--- title: "silicone tray — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/home-kitchen/silicone-tray" last_updated: "2026-07-10T00:47:36.601Z" locale: en meta: description: "a small market ($60K/yr) — silicone tray doesn't clear our bar today." "og:description": "a small market ($60K/yr) — silicone tray doesn't clear our bar today." "og:title": "silicone tray — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen" --- Back to Flapen home # **silicone tray** **Skip it****48/100 ** a small market ($60K/yr) — silicone tray doesn't clear our bar today. **Market/yr** **$60K** **Growth (1y)** **+172.1%** **Products** **43** **Brands** **29** was 32 a year ago **Sellers** **35** **Price range** **$4.67–$19.89** **Returns** **2.7%** **Rating** **4.6★** **Skip it** Scored 48/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **3** ×0.30 Growth **73** ×0.30 Competition **70** ×0.20 Quality gap **31** ×0.10 Returns **78** ×0.10 ## **Demand** Weekly Amazon search volume, last 61 weeks — +172.1% year over year. 7K4KPrime Day '25May '25Jul '25Sep '25Nov '25Feb '26Apr '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jan · busiest ÷ quietest = 1.5× ## **Competition** - Hubulk14% - ukeetap14% - Heagoale14% - SMILOOL10% - EG-SIPRO6% - Spacewiser6% - Other (23 brands)37% The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them. 29 brands and 35 sellers compete here. **Brands** **29 **▼falling was 32 a year ago **Sellers** **35** **Top 5 brand share** **57%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Hubulk Dog Feeding Mat 100% Waterproof BPA Free Silicone Pet Food and Water Bowl Placemat Dishwasher High Raised Edge to Prevent Spills Nonslip Tray to Stop Messes on Floor (19x12x0.5 Grey)](https://m.media-amazon.com/images/I/41eQMKglVDL.jpg) [**Hubulk Dog Feeding Mat 100% Waterproof BPA Free Silicone Pet Food and Water Bowl Placemat Dishwasher High Raised Edge to Prevent Spills Nonslip Tray to Stop Messes on Floor (19x12x0.5 Grey)**](https://www.amazon.com/dp/B01MEHV8YR) Hubulk$6.044.6★15,10714%▼falling 2 ![ukeetap Extra Thick Silicone Mat Waterproof with Raised Edge 19 x 12 BPA Free Non-Slip Dog & Cat Food Mat Feeding Mat for Food and Water Bowls Spill Proof Mat to Protect Floors Gray](https://m.media-amazon.com/images/I/41W+0C6foIL.jpg) [**ukeetap Extra Thick Silicone Mat Waterproof with Raised Edge 19 x 12 BPA Free Non-Slip Dog & Cat Food Mat Feeding Mat for Food and Water Bowls Spill Proof Mat to Protect Floors Gray**](https://www.amazon.com/dp/B0FNWLJWKG) ukeetap$9.224.7★1,66511%▲rising 3 ![Small Silicone Bathroom Vanity Tray Rectangle Soap and Sponge Holder Kitchen Sink Organizer for Scrubber Lotion Bottles Perfume Jewelry Candle Key Trinket Ring Black](https://m.media-amazon.com/images/I/21I0axBK7QL.jpg) [**Small Silicone Bathroom Vanity Tray Rectangle Soap and Sponge Holder Kitchen Sink Organizer for Scrubber Lotion Bottles Perfume Jewelry Candle Key Trinket Ring Black**](https://www.amazon.com/dp/B0BP7RN4VH) Heagoale$7.594.6★1,3198%▼falling 4 ![SMILOOL Silicone Pet Food Mat with Raised Edge for Food and Water Bowl Dog Feeding Mats Cat Food Trays for Floor Waterproof Rubber Tray for Dogs and Cats 19 x 12 x 0.7 Black](https://m.media-amazon.com/images/I/31aSgc5HEEL.jpg) [**SMILOOL Silicone Pet Food Mat with Raised Edge for Food and Water Bowl Dog Feeding Mats Cat Food Trays for Floor Waterproof Rubber Tray for Dogs and Cats 19 x 12 x 0.7 Black**](https://www.amazon.com/dp/B0CSP5WN5Z) SMILOOL$8.054.5★2,1695%▲rising 5 ![MateeyLife Silicone Cat & Dog Food Mat for Floors Waterproof Anti-Slip Dog Bowl Mats for Food and Water Pet Feeding Mats with Lip to Prevent Spills Pet Placemat for Messy Drinkers to Protect Floors](https://m.media-amazon.com/images/I/41t6HAifthL.jpg) [**MateeyLife Silicone Cat & Dog Food Mat for Floors Waterproof Anti-Slip Dog Bowl Mats for Food and Water Pet Feeding Mats with Lip to Prevent Spills Pet Placemat for Messy Drinkers to Protect Floors**](https://www.amazon.com/dp/B0CD7NWBZ7) MateeyLife$6.954.6★8,4704%▼falling 6 ![EG-SIPRO Kitchen Sink Organizer Tray 2 Pack Silicone Sponge Holder for Kitchen Sink Bathroom Counter Tray Silicone Soap Tray Holder for Soap dispenser Bottle](https://m.media-amazon.com/images/I/51Yx6F2i+oL.jpg) [**EG-SIPRO Kitchen Sink Organizer Tray 2 Pack Silicone Sponge Holder for Kitchen Sink Bathroom Counter Tray Silicone Soap Tray Holder for Soap dispenser Bottle**](https://www.amazon.com/dp/B0BR9S25SY) EG-SIPRO$8.164.7★1,2164%—flat 7 ![GORILLA GRIP 100% Waterproof Raised Edge BPA Free Silicone Pet Feeding Mat Dog Cat Food Mats Contain Spills Protects Floors Placemats for Cats and Dogs Water Bowl 18.5x11.5 Gray](https://m.media-amazon.com/images/I/41do26PHWhL.jpg) [**GORILLA GRIP 100% Waterproof Raised Edge BPA Free Silicone Pet Feeding Mat Dog Cat Food Mats Contain Spills Protects Floors Placemats for Cats and Dogs Water Bowl 18.5x11.5 Gray**](https://www.amazon.com/dp/B081S7C5DN) GORILLA GRIP$8.664.6★31,7804%▼falling 8 ![2PCS 11.8 L x 5 W Silicone Soap Dispenser Tray Bathroom Sink Vanity Trays for Dresser Tops Toilet Small Black Tray for Scrubber Lotion Bottles Perfume Jewelry Candle Key Trinket Ring-Black](https://m.media-amazon.com/images/I/311txYHAjvL.jpg) [**2PCS 11.8 L x 5 W Silicone Soap Dispenser Tray Bathroom Sink Vanity Trays for Dresser Tops Toilet Small Black Tray for Scrubber Lotion Bottles Perfume Jewelry Candle Key Trinket Ring-Black**](https://www.amazon.com/dp/B0DP9R7D52) BasedFloor$14.634.6★4053%—flat 9 ![SMILOOL Silicone Pet Food Mat with Raised Edge for Food and Water Bowl Dog Feeding Mats Cat Food Trays for Floor Waterproof Rubber Tray for Dogs and Cats 19 x 12 x 0.7 Dark Gray](https://m.media-amazon.com/images/I/31poOAVLRWL.jpg) [**SMILOOL Silicone Pet Food Mat with Raised Edge for Food and Water Bowl Dog Feeding Mats Cat Food Trays for Floor Waterproof Rubber Tray for Dogs and Cats 19 x 12 x 0.7 Dark Gray**](https://www.amazon.com/dp/B0CSP6VHBX) SMILOOL$7.784.5★2,1703%▼falling 10 ![Silicone Bathroom Tray Small Vanity Organizer Rectangle Sink Caddy Sponge Holder Kitchen Counter Decor for Dish Soap Perfume Candle Beige](https://m.media-amazon.com/images/I/31Cz5oY5+oL.jpg) [**Silicone Bathroom Tray Small Vanity Organizer Rectangle Sink Caddy Sponge Holder Kitchen Counter Decor for Dish Soap Perfume Candle Beige**](https://www.amazon.com/dp/B0FSL1BYVJ) Heagoale$9.004.8★1132%▲rising 11 ![Hoki Found -Waterproof Pet Feeding Mats with High Lips - Multiple Size and Colors for Dogs Cats & Others-G](https://m.media-amazon.com/images/I/41yvn6cfx4L.jpg) [**Hoki Found -Waterproof Pet Feeding Mats with High Lips - Multiple Size and Colors for Dogs Cats & Others-G**](https://www.amazon.com/dp/B01N8TH7JY) Hoki Found$12.394.6★32,3382%▼falling 12 ![Jin&Bao Waterproof Under Sink Mat 34 x 22 Thick Silicone Mat Cabinet Protector for Kitchen and Bathroom Shelf Liner Home Organizer and Storage Multipurpose Tray for Gadgets and Essentials](https://m.media-amazon.com/images/I/41JqChjNPYL.jpg) [**Jin&Bao