--- title: "bookmark — Niche Verdict: Worth a look (67/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/office-products/bookmark" last_updated: "2026-07-09T22:39:03.491Z" locale: en meta: description: "bookmark shows low returns (0.8%), but strong incumbent ratings (4.7★) keeps it on the watch list." "og:description": "bookmark shows low returns (0.8%), but strong incumbent ratings (4.7★) keeps it on the watch list." "og:title": "bookmark — Niche Verdict: Worth a look (67/100) | Amazon United States - Flapen" --- Back to Flapen home # **bookmark** **Worth a look****67/100 ** bookmark shows low returns (0.8%), but strong incumbent ratings (4.7★) keeps it on the watch list. **Market/yr** **$2.0M** **Growth (1y)** **+239.9%** **Products** **48** **Brands** **41** was 47 a year ago **Sellers** **51** **Price range** **$2.97–$15.34** **Returns** **0.8%** **Rating** **4.7★** **Worth a look** Scores 67/100 — above our 62-point bar, but a launch gate (market size, growth, or returns) failed. Market sizeGrowthCompetitionQuality gapReturns Market size **49** ×0.30 Growth **81** ×0.30 Competition **81** ×0.20 Quality gap **20** ×0.10 Returns **94** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +239.9% year over year. 631K316KHoliday '24Prime Day '25Holiday '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Dec · busiest ÷ quietest = 2.8× ## **Competition** - Joyberg16% - emmoolife9% - VYRANA7% - PETER PAUPER PRESS5% - MOTEERLLU5% - SMUK4% - Other (35 brands)55% Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen. 41 brands and 51 sellers compete here. **Brands** **41 **▼falling was 47 a year ago **Sellers** **51** **Top 5 brand share** **41%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![15 Pieces Bookmark Magnetic Bookmarks for Women Men Book Lovers Page Markers for Students Teachers Reading (Misty Ocean Emerald)](https://m.media-amazon.com/images/I/31d+2YIl7tS.jpg) [**15 Pieces Bookmark Magnetic Bookmarks for Women Men Book Lovers Page Markers for Students Teachers Reading (Misty Ocean Emerald)**](https://www.amazon.com/dp/B0928NQHGZ) Joyberg$5.004.6★10,38213%▼falling 2 ![4 Pieces Metal Bookmarks with Tassel Golden Hollow Bookmark Oil Painting Theme Book Mark Bookmarks for Book Lovers Writers Readers Children Teens Men Women Adults](https://m.media-amazon.com/images/I/61h52DritQL.jpg) [**4 Pieces Metal Bookmarks with Tassel Golden Hollow Bookmark Oil Painting Theme Book Mark Bookmarks for Book Lovers Writers Readers Children Teens Men Women Adults**](https://www.amazon.com/dp/B0D1FTTT8L) emmoolife$7.924.7★1,6328%▼falling 3 ![SMUK 3pcs Automatic Bookmark Silicone Book Marks for Reading Women Men Kids Book Lovers Cute Unique Book Markers for Reading Reading Accessories Gifts for Book Lovers](https://m.media-amazon.com/images/I/41creqNfcnL.jpg) [**SMUK 3pcs Automatic Bookmark Silicone Book Marks for Reading Women Men Kids Book Lovers Cute Unique Book Markers for Reading Reading Accessories Gifts for Book Lovers**](https://www.amazon.com/dp/B0D9GG45X8) SMUK$6.714.5★2,2974%—flat 4 ![4pcs Fantasy Sword Bookmarks for Books Journals Planners - Cool Metal Book Markers