jpg) [**Custom Bookmark - Personalized Metal Bookmarks with Tassel Customized Photo Color Picture Book Mark Gift for Women Men Readers Kids Book Lover Teacher Classmate Christmas Valentines Day**](https://www.amazon.com/dp/B0D2X753LB)

ADANAY$8.634.7★2508%▼falling

3
![Fowgin Custom Bookmark Personalized Double-Sided Bookmark with Text & Photo Customizd Book Mark Gift for Book Lovers Women Men Birthday Christmas Anniversary Present](https://m.media-amazon.com/images/I/41XuWovLRyL.jpg) [**Fowgin Custom Bookmark Personalized Double-Sided Bookmark with Text & Photo Customizd Book Mark Gift for Book Lovers Women Men Birthday Christmas Anniversary Present**](https://www.amazon.com/dp/B0FSLRDPQC)

Fowgin$8.234.3★1487%—flat

4
![MOTEERLLU Personalized Hand Embroidered Corner Bookmark with A-Z Initial Cute Book Markers for Reading Women Book Lovers Gifts for Friends Mom & Teachers 3.74(Fall-j)](https://m.media-amazon.com/images/I/41dcvT4yefL.jpg) [**MOTEERLLU Personalized Hand Embroidered Corner Bookmark with A-Z Initial Cute Book Markers for Reading Women Book Lovers Gifts for Friends Mom & Teachers 3.74(Fall-j)**](https://www.amazon.com/dp/B0BJ6HKPZS)

MOTEERLLU$5.914.4★2,0907%▼falling

5
![MOTEERLLU Personalized Leather Heart Bookmark with Initials Handmade Cute Custom Corner Book Marks for Reading Women Teachers Students Book Lovers Gifts Book Accessories (Pink A)](https://m.media-amazon.com/images/I/41ADa7ZxyeL.jpg) [**MOTEERLLU Personalized Leather Heart Bookmark with Initials Handmade Cute Custom Corner Book Marks for Reading Women Teachers Students Book Lovers Gifts Book Accessories (Pink A)**](https://www.amazon.com/dp/B0DGXQ1DM4)

MOTEERLLU$5.734.6★4536%▲rising

6
![GotPrint Custom Made Bookmarks | 2x6 Upload Photos Logos or Text | Glossy Paper Full Color | Personalized Bulk Gifts for Classrooms Birthdays and Book Clubs 100 Qty](https://m.media-amazon.com/images/I/315jMhSJoSL.jpg) [**GotPrint Custom Made Bookmarks | 2x6 Upload Photos Logos or Text | Glossy Paper Full Color | Personalized Bulk Gifts for Classrooms Birthdays and Book Clubs 100 Qty**](https://www.amazon.com/dp/B0DLGZLP2F)

GotPrint$24.644.8★965%—flat

7
![Personalized Hand Embroidered Corner Bookmark 26 Letters Cute Flower Embroidered Corner Bookmark Embroidery Book Marker Clip for Book Lovers Bookmarks for Reading Lovers Meaningful GIF (Summer M)](https://m.media-amazon.com/images/I/51QeDevHIeL.jpg) [**Personalized Hand Embroidered Corner Bookmark 26 Letters Cute Flower Embroidered Corner Bookmark Embroidery Book Marker Clip for Book Lovers Bookmarks for Reading Lovers Meaningful GIF (Summer M)**](https://www.amazon.com/dp/B0BHPJLT2Q)

Xinhelan$5.534.4★1,0263%▼falling

8
![Caramel Personalized Leather Magnetic Bookmark with Birth Flower and Name](https://m.media-amazon.com/images/I/51UnaEFSywL.jpg) [**Caramel Personalized Leather Magnetic Bookmark with Birth Flower and Name**](https://www.amazon.com/dp/B0GH5983B9)

nyareka$10.054.9★223%▲rising

9
![Personalized Bookmark Book Marks for Reading Women Men Kids Personalized Gifts for Book Lovers Teachers Appreciation Gifts on Birthday Graduation Christmas Back to School (Brown)](https://m.media-amazon.com/images/I/51T95Bf7WwL.jpg) [**Personalized Bookmark Book Marks for Reading Women Men Kids Personalized Gifts for Book Lovers Teachers Appreciation Gifts on Birthday Graduation Christmas Back to School (Brown)**](https://www.amazon.com/dp/B0DXK7M7GF)

