--- title: "white bathroom rugs — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/home-kitchen/white-bathroom-rugs" last_updated: "2026-07-09T22:54:33.847Z" locale: en meta: description: "a small market ($572K/yr) — white bathroom rugs doesn't clear our bar today." "og:description": "a small market ($572K/yr) — white bathroom rugs doesn't clear our bar today." "og:title": "white bathroom rugs — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen" --- Back to Flapen home # **white bathroom rugs** **Skip it****49/100 ** a small market ($572K/yr) — white bathroom rugs doesn't clear our bar today. **Market/yr** **$572K** **Growth (1y)** **+166.2%** **Products** **17** **Brands** **15** was 20 a year ago **Sellers** **18** **Price range** **$6.78–$25.71** **Returns** **3.7%** **Rating** **4.4★** **Skip it** Scored 49/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **26** ×0.30 Growth **73** ×0.30 Competition **37** ×0.20 Quality gap **50** ×0.10 Returns **71** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +166.2% year over year. 26K13KPrime Day '24Spike '24Prime Day '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Aug · busiest ÷ quietest = 1.7× ## **Competition** - Disolla23% - Amazon Basics18% - Yimobra9% - SUBRTEX9% - Ruggnovea8% - Madison Park6% - Other (9 brands)27% The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them. 15 brands and 18 sellers compete here. **Brands** **15 **▼falling was 20 a year ago **Sellers** **18** **Top 5 brand share** **67%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Disolla White Bathroom Rug 17x24 - Non-Slip Plush Small Bath Mat Highly Absorbent & Ultra Soft Fluffy Floor Mat Machine Washable for Shower and Tub](https://m.media-amazon.com/images/I/41mdRLZ9zBL.jpg) [**Disolla White Bathroom Rug 17x24 - Non-Slip Plush Small Bath Mat Highly Absorbent & Ultra Soft Fluffy Floor Mat Machine Washable for Shower and Tub**](https://www.amazon.com/dp/B0BGWZQ4PT) Disolla$13.084.4★2,06723%▲rising 2 ![Amazon Basics Non-Slip Cotton Bath Mat 100% Cotton Absorbent Machine Washable 31 L x 20 W Bright White](https://m.media-amazon.com/images/I/114qVuPLJcS.jpg) [**Amazon Basics Non-Slip Cotton Bath Mat 100% Cotton Absorbent Machine Washable 31 L x 20 W Bright White**](https://www.amazon.com/dp/B08FXL36XK) Amazon Basics$8.634.4★18,53918%▼falling 3 ![Yimobra Bathroom Rug Mat Non Slip and Super Absorbent Bath Mat Machine Washable Quick Dry Ultra Plush Chenille Shower Rugs for Bathroom Floor Sink Tub and Shower Outside White 24 x 17](https://m.media-amazon.com/images/I/41wQbspJpxL.jpg) [**Yimobra Bathroom Rug Mat Non Slip and Super Absorbent Bath Mat Machine Washable Quick Dry Ultra Plush Chenille Shower Rugs for Bathroom Floor Sink Tub and Shower Outside White 24 x 17**](https://www.amazon.com/dp/B0B12T692V) Yimobra$9.684.4★9,0769%▼falling 4 ![SUBRTEX Bathroom Rugs Chenille Bath Rug Soft Short Plush Bath Mat Soft Shower Mat Water Absorbent Shower Mat Quick Dry Machine Washable(White 18 x 24)](https://m.media-amazon.com/images/I/41MtDNtDMqL.jpg) [**SUBRTEX Bathroom Rugs Chenille Bath Rug Soft Short Plush Bath Mat Soft Shower Mat Water Absorbent Shower Mat Quick Dry Machine Washable(White 18 x 24)**](https://www.amazon.com/dp/B087BNR631) SUBRTEX$10.684.4★6,4239%▼falling 5 ![Ruggnovea Bathroom Rugs Non Slip Washable 32x20 Extra Thick Soft Chenille Absorbent Bath Mat High Density