---
title: "wicked cupcake toppers — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/home-kitchen/wicked-cupcake-toppers"
last_updated: "2026-07-14T01:53:12.762Z"
locale: en
meta:
  description: "soft demand (-54.8% this quarter) — wicked cupcake toppers doesn't clear our bar today."
  "og:description": "soft demand (-54.8% this quarter) — wicked cupcake toppers doesn't clear our bar today."
  "og:title": "wicked cupcake toppers — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **wicked cupcake toppers**

**Skip it**

Soft demand (-54.8% this quarter) — this niche doesn't clear our bar today.

Market size 10Growth 0Conversion 77Competition 47Returns 32Price range 0Avg price 32Brand share 59Review moat 97Quality gap 28

**Review moat**

**Incredible****59.86**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****7.4%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Okay****5.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Okay****$9.80**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$41K**

$41K/yr · 57K searches

**Growth**

**Bad****-54.8%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****$4.70–$14.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**18 **▲rising

**Sellers**

**21**

**Top-5 brand share**

**70%**

**Open market**

**26%**

- DecoPac22% - KCMOSGI19% - xo, Fetti11% - Geelin11% - loghohu7% - Fullhawl4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$4K15%$6K20%$8K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![24 Pcs Witch Hat and Crown Cake Topper Wicked Cake Topper and Wicked Cupcake Toppers For Party Birthday Cake Craft Decoration](https://m.media-amazon.com/images/I/51vU0v-GRuL.jpg)**24 Pcs Witch Hat and Crown Cake Topper Wicked Cake Topper and Wicked Cupcake Toppers For Party Birthday Cake Craft Decoration**KCMOSGI**$13.19**5.0★31 rev](https://www.amazon.com/dp/B0F7LDXJVQ) [2![Wicked Cupcake Rings With Glinda And Elphaba 24 Cupcake Toppers For Cakes Birthdays Celebrations Food Safe Cake Decorations - 24 Pack](https://m.media-amazon.com/images/I/51+x9Y+a0ZL.jpg)**Wicked Cupcake Rings With Glinda And Elphaba 24 Cupcake Toppers For Cakes Birthdays Celebrations Food Safe Cake Decorations - 24 Pack**DecoPac**$14.12**4.7★373 rev](https://www.amazon.com/dp/B0DK94K9SF) [3![xo Fetti Pink + Green Witch Cupcake Toppers + Wrappers - Set of 24 | Kids Cake Decoration Popular Party Decor Unlimited Wizard Supplies Dessert Accessory](https://m.media-amazon.com/images/I/41OhZgSkVzL.jpg)**xo Fetti Pink + Green Witch Cupcake Toppers + Wrappers - Set of 24 | Kids Cake Decoration Popular Party Decor Unlimited Wizard Supplies Dessert Accessory**xo, Fetti**$11.70**4.6★26 rev](https://www.amazon.com/dp/B0D2KG86X9) [4![Wicked Elphaba and Glinda Cupcake Toppers 24 Cupcake Toppers For Cakes Birthdays Celebrations Food Safe Cake Decorations - 24 Pack](https://m.media-amazon.com/images/I/51y9zuKL7TL.jpg)**Wicked Elphaba and Glinda Cupcake Toppers 24 Cupcake Toppers For Cakes Birthdays Celebrations Food Safe Cake Decorations - 24 Pack**DecoPac**$14.19**4.7★373 rev](https://www.amazon.com/dp/B0FW5JQST4) [5![Geelin 12 Pcs Witch Hat and Crown Cake Topper Halloween Cupcake Toppers Dessert Food Safe Cake Decorations for Halloween Princess Theme Birthday Party Favors Supplies](https://m.media-amazon.com/images/I/5142gcBscjL.jpg)**Geelin 12 Pcs Witch Hat and Crown Cake Topper Halloween Cupcake Toppers Dessert Food Safe Cake Decorations for Halloween Princess Theme Birthday Party Favors Supplies**Geelin**$8.56**4.8★26 rev](https://www.amazon.com/dp/B0F2FK1DCF)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Hooqict 24PCS Mini Witch Hat with Broom and Silver Crown Cupcake Toppers Birthday Cake Topper Decorations for Girls Women Pink and Green Witch Princess Party Decorations Supplies](https://m.media-amazon.com/images/I/51rkvUEeNCL.jpg)**Hooqict 24PCS Mini Witch Hat with Broom and Silver Crown Cupcake Toppers Birthday Cake Topper Decorations for Girls Women Pink and Green Witch Princess Party Decorations Supplies**Hooqict**$6.73**103 rev8mo ago](https://www.amazon.com/dp/B0FY61PDD3) [![Princess and Witch Cupcake Stand with Cupcake Toppers 3 Tiers Pink and Green Wizard Cupcake