---
title: "toilet paper storage — Niche Verdict: Worth a look (67/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/home-kitchen/toilet-paper-storage"
last_updated: "2026-07-10T02:43:26.323Z"
locale: en
meta:
  description: "toilet paper storage shows a fragmented shelf (top 5 take 26% of clicks), but strong incumbent ratings (4.6★) keeps it on the watch list."
  "og:description": "toilet paper storage shows a fragmented shelf (top 5 take 26% of clicks), but strong incumbent ratings (4.6★) keeps it on the watch list."
  "og:title": "toilet paper storage — Niche Verdict: Worth a look (67/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **toilet paper storage**

**Worth a look****67/100 **

toilet paper storage shows a fragmented shelf (top 5 take 26% of clicks), but strong incumbent ratings (4.6★) keeps it on the watch list.

**Market/yr**

**$1.4M**

**Growth (1y)**

**+307.0%**

**Products**

**69**

**Brands**

**42**

was 57 a year ago

**Sellers**

**63**

**Price range**

**$7.95–$44.04**

**Returns**

**2.7%**

**Rating**

**4.6★**

**Worth a look**

Scores 67/100 — above our 62-point bar, but a launch gate (market size, growth, or returns) failed.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**40**

 ×0.30

Growth

**86**

 ×0.30

Competition

**89**

 ×0.20

Quality gap

**33**

 ×0.10

Returns

**78**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +307.0% year over year.

94K47KSpike '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jan · busiest ÷ quietest = 1.6×

## **Competition**

- iDesign12% - efluky10% - niffgaff8% - CFGUK7% - AOJEZOR7% - SpaceAid7% - Other (36 brands)49%

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen. 42 brands and 63 sellers compete here.

**Brands**

**42 **▼falling

was 57 a year ago

**Sellers**

**63**

**Top 5 brand share**

**44%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![SpaceAid Extra Large Toilet Paper Storage with Lid Hold up to 24 Regular Rolls or 18 Mega Rolls Slim Toilet Paper Basket Holder Bin Container Bathroom Accessories Organizer Black](https://m.media-amazon.com/images/I/311qjZHN1sL.jpg) [**SpaceAid Extra Large Toilet Paper Storage with Lid Hold up to 24 Regular Rolls or 18 Mega Rolls Slim Toilet Paper Basket Holder Bin Container Bathroom Accessories Organizer Black**](https://www.amazon.com/dp/B0D7GWXYCD)

SpaceAid$18.524.7★9807%▼falling

2
![Toilet Paper Storage Basket with Lid - The Ultimate Bathroom Organizer Free Standing Toilet Paper Holder for Up to 9 Mega Rolls Toilet Tissue Storage Bin with Handle for RV Closet Beige](https://m.media-amazon.com/images/I/31IuBJ6FX6L.jpg) [**Toilet Paper Storage Basket with Lid - The Ultimate Bathroom Organizer Free Standing Toilet Paper Holder for Up to 9 Mega Rolls Toilet Tissue Storage Bin with Handle for RV Closet Beige**](https://www.amazon.com/dp/B0DSVJLX58)

CFGUK$15.034.7★3805%▲rising

3
![iDesign Freestanding Bathroom Toilet Paper Storage Holder White](https://m.media-amazon.com/images/I/21sOuILHomL.jpg) [**iDesign Freestanding Bathroom Toilet Paper Storage Holder White**](https://www.amazon.com/dp/B01D94DQOA)

iDesign$14.654.5★14,9675%—flat

4
![iDesign Freestanding Bathroom Toilet Paper Storage Holder with Lid Bronze](https://m.media-amazon.com/images/I/31N6-C7u0+L.jpg) [**iDesign Freestanding Bathroom Toilet Paper Storage Holder with Lid Bronze**](https://www.amazon.com/dp/B00FFDZUXY)

iDesign$13.234.5★14,9675%▼falling

5
![AOJEZOR Toilet Paper Holder Stand: No Drill PVC Small Bathroom Cabinet for Apartment Dwellers - Rental Deposit Protection - Small Space Storage Saving](https://m.media-amazon.com/images/I/51jsq5T2N-L.jpg) [**AOJEZOR Toilet Paper Holder Stand: No Drill PVC Small Bathroom Cabinet for Apartment Dwellers - Rental Deposit Protection - Small Space Storage Saving**](https://www.amazon.com/dp/B09VLD3F3P)