Barrier Non Slip Backing Quick Dry Plush Shaggy Floor Carpet for Tub&Shower White](https://m.media-amazon.com/images/I/41heWQTG3tL.jpg) [**Ruggnovea Bathroom Rugs Non Slip Washable 32x20 Extra Thick Soft Chenille Absorbent Bath Mat High Density Barrier Non Slip Backing Quick Dry Plush Shaggy Floor Carpet for Tub&Shower White**](https://www.amazon.com/dp/B0FKGTDJ74) Ruggnovea$18.864.6★2166%▲rising 6 ![Madison Park Splendor Reversible 100% Cotton Tufted Bathroom Rug-3000 GSM Hotel Quality Luxurious Plush Medium Pile Bath Mat Absorbent Quick Dry Shower Room Dcor 21x34 White](https://m.media-amazon.com/images/I/41y7DPI3FtL.jpg) [**Madison Park Splendor Reversible 100% Cotton Tufted Bathroom Rug-3000 GSM Hotel Quality Luxurious Plush Medium Pile Bath Mat Absorbent Quick Dry Shower Room Dcor 21x34 White**](https://www.amazon.com/dp/B07Z6RZ6H5) Madison Park$24.764.4★1,2496%—flat 7 ![Utopia Towels Cotton Banded Rug Bath Mats Not a Bathroom Rug 21 by 34 Inches 100% Ring Spun Cotton Highly Absorbent Shower Bathroom Floor Mat White 2 Pack](https://m.media-amazon.com/images/I/31J8uUmIGwL.jpg) [**Utopia Towels Cotton Banded Rug Bath Mats Not a Bathroom Rug 21 by 34 Inches 100% Ring Spun Cotton Highly Absorbent Shower Bathroom Floor Mat White 2 Pack**](https://www.amazon.com/dp/B009SZ2P7E) Utopia Towels$19.414.6★22,6746%▼falling 8 ![MondayRug White Bathroom Rugs Non Slip 24x16 Absorbent Bath Mats Quick Dry Shaggy Microfiber Bath Rugs Extra Soft Plush Machine Washable Bath Mats for Bathroom Floor Tub and Shower](https://m.media-amazon.com/images/I/41MzSd2pNnL.jpg) [**MondayRug White Bathroom Rugs Non Slip 24x16 Absorbent Bath Mats Quick Dry Shaggy Microfiber Bath Rugs Extra Soft Plush Machine Washable Bath Mats for Bathroom Floor Tub and Shower**](https://www.amazon.com/dp/B0F8MT7CN1) MondayRug$6.783.6★6554%—flat 9 ![OLANLY Bathroom Rugs 30x20 Extra Soft Absorbent Chenille Bath Rugs Rubber Backing Quick Dry Machine Washable Bath Mats for Bathroom Floor Tub and Shower Home Decor Accessories White](https://m.media-amazon.com/images/I/41+W49gg2yL.jpg) [**OLANLY Bathroom Rugs 30x20 Extra Soft Absorbent Chenille Bath Rugs Rubber Backing Quick Dry Machine Washable Bath Mats for Bathroom Floor Tub and Shower Home Decor Accessories White**](https://www.amazon.com/dp/B0CFGYS6CC) OLANLY$21.744.4★47,9623%—flat 10 ![SHACOS White Bathroom Rugs Sets of 2 Pieces 32x20 inch Super Soft Fluffy Bath Mats for Bathroom Non Slip Washable Bath Rugs for Shower Tub Vanity Sink](https://m.media-amazon.com/images/I/41LT9U0OXjL.jpg) [**SHACOS White Bathroom Rugs Sets of 2 Pieces 32x20 inch Super Soft Fluffy Bath Mats for Bathroom Non Slip Washable Bath Rugs for Shower Tub Vanity Sink**](https://www.amazon.com/dp/B0967X7MX8) SHACOS$25.714.4★2,7123%▼falling 11 ![MontVoo Bath Mat Chenille Absorbent Bathroom Mat Quick Dry Rubber Backed Bathroom Rugs Non Slip Washable Bath Mats Ultra Thin Bathroom Rugs Fit Under Door 17x24 White](https://m.media-amazon.com/images/I/51nV5PAQHUL.jpg) [**MontVoo Bath Mat Chenille Absorbent Bathroom Mat Quick Dry Rubber Backed Bathroom Rugs Non Slip Washable Bath Mats Ultra Thin Bathroom Rugs Fit Under Door 17x24 White**](https://www.amazon.com/dp/B0FK9K8B6K) MontVoo$15.194.3★1713%▲rising 12 ![H.VERONNEX Luxury Chenille White Bathroom Rugs Sets 2 Piece Thickened Hot Melt Rubber Bottom Bath Mats for Bathroom Non Slip Bath Rugs Quick