---
title: "shower mat — Niche Verdict: Launch it (70/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/home-kitchen/shower-mat"
last_updated: "2026-07-09T22:45:05.554Z"
locale: en
meta:
  description: "shower mat clears our launch bar: a $5.9M/yr market growing +191.0% with returns at 2.2%."
  "og:description": "shower mat clears our launch bar: a $5.9M/yr market growing +191.0% with returns at 2.2%."
  "og:title": "shower mat — Niche Verdict: Launch it (70/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **shower mat**

**Launch it****70/100 **

shower mat clears our launch bar: a $5.9M/yr market growing +191.0% with returns at 2.2%.

**Market/yr**

**$5.9M**

**Growth (1y)**

**+191.0%**

**Products**

**45**

**Brands**

**29**

was 31 a year ago

**Sellers**

**64**

**Price range**

**$7.09–$30.28**

**Returns**

**2.2%**

**Rating**

**4.5★**

**Launch it**

Scored 70/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**67**

 ×0.30

Growth

**76**

 ×0.30

Competition

**71**

 ×0.20

Quality gap

**45**

 ×0.10

Returns

**83**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +191.0% year over year.

300K150KPrime Day '24Prime Day '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Competition**

- GORILLA GRIP15% - TEESHLY14% - Homerella9% - YINENN9% - OTHWAY8% - Hargiis6% - Other (23 brands)40%

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them. 29 brands and 64 sellers compete here.

**Brands**

**29 **▼falling

was 31 a year ago

**Sellers**

**64**

**Top 5 brand share**

**54%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![GORILLA GRIP Patented Bath Tub Shower Mat Machine Washable Bathtub Floor Liner Mats Suction Cups and Drain Holes to Keep Tubs Clean Soft on Feet Bathroom Essentials 35x16 Inch Clear](https://m.media-amazon.com/images/I/41BkEx9bU-L.jpg) [**GORILLA GRIP Patented Bath Tub Shower Mat Machine Washable Bathtub Floor Liner Mats Suction Cups and Drain Holes to Keep Tubs Clean Soft on Feet Bathroom Essentials 35x16 Inch Clear**](https://www.amazon.com/dp/B01F5K9YNS)

GORILLA GRIP$24.884.5★111,40211%▼falling

2
![TEESHLY Bath Tub and Shower Mats Non Slip 40 x 16 Inch Extra Large Bathtub Mat Machine Washable Bathmat with Drain Holes Suction Cups for Bathroom Floor Gray](https://m.media-amazon.com/images/I/415uqOt9HkL.jpg) [**TEESHLY Bath Tub and Shower Mats Non Slip 40 x 16 Inch Extra Large Bathtub Mat Machine Washable Bathmat with Drain Holes Suction Cups for Bathroom Floor Gray**](https://www.amazon.com/dp/B0CFJVMD5R)

TEESHLY$10.974.4★6,92210%▼falling

3
![YINENN Bath and Shower Safety Mats 40x16 inch Non Slip with Suction Cups for Bathroom Stall and Tub Floor Extra Large and Machine Washable Drain Holes Keep Bathtub Clean Clear](https://m.media-amazon.com/images/I/41V0pvA2CcL.jpg) [**YINENN Bath and Shower Safety Mats 40x16 inch Non Slip with Suction Cups for Bathroom Stall and Tub Floor Extra Large and Machine Washable Drain Holes Keep Bathtub Clean Clear**](https://www.amazon.com/dp/B07BSB37SB)

YINENN$9.574.4★53,1629%▲rising

4
![Hargiis Non Slip Bathtub Mat Anti Slip Shower Mat Fast Drying Bath Tub Mats Foot Scrubber Mat Anti Slip Mat for Tub Floor Bathroom Home Kitchen Hotel (Beige 24x16)](https://m.media-amazon.com/images/I/51JQZ71qtRL.jpg) [**Hargiis Non Slip Bathtub Mat Anti Slip Shower Mat Fast Drying Bath Tub Mats Foot Scrubber Mat Anti Slip Mat for Tub Floor Bathroom Home Kitchen Hotel (Beige 24x16)**](https://www.amazon.com/dp/B0BHSFZNFY)

