---
title: "toy story balloons — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/home-kitchen/toy-story-balloons"
last_updated: "2026-07-13T22:38:48.427Z"
locale: en
meta:
  description: "toy story balloons shows no brand lock-in (top 5 brands take 60% of clicks), but a small market ($130K/yr) keeps it on the watch list."
  "og:description": "toy story balloons shows no brand lock-in (top 5 brands take 60% of clicks), but a small market ($130K/yr) keeps it on the watch list."
  "og:title": "toy story balloons — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **toy story balloons**

**Worth a look**

Shows no brand lock-in (top 5 brands take 60% of clicks), but a small market ($130K/yr) keeps it on the watch list.

Market size 29Growth 65Conversion 53Competition 56Returns 68Price range 44Avg price 40Brand share 75Review moat 70Quality gap 40

**Brand share**

**Good****60%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****693.23**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.3%**

return rate — above 6% kills the launch gate

**Growth**

**Good****+43.6%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****$5.26–$22.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****$10.80**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****$130K**

$130K/yr · 276K searches

## **Competition**

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**24 **▼falling

**Sellers**

**43**

**Top-5 brand share**

**60%**

**Open market**

**33%**

- Amscan21% - KUULBELA13% - HUNGOVER12% - Anagram8% - Tihufe6% - YMSZ6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$5K8%$10K12%$16K16%$21K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 31 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![68Pcs Red Yellow Blue Toy Balloons 12 Inch Light Blue Cloud Cow Print Balloons for Babys Birthday Story and Football Party Themed Decorations.](https://m.media-amazon.com/images/I/51ESAUj5ssL.jpg)**68Pcs Red Yellow Blue Toy Balloons 12 Inch Light Blue Cloud Cow Print Balloons for Babys Birthday Story and Football Party Themed Decorations.**KUULBELA**$7.51**4.7★2,670 rev](https://www.amazon.com/dp/B0DM92KTX2) [2![ANAGRAM INTERNATIONAL 3987201 Movie Foil Balloon 44 Multi](https://m.media-amazon.com/images/I/41UnVrtCR+L.jpg)**ANAGRAM INTERNATIONAL 3987201 Movie Foil Balloon 44 Multi**Amscan**$8.07**4.6★321 rev](https://www.amazon.com/dp/B07NPFJHRJ) [3![Anagram Toy Story Buzz Lightyear Supershape Balloon (1ct)](https://m.media-amazon.com/images/I/51ZramodQ+L.jpg)**Anagram Toy Story Buzz Lightyear Supershape Balloon (1ct)**HUNGOVER**$8.72**4.6★656 rev](https://www.amazon.com/dp/B000Z4G7DK) [4![8-Piece Toy Story Aluminum Balloon Set - Classic & Cute Design Vibrant 3D Cartoon Shape Party Decoration Essential Durable Foil Material](https://m.media-amazon.com/images/I/51IlYE4uaSL.jpg)**8-Piece Toy Story Aluminum Balloon Set - Classic & Cute Design Vibrant 3D Cartoon Shape Party Decoration Essential Durable Foil Material**Tihufe**$17.54**4.3★13 rev](https://www.amazon.com/dp/B0GTKX7YGJ) [5![YMSZ Red Blue Green Yellow Latex Balloons 67pcs 12 Inch Cow Print Balloons For Kids Boys Girls Birthday Baby Shower Party Decorations](https://m.media-amazon.com/images/I/41fLJcqmKpL.jpg)**YMSZ Red Blue Green Yellow Latex Balloons 67pcs 12 Inch Cow Print Balloons For Kids Boys Girls Birthday Baby Shower Party Decorations**YMSZ**$6.66**4.7★3,782 rev](https://www.amazon.com/dp/B0DB88XW7N)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![8-Piece Toy Story Aluminum Balloon Set - Classic & Cute Design Vibrant 3D Cartoon Shape Party Decoration Essential Durable Foil Material](https://m.media-amazon.com/images/I/51IlYE4uaSL.jpg)**8-Piece Toy Story Aluminum Balloon Set - Classic & Cute Design Vibrant 3D Cartoon Shape Party Decoration Essential Durable Foil Material**Tihufe**$17.54**13 rev5mo ago](https://www.amazon.com/dp/B0GTKX7YGJ) [![Toy Themed Story Birthday Decoration Balloon Set Cartoon Style Birthday Rocket Cowboy Hat Boots Clouds Star Patterns For kid Party Supply (2nd-Two Infinity and Beyond)](https://m.media-amazon.com/images/I/51gTJwnOgZL.jpg)**Toy Themed Story Birthday Decoration Balloon Set Cartoon Style Birthday Rocket Cowboy Hat Boots Clouds Star Patterns For kid Party Supply (2nd-Two Infinity and Beyond)**JEHWAEEN**$9.91**17 rev5mo ago](https://www.amazon.com/dp/B0GHJHJJVF) [![Toy Inspired Story Balloons - 52pcs 12 Inch Red Blue Yellow Green Light Blue Cloud Cow Print Latex Balloons for Kids Boys Girls Inspired Birthday Story Football Farm Themed Party Decorations](https://m.media-amazon.com/images/I/51odpBbF4wL.jpg)**Toy Inspired Story Balloons - 52pcs 12 Inch Red Blue Yellow Green Light Blue Cloud Cow Print Latex Balloons for Kids Boys Girls Inspired Birthday Story Football Farm Themed Party Decorations**QIFU**$6.86**157 rev8mo ago](https://www.amazon.com/dp/B0FYFXMJSZ) [![40 Inch Cartoon Story Theme Number 2 Foil Balloon Blue Sky and White Cloud Cow Cartoon Balloon for Boys Girls Birthday Party Decorations Party Favors](https://m.media-amazon.com/images/I/41iOrpuXiOL.jpg)**40 Inch Cartoon Story Theme Number 2 Foil Balloon Blue Sky and White Cloud Cow Cartoon Balloon for Boys Girls Birthday Party Decorations Party Favors**XIQMBWQM**$8.82**111 rev8mo ago](https://www.amazon.com/dp/B0FX2KTHQJ) [![Red Blue Green Yellow Balloons 50pcs 12 inch Cow Print Sky Blue Cloud Red Blue Yellow Green Balloons for Kids Boys Brithday Party Supplies Baby Shower Party Decorations](https://m.media-amazon.com/images/I/41wUz46gGeL.jpg)**Red Blue Green Yellow Balloons 50pcs 12 inch Cow Print Sky Blue Cloud Red Blue Yellow Green Balloons for Kids Boys Brithday Party Supplies Baby Shower Party Decorations**DEETUULET**$6.09**333 rev11mo ago](https://www.amazon.com/dp/B0FK9MFC7K)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![8-Piece Toy Story Aluminum Balloon Set - Classic & Cute Design Vibrant 3D Cartoon Shape Party Decoration Essential Durable Foil Material](https://m.media-amazon.com/images/I/51IlYE4uaSL.jpg)**8-Piece Toy Story Aluminum Balloon Set - Classic & Cute Design Vibrant 3D Cartoon Shape Party Decoration Essential Durable Foil Material**Tihufe**$17.54**4.3★**▲ 188%**](https://www.amazon.com/dp/B0GTKX7YGJ) [![Toy Themed Story Birthday Decoration Balloon Set Cartoon Style Birthday Rocket Cowboy Hat Boots Clouds Star Patterns For kid Party Supply (2nd-Two Infinity and Beyond)](https://m.media-amazon.com/images/I/51gTJwnOgZL.jpg)**Toy Themed Story Birthday Decoration Balloon Set Cartoon Style Birthday Rocket Cowboy Hat Boots Clouds Star Patterns For kid Party Supply (2nd-Two Infinity and Beyond)**JEHWAEEN**$9.91**4.1★**▲ 147%**](https://www.amazon.com/dp/B0GHJHJJVF) [![40 Inch Cartoon Story Theme Number 2 Foil Balloon Blue Sky and White Cloud Cow Cartoon Balloon for Boys Girls Birthday Party Decorations Party Favors](https://m.media-amazon.com/images/I/41iOrpuXiOL.jpg)**40 Inch Cartoon Story Theme Number 2 Foil Balloon Blue Sky and White Cloud Cow Cartoon Balloon for Boys Girls Birthday Party Decorations Party Favors**XIQMBWQM**$8.82**4.4★**▲ 100%**](https://www.amazon.com/dp/B0FX2KTHQJ) [![Toy Themed Decorations 9pcs Cow Print Sky Blue Cloud Balloons with Rocket Balloon and Cowboy Hat Balloon for Kids Inspired Story 2nd Birthday Party Decorations (2nd)](https://m.media-amazon.com/images/I/51BgPuHI32L.jpg)**Toy Themed Decorations 9pcs Cow Print Sky Blue Cloud Balloons with Rocket Balloon and Cowboy Hat Balloon for Kids Inspired Story 2nd Birthday Party Decorations (2nd)**RUISUER**$9.44**4.1★**▲ 74%**](https://www.amazon.com/dp/B0DYV2NTVC) [![Toy Themed Decorations 9pcs Cow Print Sky Blue Cloud Balloons with Rocket Balloon and Cowboy Hat Balloon for Kids Inspired Story 3rd Birthday Party Decorations (3rd)](https://m.media-amazon.com/images/I/51B+LHYv2aL.jpg)**Toy Themed Decorations 9pcs Cow Print Sky Blue Cloud Balloons with Rocket Balloon and Cowboy Hat Balloon for Kids Inspired Story 3rd Birthday Party Decorations (3rd)**RUISUER**$9.42**4.1★**▲ 63%**](https://www.amazon.com/dp/B0DYTRWT4R)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +43.6% search growth over the last 90 days.

