--- title: "toilet brush — Niche Verdict: Launch it (77/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/home-kitchen/toilet-brush" last_updated: "2026-07-10T04:27:45.702Z" locale: en meta: description: "toilet brush clears our launch bar: a $16.5M/yr market growing +201.3% with returns at 0.8%." "og:description": "toilet brush clears our launch bar: a $16.5M/yr market growing +201.3% with returns at 0.8%." "og:title": "toilet brush — Niche Verdict: Launch it (77/100) | Amazon United States - Flapen" --- Back to Flapen home # **toilet brush** **Launch it****77/100 ** toilet brush clears our launch bar: a $16.5M/yr market growing +201.3% with returns at 0.8%. **Market/yr** **$16.5M** **Growth (1y)** **+201.3%** **Products** **30** **Brands** **18** was 21 a year ago **Sellers** **115** **Price range** **$3.44–$22.17** **Returns** **0.8%** **Rating** **4.5★** **Launch it** Scored 77/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **90** ×0.30 Growth **77** ×0.30 Competition **71** ×0.20 Quality gap **38** ×0.10 Returns **94** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +201.3% year over year. 339K170KPrime Day '24Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.4× ## **Competition** - Clorox26% - HAMITOR11% - MR.SIGA9% - Holaloha8% - AONEZ8% - uptronic6% - Other (12 brands)31% The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them. 18 brands and 115 sellers compete here. **Brands** **18 **▼falling was 21 a year ago **Sellers** **115** **Top 5 brand share** **63%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Clorox Corner Toilet Bowl Brush with Under Rim Scrubber Includes Corner Storage Caddy White](https://m.media-amazon.com/images/I/21f11Z+ZQHL.jpg) [**Clorox Corner Toilet Bowl Brush with Under Rim Scrubber Includes Corner Storage Caddy White**](https://www.amazon.com/dp/B00R55CIRQ) Clorox$8.934.6★5,26916%▲rising 2 ![Clorox ToiletWand Toilet Bowl Cleaner- Toilet Brush Storage Caddy and 16 Disinfecting Refill Heads](https://m.media-amazon.com/images/I/41b2STbCpbL.jpg) [**Clorox ToiletWand Toilet Bowl Cleaner- Toilet Brush Storage Caddy and 16 Disinfecting Refill Heads**](https://www.amazon.com/dp/B07ZGHZVRY) Clorox$21.064.7★142,6968%▲rising 3 ![AONEZ Compact Toilet Brush & Holder Stainless Steel Handle Space Saving for Storage Deep Cleaning Drip-Proof Easy to Assemble Nylon Bristles White & Grey](https://m.media-amazon.com/images/I/21WGSZDFTcL.jpg) [**AONEZ Compact Toilet Brush & Holder Stainless Steel Handle Space Saving for Storage Deep Cleaning Drip-Proof Easy to Assemble Nylon Bristles White & Grey**](https://www.amazon.com/dp/B0B12B63CM) AONEZ$7.754.3★10,4597%▼falling 4 ![HAMITOR Toilet Bowl Brush Holder Set: Bathroom Deep Cleaning Toilet Cleaner Scrubber Under Rim with Curved Bristle for Dead Corner Clean - Hidden Rv Toilet Decorative Accessories with Caddy- White](https://m.media-amazon.com/images/I/216CsPhZ5JL.jpg) [**HAMITOR Toilet Bowl Brush Holder Set: Bathroom Deep Cleaning Toilet Cleaner Scrubber Under Rim with Curved Bristle for Dead Corner Clean - Hidden Rv Toilet Decorative Accessories with Caddy- White**](https://www.amazon.com/dp/B0B8C9VTNJ) HAMITOR$10.924.6★12,8476%—flat 5 ![Holaloha