EDSG$4.664.8★5923%▼falling

10

![4 Pieces Metal Bookmarks with Tassel Golden Hollow Bookmark Oil Painting Theme Book Mark Bookmarks for Book Lovers Writers Readers Children Teens Men Women Adults](https://m.media-amazon.com/images/I/61h52DritQL.jpg) [**4 Pieces Metal Bookmarks with Tassel Golden Hollow Bookmark Oil Painting Theme Book Mark Bookmarks for Book Lovers Writers Readers Children Teens Men Women Adults**](https://www.amazon.com/dp/B0D1FTTT8L)

emmoolife$7.924.7★1,6323%▲rising

11

![OMNRELM Personalized Photo Bookmark with Text Custom Metal Page Marker with Tassel Double Sided Aluminum Alloy Gift for Women Men Teachers Students and Book Lovers (3 Photos)](https://m.media-amazon.com/images/I/51YWRZsWtPL.jpg) [**OMNRELM Personalized Photo Bookmark with Text Custom Metal Page Marker with Tassel Double Sided Aluminum Alloy Gift for Women Men Teachers Students and Book Lovers (3 Photos)**](https://www.amazon.com/dp/B0DJBTTMB4)

OMNRELM$7.654.8★5063%▲rising

12

![6 Pack Flower Crochet Bookmarks Daisy Sunflower Bookmark for Women Personalized Crochet for Book Lovers and Teachers](https://m.media-amazon.com/images/I/41CqLfnZf8L.jpg) [**6 Pack Flower Crochet Bookmarks Daisy Sunflower Bookmark for Women Personalized Crochet for Book Lovers and Teachers**](https://www.amazon.com/dp/B0DYNV4698)

KEAINVRN$10.094.8★1992%—flat

13

![120 Pcs Blank Bookmarks to Decorate with 100 Colorful Tassels Thick 350GSM Cardstock Bookmarks for DIY Crafts Holiday Reading Classroom Projects and Gift Tags 5.5x2 Inch Bulk Set](https://m.media-amazon.com/images/I/41Jtivl+mJL.jpg) [**120 Pcs Blank Bookmarks to Decorate with 100 Colorful Tassels Thick 350GSM Cardstock Bookmarks for DIY Crafts Holiday Reading Classroom Projects and Gift Tags 5.5x2 Inch Bulk Set**](https://www.amazon.com/dp/B0FVXT8S8C)

BeeCoAoo$9.374.6★902%▲rising

14

![Custom Photo Bookmark with Text Personalized Metal Bookmark with Tassel Double Sided Picture Bookmarks for Book Lovers Women Men Teacher Custom Gift for Christmas Graduation(Three Pictures)](https://m.media-amazon.com/images/I/41CteSGjENL.jpg) [**Custom Photo Bookmark with Text Personalized Metal Bookmark with Tassel Double Sided Picture Bookmarks for Book Lovers Women Men Teacher Custom Gift for Christmas Graduation(Three Pictures)**](https://www.amazon.com/dp/B0GT1VKXNG)

XMADZ$6.635.0★32%▲rising

15

![Engraved Leather Bookmark - to Many More Chapters Together Book Club Reading Page Marker Gift for Book Lover Nerd Bookworm Wife Girlfriend Fiance Third Year Wedding Anniversary Engagement](https://m.media-amazon.com/images/I/41E2lbgF2XL.jpg) [**Engraved Leather Bookmark - to Many More Chapters Together Book Club Reading Page Marker Gift for Book Lover Nerd Bookworm Wife Girlfriend Fiance Third Year Wedding Anniversary Engagement**](https://www.amazon.com/dp/B0DNLBD7MG)

MUUJEE$20.534.7★662%▲rising

**~~Showing 15 of 53 — show all ~~**

## **Product shelf**

All 53 tracked products in this niche.