Tower with 24 PCS Witch and Fairy Cupcake Toppers for Birthday Decorations](https://m.media-amazon.com/images/I/51q2p6wbwoL.jpg)**Princess and Witch Cupcake Stand with Cupcake Toppers 3 Tiers Pink and Green Wizard Cupcake Tower with 24 PCS Witch and Fairy Cupcake Toppers for Birthday Decorations**Yiranok**$14.21**15 rev10mo ago](https://www.amazon.com/dp/B0FQMYYWFW) [![Wicked Elphaba and Glinda Cupcake Toppers 24 Cupcake Toppers For Cakes Birthdays Celebrations Food Safe Cake Decorations - 24 Pack](https://m.media-amazon.com/images/I/51y9zuKL7TL.jpg)**Wicked Elphaba and Glinda Cupcake Toppers 24 Cupcake Toppers For Cakes Birthdays Celebrations Food Safe Cake Decorations - 24 Pack**DecoPac**$14.19**373 rev10mo ago](https://www.amazon.com/dp/B0FW5JQST4) [![24PCS Pink and Green Cake Cupcake Toppers Decorations Glittery Witch Themed Cupcake Toppers Hat Crown Bow Cake Cake Decorations for Halloween Witch Themed Birthday Party Supplies](https://m.media-amazon.com/images/I/51i5rZ9GYAL.jpg)**24PCS Pink and Green Cake Cupcake Toppers Decorations Glittery Witch Themed Cupcake Toppers Hat Crown Bow Cake Cake Decorations for Halloween Witch Themed Birthday Party Supplies**loghohu**$6.66**6 rev11mo ago](https://www.amazon.com/dp/B0FK9YLRJY) [![GYGYL 24 PCS Halloween Cupcake Toppers Glitter Witch Hat Crown Cupcake Picks Witch & Crown Birthday Cake Decorations for Halloween Theme Birthday Party Supplies (Witch & Crown)](https://m.media-amazon.com/images/I/517s055TztL.jpg)**GYGYL 24 PCS Halloween Cupcake Toppers Glitter Witch Hat Crown Cupcake Picks Witch & Crown Birthday Cake Decorations for Halloween Theme Birthday Party Supplies (Witch & Crown)**GUYI**$4.70**35 rev1y ago](https://www.amazon.com/dp/B0F93YHGCJ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Hooqict 24PCS Mini Witch Hat with Broom and Silver Crown Cupcake Toppers Birthday Cake Topper Decorations for Girls Women Pink and Green Witch Princess Party Decorations Supplies](https://m.media-amazon.com/images/I/51rkvUEeNCL.jpg)**Hooqict 24PCS Mini Witch Hat with Broom and Silver Crown Cupcake Toppers Birthday Cake Topper Decorations for Girls Women Pink and Green Witch Princess Party Decorations Supplies**Hooqict**$6.73**4.3★**▲ 217%**](https://www.amazon.com/dp/B0FY61PDD3) [![Geelin 40 Pcs Witch Cupcake Toppers Foil Firework Princess Cake Topper Pink & Green Sparkle Tinsel Cupcake Decoration with Magic Wand Design for Witch Princess Party(Special)](https://m.media-amazon.com/images/I/51ic9JcCokL.jpg)**Geelin 40 Pcs Witch Cupcake Toppers Foil Firework Princess Cake Topper Pink & Green Sparkle Tinsel Cupcake Decoration with Magic Wand Design for Witch Princess Party(Special)**Geelin**$7.37**4.6★**▲ 184%**](https://www.amazon.com/dp/B0F32TFJ2F) [![24 Pcs Witch Hat Cupcake Topper Crown Cupcake Topper Dessert Food Safe Cake Decorations for Witch Wizard Theme Baby Shower Birthday Party Supplies Pink and Green](https://m.media-amazon.com/images/I/51Z4UJmiWdL.jpg)**24 Pcs Witch Hat Cupcake Topper Crown Cupcake Topper Dessert Food Safe Cake Decorations for Witch Wizard Theme Baby Shower Birthday Party Supplies Pink and Green**Plzaxou**$6.40**5.0★**▲ 176%**](https://www.amazon.com/dp/B0F88XBT7C) [![Wicked Elphaba and Glinda Cupcake Toppers 24 Cupcake Toppers For Cakes Birthdays Celebrations Food Safe Cake Decorations - 24 Pack](https://m.media-amazon.com/images/I/51y9zuKL7TL.jpg)**Wicked Elphaba and Glinda Cupcake Toppers 24 Cupcake Toppers For Cakes Birthdays Celebrations Food Safe Cake Decorations - 24 Pack**DecoPac**$14.19**4.7★**▲ 148%**](https://www.amazon.com/dp/B0FW5JQST4) [![24PCS Pink and Green Cake Cupcake Toppers Decorations Glittery Witch Themed Cupcake Toppers Hat Crown Bow Cake Cake Decorations for Halloween Witch Themed Birthday Party Supplies](https://m.media-amazon.com/images/I/51i5rZ9GYAL.jpg)**24PCS Pink and Green Cake Cupcake Toppers Decorations Glittery Witch Themed Cupcake Toppers Hat Crown Bow Cake Cake Decorations for Halloween Witch Themed Birthday Party Supplies**loghohu**$6.66**4.1★**▲ 111%**](https://www.amazon.com/dp/B0FK9YLRJY)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 34 weeks — -54.8% search growth over the last 90 days.