AOJEZOR$17.834.2★13,8035%▼falling

6
![Toilet Paper Holder Stand(with Reserve Function) Free-Standing Spare Rolls Storage Holder Stainless Steel Modern Design](https://m.media-amazon.com/images/I/41VOY4PjgiL.jpg) [**Toilet Paper Holder Stand(with Reserve Function) Free-Standing Spare Rolls Storage Holder Stainless Steel Modern Design**](https://www.amazon.com/dp/B0CBC9WJJF)

niffgaff$9.594.4★1,7765%—flat

7
![LONBET Toilet Paper Storage for 12 Rolls Stackable & Foldable - The Ultimate Bathroom Organizer - Waterproof Basket with Bamboo Lid - Elegant Toilet Paper Storage Holder Beige](https://m.media-amazon.com/images/I/41F5i2waGbL.jpg) [**LONBET Toilet Paper Storage for 12 Rolls Stackable & Foldable - The Ultimate Bathroom Organizer - Waterproof Basket with Bamboo Lid - Elegant Toilet Paper Storage Holder Beige**](https://www.amazon.com/dp/B0BGY2FWXQ)

Lonbet$22.764.4★3,3194%▼falling

8
![efluky Toilet Paper Basket Toilet Paper Storage with Lid Toilet Paper Organizer for Bathroom Free Standing Toilet Paper Holder with Storage Beige](https://m.media-amazon.com/images/I/41B+oYU4POL.jpg) [**efluky Toilet Paper Basket Toilet Paper Storage with Lid Toilet Paper Organizer for Bathroom Free Standing Toilet Paper Holder with Storage Beige**](https://www.amazon.com/dp/B0D11BK3SV)

efluky$20.564.6★1,0274%▲rising

9
![CubesLand Paper Rope Scalloped Edge Toilet Paper Storage Basket Small Living Room Bedroom Decor Baskets for Over Toilet Storage Shelf End Table Shelves and More with 2 Wooden Handle Neutral](https://m.media-amazon.com/images/I/41owwgtfqQL.jpg) [**CubesLand Paper Rope Scalloped Edge Toilet Paper Storage Basket Small Living Room Bedroom Decor Baskets for Over Toilet Storage Shelf End Table Shelves and More with 2 Wooden Handle Neutral**](https://www.amazon.com/dp/B0DQP9K8CD)

CubesLand$18.884.9★8364%—flat

10

![efluky Toilet Paper Storage Basket Water Hyacinth Slim Toilet Paper Holder with Lid- Holds Up to 9 Mega Rolls Home Bathroom Decor Organizer](https://m.media-amazon.com/images/I/51mGt79-wxL.jpg) [**efluky Toilet Paper Storage Basket Water Hyacinth Slim Toilet Paper Holder with Lid- Holds Up to 9 Mega Rolls Home Bathroom Decor Organizer**](https://www.amazon.com/dp/B0DN646WQ2)

efluky$33.684.6★2343%▼falling

11

![Bunoxea Toilet Paper Holder Stand Freestanding Toilet Paper Storage Black](https://m.media-amazon.com/images/I/41g-Ljl8FRL.jpg) [**Bunoxea Toilet Paper Holder Stand Freestanding Toilet Paper Storage Black**](https://www.amazon.com/dp/B0C6MJNNS6)

