---
title: "sodium tetraborate — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/home-kitchen/sodium-tetraborate"
last_updated: "2026-07-14T07:04:10.175Z"
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meta:
  description: "sodium tetraborate shows low returns (0.3%), but a small market ($57K/yr) keeps it on the watch list."
  "og:description": "sodium tetraborate shows low returns (0.3%), but a small market ($57K/yr) keeps it on the watch list."
  "og:title": "sodium tetraborate — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

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# **sodium tetraborate**

**Worth a look**

Shows low returns (0.3%), but a small market ($57K/yr) keeps it on the watch list.

Market size 14Growth 91Conversion 76Competition 40Returns 98Price range 64Avg price 80Brand share 44Review moat 24Quality gap 25

**Returns**

**Incredible****0.3%**

return rate — above 6% kills the launch gate

**Growth**

**Great****+99.0%**

90-day search growth — must beat 0% to launch

**Avg price**

**Great****$16.90**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.2%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$5.32–$31.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,041.84**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$57K**

$57K/yr · 47K searches

## **Competition**

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**13 **▲rising

**Sellers**

**202**

**Top-5 brand share**

**79%**

**Open market**

**17%**

- PURE ORIGINAL INGREDIENTS36% - 20 Mule Team22% - Banner Chemical8% - Prescribed For Life6% - Earthborn Elements6% - DIYChemicals4% - Open — no brand owns it (7 brands, 17%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6K20%$11K30%$17K40%$23K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 19 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![PURE ORIGINAL INGREDIENTS Borax Powder (2 lb) Sodium Borate Multipurpose Cleaning Agent Ideal Slime Ingredient](https://m.media-amazon.com/images/I/31zgpYaPImL.jpg)**PURE ORIGINAL INGREDIENTS Borax Powder (2 lb) Sodium Borate Multipurpose Cleaning Agent Ideal Slime Ingredient**PURE ORIGINAL INGREDIENTS**$9.08**4.6★10,696 rev](https://www.amazon.com/dp/B071KW63CD) [2![20 MULE TEAM Borax Powder 65 Ounce 4 Count All Natural Laundry Booster & Multi-Purpose Household Cleaner for Kitchen and Bathroom Stain & Odor Fighter Helps Deodorize & Freshen](https://m.media-amazon.com/images/I/51qUuC-QTFL.jpg)**20 MULE TEAM Borax Powder 65 Ounce 4 Count All Natural Laundry Booster & Multi-Purpose Household Cleaner for Kitchen and Bathroom Stain & Odor Fighter Helps Deodorize & Freshen**20 Mule Team**$22.38**4.8★35,609 rev](https://www.amazon.com/dp/B01NBJZ2F8) [3![PURE ORIGINAL INGREDIENTS Borax (5 lb) Sodium Borate Multipurpose Cleaning Agent](https://m.media-amazon.com/images/I/315OWIW-lwL.jpg)**PURE ORIGINAL INGREDIENTS Borax (5 lb) Sodium Borate Multipurpose Cleaning Agent**PURE ORIGINAL INGREDIENTS**$19.48**4.6★10,696 rev](https://www.amazon.com/dp/B01N6LF59Y) [4![Earthborn Elements Borax Powder (1 Gallon) Multipurpose Cleaner & Detergent Booster Resealable Bucket (144 Ounce)](https://m.media-amazon.com/images/I/41A4Wf25rIL.jpg)**Earthborn Elements Borax Powder (1 Gallon) Multipurpose Cleaner & Detergent Booster Resealable Bucket (144 Ounce)**Earthborn Elements**$29.28**4.7★3,576 rev](https://www.amazon.com/dp/B07BRZDDTZ) [5![Borax 20 Mule Team Detergent Booster 65 Oz.](https://m.media-amazon.com/images/I/51bBpwRJNtL.jpg)**Borax 20 Mule Team Detergent Booster 65 Oz.**20 Mule Team**$5.88**4.8★35,609 rev](https://www.amazon.com/dp/B000VCFAXO)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Banner Chemical Raw Borax (2.25 lbs) - 100% Pure Unscented Multi-Purpose Cleaner & Detergent Booster - Natural Household Cleaner and Stain Remover - Made in the USA](https://m.media-amazon.com/images/I/41jkOVjL-vL.jpg)**Banner Chemical Raw Borax (2.25 lbs) - 100% Pure Unscented Multi-Purpose Cleaner & Detergent Booster - Natural Household Cleaner and Stain Remover - Made in the USA**Banner Chemical**$12.70**130 rev8mo ago](https://www.amazon.com/dp/B0FXN6SPKN) [![DIYChemicals - Sodium Tetraborate (Borax) Powder High Purity Industrial & Laboratory Grade Water Softening Fluxing & pH Buffer Applications 2 Lbs](https://m.media-amazon.com/images/I/31kx0k1xnLL.jpg)**DIYChemicals - Sodium Tetraborate (Borax) Powder High Purity Industrial & Laboratory Grade Water Softening Fluxing & pH Buffer Applications 2 Lbs**DIYChemicals**$25.01**0 rev8mo ago](https://www.amazon.com/dp/B0FXXDVZ7R) [![Borax I Sodium Borate I Sodium TETRABORATE I 5 MOL Highly Concentrate Pure 99.9% I Cleaning Booster - Stain Remover I Made in USA I Weight : 1LB](https://m.media-amazon.com/images/I/41FHB7T3M5L.jpg)**Borax I Sodium Borate I Sodium TETRABORATE I 5 MOL Highly Concentrate Pure 99.9% I Cleaning Booster - Stain Remover I Made in USA I Weight : 1LB**UniClean America**$16.97**10 rev1y ago](https://www.amazon.com/dp/B0F49HT2Q8) [![AYURVEDASHREE Suhaga (Crystals) 50gm | Borax | Sodium Borate | Tankan Bhasma](https://m.media-amazon.com/images/I/41w-UgeEZcL.jpg)**AYURVEDASHREE Suhaga (Crystals) 50gm | Borax | Sodium Borate | Tankan Bhasma**AYURVEDASHREE**$5.32**12 rev1y ago](https://www.amazon.com/dp/B0DW933JX6) [![AYURVEDASHREE Suhaga (Crystals) 100gm | Borax | Sodium Borate | Tankan Bhasma](https://m.media-amazon.com/images/I/41w-UgeEZcL.jpg)**AYURVEDASHREE Suhaga (Crystals) 100gm | Borax | Sodium Borate | Tankan Bhasma**AYURVEDASHREE**$6.96**4 rev1y ago](https://www.amazon.com/dp/B0DW92FDS9)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![DIYChemicals - Sodium Tetraborate (Borax) Powder High Purity Industrial & Laboratory Grade Water Softening Fluxing & pH Buffer Applications 2 Lbs](https://m.media-amazon.com/images/I/31kx0k1xnLL.jpg)**DIYChemicals - Sodium Tetraborate (Borax) Powder High Purity Industrial & Laboratory Grade Water Softening Fluxing & pH Buffer Applications 2 Lbs**DIYChemicals**$25.01**0.0★**▲ 127%**](https://www.amazon.com/dp/B0FXXDVZ7R) [![Banner Chemical Raw Borax (2.25 lbs) - 100% Pure Unscented Multi-Purpose Cleaner & Detergent Booster - Natural Household Cleaner and Stain Remover - Made in the USA](https://m.media-amazon.com/images/I/41jkOVjL-vL.jpg)**Banner Chemical Raw Borax (2.25 lbs) - 100% Pure Unscented Multi-Purpose Cleaner & Detergent Booster - Natural Household Cleaner and Stain Remover - Made in the USA**Banner Chemical**$12.70**4.7★**▲ 96%**](https://www.amazon.com/dp/B0FXN6SPKN) [![Borax 20 Mule Team Detergent Booster 65 Oz.](https://m.media-amazon.com/images/I/51bBpwRJNtL.jpg)**Borax 20 Mule Team Detergent Booster 65 Oz.**20 Mule Team**$5.88**4.8★**▲ 77%**](https://www.amazon.com/dp/B000VCFAXO) [![AYURVEDASHREE Suhaga (Crystals) 100gm | Borax | Sodium Borate | Tankan Bhasma](https://m.media-amazon.com/images/I/41w-UgeEZcL.jpg)**AYURVEDASHREE Suhaga (Crystals) 100gm | Borax | Sodium Borate | Tankan Bhasma**AYURVEDASHREE**$6.96**4.3★**▲ 65%**](https://www.amazon.com/dp/B0DW92FDS9) [![AYURVEDASHREE Suhaga (Crystals) 50gm | Borax | Sodium Borate | Tankan Bhasma](https://m.media-amazon.com/images/I/41w-UgeEZcL.jpg)**AYURVEDASHREE Suhaga (Crystals) 50gm | Borax | Sodium Borate | Tankan Bhasma**AYURVEDASHREE**$5.32**4.4★**▲ 44%**](https://www.amazon.com/dp/B0DW933JX6)

