--- title: "address book — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/office-products/address-book" last_updated: "2026-07-09T22:26:34.357Z" locale: en meta: description: "address book shows low returns (1.5%), but strong incumbent ratings (4.7★) keeps it on the watch list." "og:description": "address book shows low returns (1.5%), but strong incumbent ratings (4.7★) keeps it on the watch list." "og:title": "address book — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen" --- Back to Flapen home # **address book** **Worth a look****59/100 ** address book shows low returns (1.5%), but strong incumbent ratings (4.7★) keeps it on the watch list. **Market/yr** **$822K** **Growth (1y)** **+209.8%** **Products** **48** **Brands** **25** was 23 a year ago **Sellers** **101** **Price range** **$4.94–$22.93** **Returns** **1.5%** **Rating** **4.7★** **Worth a look** Scored 59/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **30** ×0.30 Growth **78** ×0.30 Competition **74** ×0.20 Quality gap **24** ×0.10 Returns **88** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +209.8% year over year. 107K53KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jan, Dec · busiest ÷ quietest = 3.1× ## **Competition** - Blugool20% - Taja13% - ZXHQ10% - Heveboik10% - PETER PAUPER PRESS8% - Iconikal7% - Other (19 brands)32% Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen. 25 brands and 101 sellers compete here. **Brands** **25 **▲rising was 23 a year ago **Sellers** **101** **Top 5 brand share** **61%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Address Book with Alphabetical Tabs Hardcover Password Book Address Organizer Keep Track of Phone Numbers Special Days Birthdays Anniversaries and Notes (5.3 x 7.7 Purple)](https://m.media-amazon.com/images/I/51q+BUPICKL.jpg) [**Address Book with Alphabetical Tabs Hardcover Password Book Address Organizer Keep Track of Phone Numbers Special Days Birthdays Anniversaries and Notes (5.3 x 7.7 Purple)**](https://www.amazon.com/dp/B0BCG1FCZ3) Blugool$8.074.7★3,85010%▲rising 2 ![ZXHQ Address Book with Colorful Alphabetical Tabs (8.4 x 5.8) - Address Books for Seniors Hardcover Telephone and Contact Organizer with Space for Important Website Passwords - Seagreen](https://m.media-amazon.com/images/I/51pYhNfsNgL.jpg) [**ZXHQ Address Book with Colorful Alphabetical Tabs (8.4 x 5.8) - Address Books for Seniors Hardcover Telephone and Contact Organizer with Space for Important Website Passwords - Seagreen**](https://www.amazon.com/dp/B0DKN6ZZVN) ZXHQ$14.084.8★1,4409%▲rising 3 ![Address Book with Alphabetical Tabs - Small Address Book Spiral with Address Contacts Special Date Phone Birthday & Internet Login Password for Home and Office 4.3 x 6.2 Rose Leaf](https://m.media-amazon.com/images/I/41cZNc3C5LL.jpg) [**Address Book with Alphabetical Tabs - Small Address Book Spiral with Address Contacts Special Date Phone Birthday & Internet Login Password for Home and Office 4.3 x 6.2 Rose Leaf**](https://www.amazon.com/dp/B0C34CX4JQ) Heveboik$7.564.6★1,2427%▲rising 4 ![Iconikal Address Telephone Book 8x5-Inch Black Spiral-Bound 384 Contacts Organizer for Organizing Names Addresses Email Cell Phone Numbers](https://m.media-amazon.com/images/I/31M4B8-sKCL.jpg) [**Iconikal Address Telephone Book 8x5-Inch Black Spiral-Bound 384 Contacts Organizer for Organizing Names Addresses Email Cell Phone Numbers**](https://www.amazon.com/dp/B07Z9KS94Z) Iconikal$5.954.6★9,9737%▼falling 5 ![Taja Address Book with Alphabetical Tabs Hardcover Address Book Large Print for Record Contacts Small Address Book to Store All Your Important Informations in One Place - Aquamarine](https://m.media-amazon.com/images/I/41Dyrr7ZMBL.jpg) [**Taja Address Book with Alphabetical Tabs Hardcover Address Book Large Print for Record Contacts Small Address Book to Store All Your Important Informations in One Place - Aquamarine**](https://www.amazon.com/dp/B0BYJSRPCL) Taja$6.804.7★2,3635%▼falling 6 ![Molekaus Address Book with Alphabetical Tabs Hardcover 5x7.6 Black](https://m.media-amazon.com/images/I/513VpiphpbL.jpg) [**Molekaus Address Book with Alphabetical Tabs Hardcover 5x7.6 Black**](https://www.amazon.com/dp/B0CCQK1HW9) molekaus$8.234.7★5634%▲rising 7 ![Taja Address Book with Alphabetical Tabs Hardcover Address Books Large Print for Record Contacts Small Address Book to Store All Your Important Informations In One Place - Rose