---
title: "blue binder — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/office-products/blue-binder"
last_updated: "2026-07-09T23:47:14.469Z"
locale: en
meta:
  description: "a small market ($109K/yr) — blue binder doesn't clear our bar today."
  "og:description": "a small market ($109K/yr) — blue binder doesn't clear our bar today."
  "og:title": "blue binder — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **blue binder**

**Skip it****48/100 **

a small market ($109K/yr) — blue binder doesn't clear our bar today.

**Market/yr**

**$109K**

**Growth (1y)**

**+165.3%**

**Products**

**33**

**Brands**

**12**

was 8 a year ago

**Sellers**

**60**

**Price range**

**$5.78–$48.89**

**Returns**

**1.1%**

**Rating**

**4.6★**

**Skip it**

Scored 48/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**5**

 ×0.30

Growth

**73**

 ×0.30

Competition

**67**

 ×0.20

Quality gap

**26**

 ×0.10

Returns

**91**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +165.3% year over year.

11K5KSpike '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 6.2×

## **Competition**

- Avery27% - Samsill18% - Sooez14% - Oxford13% - SUNEE10% - SUIN7% - Other (6 brands)10%

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them. 12 brands and 60 sellers compete here.

**Brands**

**12 **▲rising

was 8 a year ago

**Sellers**

**60**

**Top 5 brand share**

**83%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Oxford 1 Inch Binder Durable 3 Ring 1 Inch with View Cover XtraLife Hinge Non-Stick PVC-Free Blue 225-Sheet Capacity Single Binder (1017670)](https://m.media-amazon.com/images/I/41Uj-plxBWL.jpg) [**Oxford 1 Inch Binder Durable 3 Ring 1 Inch with View Cover XtraLife Hinge Non-Stick PVC-Free Blue 225-Sheet Capacity Single Binder (1017670)**](https://www.amazon.com/dp/B0FJHPP5C9)

Oxford$5.964.7★1,80313%▲rising

2
![Samsill 1 Inch 3 Ring Binders Economy Round Ring Clear View Cover 200 Sheet Capacity - for School Home Office - Blue 4 Pack](https://m.media-amazon.com/images/I/512KHZhfp3L.jpg) [**Samsill 1 Inch 3 Ring Binders Economy Round Ring Clear View Cover 200 Sheet Capacity - for School Home Office - Blue 4 Pack**](https://www.amazon.com/dp/B07FL21LKS)

Samsill$15.174.6★10,3059%▲rising

3
![BinderX Extra Durable 3 Ring Binder Round Ring 1 Inch Binders Fits 175 Sheets of 8.5x11 Paper Customizable View Cover with Inside Pockets Cute 1 Binder School Supplies for Girls Blue](https://m.media-amazon.com/images/I/41ANKwPbAJL.jpg) [**BinderX Extra Durable 3 Ring Binder Round Ring 1 Inch Binders Fits 175 Sheets of 8.5x11 Paper Customizable View Cover with Inside Pockets Cute 1 Binder School Supplies for Girls Blue**](https://www.amazon.com/dp/B0DK2SCYB5)

Sooez$12.354.8★1,5978%▲rising

4
![Avery Durable View 3 Ring Binder 1 Inch Slant Rings 250-Sheet Capacity DuraHinge 1.4 Inch Wide Spine Customizable Clear Covers and Spine 1 Dark Blue Binder (17014)](https://m.media-amazon.com/images/I/415wtD2+BIL.jpg) [**Avery Durable View 3 Ring Binder 1 Inch Slant Rings 250-Sheet Capacity DuraHinge 1.4 Inch Wide Spine Customizable Clear Covers and Spine 1 Dark Blue Binder (17014)**](https://www.amazon.com/dp/B001CY0IZ0)