Bunoxea$17.314.8★1,5603%—flat

12

![Toilet Paper Storage Basket with Lid - The Ultimate Bathroom Organizer Free Standing Toilet Paper Holder for Up to 9 Mega Rolls Toilet Tissue Storage Bin with Handle for RV Closet Black](https://m.media-amazon.com/images/I/419hUZxeWjL.jpg) [**Toilet Paper Storage Basket with Lid - The Ultimate Bathroom Organizer Free Standing Toilet Paper Holder for Up to 9 Mega Rolls Toilet Tissue Storage Bin with Handle for RV Closet Black**](https://www.amazon.com/dp/B0DSVJSMM6)

CFGUK$15.234.7★3802%—flat

13

![Toilet Paper Holder Stand(with Reserve Function) Free-Standing Spare Rolls Storage Holder Stainless Steel](https://m.media-amazon.com/images/I/31NBZA7UdML.jpg) [**Toilet Paper Holder Stand(with Reserve Function) Free-Standing Spare Rolls Storage Holder Stainless Steel**](https://www.amazon.com/dp/B0BW966GR1)

niffgaff$9.554.4★3,3452%▼falling

14

![VVTHIP Bathroom Toilet Paper Storage Basket with Lid and Handle Bamboo Collapsible Toilet Paper Holder Storage with Non-Slip Bottom Extra Toilet Roll Storage Black](https://m.media-amazon.com/images/I/41ii5X8QRIL.jpg) [**VVTHIP Bathroom Toilet Paper Storage Basket with Lid and Handle Bamboo Collapsible Toilet Paper Holder Storage with Non-Slip Bottom Extra Toilet Roll Storage Black**](https://www.amazon.com/dp/B0DJH5S4TK)

VVTHIP$17.064.5★6472%▲rising

15

![StorageWorks Toilet Paper Storage Basket with Lid Slim Bathroom Organizer for Narrow Spaces Toilet Paper Holder with Side Pocket and Clear Window Holds 9 Mega or 12 Regular Rolls Medium Beige](https://m.media-amazon.com/images/I/31bRIx4hrML.jpg) [**StorageWorks Toilet Paper Storage Basket with Lid Slim Bathroom Organizer for Narrow Spaces Toilet Paper Holder with Side Pocket and Clear Window Holds 9 Mega or 12 Regular Rolls Medium Beige**](https://www.amazon.com/dp/B0FGNDNKRX)

StorageWorks$19.794.5★1702%▲rising

**~~Showing 15 of 69 — show all ~~**

## **Product shelf**

All 69 tracked products in this niche.

