--- title: "waffle bath mat — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/home-kitchen/waffle-bath-mat" last_updated: "2026-07-09T23:47:09.028Z" locale: en meta: description: "a small market ($305K/yr) — waffle bath mat doesn't clear our bar today." "og:description": "a small market ($305K/yr) — waffle bath mat doesn't clear our bar today." "og:title": "waffle bath mat — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen" --- Back to Flapen home # **waffle bath mat** **Skip it****44/100 ** a small market ($305K/yr) — waffle bath mat doesn't clear our bar today. **Market/yr** **$305K** **Growth (1y)** **+234.1%** **Products** **14** **Brands** **10** was 6 a year ago **Sellers** **14** **Price range** **$8.06–$38.55** **Returns** **5.7%** **Rating** **4.3★** **Skip it** Scored 44/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **15** ×0.30 Growth **80** ×0.30 Competition **20** ×0.20 Quality gap **59** ×0.10 Returns **53** ×0.10 ## **Demand** Weekly Amazon search volume, last 98 weeks — +234.1% year over year. 42K21KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Aug '24Dec '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jan · busiest ÷ quietest = 1.9× ## **Competition** - TYUU32% - AMOAMI21% - Smiry19% - GRLYUH7% - Furicher5% - RESARE4% - Other (4 brands)11% The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack. 10 brands and 14 sellers compete here. **Brands** **10 **▲rising was 6 a year ago **Sellers** **14** **Top 5 brand share** **85%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![TYUU Waffle Bath Mat Boho Bathroom Rugs Non Slip Washable Super Absorbent Quick Dry Farmhouse Bathroom Decor 30x20 Khaki](https://m.media-amazon.com/images/I/51dC37U653L.jpg) [**TYUU Waffle Bath Mat Boho Bathroom Rugs Non Slip Washable Super Absorbent Quick Dry Farmhouse Bathroom Decor 30x20 Khaki**](https://www.amazon.com/dp/B0DQ1ZTF6S) TYUU$15.424.4★2,06030%▼falling 2 ![AMOAMI Upgraded Waffle Bath Mat Super Absorbent Non Slip Bath Mats for Bathroom Floor Machine Washable Bathroom Rugs with Tassels Rubber Backed Bathroom Mats Ultra Soft 17 x 24 Brown](https://m.media-amazon.com/images/I/5138FcZOlyL.jpg) [**AMOAMI Upgraded Waffle Bath Mat Super Absorbent Non Slip Bath Mats for Bathroom Floor Machine Washable Bathroom Rugs with Tassels Rubber Backed Bathroom Mats Ultra Soft 17 x 24 Brown**](https://www.amazon.com/dp/B0CMQ2CQMH) AMOAMI$8.064.0★5,20018%▼falling 3 ![Smiry Waffle Bath Mat 30x20 Extra Soft Absorbent Bathroom Rugs Non Slip Machine Washable Quick Dry Bath Rugs for Bathroom Floor Tub Shower Home Decor Accessories Brown](https://m.media-amazon.com/images/I/51+e263nDjL.jpg) [**Smiry Waffle Bath Mat 30x20 Extra Soft Absorbent Bathroom Rugs Non Slip Machine Washable Quick Dry Bath Rugs for Bathroom Floor Tub Shower Home Decor Accessories Brown**](https://www.amazon.com/dp/B0G31YQW46) Smiry$9.784.5★41716%▲rising 4 ![GRLYUH Waffle Bath Mat - Boho Bathroom Rugs Non Slip Washable Super Absorbent & Quick Dry Small Bath Mats Farmhouse Bathroom Decor 18 x 30 Khaki and White](https://m.media-amazon.com/images/I/51We+EMFObL.jpg) [**GRLYUH Waffle Bath Mat - Boho Bathroom Rugs Non Slip Washable Super Absorbent & Quick Dry Small Bath Mats Farmhouse