--- title: "blue guitar — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/musical-instruments/blue-guitar" last_updated: "2026-07-10T02:28:57.168Z" locale: en meta: description: "a small market ($30K/yr) — blue guitar doesn't clear our bar today." "og:description": "a small market ($30K/yr) — blue guitar doesn't clear our bar today." "og:title": "blue guitar — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen" --- Back to Flapen home # **blue guitar** **Skip it****48/100 ** a small market ($30K/yr) — blue guitar doesn't clear our bar today. **Market/yr** **$30K** **Growth (1y)** **+158.5%** **Products** **29** **Brands** **15** was 12 a year ago **Sellers** **33** **Price range** **$29.30–$354.70** **Returns** **2.7%** **Rating** **4.3★** **Skip it** Scored 48/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **2** ×0.30 Growth **72** ×0.30 Competition **61** ×0.20 Quality gap **57** ×0.10 Returns **78** ×0.10 ## **Demand** Weekly Amazon search volume, last 27 weeks — +158.5% year over year. 2K751.5Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26 ## **Competition** - Ashthorpe61% - Best Choice Products14% - Master Play4% - Fender3% - JOYMUSIC3% - Abundant financial resources2% - Other (9 brands)14% The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them. 15 brands and 33 sellers compete here. **Brands** **15 **▲rising was 12 a year ago **Sellers** **33** **Top 5 brand share** **84%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Ashthorpe 38-inch Beginner Acoustic Guitar (Blue) Starter Kit with Gig Bag Extra Strings Strap Picks and Lessons](https://m.media-amazon.com/images/I/51PbIHNE21L.jpg) [**Ashthorpe 38-inch Beginner Acoustic Guitar (Blue) Starter Kit with Gig Bag Extra Strings Strap Picks and Lessons**](https://www.amazon.com/dp/B089P1LLFS) Ashthorpe$59.854.4★8,99719%▼falling 2 ![Ashthorpe 41-inch Beginner Cutaway Acoustic Guitar Package (Blue) Full Size Basic Starter Kit w/Gig Bag Strings Strap Tuner Picks](https://m.media-amazon.com/images/I/41q9j1AwRkL.jpg) [**Ashthorpe 41-inch Beginner Cutaway Acoustic Guitar Package (Blue) Full Size Basic Starter Kit w/Gig Bag Strings Strap Tuner Picks**](https://www.amazon.com/dp/B099NW15M4) Ashthorpe$84.284.3★1,1489%▲rising 3 ![Ashthorpe 38-inch Beginner Acoustic Guitar (Black) Starter Kit with Gig Bag Extra Strings Strap Picks and Lessons](https://m.media-amazon.com/images/I/51lSHcMLgxL.jpg) [**Ashthorpe 38-inch Beginner Acoustic Guitar (Black) Starter Kit with Gig Bag Extra Strings Strap Picks and Lessons**](https://www.amazon.com/dp/B089P25CQ1) Ashthorpe$61.614.4★8,9978%—flat 4 ![Ashthorpe 30-inch Kids Acoustic Guitar (Blue) Beginner Starter Kit with Gig Bag Extra Strings Strap Picks and Lessons](https://m.media-amazon.com/images/I/51rRGpiziHL.jpg) [**Ashthorpe 30-inch Kids Acoustic Guitar (Blue) Beginner Starter Kit with Gig Bag Extra Strings Strap Picks and Lessons**](https://www.amazon.com/dp/B099NTP451) Ashthorpe$50.444.4★8,9977%—flat 5 ![Ashthorpe Full-Size Cutaway Thinline Acoustic-Electric Guitar Package - Premium Tonewoods - Black](https://m.media-amazon.com/images/I/416UuVh6q-L.jpg) [**Ashthorpe Full-Size Cutaway Thinline Acoustic-Electric Guitar Package - Premium Tonewoods - Black**](https://www.amazon.com/dp/B07FDFLXKM) Ashthorpe$113.044.5★4,5655%▲rising 6 ![Best Choice Products 38in Beginner All Wood Acoustic Guitar Starter Kit w/Gig Bag 6 Picks Nylon Strings Strap w/Pick Holder - Blue](https://m.media-amazon.com/images/I/41v2BM07kxL.jpg) [**Best Choice Products 38in Beginner All Wood Acoustic Guitar Starter Kit w/Gig Bag 6 Picks Nylon Strings Strap w/Pick Holder - Blue**](https://www.amazon.com/dp/B0049J6FWA) Best Choice Products$56.724.2★38,1615%▼falling 7 ![Best Choice Products 41in Full Size Beginner All Wood Acoustic Guitar Starter Set w/Gig Bag Strap Capo Strings Picks - Blue](https://m.media-amazon.com/images/I/41oPEwkYRxL.jpg) [**Best Choice Products 41in Full Size Beginner All Wood Acoustic Guitar Starter Set w/Gig Bag Strap Capo Strings Picks - Blue**](https://www.amazon.com/dp/B09C6DZBPZ) Best Choice Products$93.574.5★4,1395%▲rising 8 ![Acoustic Guitar For Kids By MasterPlay- 30 Beginner Guitar For Learners- Accoustic String Starter Kit: Guitar Bag Tuner Strap Extra Strings Picks Wash Cloth Capo (Blua)](https://m.media-amazon.com/images/I/41I8Ilq8LaL.jpg) [**Acoustic Guitar For Kids By MasterPlay- 30 Beginner Guitar For Learners- Accoustic String Starter Kit: Guitar Bag Tuner Strap Extra Strings Picks Wash Cloth Capo (Blua)**](https://www.amazon.com/dp/B07H1NJ42Z) Master Play$45.554.4★1,0654%—flat 9 ![Fender FA Series Dreadnought Acoustic Guitar - Saphire Blue Bundle with Gig Bag Tuner Strings Picks and Austin Bazaar Instructional DVD](https://m.media-amazon.com/images/I/41X1oObwFKL.jpg) [**Fender FA Series Dreadnought Acoustic Guitar - Saphire Blue Bundle with Gig Bag Tuner Strings Picks and Austin Bazaar Instructional DVD**](https://www.amazon.com/dp/B0F229MWD4) Fender$172.334.5★2,7723%▲rising 10 ![Ashthorpe 41-inch Beginner Cutaway Acoustic Guitar Package (Black) Full Size Basic Starter Kit w/Gig Bag Strings Strap Tuner Picks](https://m.media-amazon.com/images/I/41Vu5o2hZcL.jpg) [**Ashthorpe 41-inch Beginner Cutaway Acoustic Guitar Package (Black) Full Size Basic Starter Kit w/Gig Bag Strings Strap Tuner Picks**](https://www.amazon.com/dp/B099NTRGQ3) Ashthorpe$84.554.3★1,1483%▲rising 11 ![Best Choice Products 41in Beginner Acoustic Guitar Full Size All Wood Cutaway Guitar Starter Set w/Case Strap Capo Strings Picks - Blue](https://m.media-amazon.com/images/I/41Vr04yiz2L.jpg) [**Best Choice Products 41in Beginner Acoustic Guitar Full Size All Wood Cutaway Guitar Starter Set w/Case Strap Capo Strings Picks - Blue**](https://www.amazon.com/dp/B07KT75B7B) Best Choice Products$95.084.5★10,2593%▼falling 12 ![Joymusic 38 inch blueburst beginner acoustic guitar kit bundle with a strap with picks holder digital tuner set strings capo cleaning cloth 6 picks gig bag.(JG-38C BLS)](https://m.media-amazon.com/images/I/41kEyxP4VtL.jpg) [**Joymusic 38 inch blueburst beginner acoustic guitar kit bundle with a strap with picks holder digital tuner set strings capo cleaning cloth 6 picks gig bag.(JG-38C BLS)**](https://www.amazon.com/dp/B08Q5TK31N) JOYMUSIC$52.214.4★2,9883%▲rising 13 ![16 inch Guitar Musical Instrument Toy for Kids Boys Girls 4 Strings Mini Guitar with Strap for Toddlers/ Beginner/ Children (Blue)](https://m.media-amazon.com/images/I/31rWi2nm-3L.jpg) [**16 inch Guitar Musical Instrument Toy for Kids Boys Girls 4 Strings Mini Guitar with Strap for Toddlers/ Beginner/ Children (Blue)**](https://www.amazon.com/dp/B0G6YLD46W) Abundant financial resources$29.303.2★352%▲rising 14 ![Winzz 40 Inches Acoustic Steel-string Guitar Beginner Elegant Unique Color Design (Blue-green)](https://m.media-amazon.com/images/I/51IPnPO6V3L.jpg) [**Winzz 40 Inches Acoustic Steel-string Guitar Beginner Elegant Unique Color Design (Blue-green)**](https://www.amazon.com/dp/B087WSRZBD) WINZZ$129.034.3★6632%▲rising 15 ![VEVOR 38 Inch Beginner Acoustic Guitar Classical Guitar Full Starter Kit with Nylon Strings Gig Bag Strap Tuner Extra Strings Pick Capo for Teenagers Adults Students Youth Blue](https://m.media-amazon.com/images/I/410D9RYJP3L.jpg) [**VEVOR 38 Inch Beginner Acoustic Guitar Classical Guitar Full Starter Kit with Nylon Strings Gig Bag Strap Tuner Extra Strings Pick Capo for Teenagers Adults Students Youth Blue**](https://www.amazon.com/dp/B0FJY5YJ6N) VEVOR$49.494.2★4082%▲rising **~~Showing 15 of 29 — show all ~~** ## **Product shelf** All 29 tracked products in this niche. Top sellersNewestTrending [![Ashthorpe 38-inch Beginner Acoustic Guitar (Blue) Starter Kit with Gig Bag Extra Strings Strap Picks and Lessons](https://m.media-amazon.com/images/I/51PbIHNE21L.jpg)**Ashthorpe 38-inch Beginner Acoustic Guitar (Blue) Starter Kit with Gig Bag Extra Strings Strap Picks and Lessons** Ashthorpe**$59.85**4.4★8,997 reviews](https://www.amazon.com/dp/B089P1LLFS) [![Ashthorpe 41-inch Beginner Cutaway Acoustic Guitar Package (Blue) Full Size Basic Starter