Top sellersNewestTrending

[![SpaceAid Extra Large Toilet Paper Storage with Lid Hold up to 24 Regular Rolls or 18 Mega Rolls Slim Toilet Paper Basket Holder Bin Container Bathroom Accessories Organizer Black](https://m.media-amazon.com/images/I/311qjZHN1sL.jpg)**SpaceAid Extra Large Toilet Paper Storage with Lid Hold up to 24 Regular Rolls or 18 Mega Rolls Slim Toilet Paper Basket Holder Bin Container Bathroom Accessories Organizer Black** SpaceAid**$18.52**4.7★980 reviews](https://www.amazon.com/dp/B0D7GWXYCD) [![Toilet Paper Storage Basket with Lid - The Ultimate Bathroom Organizer Free Standing Toilet Paper Holder for Up to 9 Mega Rolls Toilet Tissue Storage Bin with Handle for RV Closet Beige](https://m.media-amazon.com/images/I/31IuBJ6FX6L.jpg)**Toilet Paper Storage Basket with Lid - The Ultimate Bathroom Organizer Free Standing Toilet Paper Holder for Up to 9 Mega Rolls Toilet Tissue Storage Bin with Handle for RV Closet Beige** CFGUK**$15.03**4.7★380 reviews](https://www.amazon.com/dp/B0DSVJLX58) [![iDesign Freestanding Bathroom Toilet Paper Storage Holder White](https://m.media-amazon.com/images/I/21sOuILHomL.jpg)**iDesign Freestanding Bathroom Toilet Paper Storage Holder White** iDesign**$14.65**4.5★14,967 reviews](https://www.amazon.com/dp/B01D94DQOA) [![iDesign Freestanding Bathroom Toilet Paper Storage Holder with Lid Bronze](https://m.media-amazon.com/images/I/31N6-C7u0+L.jpg)**iDesign Freestanding Bathroom Toilet Paper Storage Holder with Lid Bronze** iDesign**$13.23**4.5★14,967 reviews](https://www.amazon.com/dp/B00FFDZUXY) [![AOJEZOR Toilet Paper Holder Stand: No Drill PVC Small Bathroom Cabinet for Apartment Dwellers - Rental Deposit Protection - Small Space Storage Saving](https://m.media-amazon.com/images/I/51jsq5T2N-L.jpg)**AOJEZOR Toilet Paper Holder Stand: No Drill PVC Small Bathroom Cabinet for Apartment Dwellers - Rental Deposit Protection - Small Space Storage Saving** AOJEZOR**$17.83**4.2★13,803 reviews](https://www.amazon.com/dp/B09VLD3F3P) [![Toilet Paper Holder Stand(with Reserve Function) Free-Standing Spare Rolls Storage Holder Stainless Steel Modern Design](https://m.media-amazon.com/images/I/41VOY4PjgiL.jpg)**Toilet Paper Holder Stand(with Reserve Function) Free-Standing Spare Rolls Storage Holder Stainless Steel Modern Design** niffgaff**$9.59**4.4★1,776 reviews](https://www.amazon.com/dp/B0CBC9WJJF) [![LONBET Toilet Paper Storage for 12 Rolls Stackable & Foldable - The Ultimate Bathroom Organizer - Waterproof Basket with Bamboo Lid - Elegant Toilet Paper Storage Holder Beige](https://m.media-amazon.com/images/I/41F5i2waGbL.jpg)**LONBET Toilet Paper Storage for 12 Rolls Stackable & Foldable - The Ultimate Bathroom Organizer - Waterproof Basket with Bamboo Lid - Elegant Toilet Paper Storage Holder Beige** Lonbet**$22.76**4.4★3,319 reviews](https://www.amazon.com/dp/B0BGY2FWXQ) [![efluky Toilet Paper Basket Toilet Paper Storage with Lid Toilet Paper Organizer for Bathroom Free Standing Toilet Paper Holder with Storage Beige](https://m.media-amazon.com/images/I/41B+oYU4POL.jpg)**efluky Toilet Paper Basket Toilet Paper Storage with Lid Toilet Paper Organizer for Bathroom Free Standing Toilet Paper Holder with Storage Beige** efluky**$20.56**4.6★1,027 reviews](https://www.amazon.com/dp/B0D11BK3SV)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Assembly/Installation**13%

*“Easy assemble”*

**Quality-Overall**12%

*“Build quality feels solid”*

**Size-Overall**11%

*“true to size”*

**Storage Capacity**8%

*“Large capacity”*

**Strength**8%

*“The material is sturdy”*

**Advertised Vs Actual Product**8%

*“As Described”*

**Design-Overall**6%

*“Well built”*

**Value For Money**6%

*“Good value for money”*

**Ease Of Use**4%

*“easy to handle”*

**Color**2%

*“great neutral color”*

### **What buyers complain about **

**Quality-Overall**13%

*“Cheap quality”*

**Size-Overall**12%

*“Extremely small”*

**Strength**11%

*“Isn't sturdy”*

**Assembly/Installation**7%

*“difficult to put together”*

**Material Quality**7%

*“Cheap Material”*

**Value For Money**5%

*“Wish it were cheaper”*

**Advertised Vs Actual Product**2%

*“FALSE ADVERTISEMENT”*

**Durability**2%

*“not durable at all”*

**Defective Material/Parts**2%

*“Crappy parts”*

**Color**2%

*“color is off”*

#### **Top return reasons**- Size-Overall33% - Color9% - Quality-Overall9% - Material Quality9% - Defective Material/Parts7% - Advertised Vs Actual Product6% - Strength5% - Assembly/Installation4% - Value For Money2% - Functionality-Overall2%