**~~View all trending →~~**

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**16%

*“Excellent Product”*

**Ease Of Cleaning**15%

*“Great for cleaning”*

**Value For Money**13%

*“Good value for the money”*

**Smell**8%

*“Great for eliminating odour”*

**Washability**6%

*“THIS PRODUCT WASHES CLOTHES SO GOOD”*

**Advertised Vs Actual Product**6%

*“As advertised”*

**Efficiency**4%

*“works effectively in DIY cleaning mixes”*

**Ease Of Use**4%

*“Easy to use”*

**Cleansing**3%

*“works effectively in DIY cleaning mixes”*

**Brightness/Shine/Glow**2%

*“Makes everything sparkle”*

### **What buyers complain about **

**Leak-Proof**9%

*“Leaking box”*

**Ease Of Use**7%

*“No way to open the bucket”*

**Smell**6%

*“Before I was having trouble with my towels just not being fresh smelling”*

**Solubility**5%

*“would not dissolve”*

**Size-Overall**4%

*“Small box”*

**Functionality-Overall**4%

*“Did not work”*

**Ease Of Cleaning**4%

*“not practical to add to every load of laundry”*

**Stain Resistance**3%

*“It didn't remove the southern red dirt stains from the washcloth”*

**Pest/Insect Control**3%

*“When mixed with sugar and placed on bottle caps in a trail the ants will ingest the BORAX and take it back to the queen and kill her and the entire nest dies”*

**Value For Money**2%

*“to no avail as I did find this product cheaper elsewhere”*

### **Top return reasons **

**Leak-Proof**35%

**Value For Money**14%

**Advertised Vs Actual Product**12%

**Size-Overall**11%

**Functionality-Overall**8%

**Solubility**2%

**Ingredients-Overall**2%

**Smell**1%

**Ease Of Use**1%

**Contamination**1%