Bathroom Decor 18 x 30 Khaki and White**](https://www.amazon.com/dp/B0FJFF5JY1) GRLYUH$14.724.2★3247%▲rising 5 ![RESARE Waffle Bathroom Runner Rugs Super Absorbent Bath Mat Non Slip Washable Quick Dry Upgraded Ultra Soft Boho Bath Rugs with Tassels Farmhouse Home Decor Accessories 2x6(24x72) Brown](https://m.media-amazon.com/images/I/51nihunTgIL.jpg) [**RESARE Waffle Bathroom Runner Rugs Super Absorbent Bath Mat Non Slip Washable Quick Dry Upgraded Ultra Soft Boho Bath Rugs with Tassels Farmhouse Home Decor Accessories 2x6(24x72) Brown**](https://www.amazon.com/dp/B0D9PSRYBB) RESARE$34.184.3★9134%▲rising 6 ![ZALL Tan Waffle Bath Mat Super Absorbent Non Slip Bathroom Rug Brown 18x30inch Machine Washable Ultra Soft Floor Mats](https://m.media-amazon.com/images/I/51Xq71cR+OL.jpg) [**ZALL Tan Waffle Bath Mat Super Absorbent Non Slip Bathroom Rug Brown 18x30inch Machine Washable Ultra Soft Floor Mats**](https://www.amazon.com/dp/B0CQY74MNZ) ZALL$14.934.3★1,2173%▲rising 7 ![Triohero Waffle Bath Mat Small Boho Bathroom Rugs Non Slip Washable Ultra Soft Super Absorbent Quick Dry Farmhouse Bathroom Decor 16 x 24 Khaki](https://m.media-amazon.com/images/I/51vS00Np4DL.jpg) [**Triohero Waffle Bath Mat Small Boho Bathroom Rugs Non Slip Washable Ultra Soft Super Absorbent Quick Dry Farmhouse Bathroom Decor 16 x 24 Khaki**](https://www.amazon.com/dp/B0FHJYCX8D) Triohero$14.714.4★2713%▼falling 8 ![Smiry Waffle Bath Mat 72x24 Extra Soft Absorbent Bathroom Rugs Non Slip Machine Washable Quick Dry Bath Rugs for Bathroom Floor Tub Shower Home Decor Accessories Brown](https://m.media-amazon.com/images/I/51HxHlvCnyL.jpg) [**Smiry Waffle Bath Mat 72x24 Extra Soft Absorbent Bathroom Rugs Non Slip Machine Washable Quick Dry Bath Rugs for Bathroom Floor Tub Shower Home Decor Accessories Brown**](https://www.amazon.com/dp/B0G3222P18) Smiry$38.554.5★4173%▲rising 9 ![tchdio Waffle Bath Mat Rug Super Absorbent Non Slip Bath Mats Ultra Soft Bathmat Machine Washable Bathroom Rugs with Tassels Bath Rugs for Bathroom Floor Beside Tub 17 x 24 Brown](https://m.media-amazon.com/images/I/51t7ssywghL.jpg) [**tchdio Waffle Bath Mat Rug Super Absorbent Non Slip Bath Mats Ultra Soft Bathmat Machine Washable Bathroom Rugs with Tassels Bath Rugs for Bathroom Floor Beside Tub 17 x 24 Brown**](https://www.amazon.com/dp/B0CPB6WN79) tchdio$8.934.1★1,0203%▲rising 10 ![AMOAMI Upgraded Waffle Bath Mat Super Absorbent Non Slip Bath Mats for Bathroom Floor Machine Washable Bathroom Rugs with Tassels Rubber Backed Bathroom Mats Ultra Soft 18 x 30 Brown](https://m.media-amazon.com/images/I/5138FcZOlyL.jpg) [**AMOAMI Upgraded Waffle Bath Mat Super Absorbent Non Slip Bath Mats for Bathroom Floor Machine Washable Bathroom Rugs with Tassels Rubber Backed Bathroom Mats Ultra Soft 18 x 30 Brown**](https://www.amazon.com/dp/B0BZRXT7C9) AMOAMI$16.044.0★5,2003%▼falling 11 ![Furicher Waffle Bath Mat Set Non Slip Bathroom Rugs Sets 2 Piece Ultra Absorbent Long Bath Rug Runner for Bathroom Boho Chic Decor Machine Washable Floor Mats Brown & White 2047 Plus 1830](https://m.media-amazon.com/images/I/51XZWTSMoJL.jpg) [**Furicher Waffle Bath Mat Set Non Slip Bathroom Rugs Sets 2 Piece Ultra Absorbent Long Bath Rug Runner for Bathroom