---
title: "bullet journal ruler — Niche Verdict: Worth a look (60/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/office-products/bullet-journal-ruler"
last_updated: "2026-07-10T01:41:50.546Z"
locale: en
meta:
  description: "bullet journal ruler shows demand growing +713.4%, but a small market ($197K/yr) keeps it on the watch list."
  "og:description": "bullet journal ruler shows demand growing +713.4%, but a small market ($197K/yr) keeps it on the watch list."
  "og:title": "bullet journal ruler — Niche Verdict: Worth a look (60/100) | Amazon United States - Flapen"
---

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# **bullet journal ruler**

**Worth a look****60/100 **

bullet journal ruler shows demand growing +713.4%, but a small market ($197K/yr) keeps it on the watch list.

**Market/yr**

**$197K**

**Growth (1y)**

**+713.4%**

**Products**

**43**

**Brands**

**10**

was 8 a year ago

**Sellers**

**59**

**Price range**

**$6.61–$16.38**

**Returns**

**2.6%**

**Rating**

**4.6★**

**Worth a look**

Scored 60/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**10**

 ×0.30

Growth

**100**

 ×0.30

Competition

**77**

 ×0.20

Quality gap

**33**

 ×0.10

Returns

**79**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 79 weeks — +713.4% year over year.

43K22KSpike '25Prime Day '25Holiday '25Spike '26Jan '25Apr '25Jul '25Oct '25Jan '26Apr '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.4×

## **Competition**

- ほぼ日81% - M Miss.Misy6% - Thenshop4% - Shitajiki Pencil Board2% - CRASPIRE1% - Maitys1% - Other (4 brands)4%

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen. 10 brands and 59 sellers compete here.

**Brands**

**10 **▲rising

was 8 a year ago

**Sellers**

**59**

**Top 5 brand share**

**95%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Hobonichi Pencil Boards Ice Gray x Yellow](https://m.media-amazon.com/images/I/31twEoAT8TL.jpg) [**Hobonichi Pencil Boards Ice Gray x Yellow**](https://www.amazon.com/dp/B0D7PVDRXP)

ほぼ日$10.144.6★9615%▲rising

2
![Hobonichi Techo Accessories Moomin: Hobonichi Pencil Board for A5 Size (Jungle Game)](https://m.media-amazon.com/images/I/51RL1s4y68L.jpg) [**Hobonichi Techo Accessories Moomin: Hobonichi Pencil Board for A5 Size (Jungle Game)**](https://www.amazon.com/dp/B0FJ2PJCP6)

ほぼ日$12.925.0★566%▲rising

3
![Hobonichi Techo Accessories Hobonichi Pencil Board - Weeks (Navy x Pink)](https://m.media-amazon.com/images/I/41JSFE3EaLL.jpg) [**Hobonichi Techo Accessories Hobonichi Pencil Board - Weeks (Navy x Pink)**](https://www.amazon.com/dp/B0B6TRC4QZ)

ほぼ日$14.594.7★3506%▲rising

4
![Hobonichi Techo Accessories Moomin: Hobonichi Pencil Board for Weeks (Grand Ball)](https://m.media-amazon.com/images/I/410BslybwSL.jpg) [**Hobonichi Techo Accessories Moomin: Hobonichi Pencil Board for Weeks (Grand Ball)**](https://www.amazon.com/dp/B0FJ2PC2KG)

ほぼ日$10.744.8★935%▼falling

5
![Hobonichi Techo Accessories Yumi Kitagishi: Hobonichi Pencil Board for A5 Size (In the Garden)](https://m.media-amazon.com/images/I/51TDbb2OG+L.jpg) [**Hobonichi Techo Accessories Yumi Kitagishi: Hobonichi Pencil Board for A5 Size (In the Garden)**](https://www.amazon.com/dp/B0D9PNZ6ZJ)

ほぼ日$14.414.7★1715%▼falling

6
![Hobonichi Techo Planner Accessories Keiko Shibata: Pencil Board for A5 Size (Swaying tulips)](https://m.media-amazon.com/images/I/41h-TQ3mwzL.jpg) [**Hobonichi Techo Planner Accessories Keiko Shibata: Pencil Board for A5 Size (Swaying tulips)**](https://www.amazon.com/dp/B0CRXXMDL7)

ほぼ日$14.754.9★454%▲rising

7
![Hobonichi Techo Accessories Hobonichi Pencil Board for A6 Size (Ice Gray x Yellow)](https://m.media-amazon.com/images/I/31T+S3m3UZL.jpg) [**Hobonichi Techo Accessories Hobonichi Pencil Board for A6 Size (Ice Gray x Yellow)**](https://www.amazon.com/dp/B0D9PRBZRF)