Hargiis$16.124.6★16,3736%▲rising

5
![Bathtub Mat Non Slip 35x16 - homerella Bath Mat Incl. Hooks for Drying Extra Long 100% BPA Free Shower Mat Non Slip Anti Mold Machine Washable Shower Mats for Inside Shower Mildew Resistant](https://m.media-amazon.com/images/I/51kcPEniubL.jpg) [**Bathtub Mat Non Slip 35x16 - homerella Bath Mat Incl. Hooks for Drying Extra Long 100% BPA Free Shower Mat Non Slip Anti Mold Machine Washable Shower Mats for Inside Shower Mildew Resistant**](https://www.amazon.com/dp/B0C7HGMPNC)

Homerella$23.454.5★12,1415%▲rising

6
![OTHWAY Bath Tub Shower Mat Non Slip Bathtub Floor Liner Mats for Inside Shower Bathroom Suction Cups and Drain Holes for Feet Scrubbing Machine Washable Soft on Feet 35x16 Inch Grey](https://m.media-amazon.com/images/I/41vxja7vPqL.jpg) [**OTHWAY Bath Tub Shower Mat Non Slip Bathtub Floor Liner Mats for Inside Shower Bathroom Suction Cups and Drain Holes for Feet Scrubbing Machine Washable Soft on Feet 35x16 Inch Grey**](https://www.amazon.com/dp/B0F6233N4X)

OTHWAY$10.994.5★1,3285%▲rising

7
![TEESHLY Bathtub Mats for Shower Tub Extra Long Non-Slip 39 x 16 Inch Bath Mat with Drain Holes and Suction Cups BathMat for Bathroom with Machine Washable (Clear Grey)](https://m.media-amazon.com/images/I/51aWjEuCQ1L.jpg) [**TEESHLY Bathtub Mats for Shower Tub Extra Long Non-Slip 39 x 16 Inch Bath Mat with Drain Holes and Suction Cups BathMat for Bathroom with Machine Washable (Clear Grey)**](https://www.amazon.com/dp/B098DK218Z)

TEESHLY$9.474.5★11,0913%▼falling

8
![AmazerBath Shower Mat Non Slip 40 x 16 Inches Bathtub Mat Shower Stall Mats with Suction Cups and Drain Holes Non Slip Bath Mat for Tub for Elderly & Kids Clear Blue](https://m.media-amazon.com/images/I/41vztH0UrxL.jpg) [**AmazerBath Shower Mat Non Slip 40 x 16 Inches Bathtub Mat Shower Stall Mats with Suction Cups and Drain Holes Non Slip Bath Mat for Tub for Elderly & Kids Clear Blue**](https://www.amazon.com/dp/B07B9RFQBJ)

AmazerBath$10.764.5★46,0233%▼falling

9
![Amazon Basics Non-Slip Bath Mat with Suction Cups for Tub and Shower Easy to Clean 40 x 16 Grey](https://m.media-amazon.com/images/I/314Ic105vaL.jpg) [**Amazon Basics Non-Slip Bath Mat with Suction Cups for Tub and Shower Easy to Clean 40 x 16 Grey**](https://www.amazon.com/dp/B0DK6MH6BN)

Amazon Basics$10.034.5★9823%▲rising

10

![LuxStep Shower Mat Bathtub Mat 24x16 inch Non-Slip Bath Mat with Drain Quick Drying PVC Loofah Bathmat for Tub Shower Bathroom (Phthalate Free Grey)](https://m.media-amazon.com/images/I/51WTo73pfFL.jpg) [**LuxStep Shower Mat Bathtub Mat 24x16 inch Non-Slip Bath Mat with Drain Quick Drying PVC Loofah Bathmat for Tub Shower Bathroom (Phthalate Free Grey)**](https://www.amazon.com/dp/B08Y8SJYRF)

LuxStep$9.774.5★12,6313%▲rising

11

![OTHWAY Bath Mat for Tub Non Slip: 39 X 17 Long Bathtub Mat with Hair CatcherBig Drain Holes Shower Mats for Inside ShowerMachine Washable (Grey)](https://m.media-amazon.com/images/I/41RNKPmiLCL.jpg) [**OTHWAY Bath Mat for Tub Non Slip: 39 X 17 Long Bathtub Mat with Hair CatcherBig Drain Holes Shower Mats for Inside ShowerMachine Washable (Grey)**](https://www.amazon.com/dp/B0FSQZLHL7)

OTHWAY$14.024.6★8203%▲rising

12

![Yimobra Bathtub Mat Non Slip 34.5X15.5 Long Shower Mat for Inside Shower Machine Washable Bath Mat with Drain Holes & Strong Suction Cups Soft on Feet Bathroom Essentials Black](https://m.media-amazon.com/images/I/51gNyMYJQRL.jpg) [**Yimobra Bathtub Mat Non Slip 34.5X15.5 Long Shower Mat for Inside Shower Machine Washable Bath Mat with Drain Holes & Strong Suction Cups Soft on Feet Bathroom Essentials Black**](https://www.amazon.com/dp/B0CHP6VXV7)