Toilet Brush 3 Pack Toilet Brush and Holder Set Bathroom Accessories Toilet Bowl Brush and Holder with 3 Crevice Brush for Bathroom Toilet Scrubber Brush (White)](https://m.media-amazon.com/images/I/417iW4kaaXL.jpg) [**Holaloha Toilet Brush 3 Pack Toilet Brush and Holder Set Bathroom Accessories Toilet Bowl Brush and Holder with 3 Crevice Brush for Bathroom Toilet Scrubber Brush (White)**](https://www.amazon.com/dp/B0D8J1KF6X) Holaloha$13.324.5★2,0145%▼falling 6 ![MR.SIGA Toilet Bowl Brush and Holder Premium Quality with Solid Handle and Durable Bristles for Bathroom Cleaning White 1 Pack](https://m.media-amazon.com/images/I/31mOShRV5KL.jpg) [**MR.SIGA Toilet Bowl Brush and Holder Premium Quality with Solid Handle and Durable Bristles for Bathroom Cleaning White 1 Pack**](https://www.amazon.com/dp/B08TM4WH2Q) MR.SIGA$19.594.5★18,3625%▼falling 7 ![FORASTO 2 in 1 Toilet Plunger and Brush SetExtended Handle PlungerToilet Bowl Brush Plunger Set Bathroom Cleaning Tools Toilet Brush Plunger ComboCleaning BrushBathroom Cleaning Supplies](https://m.media-amazon.com/images/I/41lj0UK3-jL.jpg) [**FORASTO 2 in 1 Toilet Plunger and Brush SetExtended Handle PlungerToilet Bowl Brush Plunger Set Bathroom Cleaning Tools Toilet Brush Plunger ComboCleaning BrushBathroom Cleaning Supplies**](https://www.amazon.com/dp/B0CGTZPQFS) FORASTO$14.184.4★7,2074%—flat 8 ![Toilet Brush and Holder 2 Pack Toilet Bowl Brush with Extra Long Handle Toilet Scrubber and Covered Holder Toilet Brushes for Bathroom-Space Saving Covered Brush Durable Deep Cleaning(Black)](https://m.media-amazon.com/images/I/31USTOjp2EL.jpg) [**Toilet Brush and Holder 2 Pack Toilet Bowl Brush with Extra Long Handle Toilet Scrubber and Covered Holder Toilet Brushes for Bathroom-Space Saving Covered Brush Durable Deep Cleaning(Black)**](https://www.amazon.com/dp/B0999BC41F) uptronic$17.254.6★4,5084%▼falling 9 ![HAMITOR Toilet Bowl Brush Holder Set: Curved Design with Holder for Deep Cleaning Under Rim - Compact Hidden Scrubber for Small Space - Modern RV Bathroom Accessories - White 1 Pack](https://m.media-amazon.com/images/I/31H7axGrs3L.jpg) [**HAMITOR Toilet Bowl Brush Holder Set: Curved Design with Holder for Deep Cleaning Under Rim - Compact Hidden Scrubber for Small Space - Modern RV Bathroom Accessories - White 1 Pack**](https://www.amazon.com/dp/B0CPXV2K34) HAMITOR$8.654.4★7,0904%—flat 10 ![Holaloha Toilet Brush 2 Pack Toilet Brush and Holder Set Bathroom Accessories Toilet Bowl Brush and Holder for Bathroom White](https://m.media-amazon.com/images/I/31Im-LHXgBL.jpg) [**Holaloha Toilet Brush 2 Pack Toilet Brush and Holder Set Bathroom Accessories Toilet Bowl Brush and Holder for Bathroom White**](https://www.amazon.com/dp/B0DYJKB7GB) Holaloha$9.914.4★1,2113%—flat 11 ![SetSail Toilet Brush Compact Size Toilet Bowl Brush and Holder Toilet Brushes for Bathroom with Stainless Steel Handle Toilet Cleaner Brush with Durable Scrubbing Bristles Splash-Proof](https://m.media-amazon.com/images/I/21YMq4wPGdL.jpg) [**SetSail Toilet Brush Compact Size Toilet Bowl Brush and Holder Toilet Brushes for Bathroom with Stainless Steel Handle Toilet Cleaner Brush with Durable Scrubbing Bristles