Top sellersNewestTrending

[![Custom Bookmarks - 16pt Paper 2x6 - Glossy/Matte Laminated - (100 to 500 Cards) - Personalized Bookmarks (100)](https://m.media-amazon.com/images/I/412ssg6YiWL.jpg)**Custom Bookmarks - 16pt Paper 2x6 - Glossy/Matte Laminated - (100 to 500 Cards) - Personalized Bookmarks (100)** nykhtltd**$23.18**4.7★41 reviews](https://www.amazon.com/dp/B0FRZ4Q8QR) [![Custom Bookmark - Personalized Metal Bookmarks with Tassel Customized Photo Color Picture Book Mark Gift for Women Men Readers Kids Book Lover Teacher Classmate Christmas Valentines Day](https://m.media-amazon.com/images/I/41Or9xjGXRL.jpg)**Custom Bookmark - Personalized Metal Bookmarks with Tassel Customized Photo Color Picture Book Mark Gift for Women Men Readers Kids Book Lover Teacher Classmate Christmas Valentines Day** ADANAY**$8.63**4.7★250 reviews](https://www.amazon.com/dp/B0D2X753LB) [![Fowgin Custom Bookmark Personalized Double-Sided Bookmark with Text & Photo Customizd Book Mark Gift for Book Lovers Women Men Birthday Christmas Anniversary Present](https://m.media-amazon.com/images/I/41XuWovLRyL.jpg)**Fowgin Custom Bookmark Personalized Double-Sided Bookmark with Text & Photo Customizd Book Mark Gift for Book Lovers Women Men Birthday Christmas Anniversary Present** Fowgin**$8.23**4.3★148 reviews](https://www.amazon.com/dp/B0FSLRDPQC) [![MOTEERLLU Personalized Hand Embroidered Corner Bookmark with A-Z Initial Cute Book Markers for Reading Women Book Lovers Gifts for Friends Mom & Teachers 3.74(Fall-j)](https://m.media-amazon.com/images/I/41dcvT4yefL.jpg)**MOTEERLLU Personalized Hand Embroidered Corner Bookmark with A-Z Initial Cute Book Markers for Reading Women Book Lovers Gifts for Friends Mom & Teachers 3.74(Fall-j)** MOTEERLLU**$5.91**4.4★2,090 reviews](https://www.amazon.com/dp/B0BJ6HKPZS) [![MOTEERLLU Personalized Leather Heart Bookmark with Initials Handmade Cute Custom Corner Book Marks for Reading Women Teachers Students Book Lovers Gifts Book Accessories (Pink A)](https://m.media-amazon.com/images/I/41ADa7ZxyeL.jpg)**MOTEERLLU Personalized Leather Heart Bookmark with Initials Handmade Cute Custom Corner Book Marks for Reading Women Teachers Students Book Lovers Gifts Book Accessories (Pink A)** MOTEERLLU**$5.73**4.6★453 reviews](https://www.amazon.com/dp/B0DGXQ1DM4) [![GotPrint Custom Made Bookmarks | 2x6 Upload Photos Logos or Text | Glossy Paper Full Color | Personalized Bulk Gifts for Classrooms Birthdays and Book Clubs 100 Qty](https://m.media-amazon.com/images/I/315jMhSJoSL.jpg)**GotPrint Custom Made Bookmarks | 2x6 Upload Photos Logos or Text | Glossy Paper Full Color | Personalized Bulk Gifts for Classrooms Birthdays and Book Clubs 100 Qty** GotPrint**$24.64**4.8★96 reviews](https://www.amazon.com/dp/B0DLGZLP2F) [![Personalized Hand Embroidered Corner Bookmark 26 Letters Cute Flower Embroidered Corner Bookmark Embroidery Book Marker Clip for Book Lovers Bookmarks for Reading Lovers Meaningful GIF (Summer M)](https://m.media-amazon.com/images/I/51QeDevHIeL.jpg)**Personalized Hand Embroidered Corner Bookmark 26 Letters Cute Flower Embroidered Corner Bookmark Embroidery Book Marker Clip for Book Lovers Bookmarks for Reading Lovers Meaningful GIF (Summer M)** Xinhelan**$5.53**4.4★1,026 reviews](https://www.amazon.com/dp/B0BHPJLT2Q) [![Caramel Personalized Leather Magnetic Bookmark with Birth Flower and Name](https://m.media-amazon.com/images/I/51UnaEFSywL.jpg)**Caramel Personalized Leather Magnetic Bookmark with Birth Flower and Name** nyareka**$10.05**4.9★22 reviews](https://www.amazon.com/dp/B0GH5983B9)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**23%

*“Amazing Quality”*

**Color**9%

*“the color is vibrant”*

**Value For Money**9%

*“reasonably priced”*

**Gifting Purpose**8%

*“Funny gift”*

**Advertised Vs Actual Product**6%

*“Better than I expected”*

**Ease Of Use**5%

*“Easy to use”*

**Magnetic Strength/Adsorption**5%

*“Good magnet”*

**Size-Overall**3%

*“I also like the size”*

**Strength**3%

*“are sturdy enough to hold any pen”*

**Design-Overall**2%

*“The design is beautiful”*

### **What buyers complain about **

**Magnetic Strength/Adsorption**15%

*“Not magnetic at all”*

**Size-Overall**15%

*“not accurate size”*

**Quality-Overall**7%

*“These are cheaply made”*

**Thickness**6%

*“Does not work for thick pages”*

**Color**5%

*“Colors arent as expected”*

**Strength**5%

*“Weak”*

**Functionality-Overall**5%

*“Awful barely worked”*

**Durability**4%

*“Break easily”*

**Advertised Vs Actual Product**3%

*“I should have read the description looks are deceiving”*

**Image/Picture Clarity**2%

*“Picture quality is horrible”*

#### **Top return reasons**- Size-Overall27% - Magnetic Strength/Adsorption16% - Advertised Vs Actual Product9% - Value For Money8% - Quality-Overall5% - Strength5% - Color4% - Material Quality4% - Functionality-Overall3% - Thin3%