Dry Machine Washable for Shower Mat (32x20+17x24)](https://m.media-amazon.com/images/I/41uxxSyEuiL.jpg) [**H.VERONNEX Luxury Chenille White Bathroom Rugs Sets 2 Piece Thickened Hot Melt Rubber Bottom Bath Mats for Bathroom Non Slip Bath Rugs Quick Dry Machine Washable for Shower Mat (32x20+17x24)**](https://www.amazon.com/dp/B09BQW4CL3) H.VERONNEX$21.884.4★2,1032%—flat 13 ![TYUU Bathroom Rugs Non Slip Washable Super Absorbent Thin Bath Mat Small Quick Dry Low Pile Bathroom Rug White 16x24 / 14 x 2](https://m.media-amazon.com/images/I/41AByAX3YGL.jpg) [**TYUU Bathroom Rugs Non Slip Washable Super Absorbent Thin Bath Mat Small Quick Dry Low Pile Bathroom Rug White 16x24 / 14 x 2**](https://www.amazon.com/dp/B0DLBM9HJH) TYUU$17.974.4★3,1202%▲rising 14 ![Color&Geometry Chenille Pile Bathroom Rugs Upgraded Denser 17x29.5 Non Slip Absorbent White Bath Mats for Bathroom Thin Fit Under Door Washable Quick Dry Standard Sized](https://m.media-amazon.com/images/I/51Dt3cCO2EL.jpg) [**Color&Geometry Chenille Pile Bathroom Rugs Upgraded Denser 17x29.5 Non Slip Absorbent White Bath Mats for Bathroom Thin Fit Under Door Washable Quick Dry Standard Sized**](https://www.amazon.com/dp/B0D6W1HVNF) Color&Geometry$16.734.3★8222%▼falling 15 ![Casual Living White Cotton Bath Mats Set of 2 Towel Mats for Bathroom Floor Banded Rugs Soft Absorbent Ring Spun Cotton Washable Essentials Bathroom Shower Accessories 34-inch x 21-inch White](https://m.media-amazon.com/images/I/21k6VnkaQuL.jpg) [**Casual Living White Cotton Bath Mats Set of 2 Towel Mats for Bathroom Floor Banded Rugs Soft Absorbent Ring Spun Cotton Washable Essentials Bathroom Shower Accessories 34-inch x 21-inch White**](https://www.amazon.com/dp/B0CNL361BG) CASUAL LIVING$18.874.8★1562%▲rising **~~Showing 15 of 17 — show all ~~** ## **Product shelf** All 17 tracked products in this niche. Top sellersNewestTrending [![Disolla White Bathroom Rug 17x24 - Non-Slip Plush Small Bath Mat Highly Absorbent & Ultra Soft Fluffy Floor Mat Machine Washable for Shower and Tub](https://m.media-amazon.com/images/I/41mdRLZ9zBL.jpg)**Disolla White Bathroom Rug 17x24 - Non-Slip Plush Small Bath Mat Highly Absorbent & Ultra Soft Fluffy Floor Mat Machine Washable for Shower and Tub** Disolla**$13.08**4.4★2,067 reviews](https://www.amazon.com/dp/B0BGWZQ4PT) [![Amazon Basics Non-Slip Cotton Bath Mat 100% Cotton Absorbent Machine Washable 31 L x 20 W Bright White](https://m.media-amazon.com/images/I/114qVuPLJcS.jpg)**Amazon Basics Non-Slip Cotton Bath Mat 100% Cotton Absorbent Machine Washable 31 L x 20 W Bright White** Amazon Basics**$8.63**4.4★18,539 reviews](https://www.amazon.com/dp/B08FXL36XK) [![Yimobra Bathroom Rug Mat Non Slip and Super Absorbent Bath Mat Machine Washable Quick Dry Ultra Plush Chenille Shower Rugs for Bathroom Floor Sink Tub and Shower Outside White 24 x 17](https://m.media-amazon.com/images/I/41wQbspJpxL.jpg)**Yimobra Bathroom Rug Mat Non Slip and Super Absorbent Bath Mat Machine Washable Quick Dry Ultra Plush Chenille Shower Rugs for Bathroom Floor Sink Tub and Shower Outside White 24 x 17** Yimobra**$9.68**4.4★9,076 reviews](https://www.amazon.com/dp/B0B12T692V) [![SUBRTEX Bathroom Rugs Chenille Bath Rug Soft Short Plush Bath Mat Soft Shower Mat Water Absorbent Shower Mat Quick Dry Machine Washable(White 18 x 24)](https://m.media-amazon.com/images/I/41MtDNtDMqL.jpg)**SUBRTEX