4K3KBlack Friday '25Nov '25Dec '25Jan '26Mar '26Apr '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**29%

*“So well made”*

**Strength**16%

*“Cute and sturdy”*

**Design-Overall**11%

*“Cute design@”*

**Fun/Entertainment Experience**7%

*“Wicked cute for cupcakes”*

**Value For Money**5%

*“Great value”*

**Size-Overall**4%

*“Good size”*

**Assembly/Installation**4%

*“Easy to assemble”*

**Brightness/Shine/Glow**4%

*“Cute in sparkly”*

**Durability**4%

*“held up for the whole party”*

**Color**3%

*“Really Cute and good quality colors”*

### **What buyers complain about **

**Strength**19%

*“brittle plastic”*

**Color**14%

*“only 1 positively green which I was upset about”*

**Smell**14%

*“Awful smell”*

**Adhesion/Stickiness**10%

*“All it is is cardstock hot glued to a large stick”*

**Material Quality**5%

*“I figured they would be cheap, brittle plastic,”*

**Size-Overall**5%

*“theyre insanely tall”*

**Flatness**5%

*“Easily comes apart and stores flat”*

### **Top return reasons **

**Advertised Vs Actual Product**23%

**Size-Overall**20%

**Value For Money**13%

**Strength**9%

**Quality-Overall**6%

**Color**5%

**Defective Material/Parts**5%

**Material Quality**3%

**Smell**3%

**Assembly/Installation**2%