Splash-Proof**](https://www.amazon.com/dp/B0BDRXTC6J) SetSail$7.924.5★2,8263%—flat 12 ![OXO Good Grips Compact Toilet Brush & Canister - Gray](https://m.media-amazon.com/images/I/21-Bs660l4L.jpg) [**OXO Good Grips Compact Toilet Brush & Canister - Gray**](https://www.amazon.com/dp/B072QKHTB3) OXO$19.234.7★18,1603%▼falling 13 ![Toilet Brush and Holder 2 Pack Toilet Brush with 304 Stainless Steel Long Handle Toilet Bowl Brush for Bathroom Toilet-Ergonomic Elegant Durable (White)](https://m.media-amazon.com/images/I/21fGPsmUvZL.jpg) [**Toilet Brush and Holder 2 Pack Toilet Brush with 304 Stainless Steel Long Handle Toilet Bowl Brush for Bathroom Toilet-Ergonomic Elegant Durable (White)**](https://www.amazon.com/dp/B07P83NM96) IXO$15.784.4★12,7293%—flat 14 ![Clorox ToiletWand Disposable Toilet Cleaning System Kills 99.9% of Germs and Viruses Wand Caddy and 6 Refill Heads](https://m.media-amazon.com/images/I/411kJaFTWeL.jpg) [**Clorox ToiletWand Disposable Toilet Cleaning System Kills 99.9% of Germs and Viruses Wand Caddy and 6 Refill Heads**](https://www.amazon.com/dp/B0010B5EQS) Clorox$12.284.7★142,6963%▼falling 15 ![EZKEY Toilet Brush 3 Pack Compact Toilet Bowl Brush and Holder Set with Nylon Bristles Toilet Cleaner Brush Hidden Toilet Scrubber Brush for Bathroom Cleaning Grey & White](https://m.media-amazon.com/images/I/31TJYBakELL.jpg) [**EZKEY Toilet Brush 3 Pack Compact Toilet Bowl Brush and Holder Set with Nylon Bristles Toilet Cleaner Brush Hidden Toilet Scrubber Brush for Bathroom Cleaning Grey & White**](https://www.amazon.com/dp/B0FPCK5YXM) EZKEY$8.184.6★6643%▲rising **~~Showing 15 of 30 — show all ~~** ## **Product shelf** All 30 tracked products in this niche. Top sellersNewestTrending [![Clorox Corner Toilet Bowl Brush with Under Rim Scrubber Includes Corner Storage Caddy White](https://m.media-amazon.com/images/I/21f11Z+ZQHL.jpg)**Clorox Corner Toilet Bowl Brush with Under Rim Scrubber Includes Corner Storage Caddy White** Clorox**$8.93**4.6★5,269 reviews](https://www.amazon.com/dp/B00R55CIRQ) [![Clorox ToiletWand Toilet Bowl Cleaner- Toilet Brush Storage Caddy and 16 Disinfecting Refill Heads](https://m.media-amazon.com/images/I/41b2STbCpbL.jpg)**Clorox ToiletWand Toilet Bowl Cleaner- Toilet Brush Storage Caddy and 16 Disinfecting Refill Heads** Clorox**$21.06**4.7★142,696 reviews](https://www.amazon.com/dp/B07ZGHZVRY) [![AONEZ Compact Toilet Brush & Holder Stainless Steel Handle Space Saving for Storage Deep Cleaning Drip-Proof Easy to Assemble Nylon Bristles White & Grey](https://m.media-amazon.com/images/I/21WGSZDFTcL.jpg)**AONEZ Compact Toilet Brush & Holder Stainless Steel Handle Space Saving for Storage Deep Cleaning Drip-Proof Easy to Assemble Nylon Bristles White & Grey** AONEZ**$7.75**4.3★10,459 reviews](https://www.amazon.com/dp/B0B12B63CM) [![HAMITOR Toilet Bowl Brush Holder Set: Bathroom Deep Cleaning Toilet Cleaner Scrubber Under Rim with Curved Bristle for Dead Corner Clean - Hidden Rv Toilet Decorative Accessories with Caddy- White](https://m.media-amazon.com/images/I/216CsPhZ5JL.jpg)**HAMITOR Toilet Bowl Brush Holder Set: Bathroom Deep Cleaning Toilet Cleaner Scrubber Under Rim with Curved Bristle for Dead Corner Clean - Hidden