Waterproof Under Sink Mat 34 x 22 Thick Silicone Mat Cabinet Protector for Kitchen and Bathroom Shelf Liner Home Organizer and Storage Multipurpose Tray for Gadgets and Essentials**](https://www.amazon.com/dp/B0FCBWHPZX) Jin&Bao$11.944.7★2,0872%▲rising 13 ![Spacewiser Countertop and Vanity Tray - Small 7.7 Silicone Tray for Soap Dispenser Bottles Bathroom Trays Kitchen Sink Soap Trays Sink Caddy Kitchen Sinks Organizer Soaps Dish & Sponge Holder Mat](https://m.media-amazon.com/images/I/31T5bAhygBL.jpg) [**Spacewiser Countertop and Vanity Tray - Small 7.7 Silicone Tray for Soap Dispenser Bottles Bathroom Trays Kitchen Sink Soap Trays Sink Caddy Kitchen Sinks Organizer Soaps Dish & Sponge Holder Mat**](https://www.amazon.com/dp/B0B95SK41S) Spacewiser$14.844.6★2,6572%—flat 14 ![Wenqik 6 Pcs Mini Silicone Bathroom Trays 7 Inch Multifunctional Bathroom Counter Tray Multipurpose Decorative Tray for Kitchen Desk Perfume Jewelry Candle Key Ring(Black White Gray)](https://m.media-amazon.com/images/I/3173XnZYLXL.jpg) [**Wenqik 6 Pcs Mini Silicone Bathroom Trays 7 Inch Multifunctional Bathroom Counter Tray Multipurpose Decorative Tray for Kitchen Desk Perfume Jewelry Candle Key Ring(Black White Gray)**](https://www.amazon.com/dp/B0CGLBNH49) Wenqik$12.984.5★1112%▼falling 15 ![Silicone Bathroom Tray Shatterproof Silicone Tray for Bathroom Counter Small Vanity Tray for Bathroom Soap Dispenser Tray Toilet Tank-7.8 * 3.9in](https://m.media-amazon.com/images/I/31IC087Vw4L.jpg) [**Silicone Bathroom Tray Shatterproof Silicone Tray for Bathroom Counter Small Vanity Tray for Bathroom Soap Dispenser Tray Toilet Tank-7.8 * 3.9in**](https://www.amazon.com/dp/B0C5R7JWM7) EG-SIPRO$7.804.4★9802%▼falling **~~Showing 15 of 43 — show all ~~** ## **Product shelf** All 43 tracked products in this niche. Top sellersNewestTrending [![Hubulk Dog Feeding Mat 100% Waterproof BPA Free Silicone Pet Food and Water Bowl Placemat Dishwasher High Raised Edge to Prevent Spills Nonslip Tray to Stop Messes on Floor (19x12x0.5 Grey)](https://m.media-amazon.com/images/I/41eQMKglVDL.jpg)**Hubulk Dog Feeding Mat 100% Waterproof BPA Free Silicone Pet Food and Water Bowl Placemat Dishwasher High Raised Edge to Prevent Spills Nonslip Tray to Stop Messes on Floor (19x12x0.5 Grey)** Hubulk**$6.04**4.6★15,107 reviews](https://www.amazon.com/dp/B01MEHV8YR) [![ukeetap Extra Thick Silicone Mat Waterproof with Raised Edge 19 x 12 BPA Free Non-Slip Dog & Cat Food Mat Feeding Mat for Food and Water Bowls Spill Proof Mat to Protect Floors Gray](https://m.media-amazon.com/images/I/41W+0C6foIL.jpg)**ukeetap Extra Thick Silicone Mat Waterproof with Raised Edge 19 x 12 BPA Free Non-Slip Dog & Cat Food Mat Feeding Mat for Food and Water Bowls Spill Proof Mat to Protect Floors Gray** ukeetap**$9.22**4.7★1,665 reviews](https://www.amazon.com/dp/B0FNWLJWKG) [![Small Silicone Bathroom Vanity Tray Rectangle Soap and Sponge Holder Kitchen Sink Organizer for Scrubber Lotion Bottles Perfume Jewelry Candle Key Trinket Ring Black](https://m.media-amazon.com/images/I/21I0axBK7QL.jpg)**Small Silicone Bathroom Vanity Tray Rectangle Soap and Sponge Holder Kitchen Sink Organizer for Scrubber Lotion Bottles Perfume Jewelry Candle Key Trinket Ring Black** Heagoale**$7.59**4.6★1,319 reviews](https://www.amazon.com/dp/B0BP7RN4VH) [![SMILOOL Silicone Pet Food Mat with Raised Edge for Food and Water Bowl Dog Feeding Mats Cat Food Trays for Floor Waterproof Rubber Tray for Dogs and Cats 19 x 12 x 0.7 