ほぼ日$7.474.8★1513%▲rising

8
![Hobonichi Techo Accessories iyo okumi: Hobonichi Pencil Board for Weeks (Happy Tea Time - Group Party)](https://m.media-amazon.com/images/I/41lN19sfhgL.jpg) [**Hobonichi Techo Accessories iyo okumi: Hobonichi Pencil Board for Weeks (Happy Tea Time - Group Party)**](https://www.amazon.com/dp/B0FJ2NRJ4W)

ほぼ日$10.284.6★473%▼falling

9
![Hobonichi Techo Accessories Yumi Kitagishi: Hobonichi Pencil Board for A6 Size (in the Room)](https://m.media-amazon.com/images/I/41U8UQbbICL.jpg) [**Hobonichi Techo Accessories Yumi Kitagishi: Hobonichi Pencil Board for A6 Size (in the Room)**](https://www.amazon.com/dp/B0D9PNR11R)

ほぼ日$10.984.8★1513%▲rising

10

![Hobonichi Techo Accessories Moomin: Hobonichi Pencil Board for A6 Size (Mysterious Hat)](https://m.media-amazon.com/images/I/411VPmCzThL.jpg) [**Hobonichi Techo Accessories Moomin: Hobonichi Pencil Board for A6 Size (Mysterious Hat)**](https://www.amazon.com/dp/B0FJ2QLK9Q)

ほぼ日$9.154.7★583%—flat

11

![Thenshop 5 Pack A6 Yellow Pencil Board Reusable Notebook Accessory Flexibility Layout Grids Board with Ruler Scale](https://m.media-amazon.com/images/I/51q6RgXWS3L.jpg) [**Thenshop 5 Pack A6 Yellow Pencil Board Reusable Notebook Accessory Flexibility Layout Grids Board with Ruler Scale**](https://www.amazon.com/dp/B0DY794S6Q)

Thenshop$8.694.0★833%▼falling

12

![Hobonichi Techo Accessories iyo okumi: Hobonichi Pencil Board for A6 Size (Happy Tea Time - Teapot Shelf)](https://m.media-amazon.com/images/I/41+2uzs+npL.jpg) [**Hobonichi Techo Accessories iyo okumi: Hobonichi Pencil Board for A6 Size (Happy Tea Time - Teapot Shelf)**](https://www.amazon.com/dp/B0FJ2RSJ2T)

ほぼ日$9.564.6★353%—flat

13

![Hobonichi Techo Accessories Tamagotchi: Hobonichi Pencil Board for Weeks (90s Tamagotchi)](https://m.media-amazon.com/images/I/51xAyd2HwbL.jpg) [**Hobonichi Techo Accessories Tamagotchi: Hobonichi Pencil Board for Weeks (90s Tamagotchi)**](https://www.amazon.com/dp/B0FJ2MWWV2)

ほぼ日$10.404.8★583%▼falling

14

![Hobonichi Techo Accessories Tomitaro Makino: Hobonichi Pencil Board for A6 Size (Tomitaro Makino)](https://m.media-amazon.com/images/I/317ZG51ZMdL.jpg) [**Hobonichi Techo Accessories Tomitaro Makino: Hobonichi Pencil Board for A6 Size (Tomitaro Makino)**](https://www.amazon.com/dp/B0BR56WWRT)

ほぼ日$15.894.8★2052%—flat

15

![Hobonichi Techo Accessories iyo okumi: Hobonichi Pencil Board for A5 Size (Happy Tea Time - Taste Good)](https://m.media-amazon.com/images/I/41Y8K0YxGgL.jpg) [**Hobonichi Techo Accessories iyo okumi: Hobonichi Pencil Board for A5 Size (Happy Tea Time - Taste Good)**](https://www.amazon.com/dp/B0FJ2Q1W6Q)

ほぼ日$13.394.6★242%▼falling

**~~Showing 15 of 43 — show all ~~**

## **Product shelf**

All 43 tracked products in this niche.