for Reading Women & Men Unique Book Marks Gifts for Book Lovers Reading Accessories for Students & Adults & Kids](https://m.media-amazon.com/images/I/413kNY4h8jL.jpg) [**4pcs Fantasy Sword Bookmarks for Books Journals Planners - Cool Metal Book Markers for Reading Women & Men Unique Book Marks Gifts for Book Lovers Reading Accessories for Students & Adults & Kids**](https://www.amazon.com/dp/B0F23GNGR5) VYRANA$7.644.6★1,0304%—flat 5 ![MIXVOVA 6 Pcs Leather Bookmark with Tassel Classic Style Bookmark 0.05 Inches Thin Handmade Stitched Bookmarks for Men Book Marks for Reading Gifts for Book Lovers Readers (Dark Retro)](https://m.media-amazon.com/images/I/410aprbfcTL.jpg) [**MIXVOVA 6 Pcs Leather Bookmark with Tassel Classic Style Bookmark 0.05 Inches Thin Handmade Stitched Bookmarks for Men Book Marks for Reading Gifts for Book Lovers Readers (Dark Retro)**](https://www.amazon.com/dp/B0DP5Y62L2) MIXVOVA$6.574.7★5214%▲rising 6 ![MOTEERLLU Personalized Leather Heart Bookmark with Initials Handmade Cute Custom Corner Book Marks for Reading Women Teachers Students Book Lovers Gifts Book Accessories (Pink A)](https://m.media-amazon.com/images/I/41ADa7ZxyeL.jpg) [**MOTEERLLU Personalized Leather Heart Bookmark with Initials Handmade Cute Custom Corner Book Marks for Reading Women Teachers Students Book Lovers Gifts Book Accessories (Pink A)**](https://www.amazon.com/dp/B0DGXQ1DM4) MOTEERLLU$5.734.6★4533%▲rising 7 ![Magnetic Bookmarks 15PCS Magnetic Cute Bookmark for Teacher Women Men & Kids - Solid Colorful Light Bookmarks (Pack of 15)](https://m.media-amazon.com/images/I/41CQbJOVVtL.jpg) [**Magnetic Bookmarks 15PCS Magnetic Cute Bookmark for Teacher Women Men & Kids - Solid Colorful Light Bookmarks (Pack of 15)**](https://www.amazon.com/dp/B0C1RTK2CK) ZNHIS$4.134.5★1,8603%—flat 8 ![6 Pack Flower Crochet Bookmarks Daisy Sunflower Bookmark for Women Personalized Crochet for Book Lovers and Teachers](https://m.media-amazon.com/images/I/41CqLfnZf8L.jpg) [**6 Pack Flower Crochet Bookmarks Daisy Sunflower Bookmark for Women Personalized Crochet for Book Lovers and Teachers**](https://www.amazon.com/dp/B0DYNV4698) KEAINVRN$10.094.8★1993%▲rising 9 ![Harry Potter Metal Bookmark with Hanging Charm Golden Snitch Hogwarts Reading Gifts Book Lovers Gift Box (Golden Snitch)](https://m.media-amazon.com/images/I/41lye21bEWL.jpg) [**Harry Potter Metal Bookmark with Hanging Charm Golden Snitch Hogwarts Reading Gifts Book Lovers Gift Box (Golden Snitch)**](https://www.amazon.com/dp/B0B51Y485S) Harry Potter$15.344.7★2,9653%▼falling 10 ![15 Pieces Bookmarks Magnetic Bookmarks for Women Page Markers for Students Teachers Reading (Floral Style)](https://m.media-amazon.com/images/I/41b9fboUgpL.jpg) [**15 Pieces Bookmarks Magnetic Bookmarks for Women Page Markers for Students Teachers Reading (Floral Style)**](https://www.amazon.com/dp/B09B35QPWK) Joyberg$5.984.6★1,8323%—flat 11 ![Yuoyar 30 Packs Leather Heart Bookmarks for Book Lovers Cute Gifts (Solid Color)](https://m.media-amazon.com/images/I/41oXpDgd1kL.jpg) [**Yuoyar 30 Packs Leather Heart Bookmarks for Book Lovers Cute Gifts (Solid