Avery$7.854.7★1,3908%▼falling

5
![SUIN 1 Inch 3 Ring Binder Clear 1 View Presentation Binders with 2 Pockets Fits 8.5 x 11 Letter Size Durable Polypropylene Non-Stick & PVC-Free for School Office & Home (Pastel Blue)](https://m.media-amazon.com/images/I/31YwZC-REiL.jpg) [**SUIN 1 Inch 3 Ring Binder Clear 1 View Presentation Binders with 2 Pockets Fits 8.5 x 11 Letter Size Durable Polypropylene Non-Stick & PVC-Free for School Office & Home (Pastel Blue)**](https://www.amazon.com/dp/B0GHF96G6H)

SUIN$9.384.5★357%▲rising

6
![Avery Heavy-Duty View 3 Ring Binder 1 One Touch Slant Rings Holds 8.5 x 11 Paper 1 Light Blue Binder (05301)](https://m.media-amazon.com/images/I/41kaVExH8YL.jpg) [**Avery Heavy-Duty View 3 Ring Binder 1 One Touch Slant Rings Holds 8.5 x 11 Paper 1 Light Blue Binder (05301)**](https://www.amazon.com/dp/B000066OP7)

Avery$9.234.7★1,4735%▼falling

7
![Avery Durable 3 Ring Binder 1 Slant Rings 1 Blue Binder (27251)](https://m.media-amazon.com/images/I/31F5zeoLzZL.jpg) [**Avery Durable 3 Ring Binder 1 Slant Rings 1 Blue Binder (27251)**](https://www.amazon.com/dp/B0013A250O)

Avery$6.334.5★2685%▲rising

8
![Sooez 3 Ring Binder with Metal Corners Cute 1 Inch Binders Fits 175 Sheets of Paperwork Three Ring Recipe Binder with Pocket for Women School Home Office Supplies Letter Size 8.5x11 Light Blue](https://m.media-amazon.com/images/I/31GEetZE1rL.jpg) [**Sooez 3 Ring Binder with Metal Corners Cute 1 Inch Binders Fits 175 Sheets of Paperwork Three Ring Recipe Binder with Pocket for Women School Home Office Supplies Letter Size 8.5x11 Light Blue**](https://www.amazon.com/dp/B0FPM1P78B)

Sooez$10.974.6★2354%▲rising

9
![SUNEE 3 Ring Binder 1 Inch D Ring Clear View Binder Three Ring PVC-Free (Fit 8.5x11 Inches) for School or Office Supplies Pastel Blue 1 Pack](https://m.media-amazon.com/images/I/41YWxF8rxVL.jpg) [**SUNEE 3 Ring Binder 1 Inch D Ring Clear View Binder Three Ring PVC-Free (Fit 8.5x11 Inches) for School or Office Supplies Pastel Blue 1 Pack**](https://www.amazon.com/dp/B0DG2DJ9WZ)

SUNEE$10.624.7★5634%▲rising

10

![Avery Standard 3 Ring Binder 1 Round Rings 175-Sheet Capacity 1.4 Inch Wide Spine 1 Blue Binder Ideal for Lightweight Organization and Occasional Referencing (03300)](https://m.media-amazon.com/images/I/31Gy1+tfucL.jpg) [**Avery Standard 3 Ring Binder 1 Round Rings 175-Sheet Capacity 1.4 Inch Wide Spine 1 Blue Binder Ideal for Lightweight Organization and Occasional Referencing (03300)**](https://www.amazon.com/dp/B000I5W7RQ)

Avery$5.784.5★1,4824%▼falling

11

![Cardinal Economy 3 Ring Binder 1 Inch Presentation View Blue Holds 225 Sheets Nonstick PVC Free 4 Pack of Binders (79511)](https://m.media-amazon.com/images/I/51eq7JaUmoL.jpg) [**Cardinal Economy 3 Ring Binder 1 Inch Presentation View Blue Holds 225 Sheets Nonstick PVC Free 4 Pack of Binders (79511)**](https://www.amazon.com/dp/B01F9R3D66)

Cardinal$11.594.7★1,6274%▼falling

12

![Samsill 1 Inch 3 Ring Binders Economy Round Ring Clear View Cover 200 Sheet Capacity - for School Home Office - Blue 12 Pack](https://m.media-amazon.com/images/I/51pVgLPhGFL.jpg) [**Samsill 1 Inch 3 Ring Binders Economy Round Ring Clear View Cover 200 Sheet Capacity - for School Home Office - Blue 12 Pack**](https://www.amazon.com/dp/B0F79Q6M8X)