Black](https://m.media-amazon.com/images/I/31aSgc5HEEL.jpg)**SMILOOL Silicone Pet Food Mat with Raised Edge for Food and Water Bowl Dog Feeding Mats Cat Food Trays for Floor Waterproof Rubber Tray for Dogs and Cats 19 x 12 x 0.7 Black** SMILOOL**$8.05**4.5★2,169 reviews](https://www.amazon.com/dp/B0CSP5WN5Z) [![MateeyLife Silicone Cat & Dog Food Mat for Floors Waterproof Anti-Slip Dog Bowl Mats for Food and Water Pet Feeding Mats with Lip to Prevent Spills Pet Placemat for Messy Drinkers to Protect Floors](https://m.media-amazon.com/images/I/41t6HAifthL.jpg)**MateeyLife Silicone Cat & Dog Food Mat for Floors Waterproof Anti-Slip Dog Bowl Mats for Food and Water Pet Feeding Mats with Lip to Prevent Spills Pet Placemat for Messy Drinkers to Protect Floors** MateeyLife**$6.95**4.6★8,470 reviews](https://www.amazon.com/dp/B0CD7NWBZ7) [![EG-SIPRO Kitchen Sink Organizer Tray 2 Pack Silicone Sponge Holder for Kitchen Sink Bathroom Counter Tray Silicone Soap Tray Holder for Soap dispenser Bottle](https://m.media-amazon.com/images/I/51Yx6F2i+oL.jpg)**EG-SIPRO Kitchen Sink Organizer Tray 2 Pack Silicone Sponge Holder for Kitchen Sink Bathroom Counter Tray Silicone Soap Tray Holder for Soap dispenser Bottle** EG-SIPRO**$8.16**4.7★1,216 reviews](https://www.amazon.com/dp/B0BR9S25SY) [![GORILLA GRIP 100% Waterproof Raised Edge BPA Free Silicone Pet Feeding Mat Dog Cat Food Mats Contain Spills Protects Floors Placemats for Cats and Dogs Water Bowl 18.5x11.5 Gray](https://m.media-amazon.com/images/I/41do26PHWhL.jpg)**GORILLA GRIP 100% Waterproof Raised Edge BPA Free Silicone Pet Feeding Mat Dog Cat Food Mats Contain Spills Protects Floors Placemats for Cats and Dogs Water Bowl 18.5x11.5 Gray** GORILLA GRIP**$8.66**4.6★31,780 reviews](https://www.amazon.com/dp/B081S7C5DN) [![2PCS 11.8 L x 5 W Silicone Soap Dispenser Tray Bathroom Sink Vanity Trays for Dresser Tops Toilet Small Black Tray for Scrubber Lotion Bottles Perfume Jewelry Candle Key Trinket Ring-Black](https://m.media-amazon.com/images/I/311txYHAjvL.jpg)**2PCS 11.8 L x 5 W Silicone Soap Dispenser Tray Bathroom Sink Vanity Trays for Dresser Tops Toilet Small Black Tray for Scrubber Lotion Bottles Perfume Jewelry Candle Key Trinket Ring-Black** BasedFloor**$14.63**4.6★405 reviews](https://www.amazon.com/dp/B0DP9R7D52) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Size-Overall**21% *“Easy to fit”* **Quality-Overall**14% *“Amazing quality”* **Ease Of Cleaning**12% *“Easy to clean up”* **Advertised Vs Actual Product**7% *“As advertised”* **Value For Money**7% *“Good value for the money”* **Leak-Proof**4% *“No spills”* **Ease Of Use**3% *“Easy to use”* **Durability**3% *“Very durable, perfect size, and the material makes for easy cleanup”* **Water Resistance**2% *“It is water proof”* **Strength**2% *“They are sturdy”* ### **What buyers complain about ** **Size-Overall**14% *“very big”* **Thickness**12% *“Not thick as advertised”* **Strength**10% *“Kind of flimsy”* **Leak-Proof**8% *“Had a leaks”* **Advertised Vs Actual Product**4% *“False advertising”* **Quality-Overall**3% *“Product very small cheap quality”* **Ease Of Cleaning**3% *“was tough to clean”* **Smell**3% *“But it comes with a very strong smelling of rubber”* **Material Quality**2% *“very thin cheap material”* **Thin**2% *“Thin material”* #### **Top return reasons**- Size-Overall71% - Material Quality4% - Strength4% - Advertised Vs Actual Product4% - Thin3% - Color2% - Value For Money2% - Functionality-Overall1% - Quality-Overall1% - Thickness1%