--- title: "2025 planner — Niche Verdict: Launch it (73/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/office-products/2025-planner" last_updated: "2026-07-09T23:47:58.580Z" locale: en meta: description: "2025 planner clears our launch bar: a $7.3M/yr market growing +218.9% with returns at 2.0%." "og:description": "2025 planner clears our launch bar: a $7.3M/yr market growing +218.9% with returns at 2.0%." "og:title": "2025 planner — Niche Verdict: Launch it (73/100) | Amazon United States - Flapen" --- Back to Flapen home # **2025 planner** **Launch it****73/100 ** 2025 planner clears our launch bar: a $7.3M/yr market growing +218.9% with returns at 2.0%. **Market/yr** **$7.3M** **Growth (1y)** **+218.9%** **Products** **61** **Brands** **26** was 32 a year ago **Sellers** **41** **Price range** **$5.11–$282.91** **Returns** **2.0%** **Rating** **4.7★** **Launch it** Scored 73/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **73** ×0.30 Growth **79** ×0.30 Competition **83** ×0.20 Quality gap **21** ×0.10 Returns **84** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +218.9% year over year. 1.2M602KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jan, Aug, Dec · busiest ÷ quietest = 3.3× ## **Competition** - Taja28% - Forvencer16% - VALOME13% - Blue Sky10% - ANECDOTE.6% - ZOTIA3% - Other (20 brands)24% Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen. 26 brands and 41 sellers compete here. **Brands** **26 **▼falling was 32 a year ago **Sellers** **41** **Top 5 brand share** **72%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Forvencer Academic Planner 2026-2027 Hardcover Calendar Planner Weekly & Monthly July 2026 - June 2027 8.5 x 11 Daily Agenda with Tabs College School Organizer for Student Teacher Pink](https://m.media-amazon.com/images/I/41Z9x1OfgXL.jpg) [**Forvencer Academic Planner 2026-2027 Hardcover Calendar Planner Weekly & Monthly July 2026 - June 2027 8.5 x 11 Daily Agenda with Tabs College School Organizer for Student Teacher Pink**](https://www.amazon.com/dp/B0GDWTXGPV) Forvencer$12.024.8★3,4728%▲rising 2 ![Planner 2026-2027 Academic Year Monthly and Weekly Calendar Planner Jul 2026 - Jun 2027 Hardcover Teacher Student Planning Agenda book with Tabs Perfect for School Office Supplies 6.3 x 8.5 - Wildflowers](https://m.media-amazon.com/images/I/51rI1eu7NDL.jpg) [**Planner 2026-2027 Academic Year Monthly and Weekly Calendar Planner Jul 2026 - Jun 2027 Hardcover Teacher Student Planning Agenda book with Tabs Perfect for School Office Supplies 6.3 x 8.5 - Wildflowers**](https://www.amazon.com/dp/B0FG7QLGF5) Taja$7.484.7★1,5957%▼falling 3 ![Planner 2026-2027 Academic Weekly and Monthly Calendar Planner July 2026 - June 2027 Hardcover Planning Agenda Book for Desk Accessories and School Supplies - A5 Size (6.3 x 8.5)](https://m.media-amazon.com/images/I/41oZBFuJLzL.jpg) [**Planner 2026-2027 Academic Weekly and Monthly Calendar Planner July 2026 - June 2027 Hardcover Planning Agenda Book for Desk Accessories and School Supplies - A5 Size (6.3 x 8.5)**](https://www.amazon.com/dp/B0FH64LBW5) VALOME$7.754.7★6737%▼falling 4 ![Anecdote Daily Planner w/ 2026-2027 Calendar | Start Anytime 26 Weeks Undated | 1 Page per Day | 8.5 x 5.2 | Hardcover To-Do List Organizer Plan Your Success Achieve Productivity Goals (Evergreen)](https://m.media-amazon.com/images/I/41pMfEki37L.jpg) [**Anecdote Daily Planner w/ 2026-2027 Calendar | Start Anytime 26 Weeks Undated | 1 Page per Day | 8.5 x 5.2 | Hardcover To-Do List Organizer Plan Your Success Achieve Productivity Goals (Evergreen)**](https://www.amazon.com/dp/B08999GF4R) ANECDOTE.