Top sellersNewestTrending

[![Hobonichi Pencil Boards Ice Gray x Yellow](https://m.media-amazon.com/images/I/31twEoAT8TL.jpg)**Hobonichi Pencil Boards Ice Gray x Yellow** ほぼ日**$10.14**4.6★96 reviews](https://www.amazon.com/dp/B0D7PVDRXP) [![Hobonichi Techo Accessories Moomin: Hobonichi Pencil Board for A5 Size (Jungle Game)](https://m.media-amazon.com/images/I/51RL1s4y68L.jpg)**Hobonichi Techo Accessories Moomin: Hobonichi Pencil Board for A5 Size (Jungle Game)** ほぼ日**$12.92**5.0★56 reviews](https://www.amazon.com/dp/B0FJ2PJCP6) [![Hobonichi Techo Accessories Hobonichi Pencil Board - Weeks (Navy x Pink)](https://m.media-amazon.com/images/I/41JSFE3EaLL.jpg)**Hobonichi Techo Accessories Hobonichi Pencil Board - Weeks (Navy x Pink)** ほぼ日**$14.59**4.7★350 reviews](https://www.amazon.com/dp/B0B6TRC4QZ) [![Hobonichi Techo Accessories Moomin: Hobonichi Pencil Board for Weeks (Grand Ball)](https://m.media-amazon.com/images/I/410BslybwSL.jpg)**Hobonichi Techo Accessories Moomin: Hobonichi Pencil Board for Weeks (Grand Ball)** ほぼ日**$10.74**4.8★93 reviews](https://www.amazon.com/dp/B0FJ2PC2KG) [![Hobonichi Techo Accessories Yumi Kitagishi: Hobonichi Pencil Board for A5 Size (In the Garden)](https://m.media-amazon.com/images/I/51TDbb2OG+L.jpg)**Hobonichi Techo Accessories Yumi Kitagishi: Hobonichi Pencil Board for A5 Size (In the Garden)** ほぼ日**$14.41**4.7★171 reviews](https://www.amazon.com/dp/B0D9PNZ6ZJ) [![Hobonichi Techo Planner Accessories Keiko Shibata: Pencil Board for A5 Size (Swaying tulips)](https://m.media-amazon.com/images/I/41h-TQ3mwzL.jpg)**Hobonichi Techo Planner Accessories Keiko Shibata: Pencil Board for A5 Size (Swaying tulips)** ほぼ日**$14.75**4.9★45 reviews](https://www.amazon.com/dp/B0CRXXMDL7) [![Hobonichi Techo Accessories Hobonichi Pencil Board for A6 Size (Ice Gray x Yellow)](https://m.media-amazon.com/images/I/31T+S3m3UZL.jpg)**Hobonichi Techo Accessories Hobonichi Pencil Board for A6 Size (Ice Gray x Yellow)** ほぼ日**$7.47**4.8★151 reviews](https://www.amazon.com/dp/B0D9PRBZRF) [![Hobonichi Techo Accessories iyo okumi: Hobonichi Pencil Board for Weeks (Happy Tea Time - Group Party)](https://m.media-amazon.com/images/I/41lN19sfhgL.jpg)**Hobonichi Techo Accessories iyo okumi: Hobonichi Pencil Board for Weeks (Happy Tea Time - Group Party)** ほぼ日**$10.28**4.6★47 reviews](https://www.amazon.com/dp/B0FJ2NRJ4W)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**13%

*“It is beautifully made”*

**Design-Overall**11%

*“The design is incredibly thoughtful”*

**Advertised Vs Actual Product**9%

*“Exactly as advertised”*

**Size-Overall**8%

*“The size is perfect”*

**Document Organizing/Classification**7%

*“Being organized”*

**Strength**5%

*“holds up nicely”*

**Color**5%

*“I love the colors”*

**Ease Of Use**5%

*“So easy to use”*

**Writing Experience**3%

*“Works perfectly as a bookmark or to keep your writing from going through to the next page”*

**Pen/Pencil Quality**3%

*“Cute bookmark and pencil board”*

### **What buyers complain about **

**Value For Money**21%

*“I do think it is a tad expensive for what it is though”*

**Thickness**12%

*“Needs to be thicker”*

**Quality-Overall**7%

*“Cheap”*

**Stretchability/Expandability/Elasticity**5%

*“It is a super thin elastic with zero elasticity”*

**Paper Quality**5%

*“I was tired of using ugly cardboard”*

**Strength**5%

*“It did come slightly bent because it is a flimsy/thinner material which was disappointing”*

**Size-Overall**4%

*“Too short”*

**Advertised Vs Actual Product**4%

*“Wrong product description”*

**Grip**4%

*“Too slippery”*

**Measurement/Reading Accuracy**2%

*“However, I realized today that the grid, which I assumed was metric, isnt exact”*

#### **Top return reasons**- Size-Overall45% - Value For Money8% - Color5% - Thin4% - Advertised Vs Actual Product4% - Strength4% - Quality-Overall3% - Material Quality3% - Functionality-Overall3% - Defective Material/Parts2%