Samsill$41.644.6★10,3053%▲rising

13

![Samsill Plant-Based 1.5 Inch Durable D-Ring View Binder Eco-Friendly USDA Certified Biobased Single Indigo](https://m.media-amazon.com/images/I/31iZu4tIX0L.jpg) [**Samsill Plant-Based 1.5 Inch Durable D-Ring View Binder Eco-Friendly USDA Certified Biobased Single Indigo**](https://www.amazon.com/dp/B0F5Y93QXQ)

Samsill$8.934.6★4,3262%▲rising

14

![Avery Durable View 3 Ring Binder 2 Inch Slant Rings 530-Sheet Capacity DuraHinge 2.8 Inch Wide Spine Customizable Clear Covers and Spine 1 Dark Blue Binder (17034)](https://m.media-amazon.com/images/I/418uW-hqeKL.jpg) [**Avery Durable View 3 Ring Binder 2 Inch Slant Rings 530-Sheet Capacity DuraHinge 2.8 Inch Wide Spine Customizable Clear Covers and Spine 1 Dark Blue Binder (17034)**](https://www.amazon.com/dp/B0016T23JU)

Avery$10.034.7★2,0702%▼falling

15

![Avery Heavy-Duty View 3 Ring Binder 1 One Touch EZD Rings 1 Navy Blue Binder (79809)](https://m.media-amazon.com/images/I/41korFs5i5L.jpg) [**Avery Heavy-Duty View 3 Ring Binder 1 One Touch EZD Rings 1 Navy Blue Binder (79809)**](https://www.amazon.com/dp/B0006JN0HK)

Avery$11.354.6★3262%▼falling

**~~Showing 15 of 33 — show all ~~**

## **Product shelf**

All 33 tracked products in this niche.