$21.884.4★5,6946%—flat 5 ![Monthly Planner 2026-2027 18 Months Calendar Planner 2026-2027 Runs from July 2026 - December 2027 7 x 10 Perfect for School Office Home Planning - Green](https://m.media-amazon.com/images/I/41U7D0S4jgL.jpg) [**Monthly Planner 2026-2027 18 Months Calendar Planner 2026-2027 Runs from July 2026 - December 2027 7 x 10 Perfect for School Office Home Planning - Green**](https://www.amazon.com/dp/B0FVSJ55DV) Taja$6.224.8★5545%▲rising 6 ![Blue Sky 2026-2027 Weekly and Monthly Academic Year Planner Calendar July 2026 - June 2027 8.5 x 11 Flexible Cover Wirebound Laminated Tabs Enterprise](https://m.media-amazon.com/images/I/31rtwB0iAaL.jpg) [**Blue Sky 2026-2027 Weekly and Monthly Academic Year Planner Calendar July 2026 - June 2027 8.5 x 11 Flexible Cover Wirebound Laminated Tabs Enterprise**](https://www.amazon.com/dp/B0FYRBKD2G) Blue Sky$14.894.6★3,6755%▲rising 7 ![Planner 2026-2027 for Women & Men Academic Monthly and Weekly Calendar Planner Jul 2026 - Jun 2027 A5 (6.3 x 8.5) Teacher Student Planning Book with Tabs Ideal for Office School Supplies - Pink](https://m.media-amazon.com/images/I/41TGCtuwUKL.jpg) [**Planner 2026-2027 for Women & Men Academic Monthly and Weekly Calendar Planner Jul 2026 - Jun 2027 A5 (6.3 x 8.5) Teacher Student Planning Book with Tabs Ideal for Office School Supplies - Pink**](https://www.amazon.com/dp/B0FB2FCSSP) Taja$6.224.7★1,0314%—flat 8 ![Planner 2026-2027 Weekly and Monthly Academic Year Calendar Planner July 2026 - June 2027 Daily Agenda Book for Office School Supplies A5(6.3 x 8.5)](https://m.media-amazon.com/images/I/4104hinSHuL.jpg) [**Planner 2026-2027 Weekly and Monthly Academic Year Calendar Planner July 2026 - June 2027 Daily Agenda Book for Office School Supplies A5(6.3 x 8.5)**](https://www.amazon.com/dp/B0DX77MNP3) VALOME$8.764.7★2,7974%—flat 9 ![Planner 2026-2027 Academic Monthly and Weekly Calendar Planner for Women July 2026 - June 2027 Hardcover Pretty Agenda Planner Book with Tabs Spiral Daily Organizer for School Office Home Supplies 6.3 x 8.5 - Blue Floral](https://m.media-amazon.com/images/I/51U9iXeIWJL.jpg) [**Planner 2026-2027 Academic Monthly and Weekly Calendar Planner for Women July 2026 - June 2027 Hardcover Pretty Agenda Planner Book with Tabs Spiral Daily Organizer for School Office Home Supplies 6.3 x 8.5 - Blue Floral**](https://www.amazon.com/dp/B0FHHSVXPQ) Taja$6.654.8★7913%▼falling 10 ![Planner 2026-2027 Monthly and Weekly Academic Planner July 2026 - June 2027 Hardcover Student Teacher Planning Agenda Calendar Book with Tabs Perfect for Office School Supplies A5 (6.3 x 8.5) - Garden](https://m.media-amazon.com/images/I/51c6WggkoLL.jpg) [**Planner 2026-2027 Monthly and Weekly Academic Planner July 2026 - June 2027 Hardcover Student Teacher Planning Agenda Calendar Book with Tabs Perfect for Office School Supplies A5 (6.3 x 8.5) - Garden**](https://www.amazon.com/dp/B0FG7WXD4R) ZOTIA$6.454.7★7143%▼falling 11 ![Taja Undated Weekly Planner Weekly To Do List Notebook with Goal & Habit Tracker Organizer A5 Weekly Planner Notebook with Spiral Binding 6.1 x 8.2 - Green](https://m.media-amazon.com/images/I/41kvBRNMHSL.jpg) [**Taja Undated Weekly Planner Weekly To Do List Notebook with Goal & Habit Tracker Organizer A5 Weekly Planner Notebook with Spiral Binding 6.1 x 8.2 - Green**](https://www.amazon.com/dp/B0CK2PPLTJ) Taja$6.534.6★2,2993%▼falling 12 ![Planner 2026-2027 8.5 x 11 Weekly and Monthly Academic Year Planner Calendar July 2026 - June 2027 Hardcover Large School Planning Agenda With Tabs