--- title: "white shower curtain — Niche Verdict: Worth a look (61/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/home-kitchen/white-shower-curtain" last_updated: "2026-07-10T00:54:35.479Z" locale: en meta: description: "white shower curtain shows low returns (2.4%), but strong incumbent ratings (4.6★) keeps it on the watch list." "og:description": "white shower curtain shows low returns (2.4%), but strong incumbent ratings (4.6★) keeps it on the watch list." "og:title": "white shower curtain — Niche Verdict: Worth a look (61/100) | Amazon United States - Flapen" --- Back to Flapen home # **white shower curtain** **Worth a look****61/100 ** white shower curtain shows low returns (2.4%), but strong incumbent ratings (4.6★) keeps it on the watch list. **Market/yr** **$1.3M** **Growth (1y)** **+195.4%** **Products** **44** **Brands** **33** was 28 a year ago **Sellers** **40** **Price range** **$7.71–$30.84** **Returns** **2.4%** **Rating** **4.6★** **Worth a look** Scored 61/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **38** ×0.30 Growth **76** ×0.30 Competition **78** ×0.20 Quality gap **27** ×0.10 Returns **81** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +195.4% year over year. 59K29KPrime Day '24Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jul, Aug · busiest ÷ quietest = 1.6× ## **Competition** - OWENIE15% - Dynamene11% - AmazerBath10% - Amazon Basics8% - TURKIO5% - XOGUIBO5% - Other (27 brands)46% Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen. 33 brands and 40 sellers compete here. **Brands** **33 **▲rising was 28 a year ago **Sellers** **40** **Top 5 brand share** **49%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![AmazerBath White Shower Curtain Fabric Waffle Shower Curtains for Bathroom Cloth Shower Curtain Heavy Duty Thick Bathroom Shower Curtains Hotel Quality Premium Polyester 72x72 Inches](https://m.media-amazon.com/images/I/51yj4BTEL6L.jpg) [**AmazerBath White Shower Curtain Fabric Waffle Shower Curtains for Bathroom Cloth Shower Curtain Heavy Duty Thick Bathroom Shower Curtains Hotel Quality Premium Polyester 72x72 Inches**](https://www.amazon.com/dp/B07RGQQ3LG) AmazerBath$15.354.6★25,37010%▼falling 2 ![Dynamene White Fabric Shower Curtain Waffle Weave Heavy Duty Thick Fabric Shower Curtains for Bathroom 256GSM Weighted Hotel Luxury Cloth Shower Curtain Set with 12 Plastic Hooks 72Wx72H White](https://m.media-amazon.com/images/I/41PQ3o-rk1L.jpg) [**Dynamene White Fabric Shower Curtain Waffle Weave Heavy Duty Thick Fabric Shower Curtains for Bathroom 256GSM Weighted Hotel Luxury Cloth Shower Curtain Set with 12 Plastic Hooks 72Wx72H White**](https://www.amazon.com/dp/B09CYLLTJL) Dynamene$15.054.7★25,0618%▲rising 3 ![OWENIE Boho Shower Curtain White Fabric Cloth Shower Curtains Farmhouse Tufted Chevron Striped Textured with Tassel for Bathroom Soft Hotel Style Modern Minimalist Machine Washable 72x72 White](https://m.media-amazon.com/images/I/41SUxOMbaBL.jpg) [**OWENIE Boho Shower Curtain White Fabric Cloth Shower Curtains Farmhouse Tufted Chevron Striped Textured with Tassel for Bathroom Soft Hotel Style Modern Minimalist Machine Washable 72x72 White**](https://www.amazon.com/dp/B0F8HRZ7YF) OWENIE$14.534.7★3267%▲rising 4 ![OWENIE White Shower Curtain for Bathroom 72x72 Inch 3D Embossed Textured Waffle Fabric Shower Curtains Soft Hotel Farmhouse Style Water Repellent Machine Washable