10K6KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**25%

*“Love-it perfect for the decoración bring a-lot good quality super good”*

**Color**14%

*“Colors are very vibrant”*

**Value For Money**9%

*“Worth It”*

**Fun/Entertainment Experience**8%

*“Toy Story Fun”*

**Advertised Vs Actual Product**6%

*“Just as advertised”*

**Durability**6%

*“Hold up well and matched perfectly”*

**Design-Overall**5%

*“featuring classic character designs”*

**Size-Overall**5%

*“Great size”*

**Inflation/Deflation**4%

*“They inflated easily”*

**Assembly/Installation**4%

*“easy to assemble”*

### **What buyers complain about **

**Smell**39%

*“strong smell”*

**Quality-Overall**10%

*“Quality of balloons were very poor”*

**Inflation/Deflation**9%

*“The rocket would not inflate”*

**Size-Overall**7%

*“Balloon A lot bigger than what I expected”*

**Thickness**5%

*“More on the thin side”*

**Advertised Vs Actual Product**4%

*“Misleading”*

**Durability**3%

*“These balloons were not durable they popped very easily”*

**Functionality-Overall**2%

*“all the balloons that I mainly got these for did not work”*

**Value For Money**1%

*“an extra expense because I had to buy more balloons from a shop”*

**Water Resistance**1%

*“Does not float”*

### **Top return reasons **

**Smell**18%

**Value For Money**17%

**Size-Overall**16%

**Inflation/Deflation**15%

**Color**9%

**Advertised Vs Actual Product**7%

**Functionality-Overall**5%

**Quality-Overall**2%

**Defective Material/Parts**2%

**Product Condition**2%