Color)**](https://www.amazon.com/dp/B0F53KXKCS) Yuoyar$8.904.6★6323%▲rising 12 ![4PCS Vintage Magnetic Leather Bookmark Leather Magnetic Bookmarks for Women Magnetic PU Bookmarks Clip Book Accessories](https://m.media-amazon.com/images/I/51YOZKz+gpL.jpg) [**4PCS Vintage Magnetic Leather Bookmark Leather Magnetic Bookmarks for Women Magnetic PU Bookmarks Clip Book Accessories**](https://www.amazon.com/dp/B0FGH3KT3P) VYRANA$8.294.7★9903%▼falling 13 ![48 Pieces Magnetic Bookmarks Magnet Page Markers Cute Magnet Bookmark Clips with Storage Boxes Bookmarks for Reading Women & Men Christmas Gifts & Teacher Gifts](https://m.media-amazon.com/images/I/51Nn9BHGMjL.jpg) [**48 Pieces Magnetic Bookmarks Magnet Page Markers Cute Magnet Bookmark Clips with Storage Boxes Bookmarks for Reading Women & Men Christmas Gifts & Teacher Gifts**](https://www.amazon.com/dp/B0CYT9Z4F4) LUAVIARU$8.164.7★8152%▼falling 14 ![Hiroshige - The Sea at Satta Premier Bookmark Stationery](https://m.media-amazon.com/images/I/41y-LbNSVuL.jpg) [**Hiroshige - The Sea at Satta Premier Bookmark Stationery**](https://www.amazon.com/dp/B0B3238N46) Trends International$7.254.5★3122%—flat 15 ![Coffee & Books Beaded Bookmark 1Pc](https://m.media-amazon.com/images/I/41-FssDQJyL.jpg) [**Coffee & Books Beaded Bookmark 1Pc**](https://www.amazon.com/dp/1441324232) PETER PAUPER PRESS$3.054.8★6,3932%▼falling **~~Showing 15 of 48 — show all ~~** ## **Product shelf** All 48 tracked products in this niche. Top sellersNewestTrending [![15 Pieces Bookmark Magnetic Bookmarks for Women Men Book Lovers Page Markers for Students Teachers Reading (Misty Ocean Emerald)](https://m.media-amazon.com/images/I/31d+2YIl7tS.jpg)**15 Pieces Bookmark Magnetic Bookmarks for Women Men Book Lovers Page Markers for Students Teachers Reading (Misty Ocean Emerald)** Joyberg**$5.00**4.6★10,382 reviews](https://www.amazon.com/dp/B0928NQHGZ) [![4 Pieces Metal Bookmarks with Tassel Golden Hollow Bookmark Oil Painting Theme Book Mark Bookmarks for Book Lovers Writers Readers Children Teens Men Women Adults](https://m.media-amazon.com/images/I/61h52DritQL.jpg)**4 Pieces Metal Bookmarks with Tassel Golden Hollow Bookmark Oil Painting Theme Book Mark Bookmarks for Book Lovers Writers Readers Children Teens Men Women Adults** emmoolife**$7.92**4.7★1,632 reviews](https://www.amazon.com/dp/B0D1FTTT8L) [![SMUK 3pcs Automatic Bookmark Silicone Book Marks for Reading Women Men Kids Book Lovers Cute Unique Book Markers for Reading Reading Accessories Gifts for Book Lovers](https://m.media-amazon.com/images/I/41creqNfcnL.jpg)**SMUK 3pcs Automatic Bookmark Silicone Book Marks for Reading Women Men Kids Book Lovers Cute Unique Book Markers for Reading Reading Accessories Gifts for Book Lovers** SMUK**$6.71**4.5★2,297 reviews](https://www.amazon.com/dp/B0D9GG45X8) [![4pcs Fantasy Sword Bookmarks for Books Journals Planners - Cool Metal Book Markers for Reading Women & Men Unique Book Marks Gifts for Book Lovers Reading Accessories for Students & Adults & Kids](https://m.media-amazon.com/images/I/413kNY4h8jL.jpg)**4pcs Fantasy Sword Bookmarks for Books Journals Planners - Cool Metal