White 72 W x 72 L](https://m.media-amazon.com/images/I/41IMa4Z8pFL.jpg) [**OWENIE White Shower Curtain for Bathroom 72x72 Inch 3D Embossed Textured Waffle Fabric Shower Curtains Soft Hotel Farmhouse Style Water Repellent Machine Washable White 72 W x 72 L**](https://www.amazon.com/dp/B0DP9V6FSM) OWENIE$7.714.6★6626%▲rising 5 ![TURKIO White Boho Fabric Shower Curtain 72 x 72 Inches Modern Shabby Chic Textured Tufted Chevron Striped Minimalist Cloth Bathroom Shower Curtain](https://m.media-amazon.com/images/I/51wmCvu1H3L.jpg) [**TURKIO White Boho Fabric Shower Curtain 72 x 72 Inches Modern Shabby Chic Textured Tufted Chevron Striped Minimalist Cloth Bathroom Shower Curtain**](https://www.amazon.com/dp/B0BHS61H1N) TURKIO$22.754.6★2,7835%▼falling 6 ![Amazon Basics Lightweight Super Soft Easy Care Microfiber Waffle Texture Shower Curtain 72 x 72 White](https://m.media-amazon.com/images/I/31PdX3KCpPL.jpg) [**Amazon Basics Lightweight Super Soft Easy Care Microfiber Waffle Texture Shower Curtain 72 x 72 White**](https://www.amazon.com/dp/B07FCQ5VPF) Amazon Basics$9.594.5★4,7134%▼falling 7 ![NEATERIZE Shower Curtain White - Hotel Style Shower Curtains for Bathroom with Waffle Design 72x72 Inches - White Fabric Shower Curtain - Cortinas de Bao Elegantes](https://m.media-amazon.com/images/I/41jYv0jDImL.jpg) [**NEATERIZE Shower Curtain White - Hotel Style Shower Curtains for Bathroom with Waffle Design 72x72 Inches - White Fabric Shower Curtain - Cortinas de Bao Elegantes**](https://www.amazon.com/dp/B0C9K7W8ZD) NEATERIZE$8.754.5★2,8324%▲rising 8 ![Gibelle White Shower Curtain for Bathroom 3D Embossed Textured Fabric Shower Curtain Modern Farmhouse Chic Soft Cloth Shower Curtain Set 72x72](https://m.media-amazon.com/images/I/51UJo2CYUyL.jpg) [**Gibelle White Shower Curtain for Bathroom 3D Embossed Textured Fabric Shower Curtain Modern Farmhouse Chic Soft Cloth Shower Curtain Set 72x72**](https://www.amazon.com/dp/B09X3224GF) Gibelle$22.344.8★1,0694%—flat 9 ![Barossa Design Waffle Weave White Shower Curtain Hotel Luxury Quality Fabric Shower Curtains for Bathroom Pique Pattern Cloth Water Repellent and Machine Washable Standard Size 71 x 72](https://m.media-amazon.com/images/I/31eiUroil2L.jpg) [**Barossa Design Waffle Weave White Shower Curtain Hotel Luxury Quality Fabric Shower Curtains for Bathroom Pique Pattern Cloth Water Repellent and Machine Washable Standard Size 71 x 72**](https://www.amazon.com/dp/B0C6SKFWQZ) Barossa Design$14.524.7★25,4734%▲rising 10 ![Amazon Basics Bathroom Shower Curtain Water Repellent Fabric with Weighted Hem Grommets & Hooks Machine Washable 72x72 White](https://m.media-amazon.com/images/I/415gvTU2oFL.jpg) [**Amazon Basics Bathroom Shower Curtain Water Repellent Fabric with Weighted Hem Grommets & Hooks Machine Washable 72x72 White**](https://www.amazon.com/dp/B014QOE96G) Amazon Basics$8.444.6★35,3514%▲rising 11 ![Siiluminisoy White Shower Curtain Fabric Boho Shower Curtain Cloth Textured Tufted Chevron Elegant Shower Curtains Waterproof for Bathroom 72 x 72](https://m.media-amazon.com/images/I/51JRZg3OSYL.jpg) [**Siiluminisoy White Shower Curtain Fabric Boho Shower Curtain Cloth Textured Tufted Chevron Elegant Shower Curtains Waterproof for Bathroom 72 x 72**](https://www.amazon.com/dp/B0B5WSCRD2) Siiluminisoy$17.084.7★3,9003%—flat 12 ![OWENIE White Shower Curtain Set Jacquard Geometric Textured Fabric Boho Shower