Yimobra$9.654.5★4,2482%▼falling

13

![SlipX Solutions Power Grip Bathtub Safety Mat | Precision Grip Technology for Longer Stronger & Softer Wet Surface Protection | Solid Gray 39x16](https://m.media-amazon.com/images/I/51eY1hbTSrL.jpg) [**SlipX Solutions Power Grip Bathtub Safety Mat | Precision Grip Technology for Longer Stronger & Softer Wet Surface Protection | Solid Gray 39x16**](https://www.amazon.com/dp/B0D9HSFFLV)

SlipX Solutions$14.354.5★20,8432%—flat

14

![Nonslip Bathtub Mat Extra Soft TPE Bath Mat for Kids Machine Washable Bathroom Shower Mat Smooth/Non-Textured Tubs Only 30L x 17W Inch (Blue)](https://m.media-amazon.com/images/I/51LFH33VeyL.jpg) [**Nonslip Bathtub Mat Extra Soft TPE Bath Mat for Kids Machine Washable Bathroom Shower Mat Smooth/Non-Textured Tubs Only 30L x 17W Inch (Blue)**](https://www.amazon.com/dp/B077VHHRFP)

Mantto$11.684.3★15,2132%▼falling

15

![SONGZIMING Non-Slip Pebble Bathtub Mat Black 16 W x 35 L Inches (for Smooth/Non-Textured Tubs Only) Safe Shower Mat with Drain Holes Suction Cups for Bathroom](https://m.media-amazon.com/images/I/51r-hgTAuzL.jpg) [**SONGZIMING Non-Slip Pebble Bathtub Mat Black 16 W x 35 L Inches (for Smooth/Non-Textured Tubs Only) Safe Shower Mat with Drain Holes Suction Cups for Bathroom**](https://www.amazon.com/dp/B01K6OGQ0W)

SONGZIMING$12.934.4★18,0252%▼falling

**~~Showing 15 of 45 — show all ~~**

## **Product shelf**

All 45 tracked products in this niche.