Perfect for School & Office Supplies A4 Green](https://m.media-amazon.com/images/I/41km0Q02ggL.jpg) [**Planner 2026-2027 8.5 x 11 Weekly and Monthly Academic Year Planner Calendar July 2026 - June 2027 Hardcover Large School Planning Agenda With Tabs Perfect for School & Office Supplies A4 Green**](https://www.amazon.com/dp/B0GF2SGHCZ) Taja$10.044.7★7483%▲rising 13 ![Aug 2026 - Dec 2027 Planner Forvencer 17 Month Academic Planner 2026-2027 6.3 x 8.4 Calendar Planner Weekly and Monthly Daily Agenda Book College School Supplie for Student Teacher A5 Purple](https://m.media-amazon.com/images/I/414lxtEs62L.jpg) [**Aug 2026 - Dec 2027 Planner Forvencer 17 Month Academic Planner 2026-2027 6.3 x 8.4 Calendar Planner Weekly and Monthly Daily Agenda Book College School Supplie for Student Teacher A5 Purple**](https://www.amazon.com/dp/B0FGXYXKWZ) Forvencer$7.124.8★6243%▲rising 14 ![Monthly Planner 2026-2027 Aesthetic 2 Year Months Planner Calendar 18-Months from July 2026 - December 2027 26-27 Monthly Calendar Planner Perfect for School Office Home 7 x 10 - Wildflowers](https://m.media-amazon.com/images/I/51xP36FWykL.jpg) [**Monthly Planner 2026-2027 Aesthetic 2 Year Months Planner Calendar 18-Months from July 2026 - December 2027 26-27 Monthly Calendar Planner Perfect for School Office Home 7 x 10 - Wildflowers**](https://www.amazon.com/dp/B0FX5FF7VG) Taja$5.254.6★2512%▲rising 15 ![Academic Planner 2026-2027 Weekly and Monthly Calendar Book July 2026 June 2027 Hardcover Planner with Tabs Perfect for Teachers Students Women & Men A5 (6.4 x 8.5) - Gold](https://m.media-amazon.com/images/I/519imCiCnfL.jpg) [**Academic Planner 2026-2027 Weekly and Monthly Calendar Book July 2026 June 2027 Hardcover Planner with Tabs Perfect for Teachers Students Women & Men A5 (6.4 x 8.5) - Gold**](https://www.amazon.com/dp/B0FJG8GQR9) JEJEGO$6.444.8★9302%▼falling **~~Showing 15 of 61 — show all ~~** ## **Product shelf** All 61 tracked products in this niche. Top sellersNewestTrending [![Forvencer Academic Planner 2026-2027 Hardcover Calendar Planner Weekly & Monthly July 2026 - June 2027 8.5 x 11 Daily Agenda with Tabs College School Organizer for Student Teacher Pink](https://m.media-amazon.com/images/I/41Z9x1OfgXL.jpg)**Forvencer Academic Planner 2026-2027 Hardcover Calendar Planner Weekly & Monthly July 2026 - June 2027 8.5 x 11 Daily Agenda with Tabs College School Organizer for Student Teacher Pink** Forvencer**$12.02**4.8★3,472 reviews](https://www.amazon.com/dp/B0GDWTXGPV) [![Planner 2026-2027 Academic Year Monthly and Weekly Calendar Planner Jul 2026 - Jun 2027 Hardcover Teacher Student Planning Agenda book with Tabs Perfect for School Office Supplies 6.3 x 8.5 - Wildflowers](https://m.media-amazon.com/images/I/51rI1eu7NDL.jpg)**Planner 2026-2027 Academic Year Monthly and Weekly Calendar Planner Jul 2026 - Jun 2027 Hardcover Teacher Student Planning Agenda book with Tabs Perfect for School Office Supplies 6.3 x 8.5 - Wildflowers** Taja**$7.48**4.7★1,595 reviews](https://www.amazon.com/dp/B0FG7QLGF5) [![Planner 2026-2027 Academic Weekly and Monthly Calendar Planner July 2026 - June 2027 Hardcover Planning Agenda Book for Desk Accessories and School Supplies - A5 Size (6.3 x 8.5)](https://m.media-amazon.com/images/I/41oZBFuJLzL.jpg)**Planner 2026-2027 Academic Weekly and Monthly Calendar Planner July 2026 - June 2027 Hardcover Planning Agenda Book for Desk Accessories and School Supplies - A5 Size (6.3 x 8.5)** VALOME**$7.75**4.7★673 reviews](https://www.amazon.com/dp/B0FH64LBW5) [![Anecdote Daily Planner w/ 2026-2027 Calendar | Start Anytime 26 Weeks Undated | 1 Page per Day | 8.5 x 5.2 | Hardcover To-Do List Organizer Plan Your Success Achieve Productivity Goals (Evergreen)](https://m.media-amazon.com/images/I/41pMfEki37L.jpg)**Anecdote Daily Planner w/ 2026-2027 Calendar | Start Anytime 26 Weeks Undated | 1 Page per Day | 8.5 x 5.2 | Hardcover To-Do List Organizer Plan Your Success Achieve Productivity Goals (Evergreen)** ANECDOTE.