Curtains for Bathroom Soft Hotel Style Farmhouse Shower Curtain Grommet Top 12 Hooks Machine Washable 72x72 White](https://m.media-amazon.com/images/I/419NPKivxZL.jpg) [**OWENIE White Shower Curtain Set Jacquard Geometric Textured Fabric Boho Shower Curtains for Bathroom Soft Hotel Style Farmhouse Shower Curtain Grommet Top 12 Hooks Machine Washable 72x72 White**](https://www.amazon.com/dp/B0D4YJWSJ9) OWENIE$12.984.6★6002%▼falling 13 ![Seasonwood White Shower Curtain Farmhouse Shower Curtain with Pinched Pleats and Striped Texture Cotton Blend Fabric Shower Curtains Decorative Cloth Bathroom Curtain 72 x 72](https://m.media-amazon.com/images/I/51jwu6KhrBL.jpg) [**Seasonwood White Shower Curtain Farmhouse Shower Curtain with Pinched Pleats and Striped Texture Cotton Blend Fabric Shower Curtains Decorative Cloth Bathroom Curtain 72 x 72**](https://www.amazon.com/dp/B0C6WQRRR9) Seasonwood$28.004.7★2722%▼falling 14 ![MIULEE White Scalloped Shower Curtain Linen Textured with 12 Metal Hooks Cute Heavy Duty Washable Waterproof Thick Cloth Shower Curtains with Black Border for Bathroom Hotel Bathtub W72*L72](https://m.media-amazon.com/images/I/41P-9H-nAtL.jpg) [**MIULEE White Scalloped Shower Curtain Linen Textured with 12 Metal Hooks Cute Heavy Duty Washable Waterproof Thick Cloth Shower Curtains with Black Border for Bathroom Hotel Bathtub W72*L72**](https://www.amazon.com/dp/B0F6XS6KJ5) MIULEE$25.044.7★1,2752%▲rising 15 ![Madison Park Grace White Shower Curtain Solid Cottage Top Shower Curtains for Bathroom 72 X 72 White](https://m.media-amazon.com/images/I/410-eolL0hL.jpg) [**Madison Park Grace White Shower Curtain Solid Cottage Top Shower Curtains for Bathroom 72 X 72 White**](https://www.amazon.com/dp/B01LET6K2W) Madison Park$19.894.8★7212%▼falling **~~Showing 15 of 44 — show all ~~** ## **Product shelf** All 44 tracked products in this niche. Top sellersNewestTrending [![AmazerBath White Shower Curtain Fabric Waffle Shower Curtains for Bathroom Cloth Shower Curtain Heavy Duty Thick Bathroom Shower Curtains Hotel Quality Premium Polyester 72x72 Inches](https://m.media-amazon.com/images/I/51yj4BTEL6L.jpg)**AmazerBath White Shower Curtain Fabric Waffle Shower Curtains for Bathroom Cloth Shower Curtain Heavy Duty Thick Bathroom Shower Curtains Hotel Quality Premium Polyester 72x72 Inches** AmazerBath**$15.35**4.6★25,370 reviews](https://www.amazon.com/dp/B07RGQQ3LG) [![Dynamene White Fabric Shower Curtain Waffle Weave Heavy Duty Thick Fabric Shower Curtains for Bathroom 256GSM Weighted Hotel Luxury Cloth Shower Curtain Set with 12 Plastic Hooks 72Wx72H White](https://m.media-amazon.com/images/I/41PQ3o-rk1L.jpg)**Dynamene White Fabric Shower Curtain Waffle Weave Heavy Duty Thick Fabric Shower Curtains for Bathroom 256GSM Weighted Hotel Luxury Cloth Shower Curtain Set with 12 Plastic Hooks 72Wx72H White** Dynamene**$15.05**4.7★25,061 reviews](https://www.amazon.com/dp/B09CYLLTJL) [![OWENIE Boho Shower Curtain White Fabric Cloth Shower Curtains Farmhouse Tufted Chevron Striped Textured with Tassel for Bathroom Soft Hotel Style Modern Minimalist Machine Washable 72x72 White](https://m.media-amazon.com/images/I/41SUxOMbaBL.jpg)**OWENIE Boho Shower Curtain White Fabric Cloth Shower Curtains Farmhouse Tufted Chevron Striped Textured with Tassel for Bathroom Soft Hotel Style Modern Minimalist Machine Washable 72x72 White** OWENIE**$14.53**4.7★326 