Gold](https://m.media-amazon.com/images/I/41nMnZ0d62L.jpg) [**Taja Address Book with Alphabetical Tabs Hardcover Address Books Large Print for Record Contacts Small Address Book to Store All Your Important Informations In One Place - Rose Gold**](https://www.amazon.com/dp/B0BZHV67NZ) Taja$7.084.7★2,3634%▼falling 8 ![Address Book with Alphabetical Tabs Hardcover Password Book Small Address Organizer Keep Track of Phone Numbers Special Days Birthdays Anniversaries and Notes(4.8x 5.8 Purple)](https://m.media-amazon.com/images/I/51iuY9y2BRL.jpg) [**Address Book with Alphabetical Tabs Hardcover Password Book Small Address Organizer Keep Track of Phone Numbers Special Days Birthdays Anniversaries and Notes(4.8x 5.8 Purple)**](https://www.amazon.com/dp/B0CBYKRD9V) Blugool$7.284.7★3,8504%▲rising 9 ![Address Book with Alphabetical Tabs-Address and Password Book for Seniors - Hardcover Spiral Bound Phone Book- Record Contacts Website Login Passwords Special Days -5.7 x 7.7 Blue](https://m.media-amazon.com/images/I/41yDv2nEgJL.jpg) [**Address Book with Alphabetical Tabs-Address and Password Book for Seniors - Hardcover Spiral Bound Phone Book- Record Contacts Website Login Passwords Special Days -5.7 x 7.7 Blue**](https://www.amazon.com/dp/B0D2KDFRNC) Blugool$10.594.6★1,0443%▲rising 10 ![Taja Address Book with Alphabetical Tabs Hardcover Address Book Large Print for Record Contacts Small Address Book to Store All Your Important Informations in One Place - Little Fortune](https://m.media-amazon.com/images/I/51Rmxi+jmaL.jpg) [**Taja Address Book with Alphabetical Tabs Hardcover Address Book Large Print for Record Contacts Small Address Book to Store All Your Important Informations in One Place - Little Fortune**](https://www.amazon.com/dp/B0BZBW2RML) Taja$11.464.7★2,3633%▲rising 11 ![Ceiba Tree Address Book with Alphabetical Tabs Password Record Book Address Organizer Notebook Journal Christmas Happy Holidays Gifts](https://m.media-amazon.com/images/I/514H6Oh4kXL.jpg) [**Ceiba Tree Address Book with Alphabetical Tabs Password Record Book Address Organizer Notebook Journal Christmas Happy Holidays Gifts**](https://www.amazon.com/dp/B0FD3FNV1C) ceiba tree$10.494.6★712%▲rising 12 ![Address Book with Alphabetical Tabs-Address and Password Book for Seniors - Hardcover Spiral Bound Phone Book- Record Contacts Website Login Passwords Special Days -5.7 x 7.7 Purple](https://m.media-amazon.com/images/I/41qj3lSyYiL.jpg) [**Address Book with Alphabetical Tabs-Address and Password Book for Seniors - Hardcover Spiral Bound Phone Book- Record Contacts Website Login Passwords Special Days -5.7 x 7.7 Purple**](https://www.amazon.com/dp/B0D2KB12KJ) Blugool$10.724.6★1,0442%▲rising 13 ![Hallmark Refillable Address Book (Cream)](https://m.media-amazon.com/images/I/410pdc422OL.jpg) [**Hallmark Refillable Address Book (Cream)**](https://www.amazon.com/dp/B084KLMWN2) Hallmark$20.574.7★9092%—flat 14 ![Address Book Address and Password Keeper Book with Alphabetical Tabs Hardcover Telephone Book Address Organizer Record with Pocket Colored Pages 5.3 x 7.7 Navy Blue](https://m.media-amazon.com/images/I/41upbmBjTuL.jpg) [**Address Book Address and Password Keeper Book with Alphabetical Tabs Hardcover Telephone Book Address Organizer Record with Pocket Colored Pages 5.3 x 7.7 Navy Blue**](https://www.amazon.com/dp/B0C4H9JMP1) Homlive$8.324.6★1,2352%▲rising 15 ![Address Book Address and Password Keeper Book with Alphabetical Tabs Hardcover Telephone Book Address Organizer Record with Pocket Colored Pages 5.3 x 7.7 Blue](https://m.media-amazon.com/images/I/41hZYM57T1L.jpg) [**Address Book Address and Password Keeper Book with Alphabetical Tabs Hardcover Telephone Book Address Organizer Record with Pocket Colored Pages 5.3 x 7.7 Blue**](https://www.amazon.com/dp/B0C4H8JX7Q) Homlive$7.944.6★1,2352%▼falling **~~Showing 15 of 48 — show all ~~** ## **Product shelf** All 48 tracked products in this niche. Top sellersNewestTrending [![Address Book with Alphabetical Tabs Hardcover Password Book Address Organizer Keep Track of Phone Numbers Special Days Birthdays Anniversaries and Notes (5.3 x 7.7 Purple)](https://m.media-amazon.com/images/I/51q+BUPICKL.jpg)**Address Book with Alphabetical Tabs Hardcover Password Book Address Organizer Keep Track of Phone Numbers Special Days Birthdays Anniversaries and Notes (5.3 x 7.7 Purple)** Blugool**$8.07**4.7★3,850 reviews](https://www.amazon.com/dp/B0BCG1FCZ3) [![ZXHQ Address Book