Kit w/Gig Bag Strings Strap Tuner Picks](https://m.media-amazon.com/images/I/41q9j1AwRkL.jpg)**Ashthorpe 41-inch Beginner Cutaway Acoustic Guitar Package (Blue) Full Size Basic Starter Kit w/Gig Bag Strings Strap Tuner Picks** Ashthorpe**$84.28**4.3★1,148 reviews](https://www.amazon.com/dp/B099NW15M4) [![Ashthorpe 38-inch Beginner Acoustic Guitar (Black) Starter Kit with Gig Bag Extra Strings Strap Picks and Lessons](https://m.media-amazon.com/images/I/51lSHcMLgxL.jpg)**Ashthorpe 38-inch Beginner Acoustic Guitar (Black) Starter Kit with Gig Bag Extra Strings Strap Picks and Lessons** Ashthorpe**$61.61**4.4★8,997 reviews](https://www.amazon.com/dp/B089P25CQ1) [![Ashthorpe 30-inch Kids Acoustic Guitar (Blue) Beginner Starter Kit with Gig Bag Extra Strings Strap Picks and Lessons](https://m.media-amazon.com/images/I/51rRGpiziHL.jpg)**Ashthorpe 30-inch Kids Acoustic Guitar (Blue) Beginner Starter Kit with Gig Bag Extra Strings Strap Picks and Lessons** Ashthorpe**$50.44**4.4★8,997 reviews](https://www.amazon.com/dp/B099NTP451) [![Ashthorpe Full-Size Cutaway Thinline Acoustic-Electric Guitar Package - Premium Tonewoods - Black](https://m.media-amazon.com/images/I/416UuVh6q-L.jpg)**Ashthorpe Full-Size Cutaway Thinline Acoustic-Electric Guitar Package - Premium Tonewoods - Black** Ashthorpe**$113.04**4.5★4,565 reviews](https://www.amazon.com/dp/B07FDFLXKM) [![Best Choice Products 38in Beginner All Wood Acoustic Guitar Starter Kit w/Gig Bag 6 Picks Nylon Strings Strap w/Pick Holder - Blue](https://m.media-amazon.com/images/I/41v2BM07kxL.jpg)**Best Choice Products 38in Beginner All Wood Acoustic Guitar Starter Kit w/Gig Bag 6 Picks Nylon Strings Strap w/Pick Holder - Blue** Best Choice Products**$56.72**4.2★38,161 reviews](https://www.amazon.com/dp/B0049J6FWA) [![Best Choice Products 41in Full Size Beginner All Wood Acoustic Guitar Starter Set w/Gig Bag Strap Capo Strings Picks - Blue](https://m.media-amazon.com/images/I/41oPEwkYRxL.jpg)**Best Choice Products 41in Full Size Beginner All Wood Acoustic Guitar Starter Set w/Gig Bag Strap Capo Strings Picks - Blue** Best Choice Products**$93.57**4.5★4,139 reviews](https://www.amazon.com/dp/B09C6DZBPZ) [![Acoustic Guitar For Kids By MasterPlay- 30 Beginner Guitar For Learners- Accoustic String Starter Kit: Guitar Bag Tuner Strap Extra Strings Picks Wash Cloth Capo (Blua)](https://m.media-amazon.com/images/I/41I8Ilq8LaL.jpg)**Acoustic Guitar For Kids By MasterPlay- 30 Beginner Guitar For Learners- Accoustic String Starter Kit: Guitar Bag Tuner Strap Extra Strings Picks Wash Cloth Capo (Blua)** Master Play**$45.55**4.4★1,065 reviews](https://www.amazon.com/dp/B07H1NJ42Z) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**23% *“Great quality guitar at a great price”* **Audio Quality**13% *“Sounds great”* **Size-Overall**8% *“The size was comfortable”* **Value For Money**8% *“Decent for the price”* **Tune Retention**7% *“Easy to tune”* **Color**7% *“BEAUTIFUL COLOR”* **Advertised Vs Actual Product**5% *“Exactly as pictured”* **Ease Of Use**2% *“Easy to use”* **Durability**2% *“Its a durable guitar that would be great for playing around at home or sitting by a campfire”* **Material Quality**2% *“It is plastic which is fine”* ### **What buyers complain about ** **Tune Retention**25% *“can't get it in tune”* **Quality-Overall**15% *“Poor quality”* **Strap/String Quality**15% *“The strap is useless”* **Audio Quality**7% *“don't sound good”* **Value For Money**5% *“Extremely cheap”* **Size-Overall**5% *“It is small”* **Durability**4% *“feels like it will break after a few times being played with”* **Weight Light**2% *“was lighter than expected”* **Assembly/Installation**1% *“It took me some time to get this guitar set up”* **Functionality-Overall**1% *“doesn't really function like the real deal”* #### **Top return reasons**- Size-Overall40% - Tune Retention16% - Strap/String Quality13% - Quality-Overall7% - Audio Quality7% - Defective Material/Parts4% - Advertised Vs Actual Product4% - Functionality-Overall3% - Color2% - Value For Money1%