Top sellersNewestTrending

[![Oxford 1 Inch Binder Durable 3 Ring 1 Inch with View Cover XtraLife Hinge Non-Stick PVC-Free Blue 225-Sheet Capacity Single Binder (1017670)](https://m.media-amazon.com/images/I/41Uj-plxBWL.jpg)**Oxford 1 Inch Binder Durable 3 Ring 1 Inch with View Cover XtraLife Hinge Non-Stick PVC-Free Blue 225-Sheet Capacity Single Binder (1017670)** Oxford**$5.96**4.7★1,803 reviews](https://www.amazon.com/dp/B0FJHPP5C9) [![Samsill 1 Inch 3 Ring Binders Economy Round Ring Clear View Cover 200 Sheet Capacity - for School Home Office - Blue 4 Pack](https://m.media-amazon.com/images/I/512KHZhfp3L.jpg)**Samsill 1 Inch 3 Ring Binders Economy Round Ring Clear View Cover 200 Sheet Capacity - for School Home Office - Blue 4 Pack** Samsill**$15.17**4.6★10,305 reviews](https://www.amazon.com/dp/B07FL21LKS) [![BinderX Extra Durable 3 Ring Binder Round Ring 1 Inch Binders Fits 175 Sheets of 8.5x11 Paper Customizable View Cover with Inside Pockets Cute 1 Binder School Supplies for Girls Blue](https://m.media-amazon.com/images/I/41ANKwPbAJL.jpg)**BinderX Extra Durable 3 Ring Binder Round Ring 1 Inch Binders Fits 175 Sheets of 8.5x11 Paper Customizable View Cover with Inside Pockets Cute 1 Binder School Supplies for Girls Blue** Sooez**$12.35**4.8★1,597 reviews](https://www.amazon.com/dp/B0DK2SCYB5) [![Avery Durable View 3 Ring Binder 1 Inch Slant Rings 250-Sheet Capacity DuraHinge 1.4 Inch Wide Spine Customizable Clear Covers and Spine 1 Dark Blue Binder (17014)](https://m.media-amazon.com/images/I/415wtD2+BIL.jpg)**Avery Durable View 3 Ring Binder 1 Inch Slant Rings 250-Sheet Capacity DuraHinge 1.4 Inch Wide Spine Customizable Clear Covers and Spine 1 Dark Blue Binder (17014)** Avery**$7.85**4.7★1,390 reviews](https://www.amazon.com/dp/B001CY0IZ0) [![SUIN 1 Inch 3 Ring Binder Clear 1 View Presentation Binders with 2 Pockets Fits 8.5 x 11 Letter Size Durable Polypropylene Non-Stick & PVC-Free for School Office & Home (Pastel Blue)](https://m.media-amazon.com/images/I/31YwZC-REiL.jpg)**SUIN 1 Inch 3 Ring Binder Clear 1 View Presentation Binders with 2 Pockets Fits 8.5 x 11 Letter Size Durable Polypropylene Non-Stick & PVC-Free for School Office & Home (Pastel Blue)** SUIN**$9.38**4.5★35 reviews](https://www.amazon.com/dp/B0GHF96G6H) [![Avery Heavy-Duty View 3 Ring Binder 1 One Touch Slant Rings Holds 8.5 x 11 Paper 1 Light Blue Binder (05301)](https://m.media-amazon.com/images/I/41kaVExH8YL.jpg)**Avery Heavy-Duty View 3 Ring Binder 1 One Touch Slant Rings Holds 8.5 x 11 Paper 1 Light Blue Binder (05301)** Avery**$9.23**4.7★1,473 reviews](https://www.amazon.com/dp/B000066OP7) [![Avery Durable 3 Ring Binder 1 Slant Rings 1 Blue Binder (27251)](https://m.media-amazon.com/images/I/31F5zeoLzZL.jpg)**Avery Durable 3 Ring Binder 1 Slant Rings 1 Blue Binder (27251)** Avery**$6.33**4.5★268 reviews](https://www.amazon.com/dp/B0013A250O) [![Sooez 3 Ring Binder with Metal Corners Cute 1 Inch Binders Fits 175 Sheets of Paperwork Three Ring Recipe Binder with Pocket for Women School Home Office Supplies Letter Size 8.5x11 Light Blue](https://m.media-amazon.com/images/I/31GEetZE1rL.jpg)**Sooez 3 Ring Binder with Metal Corners Cute 1 Inch Binders Fits 175 Sheets of Paperwork Three Ring Recipe Binder with Pocket for Women School Home Office Supplies Letter Size 8.5x11 Light Blue** Sooez**$10.97**4.6★235 reviews](https://www.amazon.com/dp/B0FPM1P78B)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Document Organizing/Classification**18%

*“Perfect organizer”*

**Quality-Overall**13%

*“Good Quality”*

**Advertised Vs Actual Product**8%

*“As advertised”*

**Strength**8%

*“They are sturdy”*

**Ease Of Use**7%

*“Easy to use”*

**Value For Money**7%

*“Value for money”*

**Durability**4%

*“Durable and easy to use”*

**Color**4%

*“I like the color options”*

**Material Quality**3%

*“The exterior material feels very smooth and well made, and the design looks clean and elegant”*

**Paper Quality**3%

*“Its perfect for important papers”*

### **What buyers complain about **

**Strength**13%

*“Not strong”*

**Adhesion/Stickiness**12%

*“Labels are not sticky”*

**Quality-Overall**11%

*“Not good quality”*

**Size-Overall**7%

*“they seem a bit too narrow”*

**Durability**6%

*“Fragile - broke easily”*

**Value For Money**6%

*“Not worth the price”*

**Paper Quality**5%

*“wouldn't put too many papers in here though as it doesn't feel like it could reliably hold all too much”*

**Touch/Button Controls**3%

*“Button broke”*

**Thickness**2%

*“Thin and Frail,”*

**Stretchability/Expandability/Elasticity**2%

*“Non expanding bottom”*

#### **Top return reasons**- Size-Overall44% - Document Organizing/Classification9% - Color6% - Value For Money5% - Advertised Vs Actual Product5% - Defective Material/Parts3% - Quality-Overall3% - Strength3% - Touch/Button Controls2% - Material Quality2%