reviews](https://www.amazon.com/dp/B0F8HRZ7YF) [![OWENIE White Shower Curtain for Bathroom 72x72 Inch 3D Embossed Textured Waffle Fabric Shower Curtains Soft Hotel Farmhouse Style Water Repellent Machine Washable White 72 W x 72 L](https://m.media-amazon.com/images/I/41IMa4Z8pFL.jpg)**OWENIE White Shower Curtain for Bathroom 72x72 Inch 3D Embossed Textured Waffle Fabric Shower Curtains Soft Hotel Farmhouse Style Water Repellent Machine Washable White 72 W x 72 L** OWENIE**$7.71**4.6★662 reviews](https://www.amazon.com/dp/B0DP9V6FSM) [![TURKIO White Boho Fabric Shower Curtain 72 x 72 Inches Modern Shabby Chic Textured Tufted Chevron Striped Minimalist Cloth Bathroom Shower Curtain](https://m.media-amazon.com/images/I/51wmCvu1H3L.jpg)**TURKIO White Boho Fabric Shower Curtain 72 x 72 Inches Modern Shabby Chic Textured Tufted Chevron Striped Minimalist Cloth Bathroom Shower Curtain** TURKIO**$22.75**4.6★2,783 reviews](https://www.amazon.com/dp/B0BHS61H1N) [![Amazon Basics Lightweight Super Soft Easy Care Microfiber Waffle Texture Shower Curtain 72 x 72 White](https://m.media-amazon.com/images/I/31PdX3KCpPL.jpg)**Amazon Basics Lightweight Super Soft Easy Care Microfiber Waffle Texture Shower Curtain 72 x 72 White** Amazon Basics**$9.59**4.5★4,713 reviews](https://www.amazon.com/dp/B07FCQ5VPF) [![NEATERIZE Shower Curtain White - Hotel Style Shower Curtains for Bathroom with Waffle Design 72x72 Inches - White Fabric Shower Curtain - Cortinas de Bao Elegantes](https://m.media-amazon.com/images/I/41jYv0jDImL.jpg)**NEATERIZE Shower Curtain White - Hotel Style Shower Curtains for Bathroom with Waffle Design 72x72 Inches - White Fabric Shower Curtain - Cortinas de Bao Elegantes** NEATERIZE**$8.75**4.5★2,832 reviews](https://www.amazon.com/dp/B0C9K7W8ZD) [![Gibelle White Shower Curtain for Bathroom 3D Embossed Textured Fabric Shower Curtain Modern Farmhouse Chic Soft Cloth Shower Curtain Set 72x72](https://m.media-amazon.com/images/I/51UJo2CYUyL.jpg)**Gibelle White Shower Curtain for Bathroom 3D Embossed Textured Fabric Shower Curtain Modern Farmhouse Chic Soft Cloth Shower Curtain Set 72x72** Gibelle**$22.34**4.8★1,069 reviews](https://www.amazon.com/dp/B09X3224GF) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**23% *“Excellent quality and easy to care for”* **Advertised Vs Actual Product**8% *“Better than I expected”* **Value For Money**8% *“Excellent Value”* **Material Quality**6% *“soft material”* **Upholstery/Fabric Quality**5% *“Fabric is great”* **Ease Of Cleaning**3% *“gives a clean”* **Washability**3% *“Practical and easy to wash”* **Design-Overall**3% *“Beautiful design”* **Size-Overall**3% *“Fits perfect in my bathroom”* **Soft Feel**3% *“has stayed soft”* ### **What buyers complain about ** **Water Resistance**16% *“NOT WATERPROOF”* **Quality-Overall**6% *“not exactly what I expected in quality”* **Material Quality**5% *“Very thin material”* **Thickness**5% *“Very thin material”* **Leak-Proof**5% *“Water leaks through”* **Magnetic Strength/Adsorption**5% *“Poor magnets”* **Stain Resistance**4% *“Stained easily”* **Durability**3% *“feels like it can rip easily”* **Color**3% *“not just gray”* **Value For Money**3% *“A little expensive”* #### **Top return reasons**- Size-Overall31% - Material Quality20% - Color9% - Advertised Vs Actual Product8% - Quality-Overall6% - Thin5% - Value For Money3% - Water Resistance3% - Stain Resistance1% - Shape/Style1%