Top sellersNewestTrending

[![GORILLA GRIP Patented Bath Tub Shower Mat Machine Washable Bathtub Floor Liner Mats Suction Cups and Drain Holes to Keep Tubs Clean Soft on Feet Bathroom Essentials 35x16 Inch Clear](https://m.media-amazon.com/images/I/41BkEx9bU-L.jpg)**GORILLA GRIP Patented Bath Tub Shower Mat Machine Washable Bathtub Floor Liner Mats Suction Cups and Drain Holes to Keep Tubs Clean Soft on Feet Bathroom Essentials 35x16 Inch Clear** GORILLA GRIP**$24.88**4.5★111,402 reviews](https://www.amazon.com/dp/B01F5K9YNS) [![TEESHLY Bath Tub and Shower Mats Non Slip 40 x 16 Inch Extra Large Bathtub Mat Machine Washable Bathmat with Drain Holes Suction Cups for Bathroom Floor Gray](https://m.media-amazon.com/images/I/415uqOt9HkL.jpg)**TEESHLY Bath Tub and Shower Mats Non Slip 40 x 16 Inch Extra Large Bathtub Mat Machine Washable Bathmat with Drain Holes Suction Cups for Bathroom Floor Gray** TEESHLY**$10.97**4.4★6,922 reviews](https://www.amazon.com/dp/B0CFJVMD5R) [![YINENN Bath and Shower Safety Mats 40x16 inch Non Slip with Suction Cups for Bathroom Stall and Tub Floor Extra Large and Machine Washable Drain Holes Keep Bathtub Clean Clear](https://m.media-amazon.com/images/I/41V0pvA2CcL.jpg)**YINENN Bath and Shower Safety Mats 40x16 inch Non Slip with Suction Cups for Bathroom Stall and Tub Floor Extra Large and Machine Washable Drain Holes Keep Bathtub Clean Clear** YINENN**$9.57**4.4★53,162 reviews](https://www.amazon.com/dp/B07BSB37SB) [![Hargiis Non Slip Bathtub Mat Anti Slip Shower Mat Fast Drying Bath Tub Mats Foot Scrubber Mat Anti Slip Mat for Tub Floor Bathroom Home Kitchen Hotel (Beige 24x16)](https://m.media-amazon.com/images/I/51JQZ71qtRL.jpg)**Hargiis Non Slip Bathtub Mat Anti Slip Shower Mat Fast Drying Bath Tub Mats Foot Scrubber Mat Anti Slip Mat for Tub Floor Bathroom Home Kitchen Hotel (Beige 24x16)** Hargiis**$16.12**4.6★16,373 reviews](https://www.amazon.com/dp/B0BHSFZNFY) [![Bathtub Mat Non Slip 35x16 - homerella Bath Mat Incl. Hooks for Drying Extra Long 100% BPA Free Shower Mat Non Slip Anti Mold Machine Washable Shower Mats for Inside Shower Mildew Resistant](https://m.media-amazon.com/images/I/51kcPEniubL.jpg)**Bathtub Mat Non Slip 35x16 - homerella Bath Mat Incl. Hooks for Drying Extra Long 100% BPA Free Shower Mat Non Slip Anti Mold Machine Washable Shower Mats for Inside Shower Mildew Resistant** Homerella**$23.45**4.5★12,141 reviews](https://www.amazon.com/dp/B0C7HGMPNC) [![OTHWAY Bath Tub Shower Mat Non Slip Bathtub Floor Liner Mats for Inside Shower Bathroom Suction Cups and Drain Holes for Feet Scrubbing Machine Washable Soft on Feet 35x16 Inch Grey](https://m.media-amazon.com/images/I/41vxja7vPqL.jpg)**OTHWAY Bath Tub Shower Mat Non Slip Bathtub Floor Liner Mats for Inside Shower Bathroom Suction Cups and Drain Holes for Feet Scrubbing Machine Washable Soft on Feet 35x16 Inch Grey** OTHWAY**$10.99**4.5★1,328 reviews](https://www.amazon.com/dp/B0F6233N4X) [![TEESHLY Bathtub Mats for Shower Tub Extra Long Non-Slip 39 x 16 Inch Bath Mat with Drain Holes and Suction Cups BathMat for Bathroom with Machine Washable (Clear Grey)](https://m.media-amazon.com/images/I/51aWjEuCQ1L.jpg)**TEESHLY Bathtub Mats for Shower Tub Extra Long Non-Slip 39 x 16 Inch Bath Mat with Drain Holes and Suction Cups BathMat for Bathroom with Machine Washable (Clear Grey)** TEESHLY**$9.47**4.5★11,091 reviews](https://www.amazon.com/dp/B098DK218Z) [![AmazerBath Shower Mat Non Slip 40 x 16 Inches Bathtub Mat Shower Stall Mats with Suction Cups and Drain Holes Non Slip Bath Mat for Tub for Elderly & Kids Clear Blue](https://m.media-amazon.com/images/I/41vztH0UrxL.jpg)**AmazerBath Shower Mat Non Slip 40 x 16 Inches Bathtub Mat Shower Stall Mats with Suction Cups and Drain Holes Non Slip Bath Mat for Tub for Elderly & Kids Clear Blue** AmazerBath**$10.76**4.5★46,023 reviews](https://www.amazon.com/dp/B07B9RFQBJ)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Grip**13%

*“Excellent grip”*

**Quality-Overall**12%

*“Good Quality Mat”*

**Size-Overall**9%

*“Fit great”*

**Advertised Vs Actual Product**7%

*“As described”*

**Value For Money**5%

*“Very affordable”*

**Comfort-Overall**5%

*“comfortable to use”*

**Soft Feel**5%

*“Soft and Very absorbent”*

**Efficiency**4%

*“Works beautifully”*

**Ease Of Cleaning**4%

*“It cleans easily”*

**Security**3%

*“Safe and secure”*

### **What buyers complain about **

**Grip**18%

*“Didn't grip”*

**Adhesion/Stickiness**12%

*“Did not stick”*

**Suction**10%

*“Does not suction”*

**Size-Overall**9%

*“Little small”*

**Smell**4%

*“Chemical smell”*

**Quality-Overall**3%

*“Bad quality”*

**Ease Of Cleaning**2%

*“Impossible to get fully clean”*

**Value For Money**2%

*“Not a bargain”*

**Thickness**2%

*“Not super thick”*

**Functionality-Overall**2%

*“DOESN'T WORK”*

#### **Top return reasons**- Size-Overall31% - Suction14% - Adhesion/Stickiness14% - Color6% - Grip6% - Advertised Vs Actual Product5% - Wet Cleaning3% - Material Quality3% - Functionality-Overall2% - Value For Money2%