with Colorful Alphabetical Tabs (8.4 x 5.8) - Address Books for Seniors Hardcover Telephone and Contact Organizer with Space for Important Website Passwords - Seagreen](https://m.media-amazon.com/images/I/51pYhNfsNgL.jpg)**ZXHQ Address Book with Colorful Alphabetical Tabs (8.4 x 5.8) - Address Books for Seniors Hardcover Telephone and Contact Organizer with Space for Important Website Passwords - Seagreen** ZXHQ**$14.08**4.8★1,440 reviews](https://www.amazon.com/dp/B0DKN6ZZVN) [![Address Book with Alphabetical Tabs - Small Address Book Spiral with Address Contacts Special Date Phone Birthday & Internet Login Password for Home and Office 4.3 x 6.2 Rose Leaf](https://m.media-amazon.com/images/I/41cZNc3C5LL.jpg)**Address Book with Alphabetical Tabs - Small Address Book Spiral with Address Contacts Special Date Phone Birthday & Internet Login Password for Home and Office 4.3 x 6.2 Rose Leaf** Heveboik**$7.56**4.6★1,242 reviews](https://www.amazon.com/dp/B0C34CX4JQ) [![Iconikal Address Telephone Book 8x5-Inch Black Spiral-Bound 384 Contacts Organizer for Organizing Names Addresses Email Cell Phone Numbers](https://m.media-amazon.com/images/I/31M4B8-sKCL.jpg)**Iconikal Address Telephone Book 8x5-Inch Black Spiral-Bound 384 Contacts Organizer for Organizing Names Addresses Email Cell Phone Numbers** Iconikal**$5.95**4.6★9,973 reviews](https://www.amazon.com/dp/B07Z9KS94Z) [![Taja Address Book with Alphabetical Tabs Hardcover Address Book Large Print for Record Contacts Small Address Book to Store All Your Important Informations in One Place - Aquamarine](https://m.media-amazon.com/images/I/41Dyrr7ZMBL.jpg)**Taja Address Book with Alphabetical Tabs Hardcover Address Book Large Print for Record Contacts Small Address Book to Store All Your Important Informations in One Place - Aquamarine** Taja**$6.80**4.7★2,363 reviews](https://www.amazon.com/dp/B0BYJSRPCL) [![Molekaus Address Book with Alphabetical Tabs Hardcover 5x7.6 Black](https://m.media-amazon.com/images/I/513VpiphpbL.jpg)**Molekaus Address Book with Alphabetical Tabs Hardcover 5x7.6 Black** molekaus**$8.23**4.7★563 reviews](https://www.amazon.com/dp/B0CCQK1HW9) [![Taja Address Book with Alphabetical Tabs Hardcover Address Books Large Print for Record Contacts Small Address Book to Store All Your Important Informations In One Place - Rose Gold](https://m.media-amazon.com/images/I/41nMnZ0d62L.jpg)**Taja Address Book with Alphabetical Tabs Hardcover Address Books Large Print for Record Contacts Small Address Book to Store All Your Important Informations In One Place - Rose Gold** Taja**$7.08**4.7★2,363 reviews](https://www.amazon.com/dp/B0BZHV67NZ) [![Address Book with Alphabetical Tabs Hardcover Password Book Small Address Organizer Keep Track of Phone Numbers Special Days Birthdays Anniversaries and Notes(4.8x 5.8 Purple)](https://m.media-amazon.com/images/I/51iuY9y2BRL.jpg)**Address Book with Alphabetical Tabs Hardcover Password Book Small Address Organizer Keep Track of Phone Numbers Special Days Birthdays Anniversaries and Notes(4.8x 5.8 Purple)** Blugool**$7.28**4.7★3,850 reviews](https://www.amazon.com/dp/B0CBYKRD9V) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**20% *“Good quality and very sturdy cover”* **Size-Overall**16% *“Fit well”* **Advertised Vs Actual Product**14% *“As described”* **Value For Money**7% *“Worth the money”* **Ease Of Use**7% *“Easy to use”* **Document Organizing/Classification**4% *“Keeps me organized”* **Color**3% *“It has a nice blue cover”* **Design-Overall**3% *“Beautifully constructed”* **Paper Quality**3% *“This is a well-made paper address book”* **Print Quality**2% *“the print is clear”* ### **What buyers complain about ** **Size-Overall**38% *“Its a small book”* **Value For Money**8% *“Not even for this price”* **Quality-Overall**4% *“the alphabet tabs could be better in quality”* **Paper Quality**4% *“its actually the size of a half a sheet of paper”* **Color**4% *“I didnt get the color I ordered”* **Advertised Vs Actual Product**4% *“False advertising”* **Strength**2% *“Kind of flimsy”* **Thickness**2% *“And it is not very thick”* **Functionality-Overall**1% *“Didn't work for me”* **Smell**1% *“Also, there is a harsh chemical smell to it”* #### **Top return reasons**- Size-Overall70% - Advertised Vs Actual Product7% - Value For Money2% - Print Quality2% - Paper Quality2% - Quality-Overall2% - Color2% - Cover Quality2% - Weight Heavy2% - Binding Quality1%