Rv Toilet Decorative Accessories with Caddy- White** HAMITOR**$10.92**4.6★12,847 reviews](https://www.amazon.com/dp/B0B8C9VTNJ) [![Holaloha Toilet Brush 3 Pack Toilet Brush and Holder Set Bathroom Accessories Toilet Bowl Brush and Holder with 3 Crevice Brush for Bathroom Toilet Scrubber Brush (White)](https://m.media-amazon.com/images/I/417iW4kaaXL.jpg)**Holaloha Toilet Brush 3 Pack Toilet Brush and Holder Set Bathroom Accessories Toilet Bowl Brush and Holder with 3 Crevice Brush for Bathroom Toilet Scrubber Brush (White)** Holaloha**$13.32**4.5★2,014 reviews](https://www.amazon.com/dp/B0D8J1KF6X) [![MR.SIGA Toilet Bowl Brush and Holder Premium Quality with Solid Handle and Durable Bristles for Bathroom Cleaning White 1 Pack](https://m.media-amazon.com/images/I/31mOShRV5KL.jpg)**MR.SIGA Toilet Bowl Brush and Holder Premium Quality with Solid Handle and Durable Bristles for Bathroom Cleaning White 1 Pack** MR.SIGA**$19.59**4.5★18,362 reviews](https://www.amazon.com/dp/B08TM4WH2Q) [![FORASTO 2 in 1 Toilet Plunger and Brush SetExtended Handle PlungerToilet Bowl Brush Plunger Set Bathroom Cleaning Tools Toilet Brush Plunger ComboCleaning BrushBathroom Cleaning Supplies](https://m.media-amazon.com/images/I/41lj0UK3-jL.jpg)**FORASTO 2 in 1 Toilet Plunger and Brush SetExtended Handle PlungerToilet Bowl Brush Plunger Set Bathroom Cleaning Tools Toilet Brush Plunger ComboCleaning BrushBathroom Cleaning Supplies** FORASTO**$14.18**4.4★7,207 reviews](https://www.amazon.com/dp/B0CGTZPQFS) [![Toilet Brush and Holder 2 Pack Toilet Bowl Brush with Extra Long Handle Toilet Scrubber and Covered Holder Toilet Brushes for Bathroom-Space Saving Covered Brush Durable Deep Cleaning(Black)](https://m.media-amazon.com/images/I/31USTOjp2EL.jpg)**Toilet Brush and Holder 2 Pack Toilet Bowl Brush with Extra Long Handle Toilet Scrubber and Covered Holder Toilet Brushes for Bathroom-Space Saving Covered Brush Durable Deep Cleaning(Black)** uptronic**$17.25**4.6★4,508 reviews](https://www.amazon.com/dp/B0999BC41F) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Ease Of Cleaning**20% *“Cleans really well”* **Quality-Overall**12% *“Excellent product”* **Value For Money**10% *“Fair price”* **Ease Of Use**9% *“Easy to handle”* **Advertised Vs Actual Product**6% *“Exactly as pictured”* **Efficiency**5% *“brush works good”* **Design-Overall**4% *“Sleek design”* **Strength**4% *“The base is sturdy”* **Size-Overall**3% *“Perfect fit for my bathroom”* **Assembly/Installation**3% *“Assembly was easy”* ### **What buyers complain about ** **Quality-Overall**12% *“Awful quality”* **Size-Overall**10% *“Little on small side”* **Ease Of Cleaning**10% *“Does not clean very well”* **Smell**8% *“Strong Rubber Smell”* **Durability**7% *“does not last”* **Strength**6% *“Not sturdy”* **Functionality-Overall**3% *“Didnt work”* **Ease Of Use**3% *“difficult to remove”* **Value For Money**3% *“Not worth it”* **Material Quality**2% *“Cheap Material”* #### **Top return reasons**- Size-Overall30% - Quality-Overall10% - Advertised Vs Actual Product8% - Defective Material/Parts6% - Value For Money6% - Strength5% - Material Quality5% - Color4% - Functionality-Overall4% - Assembly/Installation3%