Boho Chic Decor Machine Washable Floor Mats Brown & White 2047 Plus 1830**](https://www.amazon.com/dp/B0FHV9JRGC) Furicher$31.714.3★1793%—flat 12 ![Furicher Large Waffle Bath Mat Set Non Slip Bath Rug Set Ultra Absorbent Bath Mats for Bathroom Decor Extra Soft Floor Kitchen Rugs Sets 2 Piece Washable Bath Runner Rug Brown 2047 & 1624](https://m.media-amazon.com/images/I/51Gr93ydguL.jpg) [**Furicher Large Waffle Bath Mat Set Non Slip Bath Rug Set Ultra Absorbent Bath Mats for Bathroom Decor Extra Soft Floor Kitchen Rugs Sets 2 Piece Washable Bath Runner Rug Brown 2047 & 1624**](https://www.amazon.com/dp/B0DJ2VK4C8) Furicher$28.154.4★7022%▼falling 13 ![MIULEE Waffle Bathroom Runner Rugs Super Absorbent Non Slip Bath Rug Upgraded Soft Quick Dry Washable Boho Large Bath Mat with Tassels for Hallway Laundry Room Bedroom 2x5 (24x60) Brown](https://m.media-amazon.com/images/I/51hhzpsHUNL.jpg) [**MIULEE Waffle Bathroom Runner Rugs Super Absorbent Non Slip Bath Rug Upgraded Soft Quick Dry Washable Boho Large Bath Mat with Tassels for Hallway Laundry Room Bedroom 2x5 (24x60) Brown**](https://www.amazon.com/dp/B0GH79T4T5) MIULEE$29.334.6★552%▲rising 14 ![TYUU Pale Beige Bathroom Rug Waffle Bath Mat Non Slip Washable Super Absorbent Quick Dry Boho Farmhouse Bathroom Decor 30x20 / 18 x 26 Pale Beige](https://m.media-amazon.com/images/I/51Kd47+y3BL.jpg) [**TYUU Pale Beige Bathroom Rug Waffle Bath Mat Non Slip Washable Super Absorbent Quick Dry Boho Farmhouse Bathroom Decor 30x20 / 18 x 26 Pale Beige**](https://www.amazon.com/dp/B0DQ23F4SG) TYUU$18.814.4★2,0602%▲rising ## **Product shelf** All 14 tracked products in this niche. Top sellersNewestTrending [![TYUU Waffle Bath Mat Boho Bathroom Rugs Non Slip Washable Super Absorbent Quick Dry Farmhouse Bathroom Decor 30x20 Khaki](https://m.media-amazon.com/images/I/51dC37U653L.jpg)**TYUU Waffle Bath Mat Boho Bathroom Rugs Non Slip Washable Super Absorbent Quick Dry Farmhouse Bathroom Decor 30x20 Khaki** TYUU**$15.42**4.4★2,060 reviews](https://www.amazon.com/dp/B0DQ1ZTF6S) [![AMOAMI Upgraded Waffle Bath Mat Super Absorbent Non Slip Bath Mats for Bathroom Floor Machine Washable Bathroom Rugs with Tassels Rubber Backed Bathroom Mats Ultra Soft 17 x 24 Brown](https://m.media-amazon.com/images/I/5138FcZOlyL.jpg)**AMOAMI Upgraded Waffle Bath Mat Super Absorbent Non Slip Bath Mats for Bathroom Floor Machine Washable Bathroom Rugs with Tassels Rubber Backed Bathroom Mats Ultra Soft 17 x 24 Brown** AMOAMI**$8.06**4.0★5,200 reviews](https://www.amazon.com/dp/B0CMQ2CQMH) [![Smiry Waffle Bath Mat 30x20 Extra Soft Absorbent Bathroom Rugs Non Slip Machine Washable Quick Dry Bath Rugs for Bathroom Floor Tub Shower Home Decor Accessories Brown](https://m.media-amazon.com/images/I/51+e263nDjL.jpg)**Smiry Waffle Bath Mat 30x20 Extra Soft Absorbent Bathroom Rugs Non Slip Machine Washable Quick Dry Bath Rugs for Bathroom Floor Tub Shower Home Decor Accessories Brown** Smiry**$9.78**4.5★417 reviews](https://www.amazon.com/dp/B0G31YQW46) [![GRLYUH Waffle Bath Mat - Boho Bathroom Rugs Non Slip Washable Super Absorbent & Quick Dry Small Bath Mats Farmhouse Bathroom Decor 18 x 30 Khaki and White](https://m.media-amazon.com/images/I/51We+EMFObL.jpg)**GRLYUH