**$21.88**4.4★5,694 reviews](https://www.amazon.com/dp/B08999GF4R) [![Monthly Planner 2026-2027 18 Months Calendar Planner 2026-2027 Runs from July 2026 - December 2027 7 x 10 Perfect for School Office Home Planning - Green](https://m.media-amazon.com/images/I/41U7D0S4jgL.jpg)**Monthly Planner 2026-2027 18 Months Calendar Planner 2026-2027 Runs from July 2026 - December 2027 7 x 10 Perfect for School Office Home Planning - Green** Taja**$6.22**4.8★554 reviews](https://www.amazon.com/dp/B0FVSJ55DV) [![Blue Sky 2026-2027 Weekly and Monthly Academic Year Planner Calendar July 2026 - June 2027 8.5 x 11 Flexible Cover Wirebound Laminated Tabs Enterprise](https://m.media-amazon.com/images/I/31rtwB0iAaL.jpg)**Blue Sky 2026-2027 Weekly and Monthly Academic Year Planner Calendar July 2026 - June 2027 8.5 x 11 Flexible Cover Wirebound Laminated Tabs Enterprise** Blue Sky**$14.89**4.6★3,675 reviews](https://www.amazon.com/dp/B0FYRBKD2G) [![Planner 2026-2027 for Women & Men Academic Monthly and Weekly Calendar Planner Jul 2026 - Jun 2027 A5 (6.3 x 8.5) Teacher Student Planning Book with Tabs Ideal for Office School Supplies - Pink](https://m.media-amazon.com/images/I/41TGCtuwUKL.jpg)**Planner 2026-2027 for Women & Men Academic Monthly and Weekly Calendar Planner Jul 2026 - Jun 2027 A5 (6.3 x 8.5) Teacher Student Planning Book with Tabs Ideal for Office School Supplies - Pink** Taja**$6.22**4.7★1,031 reviews](https://www.amazon.com/dp/B0FB2FCSSP) [![Planner 2026-2027 Weekly and Monthly Academic Year Calendar Planner July 2026 - June 2027 Daily Agenda Book for Office School Supplies A5(6.3 x 8.5)](https://m.media-amazon.com/images/I/4104hinSHuL.jpg)**Planner 2026-2027 Weekly and Monthly Academic Year Calendar Planner July 2026 - June 2027 Daily Agenda Book for Office School Supplies A5(6.3 x 8.5)** VALOME**$8.76**4.7★2,797 reviews](https://www.amazon.com/dp/B0DX77MNP3) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Document Organizing/Classification**26% *“Great Organizer”* **Quality-Overall**10% *“the quality is solid”* **Size-Overall**9% *“Convenient size”* **Ease Of Use**8% *“Easy peezy”* **Value For Money**7% *“Great deal”* **Advertised Vs Actual Product**6% *“Exactly as pictured”* **Design-Overall**5% *“Very thoughtful design”* **Paper Quality**3% *“Cute, thick paper, simple”* **Writing Experience**3% *“Good writing experience”* **Color**3% *“Color is super cute”* ### **What buyers complain about ** **Value For Money**12% *“It can be a little pricey”* **Size-Overall**8% *“Small size”* **Paper Quality**5% *“Flimsy junk paper”* **Functionality-Overall**5% *“does not function properly”* **Durability**4% *“Falls apart”* **Quality-Overall**4% *“The price was high for the quality”* **Thickness**4% *“The paper could be slightly thicker”* **Advertised Vs Actual Product**3% *“it is deceiving”* **Software/Application**3% *“Glitchy App”* **Document Organizing/Classification**3% *“Not a 2yr organizer”* #### **Top return reasons**- Size-Overall52% - Advertised Vs Actual Product11% - Value For Money8% - Functionality-Overall5% - Design-Overall3% - Paper Quality3% - Quality-Overall2% - Color2% - Weight Heavy1% - Defective Material/Parts1%