Bathroom Rugs Chenille Bath Rug Soft Short Plush Bath Mat Soft Shower Mat Water Absorbent Shower Mat Quick Dry Machine Washable(White 18 x 24)** SUBRTEX**$10.68**4.4★6,423 reviews](https://www.amazon.com/dp/B087BNR631) [![Ruggnovea Bathroom Rugs Non Slip Washable 32x20 Extra Thick Soft Chenille Absorbent Bath Mat High Density Barrier Non Slip Backing Quick Dry Plush Shaggy Floor Carpet for Tub&Shower White](https://m.media-amazon.com/images/I/41heWQTG3tL.jpg)**Ruggnovea Bathroom Rugs Non Slip Washable 32x20 Extra Thick Soft Chenille Absorbent Bath Mat High Density Barrier Non Slip Backing Quick Dry Plush Shaggy Floor Carpet for Tub&Shower White** Ruggnovea**$18.86**4.6★216 reviews](https://www.amazon.com/dp/B0FKGTDJ74) [![Madison Park Splendor Reversible 100% Cotton Tufted Bathroom Rug-3000 GSM Hotel Quality Luxurious Plush Medium Pile Bath Mat Absorbent Quick Dry Shower Room Dcor 21x34 White](https://m.media-amazon.com/images/I/41y7DPI3FtL.jpg)**Madison Park Splendor Reversible 100% Cotton Tufted Bathroom Rug-3000 GSM Hotel Quality Luxurious Plush Medium Pile Bath Mat Absorbent Quick Dry Shower Room Dcor 21x34 White** Madison Park**$24.76**4.4★1,249 reviews](https://www.amazon.com/dp/B07Z6RZ6H5) [![Utopia Towels Cotton Banded Rug Bath Mats Not a Bathroom Rug 21 by 34 Inches 100% Ring Spun Cotton Highly Absorbent Shower Bathroom Floor Mat White 2 Pack](https://m.media-amazon.com/images/I/31J8uUmIGwL.jpg)**Utopia Towels Cotton Banded Rug Bath Mats Not a Bathroom Rug 21 by 34 Inches 100% Ring Spun Cotton Highly Absorbent Shower Bathroom Floor Mat White 2 Pack** Utopia Towels**$19.41**4.6★22,674 reviews](https://www.amazon.com/dp/B009SZ2P7E) [![MondayRug White Bathroom Rugs Non Slip 24x16 Absorbent Bath Mats Quick Dry Shaggy Microfiber Bath Rugs Extra Soft Plush Machine Washable Bath Mats for Bathroom Floor Tub and Shower](https://m.media-amazon.com/images/I/41MzSd2pNnL.jpg)**MondayRug White Bathroom Rugs Non Slip 24x16 Absorbent Bath Mats Quick Dry Shaggy Microfiber Bath Rugs Extra Soft Plush Machine Washable Bath Mats for Bathroom Floor Tub and Shower** MondayRug**$6.78**3.6★655 reviews](https://www.amazon.com/dp/B0F8MT7CN1) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Soft Feel**25% *“Nice and soft”* **Quality-Overall**12% *“Excellent product”* **Thickness**10% *“thick the mat is”* **Value For Money**7% *“Great value”* **Absorbency**5% *“Super absorbent”* **Size-Overall**5% *“Perfect size”* **Advertised Vs Actual Product**4% *“As advertised work fine”* **Washability**3% *“Very easy to wash too”* **Comfort-Overall**2% *“Very comfortable”* **Durability**2% *“Very durable”* ### **What buyers complain about ** **Size-Overall**18% *“Very small mat”* **Quality-Overall**11% *“Quality control issues”* **Advertised Vs Actual Product**9% *“Not as advertised”* **Thickness**7% *“Not as thick as it looks”* **Grip**5% *“Thin and no grip”* **Value For Money**4% *“I thought the price was a little bit high”* **Ease Of Cleaning**3% *“Dirty”* **Durability**3% *“Fall apart after a month of use if you wash/dry weekly”* **Color**3% *“Not off white or cream”* **Washability**2% *“I swear it comes out of the washer dingier than it went in”* #### **Top return reasons**- Size-Overall35% - Color13% - Advertised Vs Actual Product9% - Quality-Overall9% - Thickness6% - Material Quality5% - Thin5% - Stain Resistance2% - Grip2% - Value For Money1%