Waffle Bath Mat - Boho Bathroom Rugs Non Slip Washable Super Absorbent & Quick Dry Small Bath Mats Farmhouse Bathroom Decor 18 x 30 Khaki and White** GRLYUH**$14.72**4.2★324 reviews](https://www.amazon.com/dp/B0FJFF5JY1) [![RESARE Waffle Bathroom Runner Rugs Super Absorbent Bath Mat Non Slip Washable Quick Dry Upgraded Ultra Soft Boho Bath Rugs with Tassels Farmhouse Home Decor Accessories 2x6(24x72) Brown](https://m.media-amazon.com/images/I/51nihunTgIL.jpg)**RESARE Waffle Bathroom Runner Rugs Super Absorbent Bath Mat Non Slip Washable Quick Dry Upgraded Ultra Soft Boho Bath Rugs with Tassels Farmhouse Home Decor Accessories 2x6(24x72) Brown** RESARE**$34.18**4.3★913 reviews](https://www.amazon.com/dp/B0D9PSRYBB) [![ZALL Tan Waffle Bath Mat Super Absorbent Non Slip Bathroom Rug Brown 18x30inch Machine Washable Ultra Soft Floor Mats](https://m.media-amazon.com/images/I/51Xq71cR+OL.jpg)**ZALL Tan Waffle Bath Mat Super Absorbent Non Slip Bathroom Rug Brown 18x30inch Machine Washable Ultra Soft Floor Mats** ZALL**$14.93**4.3★1,217 reviews](https://www.amazon.com/dp/B0CQY74MNZ) [![Triohero Waffle Bath Mat Small Boho Bathroom Rugs Non Slip Washable Ultra Soft Super Absorbent Quick Dry Farmhouse Bathroom Decor 16 x 24 Khaki](https://m.media-amazon.com/images/I/51vS00Np4DL.jpg)**Triohero Waffle Bath Mat Small Boho Bathroom Rugs Non Slip Washable Ultra Soft Super Absorbent Quick Dry Farmhouse Bathroom Decor 16 x 24 Khaki** Triohero**$14.71**4.4★271 reviews](https://www.amazon.com/dp/B0FHJYCX8D) [![Smiry Waffle Bath Mat 72x24 Extra Soft Absorbent Bathroom Rugs Non Slip Machine Washable Quick Dry Bath Rugs for Bathroom Floor Tub Shower Home Decor Accessories Brown](https://m.media-amazon.com/images/I/51HxHlvCnyL.jpg)**Smiry Waffle Bath Mat 72x24 Extra Soft Absorbent Bathroom Rugs Non Slip Machine Washable Quick Dry Bath Rugs for Bathroom Floor Tub Shower Home Decor Accessories Brown** Smiry**$38.55**4.5★417 reviews](https://www.amazon.com/dp/B0G3222P18) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Soft Feel**12% *“Soft and absorbent”* **Quality-Overall**11% *“Awesome quality”* **Grip**9% *“Does not slip”* **Color**6% *“the color is accurate”* **Absorbency**6% *“Very Absorbent”* **Comfort-Overall**6% *“It is very comfortable”* **Value For Money**5% *“Worth it”* **Size-Overall**5% *“Love the size and feel”* **Advertised Vs Actual Product**4% *“Exactly as pictured”* **Washability**3% *“Looks great and easy to wash”* ### **What buyers complain about ** **Size-Overall**18% *“the size is not”* **Grip**15% *“Slip n Slide”* **Adhesion/Stickiness**7% *“now theyre no longer nonstick”* **Durability**5% *“It doesnt seem very durable”* **Value For Money**5% *“i can't beleive i got suckered again by cheap prices”* **Washability**5% *“Was I not supposed to wash it”* **Thickness**4% *“it is basically a thick towel on the floor”* **Advertised Vs Actual Product**4% *“Video misleading”* **Quality-Overall**4% *“Not very good quality”* **Strength**4% *“Kind of light and flimsy”* #### **Top return reasons**- Size-Overall46% - Color18% - Advertised Vs Actual Product6% - Quality-Overall5% - Material Quality5% - Thickness3% - Grip2% - Thin2% - Adhesion/Stickiness2% - Value For Money1%