Book Markers for Reading Women & Men Unique Book Marks Gifts for Book Lovers Reading Accessories for Students & Adults & Kids** VYRANA**$7.64**4.6★1,030 reviews](https://www.amazon.com/dp/B0F23GNGR5) [![MIXVOVA 6 Pcs Leather Bookmark with Tassel Classic Style Bookmark 0.05 Inches Thin Handmade Stitched Bookmarks for Men Book Marks for Reading Gifts for Book Lovers Readers (Dark Retro)](https://m.media-amazon.com/images/I/410aprbfcTL.jpg)**MIXVOVA 6 Pcs Leather Bookmark with Tassel Classic Style Bookmark 0.05 Inches Thin Handmade Stitched Bookmarks for Men Book Marks for Reading Gifts for Book Lovers Readers (Dark Retro)** MIXVOVA**$6.57**4.7★521 reviews](https://www.amazon.com/dp/B0DP5Y62L2) [![MOTEERLLU Personalized Leather Heart Bookmark with Initials Handmade Cute Custom Corner Book Marks for Reading Women Teachers Students Book Lovers Gifts Book Accessories (Pink A)](https://m.media-amazon.com/images/I/41ADa7ZxyeL.jpg)**MOTEERLLU Personalized Leather Heart Bookmark with Initials Handmade Cute Custom Corner Book Marks for Reading Women Teachers Students Book Lovers Gifts Book Accessories (Pink A)** MOTEERLLU**$5.73**4.6★453 reviews](https://www.amazon.com/dp/B0DGXQ1DM4) [![Magnetic Bookmarks 15PCS Magnetic Cute Bookmark for Teacher Women Men & Kids - Solid Colorful Light Bookmarks (Pack of 15)](https://m.media-amazon.com/images/I/41CQbJOVVtL.jpg)**Magnetic Bookmarks 15PCS Magnetic Cute Bookmark for Teacher Women Men & Kids - Solid Colorful Light Bookmarks (Pack of 15)** ZNHIS**$4.13**4.5★1,860 reviews](https://www.amazon.com/dp/B0C1RTK2CK) [![6 Pack Flower Crochet Bookmarks Daisy Sunflower Bookmark for Women Personalized Crochet for Book Lovers and Teachers](https://m.media-amazon.com/images/I/41CqLfnZf8L.jpg)**6 Pack Flower Crochet Bookmarks Daisy Sunflower Bookmark for Women Personalized Crochet for Book Lovers and Teachers** KEAINVRN**$10.09**4.8★199 reviews](https://www.amazon.com/dp/B0DYNV4698) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**21% *“Good variety”* **Color**9% *“The colors are very vibrant”* **Gifting Purpose**9% *“Cute Gift”* **Value For Money**9% *“Good Buy”* **Magnetic Strength/Adsorption**6% *“Good magnet”* **Advertised Vs Actual Product**5% *“Better than expected”* **Ease Of Use**5% *“Easy to read”* **Design-Overall**4% *“the design of it is sleek”* **Size-Overall**4% *“I also like the size”* **Strength**3% *“Strong hold”* ### **What buyers complain about ** **Size-Overall**14% *“Too small”* **Magnetic Strength/Adsorption**12% *“barely magnetic”* **Thickness**9% *“paper thin”* **Durability**7% *“Fell apart”* **Quality-Overall**5% *“Not well made”* **Strength**5% *“Not strong enough”* **Functionality-Overall**5% *“not functional”* **Ease Of Use**3% *“Was a bit confusing to use at first”* **Value For Money**3% *“Cheap price & product”* **Weight Heavy**2% *“But at the same time they are a bit heavy”* #### **Top return reasons**- Size-Overall24% - Magnetic Strength/Adsorption14% - Advertised Vs Actual Product8% - Value For Money7% - Quality-Overall6% - Functionality-Overall6% - Strength4% - Defective Material/Parts4% - Color3% - Thickness3%